3 Things You Can Do Right Now to Be More Creative

If you’re like me and you occasionally feel stuck creatively, you might be searching for ways to get those juices pumping again. Well, my fellow writing friend, you’ve found some great tips that you can do today.

1.       Infuse Your Diffuser—Are you in on the latest essential oil craze? I’m not here to sell you essential oils, but I can tell you that smells matter. Research has shown that smells stimulate your brain quicker because of the olfactory senses being so close to your brain. That’s why a smell can bring back a memory quicker than anything. Hmmm, I wonder if there’s been research with people who have Alzheimer’s? Anyway, I digress.

My point here is if you use a particular smell in the area where you write and use it consistently, it will trigger your brain to know this is our creative time and if you choose the smells that are associated with more alertness and stimulation, you’ll get a two-for-one deal. I like peppermint and cinnamon. Maybe I’m a foodie at heart. I’m still experimenting with my diffuser but you could use a room freshener. There are some really pretty plug-in’s I’ve seen lately. If you used scents to help you write, please let me know what scent is your favorite. I’d love to hear about it and give it a try myself.

2.       Less is More—Have you heard this? Well, I know it’s a great motto for living and leaving less of a carbon footprint and I’m on board with that, but for creativity, less is not more. You see, when we have nothing around us, no colors, no chachkies with sentimental value, no stuff—well, our brains just aren’t as creative. Our brains need, no crave, stimulation. If you’re in a boring bland empty colorless room, you’re going to get what you put it, nothing. You’ll be staring at a blank page quicker than a tick latches onto a hound dog. Now, I’m no friend of clutter. I grew up with an OCD (that’s obsessive compulsive disorder, for those non-psychology majors) mother who wanted everything in its’ place. I mean there was no clutter anywhere, not even our bedrooms, no closets stuffed with stuff, nothing hidden under our beds. I’ll stop before you start feeling sorry for me. She didn’t really have a disorder, she just didn’t like clutter so you can see why I don’t either. However, my writing office, it’s become, ahem, sorry Mom, cluttered. I have all kinds of article clippings (yes, I still do that) and stuffed shoved on shelves and actually spilling out onto the floor and bags hanging from hooks that are also stuffed with stuff and drawers filled to the brim.

Oh, and I have a problem with collecting pillows. I can’t seem to find just the right one, so I’ve bought quite a few. The guest bed in my writing office has become the holding pen for all the pillows I have rejected. It’s a great place to take a break from writing (which I never do because I’m a writing machine. LOL). But, I also have beautiful French doors that open onto my large porch and overlook our lush tropical backyard and pond brimming with life. This is a place of great inspiration for me; my writing “stuff,” my collection of pillows and the beautiful great outdoors. So, surround yourself with what you love—make it colorful, fun, whimsical is even better, and filled with whatever inspires you. Please share with me what things you like to have around you when you’re writing, I’d love to hear it.

3.       Computer typing or pen-holding writing?—I know we love our computers. I do too. I’m so productive. I can type really fast because I grew up in an age where we were taught typing. So, I don’t have to look at the keyboard and I don’t even think of letters, I think in whole words and my fingers know where to go. I, however, cannot type with my thumbs. We’ll leave that up to the younger generation. Wouldn’t it be funny if we grew extra thumbs to help us type more? Okay, okay, I know--a total digression. However, when you type, there is research that shows, you do not use your most creative part of your brain.

There are two sides to your brain—a right side and a wrong side, I mean left side. Your right side is the creative side and the left is your more rational side. When you type, you are using the left side of your brain. To stimulate the right side of your brain, the creative side, you need to use your hands. Research has shown that when you write, the act of transferring your thoughts to your hands and onto the paper actually stimulates the right side of your brain thus causing you to be more creative. If you haven’t actually hand written something in a while, I dare you to try it. You might just remember why you fell in love with writing in the first place. Please share with me your experience, I’d love to hear how this goes for you.

