Saturday, November 12, 2016

The Power of Video in It's Simplest Form

This is a simple 46 second video, taken on an iPhone. While it's a bit crude, it's hysterical. It makes you feel. This is what marketing is all about - you want to hold that reader's attention. You want to make her smile, maybe even laugh-out-loud.



Think about it. 

If you had a children's picture book about superheroes, wouldn't this be a cute lead-in? Or, some other short, funny or moving video relevant to your book. Videos are powerful and they don't have to be elaborate to be effective.

And, a bonus of video is it will hold the visitor on your site longer. This is great for your website ranking. 


So, next time your planning your book marketing blogging schedule and coming up with blogging ideas, keep these video statistic in mind:

- Video in an email produces a 200-300% increase in click-through rate.
- Including video on a landing page can increase conversion by 80%.
- After watching a video, 64% of people are more likely to buy an product.

Start using video in your blog post today!

For lots more video statistics, go to: http://blog.hubspot.com/marketing/video-marketing-statistics

MORE ON WRITING AND MARKETING

3 Marketing Strategies Geared to Motivate People to Buy
Why Specialize as a Writer
5 Ways to Annoy an Editor



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