Just because the year is winding down, doesn’t mean you can slack off on your blog posts, even if you really don’t have the time. Consistency is a huge part of blogging, so even if you have to write a little shorter the next couple months, just keep to your blogging schedule as best as you can.
Here’s some seasonal content ideas to get you through November. (I am U.S.-based, so for those in other parts of the world, adapt as appropriate.)
Shopping: We have Black Friday (shopping day after Thanksgiving), Small Business Saturday (day after that), and Cyber Monday (the Monday after Thanksgiving). However, holiday shopping starts sooner each year.
If you offer a product or service, and you have a holiday deal, post about it on your blog. Most of what you blog about shouldn’t be about selling, but it’s fine to make an exception every now and then. If you have an opinion on peoples obsession with shopping holidays, that’s another way to go. It could be serious, sarcastic or funny, but whatever you write, keep it honest. Stay relatable - that’s how you gain and maintain fans.
Food: November has an abundance of food holidays to blog about, whether you write about food or just enjoy eating. Among others, it’s Good Nutrition Month and Vegan Month. (Funny, it was just Vegetarian Awareness Month in October – I guess November takes it up a notch.) Healthy eating is a great topic to write about as we approach the holidays, even when you write about writing. For example, “5 Food-Related Advantages of Working and/ Writing from Home.”
On the other end of the spectrum, November 16 is National Fast Food Day. And then there’s National Espresso Day on November 23. Talk about a great stereotypical writer holiday. The majority of writers I know have an opinion on coffee. And I know a lot of writers!
Thanksgiving: There’s a ton to write about regards to Thanksgiving. There’s the history, the food, and of course, the theme of being thankful. The best way to write about a holiday is to flip it on its side. Think outside the box. Brainstorm. Make a list of 10 or 15 things that you can write about in regards to Thanksgiving (or any of these ideas for that matter) and how it relates to your blog or business. Then, take a fun, original approach and run with it!
Bonus: Fiction writers and bloggers, November is National Novel Writing Month. If you are participating, consider writing posts on your progress. If you are not, offer advice and encouragement for those who are. You don’t have to write a novel in November to post about this fun International event.
As previously noted, November starts shopping season. Especially if you have a business website, keep your blog active, so potential customers can find you.
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Debra Eckerling is a writer, editor and
project manager, and the author of Purple Pencil Adventures: Writing Prompts for Kids of All Ages. She founded Guided
Goals, as well as Write On Online, a live and online writers’ support group. She is an editor at
Social Media Examiner. Debra is in demand as a national speaker addressing
writing, networking, goal-setting and social media.
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6 comments:
Thanks for the nudge, Debra. This time of the year can become so frantic that it's tempting to let our blogging schedule slide. And yet, perhaps this is a time when it is even more important that we keep writing. Certainly here in South Africa, this is the time when school and university students have their end-of-year vacation and have more time to read blogs than usual.
Thanks for your comment, Shirley. Such a good point - we may have less time to write but vacationers have more time to read. So, we need to make that time and get new readers and fans..
Great reminder, Deb. Marketing doesn't have an off-season, but it does have some definite on-season times. :)
Indeed! Thanks for your comment, Karen!
Such good points. Thanks!
Thanks!
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