Showing posts with label visual marketing. Show all posts
Showing posts with label visual marketing. Show all posts

Monday, August 1, 2016

Your Website and Graphics


By Karen Cioffi

The title of this article specifies your website, but it’s just as relevant to your social media marketing and content marketing. And, it’s relevant whether you’re a freelance writer, a book marketer, a solopreneur, or small business.
   
Graphics are persuasive. Graphics are powerful.

To show you just how persuasive and effective they are, let’s look at some statistics and information from 3M Corporation in the article, The Power of Visual Communication by Mike Parkinson.

1. “Visuals are processed 60,000 times faster than text, graphics quickly affect our emotions, and our emotion greatly affect our decision-making.”

2. Over 90% of information the brain receives and processes is visual.

3. According to Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for Professional Development, words are received and managed by our short-term memory and most people can only hold on to 5-9 bits of information. Images go straight into long-term memory; there those images are permanently imprinted.

4. A 1986 study at the University of Minnesota School of Management discovered that “presenters who use visual aids are 43% more effective in persuading audience members to take a desired course of action than presenters who don't use visuals.”

5. In a survey conducted by the Stanford Persuasive Technology Lab almost 50% of the participants said that when deciding the credibility of a website, its design look was the most significant determining factor.

6. According to Robert E. Horn, a Stanford University's Center for the Study of Language and Information scholar, when words and visuals are tightly meshed together, something new is created—the capability to soak-in, understand, and more effectively produce lots and lots of fresh information.

7. It’s synergy. The combined parts (words and visuals) are much more effective, powerful than the individual parts.

8. Companies and even governments spend billions of dollars each year to find ‘the’ image or imagery that will motivate the audience to buy whatever it is they’re selling: a product, service, or even an idea.

Okay, is that enough? Do you get that graphics, images . . . imagery is what will create results in marketing?

I sure do.

My biggest take away from the 3M in-depth article is that the buyer’s decisions are ‘greatly’ affected by his emotions. And, his emotions are ‘quickly’ affected by graphics.

So, for 2016 and beyond, it will be essential to use emotional imagery to motivate and persuade your audience.

But . . . yes, there’s a ‘but.’

People have been bombarded with those cookie-cutter images (I’m guilty of this too), thus making them much less effective.

An article at Forbes, explains that for images to now be effective they need to have a more natural element to them. The article refers to them as “natural stock photography.”

I started noticing this recently on Twitter and other social networks. There have been some beautiful ‘natural’ scenery images. And, they are powerful enough to grab you. This is what website design, including the images in your blog posts, should look like moving forward.

Another hot tip: Moving images with motivating quotes are still highly shareable graphics, as are infographics.

What are your website design plans for the rest of this year?

Reference:
http://www.forbes.com/sites/tomaslaurinavicius/2015/12/28/web-design-trends-2016/



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Thursday, October 1, 2015

Shaun the Sheep and Marketing with Animation

By Karen Cioffi

I’ve watched silent movies before. And, a couple of the ‘oldie’ cartoons (e.g., Tom and Jerry) that had no talking. But, I would never have thought a full length movie for kids would work in today’s dwindling attention span society.

Well, I was wrong.

Shaun the Sheep has NO talking. No captions either.

The entire 1 hour and 25 minute cartoon movie conveyed the-grass-is-greener concept, conflict, obstacles, heroism, loyalty, and emotions. And, it did it all through actions, through animation.

I took my grandsons to the movie and the theater had lots of other grandparents with their grandchildren. Every child was captivated, the adults too. In fact, you forgot there were no words – no dialogue.

My 9 year old grandson who has ADD paid attention through the entire movie – and, he didn’t want to go in the first place, thinking it was a baby movie.

I was amazed, not only that it held his attention, but it help my attention. Me, who is always thinking of what I have to do next.

Quite an accomplishment.

This is the power of animation.

And, just imagine if an hour and a half animated movie can hold children’s attention, think how it will hold your readers’ and visitors’ attention on your website in short focused clips.

But, aside from my own viewpoints of Shaun the Sheep, there is research that backs up animation’s benefit in content marketing and inbound marketing.

Some Statistics

According to TippingpointLabs.com

  • People are 64% - 85% more likely to purchase your product or service after watching an animation/video – that’s a significant boost to your conversions.
  • Visit lengths are another factor that gets a boost. Visitors will stay on your site at least two minutes longer with animation/video.
  • And, there’s the power of YouTube. You're 53x more likely to get on Google's first-page for search results by embedding video on your site. (1)

Along with this, Shooting Business states that, “Google, Yahoo, MSN, AOL are among the hundreds of Search Engines that give priority listings to websites that host video content.” (2) Taking advantage of tags, descriptions, and any other kind of SEO strategies allowed when publishing the video is another avenue of search visibility.

If this isn’t enough incentive to jump on the animation bandwagon, think about the social media marketing aspect. Sharing and clickthrough rates are increased significantly with video.

Animated videos can be humorous, serious, emotional, and educational.

Using animation in your marketing, specifically your content marketing, is a win-win strategy that you should be taking advantage of.

For the icing on the cake, according to Hubspot:

  • Ninety percent of the information the brain receives is visual.
  • The brain processes visual information 60,000 faster than text.
  • Videos in posts get 3X the inbound links than posts with only text.
  • Animation (visual content) increases engagement. (3)

If you’d like to try your hand at a free animation tool, go to PowToon.com and click on the FREE option. (I’m NOT an affiliate, I just think it’s a great marketing tool.)

If you’d like to get one done without the headache of creating it yourself, check out AWD’s Animation Service.

References:

(1) http://www.slideshare.net/tpldrew/steal-this-slide-ecommerce-video-conversion-rates-statistics
(2) http://www.shootingbusiness.com/web-video-statistics/
(3) http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx



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This article was originally published at:
http://www.articlewritingdoctor.com/2015/08/shaun-the-sheep-and-marketing-with-animation/ #ContentMarketing

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