Monday, January 2, 2012

Create an Effective Press Release in 7 Easy Steps Webinar

Here's the information for our first 2012 LIVE PowerPoint Webinar, scheduled for this month.

A couple of authors/writers asked if we'd provide this particular topic and we're obliging. So, if you have a topic you'd like to know more about, let us know and we'll do our best to present it.


Title: Create an Effective Press Release in 7 Easy Steps
Date: January 18, 2012 (Wednesday)
Time: 6:00 – 6:45 PM EST (U.S.)
Presented by: Karen Cioffi
Format: Live Webinar
Handout: Yes
Cost: Free


Create an Effective Press Release in 7 Easy Steps

If you can write an article, you can write a press release.

A press release is simply an announcement. It can be announcing your new book, a promotion launch, a special sale, news, a new article, an accomplishment, events, workshops, and so on.

The purpose of a press release, also called a media release, is to alert as many people as possible to your special news/information. But, it’s important for your press release to be at least somewhat news worthy. In addition, it’s a good idea to provide the ‘what’s in it for me’ (WIIFM) aspect of the topic.

There are seven simple steps to creating an effective press release:

1. Create an effective title (headline)
2. The point-on synopsis
3. Bullet points (optional)
4. Overview
5. Bio
6. Edit and Proof
7. Research and Submit

Join Karen Cioffi as she goes through each step.

To register for “Create an Effective Press Release in 7 Easy Steps” email Karen at: karencioffi [@] ymail [dot] com

Instructions to attend the LIVE WEBINAR will be provided upon registration.

There will also be a bonus PDF workshop handout with details to help you create your own press release. Since this webinar will be a PowerPoint Webinar we will not be able to record the live presentation. But, hopefully a transcript of the chat, including questions and answers will be available.

This will be our first PowerPoint webinar and we're excited to bring this new format to you - we hope you enjoy it!

The workshop is free, but all registrants will be added to the Writers on the Move and the presenter’s mailing list.

We'll be offering (at the discretion of the presenter) an After Workshop Package of this workshop for those who didn't register and would like to purchase it. It'll include the live webinar recording, the workshop handout, and possibly a podcast. Be sure to Get Yours when it's available!

Please be sure to bookmark our Workshop Page and stop by often to find out about upcoming workshops:

Karen Cioffi
Author, Ghostwriter, Freelance Writer, Editor

Karen’s Books Page:

Karen Cioffi Writing and Marketing
DKV Writing 4 U



Mary Jo Guglielmo said...

A great topic. I've passes the info on.

Martha said...

Wonderful tips. I need to keep a copy of this.
Martha Swirzinski

Magdalena Ball said...

Really looking forward to this one. I've written quite a few press releases, but making them effective and able to stand out in a sea of releases is something I'd love to learn more about.

Karen Cioffi said...

Thanks, MaryJo, it's appreciated!

Martha, thanks.

Maggie, Uh oh, high expectations! LOL

Anonymous said...

Sounds like an interesting topic. I'll be sure to get signed up for this one. Thanks for offering this free workshop!

Karen Cioffi said...

Susanne, I look forward to you being there!

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