This is a reprint from a how-to article for writers that appeared in my Sharing with Writers newsletter.
Some people are infatuated with figures.
I'm really not. I'm a big-picture girl. I don't believe that if a blog draws "only" 50 or 500 it's of no value. Where is the cutoff number anyway? Ask instead, how does that blog work with the other promotions you're doing? It's how things work together--mostly--that makes a difference.
Still, it's sometimes nice to measure what we're doing—especially if we remember not to let low numbers (or what we perceive as low numbers) discourage us but instead use them as prompts to do something to get them up there. So, here's how I set up and use Google Analytics the super-fast and super-easy way.
1. You probably already have a Google account. If not, get one. Go to Google.com to do it. They may ask you to set up a Google gmail account. Don't worry. You can use it or ignore it.
2. Set up your profile. Find the "Add New Profile" and click. It works about like profiles everywhere--from Amazon to Facebook. You'll be lead through the steps. And having it will make it easy to comment on blogger or blogspot blogs.
3. Find your "Google Analytics" link. Click. There you will get some code that you copy and paste (the fancy name is HTML code) at the end of the Web pages you'd like to track. You can also add some code to your blogs. You'll want separate code for each place you want to track.
4. Add the analytics codes to places you want to track at your leisure. This is not a marathon. Give some thought to what figures will be most indicative of your success and add them one at a time.
5. Go back to your Google Analytics every so often. Not every day. Not every 10 minutes! You want to have time to write, not analyze numbers! Nose around the links you find there. One gives you a pie chart of where your visitors are coming from (direct, links or whatever). Another tells you what country your visitors are coming from. It's like a mini geography lesson!
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.
Writers who seek information on promoting their writing careers and the craft of writing may sign at www.howtodoitfrugally.com. Look in the left column for a signup window. The newsletter even includes a tips for poets each week.
I recently read Helena Harper's Family and More - Enemies or Friends? and am pleased to post my review on VBT - Writers on the Move. Helena is a member of our merry band!
Family and More – Enemies or Friends? is more than a collection of poems, it is a story I enjoyed and learned from. As you read this book it becomes clear that the author put a great deal of time and effort into the choice of every word used. Each poem has a melodic flow that moves smoothly into the next.
Family and More enlightens the reader to the conflicts and confusion that exist in a family divided by war. Being the child of a German mother and English father in the aftermath of WWII, the author delves into her family’s history by examining the lives of several family members as well as other personal relationships. Each poem is an intertwined life. With descriptive imagery these people come alive; you see their struggles and triumphs.
This wonderful poetic story goes beyond a family history; it depicts the futility, frustration and hardship of war, along with the frailties and strengths of the people that make up each of our families.
Family and More – Enemies or Friends? is a beautifully written book. I highly recommend it.
You can contact Helena at: firstname.lastname@example.org
To learn more you can visit Helena at:
Author's website: http://www.helenaharper.com
It's my pleasure to present Ransom Noble and her newest book, The Art of Science. This is an exciting time for Ransom, with her new baby and new book! Okay, let's get right to it.
A little about Ransom Noble:
An early love of reading and the sciences led Ransom into writing and a career in mechanical engineering. Believing determination can help one attain any goal, she constantly sets new goals for herself and encourages others in their quests for knowledge. Ransom can often be found with her husband and their friends listening to music or playing games (every kind).
Her work includes:
"Qui's Contract," a short story that appeared in Ruins Metropolis, June 2008
The Art of Science, April 2009 by 4RV Publishing.
Now for a synopsis of The Art of Science:
Janie Hunter begins seventh grade looking forward to doing activities that she enjoys. Her mother has other ideas, she thinks it's time for Janie to start preparing for college and Art club isn't a part of that plan. When Janie qualifies to get into Argonauts, a special after school science club she has to find a way to make her mom happy and do the things she loves.
