This is a simple 46 second video, taken on an iPhone. While it's a bit crude, it's hysterical. It makes you feel. This is what marketing is all about - you want to hold that reader's attention. You want to make her smile, maybe even laugh-out-loud.
Think about it.
If you had a children's picture book about superheroes, wouldn't this be a cute lead-in? Or, some other short, funny or moving video relevant to your book. Videos are powerful and they don't have to be elaborate to be effective.
And, a bonus of video is it will hold the visitor on your site longer. This is great for your website ranking.
So, next time your planning your book marketing blogging schedule and coming up with blogging ideas, keep these video statistic in mind:
- Video in an email produces a 200-300% increase in click-through rate.
- Including video on a landing page can increase conversion by 80%.
- After watching a video, 64% of people are more likely to buy an product.
Start using video in your blog post today!
For lots more video statistics, go to: http://blog.hubspot.com/marketing/video-marketing-statistics
MORE ON WRITING AND MARKETING
3 Marketing Strategies Geared to Motivate People to Buy
Why Specialize as a Writer
5 Ways to Annoy an Editor
Does this sound familiar? "Some day, I am going to write my memoir ..." "Oooh, next week, I am finally going to start that bl...
You may be an author or writer who takes the time to comment on other websites. This is an effective online marketing strategy. It builds br...
by Valerie Allen When naming your characters it’s tempting to give your friends, family, or coworkers a chance for their 15 minutes o...
Editing Skills for Do-It-Yourselfers or Those with Editors: Help Your Editor Avoid “Bad Breaks” As a freelance editor of fiction, memoir,...