Colors and the Author Website

Colors are all around us. They inspire us, they sooth us, they motivate us, they can even anger us. They can even be healing.  Colors can be viewed as non-verbal communication.

According to Psychology.About.com , colors are “a powerful communication tool and can be used to signal action, influence mood, and cause physiological reactions.”

So, it’s easy to see that colors are a critical element to an effective website. While it may not influence your search engine optimization, as search engines aren't able to 'see' your color and determine what your site is about or if it has quality content, the color scheme will have a direct influence on those who visit your site.

This is website optimization.

Put this knowledge into action.

The first thing to do is take into account is the purpose of your website.

    Is it an action gaming site?
    Is it a food site?
    It it a writing site?
    Is it a business site offering products – if so what kind of products?
    Do you offer services - if so what kind of services?
    Do you want to evoke action?
    Do you want to evoke trust?
    Do you want to evoke relaxation and calm?

You get the idea. You need to know exactly what the purpose of your site is before you decide on colors.

Another factor to take into account is ‘color’ visibility. Like fonts, computers may not display (read) the colors you’re using as they appear on your website.

Be sure to use colors that are web safe.

Sites like Techbom.com offer a ‘fixed’ color palette that you can browse through.

What colors should you use?

Because of the importance of colors in your website design, it’s essential to know what colors cause what reactions. Below are five basic colors and how they can make a visitor to your site feel.

- Red is an action color. It’s a color that can motivate us to take action.

- Yellow evokes feelings of lightness and cheer. It’s an uplifting color.

- Orange is another uplifting color. It evokes warmth mental energy.

- Green is soothing color that evokes a feeling of balance.

- Blue evokes feelings of trust and loyalty.

Take the time to do some ‘color’ research. It will help you decide which colors will work best for your site.

My website color scheme.

For my children's writing site, I chose orange to brand my services as it supposed to evoke warmth and mental energy. And, it's an uplifting color.

These are emotions I want my visitors to feel when they stop by. And, keep in mind, your website colors and design is the first thing the visitor will see. This will make an instant impression.

References:
http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html

This article was first published at:
http://www.articlewritingdoctor.com/2016/03/your-website-colors-matter/ 

Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. She is also the founder and editor-in-chief of Writers on the Move and author online platform instructor with WOW! Women on Writing.

If you need help with your author platform, check out Karen's e-class through WOW:
http://www.articlewritingdoctor.com/content-marketing-tools/



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SEO for Authors Part 2 – Keywords and Descriptions

SEO and the Author P8 – Images and Website Speed

In a previous SEO and the Author series post (see the link below in More to Read), I talked about how to optimize your website images. However, I didn’t touch on what the size of the image files can do to your site.

For the average author website, most use JPGs or PNGs for their images. The problem that may arise is the size of the file. The larger the file the slower the website.

So, why should you care about your website speed?

Because of Google, of course.

When your website takes a long time to load, and we’re talking just an extra few seconds, it affects your website speed.

One of the things Google looks at when they decide to list your site in a search result is the speed of your website. A factos that effects how quickly or slowly your site will load is the size of the images you use. 

If your site is slow to load, people who land on it won’t bother waiting – they’ll just leave. This is considered a bounce.

Google monitors your bounce rate. If a lot of visitors bounce (leaves your site before it loads or leaves very quickly for other reasons), Google will note that you have a high bounce rate which means poor performance.

According to MOZ, “A poor performing website results in a poor user experience, and sites with poor user experiences deserve less promotion in search results.” (1)

Okay, that was a bit of a sidetrack, but I wanted you to understand the importance of speed and your website.

Back to Images

Going back to images, the longer an image or images take to load, the slower your website will be. So, when deciding whether to use a JPG or PNG, go for the JPG.

If you’re wondering why, it’s because PNG files are much larger than JPG files, sometimes double the size for the same image.

This means that PNG images take longer to load.

According to Thrive Themes, “Even on a fast connection, large image files can take several seconds to load. And when it comes to website speed and conversion rates, you don't have several seconds to spare [. . .] Loading several, large, uncompressed images can slow your pages down to an absolute crawl and that will send your bounce rate through the roof.” (2)

Why would anyone use PNG images?
While in most cases, the JPG and PNG images may look similar, the PNG files are clearer, crisper. For some sites this difference makes a difference. But for most of your uses, it’s not worth the extra load time and space taken on your computer.

