A Ghostwriter - 5 Features That Can Help Build Your Business Part 1

A Ghostwriter - 5 Features That Can Help Build Your Business (Part 1)

By Karen Cioffi


A ghostwriter provides services for different types of people, marketers, and businesses, and on a number of topics. She works silently, behind the scenes and creates whitepapers, newsletters, e-books, informational products, articles, posts, stories, and other forms of content for a business or marketer seeking to:

•    Create and/or build your company’s platform visibility
•    Generate and increase website traffic
•    Provide instruction/information for employees or clients/customers
•    Offer an informational gift as an ‘ethical bribe’ to subscribe to your company’s mailing list
•    Create landing pages for your company or products
•    Create product descriptions and guides

The list goes on and on. But, let’s breakdown some of the uses of a ghostwriter, and her benefit to businesses.

A Ghostwriter is a Must-Have Tool

According to tracking by the U.S. Department of Commerce, e-commerce grew 17.6 percent in the first quarter of 2011. Within those first three months, Americans spent $43 billion online. And, the projection for 2012 is that e-commerce will increase another 11.3 percent.

Based on trends and statistics, this growing e-commerce market will continue to grow.

1. Building Your Brand and Visibility with a Ghostwriter

So, it’s easy to see that with e-commerce rapidly growing a ghostwriter is a must-have business tool for marketers or business owners who need to provide regularly updated content on their site/s and in their newsletters or informational emails. This marketing strategy is known as inbound marketing. It helps build your platform, creates and increases traffic to your site, and will help increase your mailing list.

Creating content for businesses is actually a busy area for ghostwriters. Marketers are very aware of the importance of having effective and fresh content on the sites they are managing. Businesses hire a writer to write a set number of post/articles per week or month for a certain amount of money per article. Some businesses may want one to two articles per day; others may want one a week.

If you are hiring a ghostwriter for this capacity, be sure she knows about keywords and SEO. The point of hiring someone to create valuable content for your site/s is to have that content picked up in the search engines, which in turn will help searchers (potential customers/clients) find your site/s.

And, if the work involves rewriting articles, the ghostwriter must know the source article’s duplicate content score. Search engines frown upon duplicate content, so it’s the writer’s job to make the article different enough so it is perceived as new.

Maintaining and increasing visibility is essential to authors, writers, and businesses. Keeping up with blog posts and guest article writing is an important marketing tool for all, well at least for those who are trying to sell their products or services.

Come back on Sunday, August 5th, for Part 2 of A Ghostwriter - 5 Features That Can Help Build Your Business

More on Freelance Writing

Writing for Money – Breaking Into Freelance Writing
Freelance Writing: An Additional Path to Income

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Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

Find Karen’s eBooks on writing and marketing at:
http://karencioffifreelancewriter.com (check the sidebar for titles)

Karen Cioffi Writing Services
A Team of Professionals for Businesses and Individuals


Unknown said...

I just started my career as Ghostwriter and this post was simple superb Employment Agreements

Virginia S Grenier said...

Great tips and something I have done form time to time for companies. I enjoy the work and it helps me expand into areas I might not have thought about writing in too.

Magdalena Ball said...

I've never thought about ghostwriting before but it's certainly something worth considering. A very clear and concise explanation.

Karen Cioffi said...

Hi, Lisa, I'm glad you found the post helpful.

Virginia, I too like the idea that it broadens your writing areas. That's what's so interesting about ghostwriting.

Maggie, As long as you don't have the need for attribution, ghostwriting is great. It's a job, like another. You get paid for your services.

Mary Jo Guglielmo said...

I've created content for businesses and always considered it a marketing service, but not really ghostwriting.

Karen Cioffi said...

Mary Jo, I've done lots of business writing and rewriting and do consider it ghostwriting because I get paid for my writing skills, but don't get any attribution. I guess it's all in how you view it. :)

Greenlife, I'm sorry I had to delete your comment. Having six links in it is a bit much.

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