"Before anything else, preparation is key to success."
~ Alexander Graham Bell
According to the Cambridge Dictionary, preparation is "the things that you do or the time that you spend preparing for something."
This can pertain to anything, but for writers, preparation is about learning the craft of writing.
It could also be about preparing for a story or article you're writing. Even with fiction children's stories, I do research for my projects. Or, you might be giving a workshop, a speech, or instructing a class.
Preparedness brings self-confidence, less stress, and less time and effort on the actual event or project.
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