For a more comprehensive look at images types and sizes, read:

(1) How Website Speed Actually Impact Search Ranking 

(2) Image Type and Size for Fast Websites

TO READ THE ALL THE ARTICLES IN THE SEO AND THE AUTHOR SERIES, GO TO:
http://www.writersonthemove.com/p/workshops.html

Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. She is also the founder and editor-in-chief of Writers on the Move and author online platform instructor with WOW! Women on Writing.

If you’d like more writing tips or help with your children’s story, check out: Writing for Children with Karen Cioffi.

If you need help with your author platform, check out Karen's e-classes through WOW:


MORE TO READ

SEO and the Author P6 - Image Optimization

Items to Bring for Your In-Person Book Events

Build a Successful Online Business: 5 Must-Know Steps

SEO and the Author Part7 - Your Landing Page

The landing page - we’ve all heard this term numerous times. Some people have an idea of what it is and others have no clue.

Interestingly, the landing page isn’t what most people think it is. Most think it’s the first page a visitor sees when randomly clicking onto your website.

This is not the case.

According to Kissmetrics, the landing page is a “specially-designed” page that leads visitors to a specific page - in the exact direction you want to take them. (1)

Okay, so what does this mean?

Well, rather than having a visitor randomly land on your home page and then have to navigate for himself to the important information you want to share, you direct that visitor’s steps from the moment he clicks on your link.

Let me add here that your home page has it's own purpose. It's to attract the visitor and motivate her to dig deeper into your site. Just to keep things clear - every page on your website should have a purpose.

So, How Do You Direct a Visitor’s Steps?

This is simple. You lead them through your content and the clickable URL you provide.

When you’re writing your marketing content, you will include a link to the page you want to bring the visitor.

Here’s an example of this strategy in action:

WANT TO BE A CHILDREN’S WRITER?

Being a writer, like being any kind of artist who creates something from nothing, is an amazing ability. It’s almost like magic. And, you are in control. You decide what to create. The only limit you have is the cap on your imagination.

Check out my 170+ page ebook (or paperback) that gives you all the basics of FICTION WRITING FOR CHILDREN. It’s newly revised and includes information on finding a publisher or agent and marketing your books.


Notice that I have “Writing Fiction for Children” linked to my landing page or sales page. I add this blurb as an ending to some of my blog posts.

Also, note that I have an image of the product included. If you’re using WordPress or another CMS that offers image optimization, you can link that image to another page on your website or to your Amazon Sales Page.

Unfortunately, Blogger doesn’t have an image optimization feature.

Aside from that though, it’s pretty easy to understand, right?

But, What Exactly Is the Purpose of a Landing Page?

The sole purpose of these pages is to convert visitors. In other words, you want the visitor on that page to take an action you want her to take.

You may want that visitor to:

- Sign up for your mailing list
- Buy your book (as in my example above)
- Take advantage of your services
- Register for a class or workshop you’re offering
- Download a free chapter of your book
- Buy your product/s

If your page is well-designed, it will convert visitors. It will motivate them to take the action you want them to take.

In order to do this, you need to have a clear focus for your page . . . a clear goal for the page.

Now for the SEO question:

How Can You Optimize Your Landing Page?

1. The visitor must immediately know what the page is about and what she can do on the page.

2. Your most important information – the WIIFM information - must be quickly visible.

Why should the visitor take action? Why should she buy your book rather than someone else’s? Or, why should she sign up for your mailing list?

Here’s the link to The Writing World as an example of a newsletter (subscriber list) landing page: http://thewritingworld.com/

3. Have a clear and easy to understand CTA (call-to-action).

4. Give the information before asking the visitor to take action. Put the CTA (call-to-action) below the reasons why she should say YES to your request.

There are exceptions to this rule though as with The Writing World. Visitors to that page know they’re there to sign up for a newsletter (a mailing list) so I give them the option to skip the ‘promo’ content.

