Sunday, September 2, 2012

Clever Ways to Promote Your Ecommerce Website

GUEST POST: Clever Ways to Promote Your Ecommerce Website

By Margaret Jules

Until yesterday selling your product was all about maintaining your local customer base and today it’s all about marketing your ecommerce website for a successful business model. However there are no shortcuts to success. You can only apply some smart techniques to get more hits. Website promotion is actually integral to virtual sales. Try multiple ways at a time to drive traffic towards your website. There are a variety of free and paid promotional methods that you can adapt to hit the bull’s eye. Here are some clever ways you can experiment with to increase your customer database gradually.

1. Apply Search Engine Optimization (SEO)

SEO tops the charts when we talk about ways and techniques to get more hits. This is fast becoming one of the essentials for attracting prospective clients to your webpage. Develop internal WebPages focused on each of your target keywords. Your page title should be keyword rich. Try to do away with the filler words to the extent possible and focus on keyword prominence. SEO makes it easier for the search engines like Bing or Google to locate your website and place it in front of your prospective buyers.

2. Create and follow your blog

Blogging is not all about writing; it is also about staying connected. Your blog should have interesting content that can lure your potential visitors and help them learn about your service or product offerings. You can also ask some relevant bloggers to write for your product or proved service reviews. Who knows…you might get lucky. Try to invite guest authors to your blog. Offer links to relevant content on your webpage in your blog. Link your webpage and blog together. Respond to queries and fan comments on your blog. This will help in creating some brand image about your company.

3. Use social networking sites

Social networking is the latest buzz. Social networking platforms like Twitter and Facebook can help spread the word. Create your company page on Twitter and Tweet as often as you think is desirable in the interest of business. Tweet about your latest promotions, discounts or any new service offering. Create a dedicated Facebook page and encourage your current customers to become fans and leave comments.

4. Other simple techniques like Pay Per Click

Pay Per Click (PPC) can help you in topping the charts of the search engine results. Every time a person clicks on your sponsored advertisement you pay a small predetermined charge. This can serve as a tool of viral marketing. This will also help you create immediate traffic for your ecommerce website.

Ecommerce website promotion is all about real time marketing and creating brand awareness. Google+ pages can also help you promote your product and brand, apart from other various simple and easy methods. Letting your targeted audience know about your existence is the key to a successful virtual business.

About the author:  Margaret Jules lives in Finland and has been doing internet marketing for last 5 years. She loves travelling, meeting new people and works at SEO Morpheus.

Other Online Marketing Reading

Headlines That Increase Website Traffic and Website Conversion Rates
Beyond Book Sales Income: Book Marketing and Diversification
Facebook Timeline Banner
Engage in Social Networking the Twitter Way

To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

Find Karen’s eBooks on writing and marketing at: (check the sidebar for titles)

Karen Cioffi Professional Writing Services


T. Forehand said...

Love this advice.

Magdalena Ball said...

Good advice, Margaret. ECommerce is one of those things that has become a little fuzzy in the modern age. We're all selling something - even if it's just ideology, and the promotional suggestions you provide hold true for everyone. Of course most people who visit this blog will be specifically selling books, which is clearly a type of ecommerce, and of course it's all about providing good content and attracting and engaging an audience.

Mary Jo Guglielmo said...

Thanks for the advice. Do you recommend pay to click over pay to see?

Heidiwriter said...

This is good advice. Thank you!

Anne Duguid Knol said...

I like the idea of staying connected which implies, as Maggie said, engagement with readers rather than simply sales talk.

Karen Cioffi said...

Mary Jo, I'm not familiar with PPC or Pay to See. I do know with PPC you have to pay for each click - if you make enough from those clicks to warrant the expense, that's great. When I have extra money to play with I'll test it out.

One of the 'unprofessional' things I've noticed with freelance guest bloggers is they don't stop by to respond to comments.

Wiktor said...

Hi Karen, thanks for this article, did you try maybe to promote your website and get visitors by using some profitable phrases/keywords on your website (title, headlines, content). By using good niche keywords you can position your page in the first results of Google and get many new visitors. There are even some tools which help to find such keywords like Metrics11

Karen Cioffi said...

Hi, Wiktor, great tips. Thanks for sharing.

Character Sheets - Building a Character

  Contributed by Karen Cioffi, Children's Ghostwriter Connecting with a reader entails a couple of things, one of which is to have a ful...