What is SEO and SEO Marketing?

What is SEO and SEO Marketing?

If you’re like the majority of people, you may be wondering what SEO is. Well, it’s simply an acronym that stands for ‘search engine optimization.’

According to TechTerm.com, “Just about every Webmaster wants his or her site to appear in the top listings of all the major search engines.” SEO is the means to accomplish this.

SEO marketing is the strategies or techniques used to create visibility and website ranking within the search engines, such as Google and Bing. And, even with Google’s latest update, the Penguin’s SHARING factor, these strategies are still effective, and needed.

Sidetracking just a moment, Google’s latest update takes the ‘social’ element of blog posting to the next level. Along with your SEO tweaks, your content must be SHAREABLE.

Content that others find valuable enough to share, whether informative or entertaining, is what will help get a higher ranking with the search engine.

Okay, back on track now.

Every online marketing strategy includes promotion, and SEO marketing is a promotional tool under the marketing umbrella. The marketing umbrella covers the creation or manufacturing of a product or service, research and development (R&D), distribution, and any other elements needed to get a product from creation to the consumer. Promotion creates visibility, which in turn leads website traffic and customers.

Utilizing online promotion means you will be using the internet and search engines. SEO marketing is the process of getting the search engines to find and rank your website and your content. You obviously want a high ranking so when a searcher (potential customer) types in a search term (keyword), your site may be one of those on that first search engine results page (SERP), or at least within the first few pages.

Another explanation of SEO marketing:
It is basically the steps you take to have Google, Bing, and other search engines find, index, and put your website on one of their first SERPs whenever people use ‘your keyword’ to search for something.

In essence, SEO marketing is kind of a popularity contest.
When you use effective keywords within your website (title and meta tags) and in informative posting content, Google and the other search engines will find, index, and rank you. This allows you to be picked up and shown on the search engines’ results pages for specific search terms. When a ‘searcher’ finds your link on the SERP and clicks on it, you get a link to your site. The more inbound links to your site – relevant to your keywords or not - the more Google and other search engines ‘like you’ and consider you an authority.

Going a bit further, getting links from other sites with the same keywords in their links that you have in yours, is much better. This is considered as a higher ‘ranking vote’ by Google and establishes your site as having more authority. The more ‘link votes’ you get, the more Google will perceive your site as valuable and give you a higher authoritative ranking.

To be found and ranked by Google, you need to add effective and relevant keywords to your site and content, and have SHAREABLE content.

To find effective keywords, you can go to http://googlekeywordtool.com/

Click on the Google Keyword box and it will take you to the Google Adwords search tool.

Karen Cioffi is an award-winning children's author and ghostwriter. She is also an author/writer online platform instructor with WOW! Women on Writing.

Find out more about Karen's online platform classes at:


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Magdalena Ball said...

Thanks for the tips Karen. It's always good to be reminded to take care of SEO.

Mary Jo Guglielmo said...

It seems things are always changing with google!

Margaret Fieland said...

Karen, great tips. And once y'all have absorbed this, you might check out the guest post on on-page SEO on my blog:

Karen Cioffi said...

Maggie, Reminders are always good! :)

Mary Jo, Yeah, Google likes to keep us on our toes.

Peggy, I think I responded to that. Thanks for the tip!

Iris said...

Hi Karen,

I couldn't agree more. It has always been said that putting valuable content on our websites is king but it's useless without SEO. But then again, we should not over-optimize and drive the bots crazy.

Let's take good care of SEO like how we value our content.

Karen Cioffi said...

Hi, Iris,

Well put. It's a matter of balance: great content sprinkled with just the right amount of SEO. :)

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