5. The entire page should work together.

Kissmetrics states that the CTA is “possibly the single most important part of any landing page . . . and should be supported by everything else on your landing page, from headline and body copy to images and overall layout.” (1)

6. Keep it simple and uncluttered – don’t have multiple boxes to click on. Don’t offer too many choices.

Again, the page should have a clear focus. Don’t dilute that focus.

7. Keep the page updated. If you’ve made any changes to your product or other, update your landing page.

8. Keep the page friendly and easy to read.

According to Marketing Experiments, “People don't buy from websites, they buy from people." (2)

As an author, part of your job is to create and maintain an effective author/writer platform. Paying attention to marketing trends and current SEO tips is a good way to do this.

It’s also important to remember that search engine optimization isn’t just for search engines, it’s for people (searchers’) too. Having your website and landing pages visitor friendly is as critical as having it search engine friendly.

Hope this helps you on your writing and book marketing journey.

TO READ ALL THE ARTICLES IN THIS SEO FOR AUTHORS SERIES, GO TO OUR WORKSHOPS PAGE: http://www.writersonthemove.com/p/workshops.html

References:

(1) https://blog.kissmetrics.com/beginners-guide-to-landing-pages/
(2) https://marketingexperiments.com/conversion-marketing/page-layout-optimization-mistakes

Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. She is also the founder and editor-in-chief of Writers on the Move and author online platform instructor with WOW! Women on Writing.

If you’d like more writing tips or help with your children’s story, check out: Writing for Children with Karen Cioffi.

If you need help with your author platform, check out Karen's e-class through WOW:
http://www.articlewritingdoctor.com/content-marketing-tools/

SEO for Authors Series: The Basics

Thanks to a suggestion from author of the Frugal Books, Carolyn Howard-Johnson (a contributor to this blog), Writers on the Move will be giving monthly tips on how authors can use SEO effectively.

SEO seems to be confusing and even a bit scary to some. But, it needn’t be. In fact, think of it as your best online friend.

This acronym stands for search engine optimization and its fundamental purpose is to get you visible and build your authority through organic strategies.

This in turn will help you build your readership and help you sell your books and/or services.

Organic means strategies that are free.

And, it's important to understand that having your site and content optimized is for the search engines, searchers (the people using keywords/phrases to search for what they want), and visitors to your site.

Before I delve into SEO, let me talk a bit about websites.

You Need a Website

Every author and writer should have their own website. If you weren’t sure about this before, you can be now.

You can’t rely on social media networks for your only online address. For instance, having a Facebook author page is a good idea, but it shouldn’t be the only place people can find you for a number of reasons.

These networks are continually changing the game. Your organic marketing reach (the other users who actually see your posts) is shrinking more and more. To get more visibility you need to pay to 'boost' your post.

The last I read, organic reach for the average Facebook Page is below 5 percent.

And, if a social network doesn’t like what you’re posting, they can remove it.

To establish a solid book marketing foundation, you need a website.

But, I’m getting off track here.

What is SEO?

SEO is kind of like a popularity contest. Certain actions by people can give your website a vote of confidence (authority). A few of these actions are:

- Liking you
- Sharing your content (blog posts)
- Clicking on your link that leads back to your website (this is considered an inbound link)
- Staying on your site for more than several seconds
- Linking back to your site from their website (this is considered a backlink)

Google considers these actions votes.

If a lot of people are giving you votes, Google will make your website and content more visible to people searching for keywords that are relevant to your site.

An Example of SEO in Practice

Writers on the Move’s basic keywords are writing tips, book marketing, and marketing.

If we’re doing a good job getting votes from people, Google will list our posts higher up on its search engine results page (SERP).

This in turn will bring even more people to our website, giving us more votes.

How it works:

I write a post on book marketing. I share that post on my social network accounts. People see the post and click on the link back to this website to read the post. The visitors find the post informative, so they share it and maybe comment.

Then Amanda comes along and wants to learn about ‘book marketing’. She puts that keyword in Google’s search box.

Google scours its millions or billions of tidbits of information and sees that Writers on the Move has an article that has gotten votes and is relevant to Amanda’s search keyword. So, Google puts the link to that article on the first SERP so Amanda can see it.