Wanda Luthman has her Masters of Arts in both Mental Health Counseling and Guidance Counseling from Rollins College located in beautiful Winter Park, Florida. She has worked at the local Community Mental Health Center, the local Community College, Hospice, and is currently a Guidance Counselor. Her calling in life is to help others be their best selves. She writes magical, whimsical, adventure books that delight and inspire children. She has always loved reading and writing and wrote many books and poems as a child growing up in Missouri. She presently resides in Brevard County Florida with her husband of 22 years and 2 dogs.

Follow her blog at Wanda Luthman’s Children’s Books (www.wandaluthman.wordpress.com)

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How to Keep Your Social Media Presence Professional

How to Keep Your Social Media Presence Professional

There are lots of benefits to living and working in the digital age, especially for authors. It's easier to publish, market, and be seen. However, with the power of increased visibility comes responsibility. (And you thought power just related to superheroes.)

When you meet someone for the first time or get a business referral, what is the first thing you do? You do an internet search for them. Guess what? People search for you too. That's why it's so important to keep your digital footprint squeaky clean and professional. This applies to your social media profiles, as well as your interaction on the platforms.

Yes, you can set a certain level of privacy with your online profiles, but sometimes things get out. Much better to project a professional presence at all times.

Here are five things you can do to keep your social media presence professional.

1. Use a Recent Picture. Your profile photo is some people's first look at you. So, first of all it really should be of you (not an icon, logo, or picture of your dog). And although nothing beats a professional photo, a clean, recent image will also do the trick. That way, when someone meets you in real life for the first time, they already feel like they know you.

2. Less is More. There is so much over-emoting on social media. People sharing information that is way too personal or ranting and raving about this and that. If you have something to say, say it. Be informative, entertaining, or educational. And (my recommendation) be concise, unless a certain of detail will enhance your story. We are, after all, writers. Ooh, and unless your platform is talking about hot-button topics, you may want to stay away from them to avoid offending potential clients.

3. Watch your Language. This point is two-fold. Remember to check for typos and grammatical errors before you publish anything on social media. Run it through spellcheck on a word-processing document first if necessary. And watch the curse words. I know some people swear on social media for effect and others do it as part of their brand. If it's the latter, that's a professional choice. If it's for effect, there are much better and more powerful words you can use to get your point across.

4. No Upload Overload. Be mindful of what pictures you post. While you can certainly post pics of you having fun at events, don't share anything that you would not want a future client, an employer, or older relative to see.

5. Be Careful What You Post. One of my mom's favorite phrases is "there are no secrets." If you had a bad experience with someone (like an agent, a magazine, or a publisher), don't take to the forums and Facebook groups (even private ones) to bad-mouth them. There's no doubt what you say will get to them, and also get back to - and reflect poorly on - you.  

You only get once chance to make a first impression. Make it a good one.

What do you think? What guidelines do you have for your social profiles? Please share your thoughts in the comments. 

* * *

Debra Eckerling is a writer, editor and project catalyst, as well as founder of Write On Online, a live and online writers’ support group. Like the Write On Online Facebook Page and join the Facebook Group

She is author of Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages and host of the Guided Goals Podcast.

Debra is an editor at Social Media Examiner and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

Writing Hint from Ray Bradbury

If you want to write, "You must read dreadful dumb books and glorious books, and let them wrestle in beautiful fights inside your head, vulgar one moment, brilliant the next. You must lurk in libraries and climb the stacks like ladders to sniff books like perfumes and wear books like hats upon your crazy heads."

-Ray Bradbury


Melinda Brasher's next book comes out soon!  Cruising Alaska on a Budget is a guide for people who want the trip of a lifetime, but don't want to spend their entire life savings.  See more, or sign up for the mailing list at cruisingalaskaonabudget.wordpress.com

Help Finance Your Book (Without Guilt!)

