Showing posts with label ghostwriting. Show all posts
Showing posts with label ghostwriting. Show all posts

The Ghostwriter and Your Kidlit Manuscript

 


By Karen Cioffi, Children's Ghostwriter, Editor, Coach

To come up with a fiction story idea is pretty cool. Getting notes down or a basic outline takes it to the next level.

At this point, some authors realize they need professional help to bring their ideas, notes, or outlines to life. It’s time to hand it over.

With this scenario, the ghostwriter pretty much has free range.

This is true because the client, the author, can envision the type of story they’d like, but they don’t have any investment in how to get it there.

While there’s an idea or a basic outline, the story needs to be told. The writer can weave her magic and create it, with the authors’ feedback as they go along.

But what happens when there’s a complete manuscript?

What happens when the author has taken the time and effort to come up with an idea and has actually written the story? Whether it’s taken him a few months or a couple of years, it’s his baby. He’s brought it to life.

In this scenario, the author is fully invested in the story.

The problem, though, is the author may not know how to write. And, even more important, she may not know anything about writing for children. It really is a different type of writing – lots more rules.

Thinking of a couple of quick examples:

– The author may own a kennel of dogs and wants to show each dog’s personality in depth. Max is playful to the point of being hyper. Daisy loves being held and likes to cuddle. And watch out for Dutch. This will be problematic for a number of reasons, the most significant would be if it's a picture book.

– The author is a professional and is determined, maybe even obsessed, with driving home what’s good for the child. Each scene tells the child what to do.

– The author has gone on an amazing journey or has a passion and wants to share it with children. He wants it to be fiction, but it reads more like a nonfiction story.

While writing a book based on these examples will satisfy the author, it won’t meet standard children’s book guidelines.


It’s not to say these ideas aren’t good; each scenario can be kindling for an out-of-the-ballpark story … if it’s written right.

Hoping the author/client can let go.

In some cases, rewriting a story can be more difficult than ghostwriting from an idea or basic outline.

Some clients have blinders on. They want what they want, whether it’s reader-friendly or not. They just can’t let go of what they’ve written.

When this happens:

The writer often becomes a writing teacher.

The writer tries to explain why something in the story doesn’t work. Or, it may be even worse, and the entire story is a problem.

She tries to explain the children’s writing rules that all books for children should adhere to.

She hopes the client is reasonable and understands. She hopes the client allows her to do her job.

The writer becomes a negotiator of sorts.

It can become a back-and-forth. The writer resorts to the, “Well, what if we do it this way?”

Unfortunately, the client has blinders on and wants what she wants. So, it’s back to, “Well, what if we do it this way instead?”

The writer just jumps in.

Knowing the story needs to be improved, the writer may rewrite it into a publishable book.

This can be a gamble, though.

It can waste the writer’s time and effort if the client doesn’t like it. Then the writer has to go back to being a teacher and negotiator.

When the writer’s hands are tied.

It can become an ethical dilemma for the writer when the client doesn’t want to budge.

– Does the writer simply write the story the way the client wants even though she knows it’s not professional?

While the writer is being paid to write for the client, this isn’t always the best route to take. Although the writer’s name won’t be associated with the book, it’s a story being worked on and should be as professional as it can be.

But there are some instances when the client just wants the book for personal or family use. In these cases, it’s the writer’s decision. I will take on the project.

– Does she walk away from the project after it’s started?

This is obviously a very individual decision that a professional writer doesn’t take lightly.

While I haven’t accepted projects because I knew they wouldn’t be publishable worthy, I’ve never had to walk away from an ongoing project.

I’ll teach and negotiate until the story is the way it should be. It takes more time and effort, but that’s okay.

Every situation is unique, and the ghostwriter will need to decide what’s best.

ABOUT THE AUTHOR


 Karen Cioffi
is an award-winning children’s author, ghostwriter, editor, rewriter, and coach with clients worldwide.

