Showing posts with label press releases. Show all posts
Showing posts with label press releases. Show all posts

Friday, September 13, 2013

Marketing with Online Press Releases - eReleases September Special

If you're doing any kind of business online, you most likely regularly or occasionally find the need to write and distribute an online press release. I know I do. But, if you haven't thought about using press releases, let's go over what they're good for:

Online press releases, through distribution services, are an excellent marketing tool to increase your visibility and bring traffic to your site. And, they bring major attention to what you want to promote, such as a new product, a special you’re offering, a workshop, a new or revised book, new services, and so on.

Press releases also broaden your reach. There are tons of subscribers, including businesses and journalists, who look for relevant information they can use. In addition, press releases boost your chances of being picked up and featured on industry websites and even news stations.

If you have something new, or upgraded something, or revised something, or are offering a special, you NEED to get that information in a press release.

Being an affiliate for, an online press release distributor, I get updates on all the specials they have AND they're currently having a September Special, right through the 30th.

Get $25 Off on Any Service from by using Coupon Code: SEP8-Z25.

That’s a really great offer. If you have something to shout about, do it now.

Just CLICK THE LINK BELOW to get started. And, don’t forget to use the Special Coupon Code: SEP8-Z25.

Tell the World about Your Company, Your Services, and Your Products with eReleases! Get $25 Off on Any Service from by using Coupon Code: SEP8-Z25.

P.S. Want more writing and marketing tips and special opportunities? Then subscriber to The Writing World (top right sidebar). You'll get weekly information plus updates on free instructional webinars.

Monday, January 2, 2012

Create an Effective Press Release in 7 Easy Steps Webinar

Here's the information for our first 2012 LIVE PowerPoint Webinar, scheduled for this month.

A couple of authors/writers asked if we'd provide this particular topic and we're obliging. So, if you have a topic you'd like to know more about, let us know and we'll do our best to present it.


Title: Create an Effective Press Release in 7 Easy Steps
Date: January 18, 2012 (Wednesday)
Time: 6:00 – 6:45 PM EST (U.S.)
Presented by: Karen Cioffi
Format: Live Webinar
Handout: Yes
Cost: Free


Create an Effective Press Release in 7 Easy Steps

If you can write an article, you can write a press release.

A press release is simply an announcement. It can be announcing your new book, a promotion launch, a special sale, news, a new article, an accomplishment, events, workshops, and so on.

The purpose of a press release, also called a media release, is to alert as many people as possible to your special news/information. But, it’s important for your press release to be at least somewhat news worthy. In addition, it’s a good idea to provide the ‘what’s in it for me’ (WIIFM) aspect of the topic.

There are seven simple steps to creating an effective press release:

1. Create an effective title (headline)
2. The point-on synopsis
3. Bullet points (optional)
4. Overview
5. Bio
6. Edit and Proof
7. Research and Submit

Join Karen Cioffi as she goes through each step.

To register for “Create an Effective Press Release in 7 Easy Steps” email Karen at: karencioffi [@] ymail [dot] com

Instructions to attend the LIVE WEBINAR will be provided upon registration.

There will also be a bonus PDF workshop handout with details to help you create your own press release. Since this webinar will be a PowerPoint Webinar we will not be able to record the live presentation. But, hopefully a transcript of the chat, including questions and answers will be available.

This will be our first PowerPoint webinar and we're excited to bring this new format to you - we hope you enjoy it!

The workshop is free, but all registrants will be added to the Writers on the Move and the presenter’s mailing list.

We'll be offering (at the discretion of the presenter) an After Workshop Package of this workshop for those who didn't register and would like to purchase it. It'll include the live webinar recording, the workshop handout, and possibly a podcast. Be sure to Get Yours when it's available!

Please be sure to bookmark our Workshop Page and stop by often to find out about upcoming workshops:

Karen Cioffi
Author, Ghostwriter, Freelance Writer, Editor

Karen’s Books Page:

Karen Cioffi Writing and Marketing
DKV Writing 4 U


Wednesday, December 14, 2011

Media Release Distribution: Why It's Important

Media Release Distribution: Why It's Important

By Donna M. McDine

Call it what you want, a news release, a media release, or a press release. Whichever of the fore mentioned you prefer know that releases are a critical promotional tool for any business, especially in our ever changing technological world.

Suppose for a moment you have achieved the golden moment of signing your first or tenth book contract or your very first byline has been published for the world to read. I know, you are walking on air and you may even envision yourself shouting from the rooftops, “Hello world I’m a published writer!” Go for it, let out your delightful shout of joy. When you are done, it’s now time to get down to business in writing your perfect release.

