Friday, February 25, 2022

Blogging for Business: Six Tips to Help You Start (and Keep) Blogging on a Regular Basis

by Suzanne Lieurance


By now, everyone knows the power of blogging for business.


Yet, many entrepreneurs and other business professionals have trouble blogging on a regular basis.


Does this sound like you?


To develop a readership for your blog, you need to post at least 3 to 5 times a week.


People won't want to come back to your blog regularly if they can't expect to find new content there all the time.



Here are six tips to help you keep up with your blog and post on a regular basis:

1.      Decide from the start WHO you want to attract to your blog.  

            That is, decide who you want your readers to be. 

  The reason this will help you post regularly to your blog is because you'll always       

  have it clear in your mind WHO you are writing for. 

  And that will make it easier to focus on the content you need for your blog.

2.      Decide from the start HOW you will serve your intended readers. 

            Many beginning bloggers set up a blog with no real purpose or intended readership 

            in mind.

            It's no wonder they find blogging difficult or they just don't keep up with it.

 Their blog posts tend to be rambles, or daily accounts of their business activities, 

 which don't serve readers in any way (unless these accounts are particularly 

 humorous, or also offer something for the reader to consider regarding his or her 

 own life).

Develop a purpose for your blog.

What will you post each day that will be of use to your intended readers?

3.      Develop a regular weekly schedule for posting.

            It's much easier to keep up with your blog if you decide right away that you will 

            post only 3 days a week, for example, and those 3 days will be Mondays, 

           Wednesdays, and Fridays.

           You won't have to feel guilty the other 4 days of the week when you aren't blogging   

            either.

4.     Develop categories for your regular blog posts.

           If you know you're going to post every Monday, Wednesday, and Friday, set up 

           categories for each of those days.

           For example, you might blog about new products or special offers on Mondays.

           On Wednesdays you could post tips that would be of interest to the people who use 

           your types of products and/or services.

           On Fridays you could post answers to questions you receive from customers or   

           clients.

5.      Plan ahead whenever possible.

            Once you have established a regular blogging schedule and developed categories 

            for your posts, you'll find it easier to plan ahead.

            You can even enter your articles ahead of time and have them scheduled to post on 

             the days you want.

             When you do this, it makes it much easier to keep up with your blog as well as 

              your other business activities.

              You can post your articles to your blog over the weekend, then not have to worry 

               about blogging again until the next weekend.

6.      You don't have to write every single post for your blog yourself.

             Your blog should be a resource to serve your readers.

   However, that doesn't mean you need to write every bit of the material posted at 

    your blog yourself.

    As long as you provide helpful, accurate information, your readers won't care who 

    wrote that information.

    So, try to feature the work of guest bloggers periodically.

    Invite another business professional who writes about your topic of interest to 

    supply a post for your blog

    If this person can post a link to his/her site within the post, he/she will probably 

    be more than happy to provide you with content for a day.

Try these tips and see if they don't help you keep up with your blog on a regular basis!


And, for more writing tips, be sure to visit writebythesea.com and get your free subscription to The Morning Nudge

Once you're a subscriber, you'll also have access to a Private Resource Library for Writers.

Suzanne Lieurance is the author of over 40 published books, a freelance writer, and a writing coach. 

 

 

 

4 comments:

Karen Cioffi said...

Suzanne, blogging is an essential part of marketing and selling what we're offering. Each of your tips will get authors and writers on their way to a successful blog. Thanks for sharing!

Carolyn Howard-Johnson said...

While we’re on the topic, many authors rely on guest posting for other blogs. It’s one ways to go, but it misses some excellent benefits. With repurposing, we can do both with only a little more effort. 😊📚🖊
Best,
Carolyn Howard-Johnson

Terry Whalin said...

Suzanne,

Thank you for this article. I've been blogging on a regular basis for decades and it is a way to build a solid audience--and have a huge backlog of content that you can repurpose in other places. The consistency pays off in many ways. Your article (if followed) will help people improve their consistency.

Terry
author of Book Proposals That $ell, 21 Secrets To Speed Your Success (Revised Edition)

deborah lyn said...

Great tips Suzanne! Thank you.

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