She also offers:
DIY How to Write a Children’s Fiction Book
Fiction Writing for Children Self-Guided Course and Mentoring Program
Writers on the Move Press (self-publishing help for children’s authors)

You can check out Karen’s published books at: https://karencioffiwritingforchildren.com/karens-books/



Ghostwriting

 


By Mindy Lawrence
 
Many celebrities use ghostwriters to pen their biographies because they either don’t have time to do it themselves or don’t feel comfortable writing. Although the person needs his or her story out, they can’t do it themselves for some reason. This also goes for businesses that want to brand a product or service. Their solution is to hire a ghostwriter.
 
Here are the top five reason why writers use a ghostwriter.
•         Ghostwriters saves time.
•         Ghostwriters help build brand awareness quicker.
•         Ghostwriters are professional writers.
•         Ghostwriters know SEO (Search Engine Optimization)
•         Ghostwritten content Is authentic content.
 
Top ghostwriters make a good living. However, It’s not an easy line of work to break into. If you want to do this type of work, these are the areas where you need to have experience.
 
•         Become a good freelance writer.
•         Write your own book.
•         Create a network through your freelance work
•         See if old clients need work written
•         Join sites that have listings for ghostwriters
•         Work on your skills in collaboration with others
•         Maintain a good relationship with your clients
 
 
Informative Links:
 
How to Become a Ghostwriter. MasterClass staff
https://www.masterclass.com/articles/how-to-become-a-ghostwriter#how-to-become-a-ghostwriter
 

What is a Ghostwriter?
https://www.freelancewriting.com/ghostwriting/what-is-a-ghostwriter/
 
Ghostwriting 101:Tips from Bloggers Who’ve Done It
https://blog.hubspot.com/marketing/ghostwriting-tips
 
What is Ghostwriting – And What Does it Mean Today?
https://gothamghostwriters.com/what-is-ghostwriting-and-what-does-it-mean-today/
 
Top 5 Reasons you Should Hire a Ghostwriter to Write your Content, Ron Lieback
https://www.searchenginejournal.com/why-hire-a-ghostwriter/253219/#close
 
SEO For Beginners
https://nanos.ai/seo-for-beginners-a-guide-to-optimizing-your-website/
 
Ghostwriting Pros and Cons, Angelica Kate
https://www.authorangelicakate.com/2021/07/21/ghostwriting-pros-and-cons/
 

Mindy Lawrence is a writer, ghost blogger, and artist based in Farmington, Missouri. She worked for the State of Missouri for over 24 years and moved to Farmington in 2020.

She proofread the Sharing with Writers newsletter by Carolyn Howard-Johnson and wrote “An Itty-Bitty Column on Writing” there for ten years. She has been published in Writers' Digest magazine and interviewed by NPR’s All Things Considered.






Ghostwriting - The Content Rewriting Gig

As a ghostwriter you will come across a variety of clients that may request your ghostwriting services. One of those clients will be ‘the rewrite client:’

Content rewriting is actually a popular project for a ghostwriter. Whether an individual wants to have his memoir rewritten, or a businessman needs to have his business manuscript rewritten, or a business wants articles rewritten for an affiliate or sister site, the client will provide you with a full manuscript or article and request that you rewrite it for them with the same topic ‘intent’.

Sounds pretty simple right? Well, it’s not as easy as it sounds.

For the individual with the memoir you may receive a manuscript that’s very poorly written. You will have to try to determine what the client means in certain instances and this will take lots of feedback. Content rewriting will also mean you’ll need to spin words while still invoking the client’s voice. And, depending on the individual’s reason for writing the memoir, you may have to advise that ‘getting even’ doesn’t really make for a saleable book.

Then there is the businessman looking into hiring a ghostwriter for his business book that he wants rewritten. Again, you may have poorly written content that you’ll have to sort through. And, you’ll have to strive to keep the client’s voice. You’ll also have to verify all the information.

There’s also rewriting articles. A client in need of your ghostwriting service may be the business or health marketer who needs articles rewritten for a sister or affiliate site. This type of content rewriting is probably word-for-word one of the most difficult, unless you become very proficient at it. Depending on the genre you will need to become acquainted with the language, the keywords, and the business or health topic you’re writing about.

For example: assuming you’re requested to rewrite health articles about allergies, you’ll need to know the particulars about allergies. You’ll need to know about indoor allergies, outdoor allergies, environmental allergies, you get the idea. And, the word “triggers” means those substances that will cause an allergic reaction. But if you’re rewriting an article you may not be able to use the word ‘trigger.’