Run Ads to Help Finance Your Electronic or Self-Published Books
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

By Carolyn Howard-Johnson

I hate the word “monetize.”

I especially don’t like it when this word (it’s really ugly, isn’t it?) is mentioned in the same breath with books. But I’m going to talk about it anyway because, if authors do it right, using ads in their books or other promotional materials can subsidize the cost of publishing a book, costs like great editing, great cover design and great indexing they often scrimp on.

Most every author is self publishing something these days. If not their books, then e-books or white papers that help them promote their work. Many of these books are perfect for paid ads and ads in barter. Think about trading an ad for another service you need like a blog tour, bookcover art, or printing.

Ads like these are becoming more accepted if they are focused on the book’s target audience. The LA Times reports Amazon will put ads in some Kindle readers and that they then sell those readers at 18% less than the ad-free same device without ads that retails for about $114.00. 

Ads in disguise have been used in literary journals and other books for years. They usually come as an order page or a list (subtle or not-so-subtle) of related books that might interest a reader.  Some of the ads Amazon is using will not only give you a discounted Kindle, they may give you other money-saving resources.  So, if you decide to put ads into your books, how would you do it?

~Put the ads in the backmatter of your book.
~Accept only professionally produced ads.
~Accept only ads that would interest your target audience. Be prepared to refuse some with the “not quite right” phrase that literary journals use to pass on submissions.
~Limit the number of adds to just a few.
~Encourage ads that give discounts or freebies so that the ads are seen as an added value by your readers.

When you use ads this way, your reader benefits. They learn about new resources and special discounts and the discounts they get may even help pay for the book (yours!) that your reader just bought.

If you are uncomfortable with this idea, start small. Start with your promotional e-books. Then move on. Eventually your readers may benefit from ads in your full-fledged, honest-to-goodness paperback or hardcover book!

PS: Anyone with a product (yes, books are products!) or a service that would appeal to readers of The Frugal Book Promoter may e-mail me (HoJoNews@aol.com) for details of how we might partner on something like this for one of my new releases. Spaces are limited.

Carolyn Howard-Johnson is a novelist, poet, and the author of the multi award-winning HowToDoItFrugally series of books for writers (http://www.howtodoitfrugally.com). That site includes a huge section of Resources for Writers. She also blogs writers’ resources at Writer’s Digest 101 Best Websites pick www.sharingwithwriters.blogspot.com. Her newest book in the #HowToDoItFrugally Series of books is How to Get Great Book Reviews Frugally and Ethically.



Blogging - Does Anyone Read What You Write? If Not, Why?

The Harvard Business Review (HBR) has an interesting article on blogging without getting the results you want. Without any one bothering to read what you write.

It explains that while there are tons of articles focused on how to write a quality article, there’s not much on distribution strategies.

The article lists seven tips on creating and implementing a ‘smart’ distribution plan.

The first on the list of tips is optimization.

In an analysis from Shareaholic.com, it demonstrates that “search alone makes up about 1/3 of sites’ overall traffic.”  And, Google made up most of that search traffic.

So it’s easy to see why optimization is first up. Optimization is about making your content reader and search engine friendly. The basics include a ‘grabbing’ headline, a dash of keywords, a killer description, anchor text, and external links.

Number two on the list is to keep it modular and cohesive.

HBR suggests creating “small bits of content, each with a targeted purpose, that can be used in a variety of ways. For example, a blog post can be excerpted to provide social media status updates, included in your e-mail newsletter, syndicated on LinkedIn, and more.”

To create that cohesive element, you need to plan out how to use the modules for a full reader experience.

Third upon the list is segmentation.

I’ve written about this strategy and so have the heavy-hitters. You email list is not a one-size-fits all. You need to divide you list into smaller, more focused groups.

Segmentation creates a more personalized reader experience and allows you to provide focused content and promote differently to each group.

Segmentation allows for better conversion.