Amanda sees the title of the article and the brief description I included. She thinks it will be helpful so clicks on it.

See where this is going?

The more visibility, the more people come to your website. This in turn boosts your authority and ranking along with your chances of ‘conversion’ (turning visitors into customers or clients).

This is SEO.

Sharing and Commenting

Because of this cycle of sharing and visitors and sharing and more visitors, it’s essential to get people to share your blog posts. It’s considered another vote.

And, commenting is yet another vote as to your site’s authority.

Google pays attention to everything.

So, if you’re reading this post and find it’s helpful, PLEASE Share it. And, if time allows, please comment.

IF YOU'D LIKE TO FOLLOW THE SEO FOR AUTHORS SERIES, CHECK OUT OUR WORKSHOPS PAGE:
http://www.writersonthemove.com/p/workshops.html
.

Karen Cioffi is an award-winning children's author and ghostwriter. She is also an author/writer online platform instructor with WOW! Women on Writing.

To find out more about Karen's online platform classes, visit:
http://www.articlewritingdoctor.com/content-marketing-tools/

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Book Marketing - Yesterday and Today

Marketing is one of those things that is in constant flux. What worked yesterday doesn’t hold the same weight today. So, what are the strategies to use in today’s marketing environment?
   
“The Times They Are A-Changin.’”

Bob Dylan’s title to his 1964 album is still right on the mark in regard to today’s book marketing arena. In fact, we might say the times are still a-changin,’ since we’ve seen lots of changes already and there are many more to come.

The major change that's unfolded has been a turn toward online marketing as being an absolute essential part of any marketing strategy. Offline strategies that worked yesterday don’t quite cut it today or we might say they’re not as effective. Let’s take a look at a few.

Five old book marketing strategies that don’t pull the weight they once did:

•    Book signings
•    Offline book tours
•    Traditional paid book review sources (LINK TO NOVEL PUBLICITY), such as Kirkus and Publisher’s Weekly
•    Print advertising
•    Broadly targeted and impersonal press releases
•    Impersonal media kits

This is not to say these strategies can’t bring some visibility and value, but they are certainly not as powerful as they once were. Taking the marketing lead are savvier, reader friendly, personalized, and search engine optimized strategies. Let’s look at a few of those.

Eight newer and more effective book marketing strategies:

•    Optimized author websites and blogs
•    Content marketing
•    Social media and networking
•    Virtual book tours (online)
•    Online reviews from high ranking review sites
•    Free excerpts, other useful freebies, e-galleys
•    Personalized media kits
•    Email marketing (e-newsletters)

If you look closely, what do you notice? What are some of the main elements of the newer more effective strategies?

Four prevalent elements of the newer book marketing strategies:

The very first element is the cost – there really isn’t any. While you may incur some expenses, they are usually reasonable and affordable. And, much of what needs to be done can be done for free.

You can also improve your skills free of charge. Take free courses in your niche. Attend free online conferences. Watch free webinars or videos. Do what it takes to help you hone your craft or build your marketing skills.

Having low or no-cost strategies within reach is great for indie authors and those with small publishers.

The second element is having an online presence or author online platform and generating ongoing visibility. The foundation of that platform and visibility is a website. You CANNOT have an effective online presence without a website.

Other elements of a platform include content marketing, social networking, and email marketing.

The third element is giving people what they want, whether it’s information, excerpts of your book, special offers, or other, it’s about ‘giving.’

The fourth element is connecting, being sociable, and personalization. Moving forward, having a relationship with people, especially your readers, will probably be the most important element in effective book marketing.

There is of course more involved in creating and maintaining a successful book marketing strategy, but these four elements are in the forefront of what you should be doing.

Karen Cioffi is an award-winning author, ghostwriter, and author/writer online marketing instructor. You can check out her e-class through WOW! Women on Writing at:
Give Your Author/Writer Business a Boost with Inbound Marketing

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Why You Absolutely Need an Author Website as Part of Your Book Marketing

Before I get into why you absolutely need a website as part of your book marketing strategy, according to TechTerms.com, the definition of a website is:

A Website, or Web site, is not the same thing as a Web page. Though the two terms are often used interchangeably, they should not be. So what's the difference? To put it simply, a Web site is a collection of Web pages. For example, Amazon.com is a Web site, but there are millions of Web pages that make up the site.

