Tips for Promoting Your Articles


Keep building your inventory. Rewrite sections of your book as segment posts or short stories. Collect your old writing pieces and rewrite, modify or revised them. Write about new things you learn and ideas you explore. Use descriptive details to make stories & articles resonate, then promote, promote, promote.
Like Carolyn Howard-Johnson says in The Frugal Book Promoter: Recycle your Creative Work!

Marketing and promoting our work is simply sharing what we love and find important with the people who appreciate hearing about it. We’re after attracting like-minded people who need or would enjoy our stories, articles and books. Marketing is not force-feeding: it’s sharing with those interested.

Marketing is about the reader. We need to know to whom we are writing, and what they are looking for. How will our article or book benefit the reader? This guides and helps us deliver our best work.

As a caregiver, I write stories for caregivers that will resonate and help them meet the needs of the day.

Ways to publish:
• Traditional publishing for books, in magazines and periodicals
• On Line opportunities range from Blogging, Websites, Facebook Pages and Videos, YouTube, etc.
   - The best advice I can give is to own your blog and website. Things change. You don’t want your hard work controlled by someone else. Owning essentially means paying for hosting
   - Plus, if you have an email list of readers, you want control of that information
   - If you choose to go the free route, there are several opportunities for websites and blogs available

Metadata is also a vehicle for promoting your work. Metadata is information about your book, the title, sub-title, sales description, categories and author bio. It helps bookstores and online retailers list your work in the best area(s) for visibility per your description. Metadata can also help optimize your website and blog SEO for readers searching for your work.

Find the perfect promo fit for you and your work. That way it will work for you.
To get online attention for your stories, articles and books consider using:
•    Posts on your own Blog Site, your LinkedIn page, Facebook page, or Medium
•    Posts, images and videos on Twitter, Facebook, LinkedIn, Instagram, Pinterest and more
•    Podcasts on iTunes, Sound Cloud and various audio platforms
•    Free webinars or collaborative summits
•    Newsletters and email blasts

Readers want personable, well-written works they can relate to, and find beneficial.
Write from the heart first, then polish for publication.

Book List:
*Successful Self-Publishing—How to Self-Publish and Market Your Book, by Joanna Penn
*The Frugal Book Promoter—How to Get Nearly Free Publicity on Your Own… by Carolyn Howard-Johnson


Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts.
Visit her My Writer’s Life website at:   
Visit her caregiver’s website:
Mom & Me: A Story of Dementia and the Power of God’s Love -- on Amazon

Facebook: Deborah Lyn Stanley, Writer



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Jams and Books said...

Excellent! Shared on Twitter, Fb, and Pinterest

Terry Whalin said...

Deborah Lyn,

What a great article for every writer. The promoter PT Barnum said, "Without promotion something terrible happens. Nothing>" It's true.


Karen Cioffi said...

Great article, Deborah. I love the first paragraph about recycling content!

Carolyn Howard-Johnson said...

Thank you for quoting my The Frugal Book Promoter @DeborahLynS1. I love the quote from @TerryWhalin above in the comments, too. Just a reminder for those who hate to give their books (or their articles!) away free. Sharing is almost always a two-way street. You give of your experience, your talent, your wisdom and you get a priceless gift of reaching more people which--after all--must be why you are publishing. That byline. That credit line or bio. That head shot. That book cover image. That's what you get for giving away your work. And it's more--much more--than it seems.

Carolyn Howard-Johnson

lastpg said...

As someone who needs to begin marketing any day now, I have found your post very helpful. I have kept it in my file to help get my mojo working. Thanks, Deborah!

Suzanne Lieurance said...

Good article, Deborah. I especially like the reminder to always be adding to our inventory.

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