To read the full article and get the other four tips, go to:
Why No One is Reading Your Marketing Content

Reference:
https://blog.shareaholic.com/search-visit-value-06-2014/ 


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A Writer's Process: Longhand or Keyboard?


Which is the better way to open your mind to greater creativity: by writing longhand or on a keyboard? This question first came up during one of my online writing courses. The instructor said that a different part of the brain is involved with each method, and encouraged us to compose our first drafts by hand. She pointed out the connection from brain to hand delves deeper into thoughts and feelings than typing on a keyboard.

Experts Debate the Issue
At stake is not only writers' creative processes, but what is best for learning to read for young children. Namely, the trade-off in elementary schools across the nation from cursive writing in favor of printing in Kindergarten and first grade, then on to keyboards. What is lost, if anything? What is gained?

In Favor of Longhand: A 2012 study discussed by quite a few articles I read, conducted by Karin James, a psychologist at Indiana University, asked five-year-old children who had not yet learned to read or write to copy a letter or shape by typing into a computer, draw on a blank sheet of paper, or trace over dotted lines. An MRI scan on the children drawing freehand revealed areas of the brain "lit up." The other two ways showed much weaker brain activity. Read articles by Tom Chatfield and New York Times Article by Maria Konnikova

A study with children in grades two through five, conducted by Virginia Berninger, a psychologist at the University of Washington, found that children who wrote material by hand "not only consistently produced more words more quickly than they did on a keyboard, [they] expressed more ideas." Visit Joe Buhlig's May 20, 2016 Blog Post

College students who take notes by hand retained the information better than their peers on laptops. In 2013, researchers Pam Mueller and Daniel Oppenheimer asked this question. Conclusion: students who wrote by hand had to summarize rather than simply type out the lecture, which aided in comprehension. From Maria Konnikova's article

Rewriting your notes by hand helps to retain the information. It is the method I discovered in college; the only way I could learn the material. I learned how to expand this method while teaching, using such tools as Venn diagrams, a sketch of adjoining spheres to simplify complex concepts for easier comprehension, skimming a textbook chapter, noticing what the headings and subheadings are about and jotting notes on post-its to isolate main points during reading.

In Favor of Keyboard: Some experts believe the method of learning makes no difference in learning to read and write. Anne Trubek, associate professor of rhetoric and composition at Oberlin College in Ohio, believes the fast action of typing allows more time to think.

There is no substitute for having the world at our fingertips on a computer.

Engages both hands rather than the dominate one in longhand writing.

A teacher once told me: Children must be prepared for the future, and computers are the future.

Tip of the Iceberg
When I began reading about this topic, I had no idea its complexity. Also under consideration is the significance of the dominant hand; the issue of what could be lost in reading comprehension if children don't learn to form letters thereby memorizing them as they draw them; the very effort of doing so teaches them the letters by trial and error, which helps them recognize the letters later when learning how to read. The Anne Chemin article mentioned "body memory" when letters are written by hand and understanding the science behind the debate.


I have experienced "finger or muscle memory" as a piano student. Eleven (long) years of lessons as a child abruptly ended upon entering college. Thirty-five years later when I took up piano again, the pieces came back to me with little difficulty. Granted, they were rusty, but after practice it's as if I had never stopped. I suppose, much like never forgetting how to ride a bicycle.

Why I Believe What my Instructor Said

Throughout my writing career, I have ping-ponged between writing drafts by hand and typing them on the computer. It has become my writing process. While under deadlines when freelance writing, I did do away with paper and pen and did all the work on my computer. Now no longer under deadlines, I write first draft in longhand, type it on the computer, print that out, and during editing go back and forth until done.

Teaching reading and writing at school and to my own children was mostly the old-school method where the children learned their letters by hand and then learned to read. However, by the time I started substitute teaching in the 90s, cursive had already been phased out and typing on the keyboard was emphasized. The children's little hands printed everything (computer lab took place several times a week; there were only one to three computers in the classrooms then. Teachers teaching with their own laptops had just begun). Gone was each child's signature handwriting and the pride that went with it, since they didn't know how to write in cursive.

