Showing posts with label " persistent marketing. Show all posts
Showing posts with label " persistent marketing. Show all posts

All Kinds of Ways to the Means.... What is Yours?

Writing advice comes in all styles and for all types of genres. A beginner writer can be so wrapped up in reading and researching the best advice about writing that the real writing takes a back seat. The fact is there are all kinds of ways to the means of being an author.... and there are all kinds of acceptable ways to get published but the successful writer will find the way that keeps them moving forward with their story.

And it also may not matter to others if you are writing an essay, a blog post, a magazine article, a picture book, or a 80,000 word novel the premise is the same. You need a story. You need an audience. And you need to market your work so your target audience can find your words.

If your story is fiction, you need believable characters that your reader will relate to. It won't matter if you write better with an outline, a story arc, morning pages, or free write ideas into little clouds on the back  of a napkin. What matters is that you see, feel, and know your character so well that you have no other way than to describe it for your readers on the page.

If you write nonfiction, you may not have a particular character but you will have a specific subject or topic that your reader will relate to. Your job will be to make the reader care about that subject. They won't know if you write with an outline, a story arc, or standing upside down. The reader wants a beginning, middle, and an ending that makes them want to care about or learn more about your subject.

Marketing on the other hand does matter. If the author doesn't market their work, no one will see it. That may not be a big deal if you are keeping a personal journal but if you want to attract more readers, an agent, or a traditional publisher you want to be noticed and noticed in the right places.  And it really matters if the writer wants to make an income from those words because your need that audience to find buyers for your work.

Advice books, writing circles, and social media are all sources of information on marketing your work but each writer must still find the way that leads to the means so to speak. What works for picture book writers may not work for nonfiction medical writers and so on. The market or target audience will be different as will be the publishers for different types of writing.

Self publishing is slightly different when it comes to marketing because most of the marketing becomes the responsibility of the author and may then take time away from the actual task of writing.

Authors, no matter what is written or how it is published must keep in mind the ways to their own means.... another words.... find what works. Finding the balance between writing, marketing, publishing, and managing the business of writing is individual yet we can all take tips and advice from others and continue learning from those that are successful. In that way we will all find our way to our means and be able to call ourselves writers.

As the year draws to an end and celebrations occupy some of regular writing time, make sure to take note of what works and what doesn't in your own writing career. Look at your audience, your marketing techniques, and where you want your career to head in the New Year so the start of 2014 will be  focused.

  • Note any lack of knowledge or skill you need to improve and be ready to find the sources for information that will give you more confidence.
  • Network within social media where your genre or niche fits best and reach out to others to offer what you can to help them too.

It takes a village to raise a child as they say and it takes a village of marketers, authors, mentors, publishers, and agents to help writers succeed.

Designing Customized Facebook Fan Pages Webinar

Writers on the Move took a workshop break in February, but we have a great webinar scheduled for March 12th. Due to popular demand, Maggie Ball is presenting a workshop on creating a FB fan page for book promotion and other promotional needs.

Here are the details:

Title: Designing Customized Facebook Fan Pages
Date: March 12, 2012
Time: 7PM, EST USA
Cost: Free
Format: PowerPoint Webinar
Handout: Pending

This webinar will not be recorded, so if you're interested you'll have to attend the live presentation.


Facebook is by far the top social networking site. Yes, it’s a fun way to stay in touch with all your old friends and extended family, but it’s also a fantastic way for businesses to connect with customers. For authors, it’s a particularly powerful tool, not only for encouraging sales, but for allowing your readers to interact with one another. Does your Facebook page stand out? Is it professional? A call to action for visitors? Are you attracting ‘likes?’ Creating your own custom Facebook fan page is easier than you think. Black Cow author Magdalena Ball provides the lowdown on how to create your own exciting, customised fan pages that change when visitors become fans. We’ll cover templates and self-made options, how to add multiple tabs, the best way to convert visitors to readers, and more, showing you exactly how you can make your own page as exciting as your books.

As this session will be done during the promotional tour for Black Cow, attendees are encouraged to visit Magdalena’s fan page at and like it, as a pre-attendance exercise, as this page will be the basis for the demonstrations and familiarity will help ensure that all attendees are starting from a similar point of awareness.

For full details go to:

Or register with Maggie right now at:

Until next time,

Karen Cioffi
Award Winning Author, Ghostwriter, Freelance Writer, Editor, Marketer

Karen’s Books Page:

Karen Cioffi Writing and Marketing
DKV Writing 4 U (children’s author site)

"The Secret" to Great Book Promotion

This is from my Sharing with Writers newsletter. I thought it was worth a repeat for those of you who don't get that newsletter with its tons of writing and promotion tips in your e-mail box. (-:


The Secret [by Rhonda Byrne] says that one reason people's dreams don't come true is that they give up just before they are about to succeed. I am ready to give up. Just call me Peggy, WannaBeWriter


I believe that people do give up too soon, especially when it comes to promotion. It's one reason I talk about persistence so much. And The Secret also talks about positive energy. That's what promotion is. It's your best shot being put out into the universe and that sometimes (not always) takes time.

That's not to say that at times it's not natural to feel like giving up. Putting aside having a well-written book that hits the market at the right time, the speed of an author's success is usually strongly influenced by its genre. That's one of the reasons I shared all the stuff I learned when I was promoting my first novel, This Is the Place, by writing my first how-to book, The Frugal Book Promoter. Fiction--especially nonspeculative fiction--is one of the hardest genres of all to promote and I wanted others to know it could be done.

This Is the Place won its publisher's Mille Award for marketing and sales the first year it was published but only after it almost failed for lack of promotion by the publisher and by me! And not until after I lost a really big wad of money hiring a publicist who didn't understand using the themes and other elements in a novel to promote it!

This Is the Place is a literary novel published in 2001 (though it's still available in the new and used book section on Amazon for about $1). I think I sold about 2,000 and even that relatively small number was probably sold because it was set in Salt Lake City and was released just before the Winter Olympics in that city.

But that fortuitous timing wouldn't have helped had I not figured out that I needed to promote it and that I was the only one with the passion to do it right. The Secret also talks about passion--only they call it bliss or joy. Once I got started I even got my novel into a couple of airport book stores.

In fact, one of the reasons that The Frugal Book Promoter sells well is that it isn't general. It's personal and passionate. It's full of ideas based on my personal experience selling the hardest of all genres--poetry, short story collections, and literary fiction. I could add memoir (my next book) to that list.

The point here is that none of the three was a huge success by publishing standards. But they were by my standards. They sold well enough, I learned from writing them and promoting them, and I really relished the little successes when they came. When I couldn't trace great results from the promotion I was doing, I kept doing it and kept adding more ways to do it.

What if I'd given up on one of those dark days when nothing seemed to be working? My world--not just my writing world but my entire world--would be a different place. Am I bragging? Damn tootin’. I knew The Secret long before it was written. And I'm still practicing it.

I hope you will, too.

The blogger today is Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.

Honoring Your Voice

As a writer, your voice is one of your most powerful assets. Whether you write fiction, non-fiction, novels, screenplays, marketing copy, y...