Use Internet Radio Shows and Podcasts to Create a Buzz about Your Book

If you've written a book, even before your book is released you need to start getting the word out about it.

One great way to create a "buzz" about your book is by landing a guest spot on a popular Internet radio show or podcast.

And today that is easier than ever because there are all sorts of Internet radio shows and podcasts available for most any type of audience (and any type of book).

Here are a few tips for using these types of broadcasts to promote your book:

1. Always send the show host a review copy of your book several weeks ahead of your scheduled interview.

This gives the host time to read your book or at least become familiar with it.

When you send your book, include any information you'd like to promote during your interview—book signings, details about upcoming writers' conferences where you'll be speaking, writing workshops that you offer, etc.

The host wants to be sure the two of you will have plenty to talk about during your interview and will appreciate any information you provide.

2. Help the host attract more listeners for the show by sending a notice to everyone on your mailing list and by telling your friends and family about your interview, at least a week or so before your scheduled appearance.

If you belong to online social networks such as Twitter, LinkedIn, or Facebook, etc., post a notice to your friends and followers for each of these groups and invite them to listen, or even call in (if possible), to the show the day of your interview.

3. Offer an autographed copy of your book as a giveaway during your scheduled radio or podcast interview.

The host can determine how to give away the book (to the 5th caller that day, for example).

Also, when you get the word out ahead of time about the show, be sure to mention there will be an autographed copy of your book given away to one of the callers during your interview.

This way you'll attract more listeners for your interview. Also, during your on-air interview, invite listeners to visit your website and join your mailing list.

With the popularity of Internet radio and online podcasts, there are now more opportunities than ever to land a guest spot on a regular show.

And hosts of these shows are always on the lookout for interesting guests.

Generally, they welcome the chance to talk to published authors, so start using these shows to create a buzz about your book now!

Try it!

Suzanne Lieurance is a fulltime freelance writer, writing coach, certified life coach, and the author of over 30 published books.

For more tips, resources, and other helpful information about writing and the business of writing from Suzanne, get your free subscription to The Morning Nudge at


Terry Whalin said...

Suzanne, thanks for the great marketing ideas. Authors always need this type of excellent encouragement.


Karen Cioffi said...

Suzanne, I agree, great book marketing ideas. And, when you go onto one of these shows, you open yourself up to a new audience.

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