What Does this Mean for Writers?

Imagine my joy when my instructor suggested writers should undertake the very process I've been exploiting all these years. It makes sense that different parts of the brain are involved. Perhaps the same principle applies when composing in your beach chair by the sea or even simply finding a nook in your house that gives you a different perspective. Typing on the computer can never take the place of these intimate moments; so close to the experience of the feel of a book in your hands compared with reading on a digital device.

For a deeper understanding of the issues involved, I invite you to read the articles for yourself and weigh in on what you think by commenting. Also, what is your process? How did you discover it? How does it work for you?

Additional Resources:
http://mentalfloss.com/article/33508/4-benefits-writing-hand
https://www.theguardian.com/science/2014/dec/16/cognitive-benefits-handwriting-decline-typing




Linda Wilson, a former elementary teacher and ICL graduate, has published over 100 articles for adults and children, and six short stories for children. Recently, she completed Joyce Sweeney's online fiction courses, picture book course and mystery and suspense course. She has currently finished her first book, a mystery/ghost story for 7-11 year-olds, and is in the process of publishing it and moving on to new writing projects. Follow Linda on Facebook.

Keep Going, Keep Going

By W. Terry Whalin



If we are honest, not every day in publishing is fun. Sometimes it feels like we are running in a long-term race and we wonder how in the world we will be able to finish. Yet even in those difficult days, I continue hitting the keyboard and cranking out words and stories. Other days I spend on the phone with authors or answering emails and questions about contracts or other issues.

Yet in the midst of the opportunities or challenges, I continue helping authors create new books through my work as an acquisitions editor. I continue to write for new blogs or magazines and working on my social media and growing my own measure of influence in the marketplace.  I continue the work because I believe in the life-changing effects of books. I know that first hand as I explained in this short video several years ago:



Often we can't see the results of our writing and how it is affecting others. Recently I was listening to actress Lauren Graham's memoir, Talking As Fast As I Can. I enjoyed this story she told about bestselling author James Patterson. Graham was in Atlanta and about to begin filming Middle School, based on the books by Patterson and Chris Tebbetts. At the cast dinner, Graham was seated next to Patterson. She turned and asked him a question that he had probably been asked many times, “How do you do it?”

“He turned to and said, “Keep going, keep going, keep going.”

I found this story encouraging that even  mega-bestselling author like James Patterson has to use this mantra of keep going. Each of face different curve balls along the publishing journey. Maybe your editor leaves the publishing house and you have to work with a different editor. Maybe your publishing house closes or gets sold to another publisher. 

Maybe you face an unexpected family crisis of health or any number of other situations. The challenges of life are plenty for everyone and enough for some people to throw in the towel and not move forward. From my experience and listening to numerous stories from bestselling authors, the people who succeed and write their bestseller or find their best publishing opportunity, are the ones who keep going.  
Many authors give up too early in the process and do not keep looking for the right publisher at the right time and the right place. 

As someone who has been studying about publishing for many years, admittedly there is a lot to learn for every writer. You need to learn how to craft a pitch to an editor or a literary agent. You need to learn how to write excellent stories and then do the long-term work of telling people about your book (marketing). 

I love the advice best-selling author Harvey MacKay gave in this recent article called Never Give Up. MacKay gives terrific specific details in this article and then he always has a summary statement that he calls a MacKay Moral: The hardest sale you'll ever make is to yourself.  But once you're convinced you can do it, you can.

When you face the bump in the road of your writing life, I encourage you to keep going. 

Tweetable:

When your writing is challenging, read this encouragement. (ClickToTweet) 

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. He has written more than 60 books for traditional publishers and his writing has been published in more than 60 magazines. His latest book is Billy Graham, A Biography of America's Greatest Evangelist. Terry and his wife Christine live in Colorado.

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