BusinessDictionary.com describes a website as a “virtual location” that’s accessible via unique URLs and an internet connection.

It's kind of like your house. It has a street address that people can find using roadways. If they have a GPS, they simply plug in the address and are given a direct path to your house.

Your website is your virtual home. Rather, it’s your virtual place of business and must be ‘findable’ and accessible. The URL is your address. And, rather than physical streets, people find you through virtual roadways in cyberspace. And, they find you within seconds.

The website is a critical part of every online platform. In fact, it’s fundamental to your platform and your content marketing (and inbound marketing) strategy.

Because of this, you need to generate visibility and traffic to that site.

Why?

Well, there’s so much ‘noise’ (competition) in cyberspace it’s very, very, very difficult to cut through it.

To give you an idea of the magnitude and power of the internet, here are several statistics:

•    Worldwide internets users have reached 3,035,749.340, as of June 2014

*Source: Internet World Stats
•    1.8 Billions are on Social Networks
•    North America has 81% Internet Penetration
•    Top Social Networks added 135 Million users in 2013
•    Facebook now has 1.184 Billion Users
•    There are 6.5 Billion Mobile Subscriptions globally

*Source: The 2014 Global Digital Statistics, Stats & Facts SlideShare presentation from the guys at We Are Social

•    There are over one billion active websites (1)
•    There are 347 WordPress blog posts added each minute (2)
•    Google processes over 40,000 global searches EVERY SECOND (1)
•    Google processes over 3.5 BILLION global searches EACH DAY (1)
•    81% of businesses consider their blogs an important asset (3)
•    Of all internet users, 82.6% use search (3)
•    Studies found that online searchers are more likely to buy

(1)  http://www.internetlivestats.com/total-number-of-websites/
(2) http://www.dailymail.co.uk/sciencetech/article-2381188/Revealed-happens-just-ONE-minute-internet-216-000-photos-posted-278-000-Tweets-1-8m-Facebook-likes.html
(3) http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/

The internet is teeming with websites, information, and searches and these statistics are OLD. And, if you’re promoting or offering anything, you must have an optimized platform that includes an optimized website. There is no way around this fundamental fact.

To get your home business or small business moving in the right direction, you also need to take advantage of marketing strategies that will bring people to your website. You need to know the basics of website optimization (easy to do stuff), blogging, email marketing, and social media marketing.

ABOUT THE AUTHOR

Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter, and coach. She is also the founder and editor-in-chief of Writers on the Move and author online platform instructor with WOW! Women on Writing.

If you’d like more writing tips or help with your children’s story, check out: Writing for Children with Karen Cioffi.

If you'd like to take a peek at my 4-week, interactive e-class through WOW! Women on Writing, BUILD YOUR AUTHOR/WRITER PLATFORM, just click the clickable link.

MORE ON MARKETING

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Do You Really Need an Author Website?

The idea of creating an author or freelance writing website may seem overwhelming to many who are new to the writing arena. This may lead to a hesitation in regard to taking the website step.

But, don’t let fear or procrastination get in the way of your online presence. A website is a necessary online marketing element that is at the foundation of your author platform.

Here are a couple of statistics to demonstrate the need for a website if you have any intention of building an author platform:

According to PCMag.com, there are 694,445 Google search queries made and 1,500 blog posts published each minute.

The internet is the place for people to search globally for what they want or need. Having a website allows you to be in on that action.

If you want to create visibility for you and your book or product, a website is the initial spark that will ignite your internet presence. And, it will be the hub or central location where you will let people know who you are and what you have to offer.

To further cement the need for a website, it’s through your website that you will attract readers, get email subscribers, and sell your books and products.

There’s really no way around the fact that you need to create your author platform, and it should be before you are ready to submit your manuscript, according to Chuck Sambuchino, in his book “Create Your Writer Platform.” The reason for this is that now having an author online presence and platform is a factor in whether a publishing house will say YES to your manuscript. And, the first step in creating that author platform is to setup a website.

It’s easy to see that a website is positively, absolutely necessary, and it’s not as difficult as you may think to create one. The first step is planning.

