Book Marketing- Knowledge is Power

No matter what you're into, what niche or industry you're in, knowledge is power.

As a writer, author, and online marketer, I'm always reading, taking courses, and joining pros in their membership groups.

The reason?

Book marketing and content marketing are part of the turbulent marketing waters. 

Keeping up takes work, time, and it can be expensive.

But, what's the alternative?

If you don’t keep your eye on the ball, you’ll fall behind. Your marketing efforts will lose their effectiveness. This will mean less visibility, less authority, less subscribers to your email list, and less sales.

As a business owner (if you’re an author or freelance writer, you’re a business owner), you MUST keep up with what's going on in your industry.

Granted some industries stay steadfast, but even those businesses must market themselves. This means keeping up with changed or new marketing strategies.

Thus, we go back to the title of this post: Knowledge is power.

So, where did this quote originate?

The 'knowledge is power' quote is attributed to Francis Bacon, in his Meditationes Sacrae (1597).

But, Thomas Jefferson is known to have used it at least twice:

Thomas Jefferson to George Ticknor, 25 November 1817
Thomas Jefferson to Joseph Cabell, 22 January 1820

Other interesting quotes on knowledge:

"Today knowledge has power. It controls access to opportunity and advancement."
-Peter Drucker

"There are three principal means of acquiring knowledge . . . observation of nature, reflection, and experimentation. Observation collects facts; reflection combines them; experimentation verifies the result of that combination."
-Denis Diderot

So, keep learning things that will help you move your business forward.


Karen Cioffi is an award-winning author, ghostwriter, and author/writer online platform instructor. Get must-know writing and marketing tips at 


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