When Janie’s dropping grades and her first dance come to her mother’s attention, Mom intends to steer her in the ‘right’ direction.
To make matters worse, a boy at school threatens to make her miserable, though his motives aren't clear. Janie just wants everyone to get along, but even her friends can’t manage that.
As an added bonus, here's an excerpt from the book:
Sophia met Janie outside the school. “Mom says we’re to be home right away, Janie.”
“I’m on my way.”
“I’m driving us. Get in the car.”
Janie grimaced. “I’ll walk.”
Sophia rolled her eyes. “Don’t be difficult.”
“I’m not difficult.” Janie got in the car with her sister. “You don’t have to rub it in all the time. You got your license last month.”
“I don’t mean it that way, Janie. I’m just wondering why Mom wanted us home so fast.”
“Wait …” Janie paused, completely shocked for a moment.
“Doesn’t Mom have to work?”
Sophia shook her head. “I guess not. She just called the school to tell me to pick you up. We’re supposed to go directly home. I don’t know what’s going on either.”
Janie’s fingers traced the raised patterns on the cover of the book sitting in her lap. What could this be about? She and Sophia didn’t speak again on the drive. When Sophia pulled the car in the driveway, Janie realized she was missing the first Art Club meeting. Too late now; she hoped the teacher would allow her to join next time.
Sophia and Janie walked in the house, dropping their book bags by the door. “Mom? Dad?” Sophia called.
“We’re in the dining room,” her mother called back. “Please join us, girls.”
Four wineglasses sat on the table, filled with white grape juice, Mom’s favorite family celebration drink. Janie and Sophia sat in their usual seats. “What’s the big deal, Mom? Did you get a promotion?”asked Janie.
“No, guess again.” Mom’s smile was bursting with happiness.
Janie didn’t remember the last time she smiled like that.
Janie’s heart pounded. “What did I do?” It had to be something good, or Mom wouldn’t be smiling, right?
“You got into Argonauts at school.” Mom’s smile grew larger.
“I’m so proud of you, honey.”
“What?” Janie hadn’t heard of such a thing before.
Mom explained, “It’s a special program at school. On Wednesdays, you’ll stay after school for two hours with some other very smart children, and you get to do exciting science stuff. Doesn’t that sound like fun? Let me remember: They said you’ll be studying chemistry, physics, electronics and robotics. It will prepare you for the future.”
Janie didn’t say anything. Why did everything have to be working toward the future? At thirteen, college seemed far away to Janie.
“Wow. Congratulations, Janie,” Sophia said quietly.
“Yes, congratulations, Janie,” her dad added.
“You’ll get all the information about it tomorrow.”
“But volleyball meets on Wednesdays!”
Her mother continued like she never heard her. Most likely, she didn’t. “And Dad will be able to pick you up afterwards. Isn’t this wonderful?” Mom smiled down at Janie.
“But what if I don’t want to quit volleyball?”
“This is going to help you get into college, Janie. This is important. You can play volleyball on the weekends or next summer.”
Janie gulped down some grape juice.
“And we’re going out to dinner to celebrate.”
Janie sat quietly the rest of the evening. The decision had been made. She thought her dad must not have mentioned Art Club yet, since her mother didn’t add that to the lecture.
Well, that about raps it up for now, below is the Facts Sheet:
Title: The Art of Science
Author: Ransom Noble
Illustrator: Stephen Macquignon
Category: Young Adult
ISBN 10: 0-9818685-4-1
ISBN 13: 978-0-9818685-4-7
Pub Date: April 2009
Publisher: 4RV Publishing, LLC
Product Dimensions: 9 x 6 x 0.7 inches
Shipping Weight: 8 ounces
Find Ransom Noble
Visit 4RV Publishing
It's been a pleasure hosting you today, Ransom. I hope The Art of Science is a HUGE success!