Rewriting and Duplicate Content Criteria
If you’re wondering why you can’t use a particular word it’s because when rewriting any content for online use, it must meet non-duplication criteria. This means that the rewritten article must be under a particular percentage in regard to duplicate content according to search engine criteria.

Why is this so important in regard to rewriting content?

Simple, Google penalizes page rank if it determines your content is duplicated by other sites.

A great tool to check your duplicate content score is WordsFinder Duplicate Checker and Article Rewrite Comparison. According to this site, your score needs to be below 80 percent or you may be penalized for duplicate content. But, your client may request it be below 70 percent. To be safe, you should always aim for below 70.

If the rewrite duplicate percentage is too high, you have to rewrite it, while keeping it coherent and on topic. You’ll need to get it to that safe percentage. This will most likely mean finding synonyms for a number of words. Take the word ‘strategy’ as an example. You might spin it with policy, plan, technique, or other word that has a very similar meaning.

So, while content rewriting may sound easy, it can be a much more involved ghostwriting project than anticipated. Take this into account when quoting a price.

You can find the WordsFinder tool at:
http://www.wordsfinder.com/tool_duplicate_content_checker.php

Karen Cioffi is an award-winning author, ghostwriter, and author/writer online platform instructor. Get must-know writing and marketing tips at http://thewritingworld.com.

Interested in becoming a ghostwriter? Check out Karen's new class at WOW! Women on Writing:
 Become a Ghostwriter – Start a Money-Making Writing Business


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Is Series Writing for You?
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Ghostwriters and Freelance Writers – 2 Essential Warnings

I’m a working children’s ghostwriter and get a lot of queries asking about my writing service. Doing this for a number of years, I’ve come across different personalities, different requests, and a couple of ‘be careful’ moments.

The first tip is about your information and scammers.

One of the recent ‘watch it moments’ was from a woman who sounded very genuine. She had a great heart-tugging reason for wanting to have a picture book written.

I went through the process and sent her information on how I work. She agreed to use my services. BUT . . .

When I sent her an initial invoice through PayPal to get started, she told me she had a problem paying through PayPal. She went so far as to say she’d try her mother’s account.

I emailed back that if she still had a problem she could pay by check and regular mail.

She emailed back, very upbeat, that if I’d give her my banking information she’d transfer the money to me – it’d be super quick.

A light went off.

Why on earth would I give a complete stranger my banking information with all the identity theft and scams running rampant out there.

So, I politely explained that a check would be fine. I even gave her my PO Box address.

Well, I never heard back from her.

What would have happened if I didn’t think first and sent her my banking information?

It wouldn’t have been good.

The second tip is about your address.

A while ago, I got a query from a client who wanted me to read his manuscript and rewrite it. He didn’t have email and asked if he could mail it to me.

At the time, I didn’t have a PO Box, so I gave him my home address.

He mailed me the manuscript and when I read it, I quickly realized this guy was crazy and according to him, he was heading to prison. I politely explained that because of my work load I couldn’t take on his project.

He called me for a couple of months, all times of day and night. And, he had my address.

Fortunately, circumstances intervened and I ended up moving. I also got a different phone number. But, it was a little scary for a while.

These are two warnings to all you freelance writers and ghostwriters out there:

1. Be very careful of the information you divulge to strangers.
2. If you don’t already have a PO Box to use for queries and clients, get one today.

Remember, better safe than sorry.

MORE ON WRITING AND MARKETING

Pros and Cons of Outlining Your Novel
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What it Takes to Get Started as a Freelance Writer – Top 10 List



A Ghostwriter - 5 Features That Can Help Build Your Business Part 2

A Ghostwriter - 5 Features That Can Help Build Your Business Part 2 

(Features two to five)
By Karen Cioffi


2. A Ghostwriter Provides Informational Content

Information rules in today’s ever changing world. Providing informative and/or instructive content to your staff, customers, and potential customer is now essential, especially with business transparency being a desirable feature that employees and customers look for.