Plan Your Way to a Website

As with any project you undertake, the first course of action should be to plan out your course of action. This is usually considered a business plan or writing plan.

Your website is your online calling card or business card. It needs to be as professional as you can get it and needs to have all the necessary elements of an effective site.

So, if you’re not familiar with websites, one of the first steps in your course of action should be to learn about all the elements needed to create an effective website.

As an example, one of the first elements that you’ll need to work on is the domain name. Choosing a domain name is serious business. It needs to be searchable, convey what the site is about, and relate to you. It should be part of your platform, your brand. And, if at all possible, it should have your keyword in it.

Other elements of an effective website include: optimization, specific pages, posting fresh content regularly, an opt-in, and a freebie.

While a website is an absolute necessity, it also needs to be effective. The saying, “if you build it they will come,” doesn’t cut it in the internet world. Your site needs to attract visitors, be engaging / informative, be reader friendly, and convert. It needs to be planned out and optimized.

~~~~~

There are hundreds of thousands of searches done every day and there are around 2,000 blog posts published every minute. In all that internet noise, how do you get noticed? How do you become someone's search results? How do you create an optimized online platform?
 
Let me answer your questions and show you how in my next WOW! Women on Writing e-class on creating and building your author/writer online platform.


~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author-Writer Online Platform Instructor

~~~~~

3 Key Phrases (Keywords) Needed to Create an Effective Website

All writers need a website; it’s just the nature of the writing business these days. But, just throwing a website up won’t cut it. You need to create an effective, engaging and appealing website.

According to a number of marketers, the most essential words on your site are: SIGN UP. These two little words are the building blocks of your empire. They are the link to developing a relationship with the visitors to your site.

With attention spans dwindling and competition increasing, the main goal of your website is to get email addresses that convert into sales. During an initial visit, your visitor may not have the time to spend browsing your site for information to entice him to make the decision to purchase your book or product. This is where those two little words come in; it takes less than a minute to type in a name and email address. And, if you have a FREE GIFT offer for signing up, you’ve made the sign up decision even easier.

While it’s important to offer that Free gift, which is considered an ethical bribe, if it’s of no value to the visitor, he probably won’t bother signing up. So, how do you decide if your gift is valuable enough to grab that email address?

The answer to this question is easy: you know who your target buyers are. Think about it . . . what do they want? What would you want? If your site and product is about writing, guess what…your visitors would probably appreciate an e-book on that topic, maybe a how to write guide. Or, if you’re into marketing…offer an e-book of marketing tips and guidance. If your site is about cooking, offer recipes, or an instructional cooking e-book. The idea is to establish yourself as an expert…as someone your reader wants to learn from. They need to want what you’re offering, whether it’s for instructional value, information, entertainment, or other

So, that’s pretty easy, right? But, a word of caution here: make sure your new subscriber is able to get his free gift. There are a couple of sites I’ve signed up to because I wanted the free offers. When I received the link to the offer, either the link didn’t work, or I couldn’t download the gift. Either way, I unsubscribe to the sites. I have on occasion sent an email to the site owner and ended up receiving the gift, but most often I don’t, and I’m sure others don’t, have the time to do this.

Just a quick note here: you need an opt-in box in order to acquire those email addresses. Services such as Icontact, GetResponse, and ConstantContact offer this service.

The next two words that are essential to every website that is selling a book or other product are, BUY NOW, or some other call-to-action. The call-to-action words or button needs to be visible and near the top of your home page. It should also be throughout your site on the sidebar. It’s been said over and over that only 1% of first time visitors will buy a product. It’s usually after developing a relationship through your newsletter, information, and offers that your potential customer or client will click on the BUY NOW button!

These are just three of a number of items that your website will need, but they are three of the most important.

Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. She is also the founder and editor-in-chief of Writers on the Move and author online platform instructor with WOW! Women on Writing.

If you need help with your author platform, check out:

Build Your Author/Writer Platform
This 4-week class shows you Basic Website Optimization, Blogging Smart, Email Marketing, and Social Media Marketing

And, you can follow Karen at:

Facebook 
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LinkedIn 
Twitter