You may hem and haw a bit and wonder why such a formal announcement is important? For one, with the Internet at our fingertips promotional opportunities are just a click away. And second, just because your latest book or byline is published doesn’t mean a large majority of the population even knows about it. Strengthen your chances in getting your name and platform out there by writing and publishing your releases. It is never too soon to set yourself apart from the pack. Establish yourself as an expert in your field by writing articles on your latest published works that compliments the subject matter. You can then write a release about your published credits and point your readers to your blog, website, and/or Ezine Articles page for your related articles.

Keyword search and implementation into your releases is as critical as when blogging. You will be pleasantly surprised to see how quickly your name and material cross reference each other when doing so.

For instance, as I was writing I conducted the following Google search: “Donna McDine, children’s author and publicist” and the following pulled up on the first Google search page:

WOW! Women On Writing Blog: An Interview with Donna McDine ...

Feb 17, 2011 – Award-winning children's author Donna McDine published her first book ... She writes, moms, and is the publicist intern for The National Writing ...

Donna McDine

Greater New York City Area - Editor-in-Chief at Guardian Angel Kids Ezine - Guardian Angel Kids Ezine

Donna McDine is an award-winning children's author, Honorable Mention in the ... moms and is the Editor-in-Chief for Guardian Angel Kids and Publicist for the ...

The Golden Pathway: Children's Author, Donna McDine to appear on ...

Apr 12, 2011 – Donna McDine is an award-winning children's author, ... Kids and Publicist for the NWFCC from her home in the historical hamlet Tappan, NY. ...

Children's author, Donna McDine ~ guest speaker at Westchester ... Children's author, Donna McDine ~ guest speaker at Westchester Reading Council ... Best wishes, Donna M. McDine. Award-winning Children's Author ...
Interview with Award-winning Author Donna McDine, Author of The ... May 13, 2011 – Donna McDine is an award-winning children's author, Honorable ... She writes, moms and is the Publicist Intern for The National Writing for ...

Donna McDines Biography - Donna M. McDine  

Donna McDine is an award-winning children's author, Honorable Mention in the ... Guardian Angel Kids, Publicist for the Children's Writers' Coaching Club and ...
Donna M. McDine's - News & Announcements

Donna M. McDine, Children's Author .... the children's publishing industry ...

Show more results from
Award-Winning Children's Author, Donna McDine Visits With Stephen ...,_Donna_McDine_Visits_With_Stephen_Tremp_-_July_7th_and_8th-320577.html Jul 6, 2011 – Allows Public Relations Professionals To Distribute Their Press Releases To Reach Their Target Audience For Free.

Donna McDine is an award-winning children's author, Honorable Mention in the ... Editor-in-Chief and The National Writing for Children Center, Publicist from ...

Donna McDine – Media Releases & Social ... - Working Writer's Club

Coupled with her Publicist experience at the Working Writer's Coach and as ... Donna McDine is an award-winning children's author, Honorable Mention in the ...

The above is a mixture of my blogs, website, press release sites, interview stops, our very own Working Writer’s Club, and Guardian Angel Kids Ezine. See how all my work intertwines with the other?
The proof is in the Google search! Don’t wait. Get down to the business side of writing and create your release today. Are you still hesitating because you don’t have published credits yet, how about you write up a media release of an interview or article you have posted on your blog. This is what I did early on in my writing career and still do. It’s imperative you get the momentum going or your rankings will steadily drop.

Visit me at for a listing of preferred media release sites I regularly post to online and of course when announcing new business products or your latest book release don’t forget to send your release to your local media.

Donna McDine is an award-winning children's author, Honorable Mention in the 77th and two Honorable Mentions in the 78th Annual Writer’s Digest Writing Competitions, Preditors & Editors Readers Poll 2010 Top Ten Children’s Books, Global eBook Awards Finalist Children’s Picture Book Fiction, and Literary Classics Seal of Approval Picture Book Early Reader ~ The Golden Pathway.

Her stories, articles, and book reviews have been published in over 100 print and online publications. Her interest in American History resulted in writing and publishing The Golden Pathway. Donna has three more books under contract with Guardian Angel Publishing, Hockey Agony, Powder Monkey, and A Sandy Grave. She writes, moms and is the Editor-in-Chief for Guardian Angel Kids, Publicist for the Working Writer’s Club, and owner of Dynamic Media Release Services from her home in the historical hamlet Tappan, NY. McDine is a member of the SCBWI.

Further information:

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