While businesses and marketers can generate their own content, a ghostwriter frees up company time for more productive and revenue generating work.

‘Informational gifts’ is another content product that businesses need to be aware of. Of the thousands of websites within your industry available for customers to find and subscribe to, why should they choose yours? That’s where an ‘ethical bribe’ comes in to play. Providing an informative report or e-book with valuable information that your potential customer will appreciate tends to motivate that individual, company, or visitor to click on your opt-in box, thereby increasing your mailing list. And, every business knows the importance of having a mailing list – it’s crucial with the increasing e-commerce trends.

It’s this offering of valuable and quality information that helps build a relationship with your site’s visitors and keeps them coming back. This ongoing relationship will eventually lead to an increased mailing list and sales.

3. A Ghostwriter for Your Business’ Landing Pages and Products

The first impression an online searcher – potential customer searching for your product or business type - will have of a business, is its landing page. Obviously, a business needs to have an attractive, quick loading, SEO friendly, and informative page. Now, while a ghostwriter will most likely not be a web designer, she can create the needed content for the site, content that will engage the visitor and motivate him to subscribe to the mailing list and make contact with the business.

The mailing list is what generates long-lasting relationships and sales. Through the mailing list you can offer information, along with product and/or business promotion. Marketing experts advise though, to offer a 75 to 25 percent ratio of information to promotion.

Again, information is what people want today; they want to know how to find a solution to their problem or need, and they want to be informed. If you provide that, you will have sales.

Along with creating effective landing page content, a ghostwriter can produce product descriptions and guides. Through the information you provide and additional research, she can create informative and customer appreciated content, thereby fostering customer loyalty.

4. A Ghostwriter – Copywriting and Keywords
In addition to writing articles, newsletters, e-books, reports, and other content, a ghostwriter should know copywriting. While this skill isn’t essential for some aspects of the job, it is important in the event a client requires projects such as landing pages, email marketing, product guides, articles, or other.

And, being aware of SEO and keywords will help the ghostwriter create traffic effective content, leading potential subscribers and customers to the business’ website.

Knowing copywriting and SEO is a surefire way for a ghostwriter to increase her value to business clients.

5. A Ghostwriter Must be a Good Writer
Lastly, the number one quality a ghostwriter needs to have is being a good writer. It’s also a good idea for the ghostwriter to specialize in a couple of different areas – this also increases her value to specific clients.

If you are thinking of hiring a ghostwriter, you might ask for samples and/or testimonials. Note here: testimonials from ghostwriting clients may be difficult, if not impossible to come by . . . for obvious reasons. If the ghostwriter can’t provide testimonials, it’s important to understand why and ask for writing samples instead.

If you missed Part 1, you can read it here:
A Ghostwriter – 5 Features that can Help Build Your Business Part 1

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More Freelance Writing Articles

Freelance Writing Work: The Possibilities
You Can Write for Money

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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

Find Karen’s eBooks on writing and marketing at:
http://karencioffifreelancewriter.com (check the sidebar for titles)

Karen Cioffi Writing Services
A Team of Professionals for Businesses and Individuals
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

A Ghostwriter - 5 Features That Can Help Build Your Business Part 1

A Ghostwriter - 5 Features That Can Help Build Your Business (Part 1)

By Karen Cioffi

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A ghostwriter provides services for different types of people, marketers, and businesses, and on a number of topics. She works silently, behind the scenes and creates whitepapers, newsletters, e-books, informational products, articles, posts, stories, and other forms of content for a business or marketer seeking to:

•    Create and/or build your company’s platform visibility
•    Generate and increase website traffic
•    Provide instruction/information for employees or clients/customers
•    Offer an informational gift as an ‘ethical bribe’ to subscribe to your company’s mailing list
•    Create landing pages for your company or products
•    Create product descriptions and guides

The list goes on and on. But, let’s breakdown some of the uses of a ghostwriter, and her benefit to businesses.

A Ghostwriter is a Must-Have Tool

According to tracking by the U.S. Department of Commerce, e-commerce grew 17.6 percent in the first quarter of 2011. Within those first three months, Americans spent $43 billion online. And, the projection for 2012 is that e-commerce will increase another 11.3 percent.