See you in blog world,
Reviewed by Samia (4th grader)
Title: The Boxcar Children: The Seattle Puzzle
By: Gertrude Chandler Warner
The fantastic book I read was The Boxcar Children: The Seattle Puzzle. The creative author was Gertrude Chandler Warner. The Boxcar Children were orphans. They had run away and found an old box car in the woods. Soon, their grandfather found them.
The Boxcar Children are taking a vacation to Seattle. They solve a mystery by finding notes everywhere they went. They could have to solve the riddle to find out what is going on. They figure out that the grandfather is in the plan.
This was a great book and I recommend it to anybody who knows how to read.
Rating: 5 Stars
VBT - Writers on the Move will be featuring Kid's Pick Reviews every Tuesday and Thursday. Get your little ones involved in our Review Segment. Children love the idea of having their book reports/reviews posted online. Please be assured we will never use last names, school names, or any reference to locations. Get children involved in reading and writing about what they've read - it can open a whole new world to them.
This is from my Sharing with Writers newsletter. I thought it was worth a repeat for those of you who don't get that newsletter with its tons of writing and promotion tips in your e-mail box. (-:
The Secret [by Rhonda Byrne] says that one reason people's dreams don't come true is that they give up just before they are about to succeed. I am ready to give up. Just call me Peggy, WannaBeWriter
I believe that people do give up too soon, especially when it comes to promotion. It's one reason I talk about persistence so much. And The Secret also talks about positive energy. That's what promotion is. It's your best shot being put out into the universe and that sometimes (not always) takes time.
That's not to say that at times it's not natural to feel like giving up. Putting aside having a well-written book that hits the market at the right time, the speed of an author's success is usually strongly influenced by its genre. That's one of the reasons I shared all the stuff I learned when I was promoting my first novel, This Is the Place, by writing my first how-to book, The Frugal Book Promoter. Fiction--especially nonspeculative fiction--is one of the hardest genres of all to promote and I wanted others to know it could be done.
This Is the Place won its publisher's Mille Award for marketing and sales the first year it was published but only after it almost failed for lack of promotion by the publisher and by me! And not until after I lost a really big wad of money hiring a publicist who didn't understand using the themes and other elements in a novel to promote it!
This Is the Place is a literary novel published in 2001 (though it's still available in the new and used book section on Amazon for about $1). I think I sold about 2,000 and even that relatively small number was probably sold because it was set in Salt Lake City and was released just before the Winter Olympics in that city.
But that fortuitous timing wouldn't have helped had I not figured out that I needed to promote it and that I was the only one with the passion to do it right. The Secret also talks about passion--only they call it bliss or joy. Once I got started I even got my novel into a couple of airport book stores.
In fact, one of the reasons that The Frugal Book Promoter sells well is that it isn't general. It's personal and passionate. It's full of ideas based on my personal experience selling the hardest of all genres--poetry, short story collections, and literary fiction. I could add memoir (my next book) to that list.
The point here is that none of the three was a huge success by publishing standards. But they were by my standards. They sold well enough, I learned from writing them and promoting them, and I really relished the little successes when they came. When I couldn't trace great results from the promotion I was doing, I kept doing it and kept adding more ways to do it.
What if I'd given up on one of those dark days when nothing seemed to be working? My world--not just my writing world but my entire world--would be a different place. Am I bragging? Damn tootin’. I knew The Secret long before it was written. And I'm still practicing it.
I hope you will, too.
The blogger today is Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.
A Review by Karina (4th grader)
Title: Diary of a Wimpy Kid
By: Jeff Kinney
What I loved about the book is the beginning. He was telling us that it was a journal, not a diary. He also said, “His mom had bought it for him.” He also said, “I am not going to write Dear Diary this and Dear Diary that!”
Also, I like that they have funny little comics. So, I recommend this book to ages 7 and up. It would make you laugh so hard. I would also recommend the next books. Diary of a Wimpy Kid Rodrick Rules. Also, Diary of a Wimpy Kid the Last Straw.