Wednesday, July 4, 2012

Great Marketing, Networking, and The Gift of Surprise

This post is as much about giving as it is about writing. And, yes, I equate giving with great marketing. This review appeared in a Google Alert. I didn't send a review copy. There was no query involved. It just happened. Thus, it was a surprise and very heartwarming. Regardless of what you've been told in the past about networking and marketing, that's what it's really about. Making friends. From the heart.

A review of an author's book is about the best gift you can possibly give him or her. This review is my Kathryn M. Weiland and I hope you'll take her example and review a book you've read lately. Post it on your blog and on Amazon. And then let him or her know about it--just in case they haven't tuned into the magic of Google Alerts yet! (-:
Review of Great Little Last-Minute Editing Tips for Writers by Kathryn M. Weiland
Carolyn Howard-Johnson is well known among writers for her helpful book The Frugal Book Promoter, and she continues to encourage and guide writers through her many other projects, including this fast read (56 pages), which she advertises as a supplement to her book The Frugal Book Editor. After opening with an intro, reminding authors of the importance of crossing our T’s and dotting our I’s in both our queries and our published works, she launches into the meat of the book: page after page of handy references for spotting and fixing tricky word pairs.
Organized alphabetically with word pairs separated by slashes (e.g., “bereft / bereaved”), the book makes it easy to look up definitions and identify which word should be used in specific circumstances. Although the book’s diminutive length prevents it from anywhere close to exhaustive, it’s a good starting place and can easily be backed up with the more complete list in The Frugal Book Editor.
Priced reasonably (especially the Kindle version) and packed with lots of writerly wit and humor, the book makes for both an enjoyable read and a worthwhile reference manual. To find it go to

~K.M. Weiland is the author of the historical western A Man Called Outlaw and the medieval epic Behold the Dawn. She enjoys mentoring other authors through her writing tips, her book Outlining Your Novel: Map Your Way to Success, and her instructional CD Conquering Writer’s Block and Summoning Inspiration.



Margaret Fieland said...

Carolyn, how lovely to come across something like this - and thanks for the reminder about the importance of book reviews.

Karen Cioffi said...

Carolyn, I bought Great Little Last-Minute Editing Tips for Writers a while ago and love it.

This is an excellent reminder of the power of a book review.

In fact, this gave me an idea for the summer, into the fall. Every Friday I'll post a review I've done, including one I did for Great Little . . .

And, if anyone would like to guest post with a review they've done, or a review they had done of their book, just let me know. (karencioffi - at ymail

Let's pay-it-forward!

Mary Jo Guglielmo said...

Great reminder Carolyn. I have a few books on my list to review. I need to get on it.

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