The Power of Video Marketing - A string quartet

Okay, maybe I'm acquiring a bad habit. I watched another video that made me want to share.

I happened across this video on Facebook. I really try to avoid watching videos because they're kind of time consuming. But, this is another great one with a story and marketing elements.

In a few minutes, a really short clip, a story emerged of one-upping, competition, and determination. And, it's all done in a funny and extremely talented and creative way.

I don't know the name of the video, but it was posted originally by Brandon Williams. You'll see what I mean about it's power when you watch it. It's definitely worth the few minutes.

So, how is this great video marketing?

Well, I can think of at least two reasons:

1. If this were a music school. Would you join up if you wanted to learn a stringed instrument?
2. If they had a performance coming up, wouldn't you be motivated to get a ticket?

And, all from the power of a short video clip.

If you watched it, please let us know what you thought of it!

If you're not creating video yet, start today. Create something simple, right from your iPhone or iPad. Get it up on YouTube, optimize it, and publish it.

You can even create a PowerPoint presentation, turn it into an MP4 and put it on YouTube.


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Kathleen Moulton said...

This was great advice. Nothing like a visual to get you moving!

Unknown said...

Your great article has encouraged me to view videos differently from now on. Thanks!

Karen Cioffi said...

Hey, Kathleen, glad you liked it. I just watched a 3 minute video this morning on the importance of making video. I've got to create more of my own!

Karen Cioffi said...

Susie, I'm so glad the article (and video) motivated you. LOL I think once you're into marketing, you look at everything differently. Thanks for stopping by!

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