Based on trends and statistics, this growing e-commerce market will continue to grow.

1. Building Your Brand and Visibility with a Ghostwriter

So, it’s easy to see that with e-commerce rapidly growing a ghostwriter is a must-have business tool for marketers or business owners who need to provide regularly updated content on their site/s and in their newsletters or informational emails. This marketing strategy is known as inbound marketing. It helps build your platform, creates and increases traffic to your site, and will help increase your mailing list.

Creating content for businesses is actually a busy area for ghostwriters. Marketers are very aware of the importance of having effective and fresh content on the sites they are managing. Businesses hire a writer to write a set number of post/articles per week or month for a certain amount of money per article. Some businesses may want one to two articles per day; others may want one a week.

If you are hiring a ghostwriter for this capacity, be sure she knows about keywords and SEO. The point of hiring someone to create valuable content for your site/s is to have that content picked up in the search engines, which in turn will help searchers (potential customers/clients) find your site/s.

And, if the work involves rewriting articles, the ghostwriter must know the source article’s duplicate content score. Search engines frown upon duplicate content, so it’s the writer’s job to make the article different enough so it is perceived as new.

Maintaining and increasing visibility is essential to authors, writers, and businesses. Keeping up with blog posts and guest article writing is an important marketing tool for all, well at least for those who are trying to sell their products or services.

Come back on Sunday, August 5th, for Part 2 of A Ghostwriter - 5 Features That Can Help Build Your Business

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More on Freelance Writing

Writing for Money – Breaking Into Freelance Writing
Freelance Writing: An Additional Path to Income

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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

Find Karen’s eBooks on writing and marketing at:
http://karencioffifreelancewriter.com (check the sidebar for titles)

Karen Cioffi Writing Services
A Team of Professionals for Businesses and Individuals
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

The Ghostwriter

What’s the essential characteristic of a ghost? Invisibility. Well, that’s exactly what a ghostwriter is . . . invisible.

The ghostwriter is a powerful tool for people who have a story in them, but who can’t seem to get their ideas into posts, article content, or books. He is also a valuable tool for writers who don’t have the time to writer their own content, and for other people who don’t have the skill. He is also a essential tool for marketers and business owners who don’t have the time, or possibly the skill, to write their own articles or other needed marketing content.

Moving quietly behind the scenes, the ghostwriter can lift you up and help you create what you may not have the time, energy, or skill to do yourself. He can help turn dreams into reality.

Do you need to drive traffic to your site? Do you need an e-book written for a free giveaway? Do you want to create an e-book to offer for sale? No problem. Does your story need a makeover? Do you have an outline, but don’t know where to go from there? No problem. Fiction, nonfiction? Short story, long story? White pages? No problem.

Writing for others, he writes stories, articles, blogs, and a host of other forms of content. He is a modest guy and doesn’t need recognition for his feat. The individual who hires him gets all the credit for the finished product; the ghostwriter gets paid for his services.

The individual or company requesting the content may provide an idea, an outline, or he may need a piece rewritten; the ghostwriter does his homework and accomplishes what is requested.

It should be noted that in some instances ghostwriters do receive some recognition or credit; this is something the requester and writer decide upon. The cost of the project may be less if credit is given. But, most often the ghostwriter remains anonymous.

In other instances the ghostwriter may reduce his fee for a percentage of the profits from the finished product.

Is Ghostwriting Popular?

According to the article, “What is a Ghostwriter?” by Gary McLaren, “Statistics are hard to come by since many people don't want to reveal that their book is ghosted. Some industry estimates suggest that up to fifty percent of all non-fiction books are ghostwritten.”

Interestingly, what’s becoming very popular for ghostwriters is article writing. Marketers know the importance of posting valuable and well written content on their websites, on a regular basis. In these cases, the ghostwriter needs to know about SEO and keyword optimization.

A couple of famous ghostwriters are:

Barbara Feinman ghostwrote It Takes a Village and Other Lessons Children Teach Us by Hillary Clinton.

H.P. Lovecraft was a ghostwriter for Harry Houdini.

A.E. Hotchner ghostwrote the autobiographies for Doris Day and Sophie Loren

Obviously, it may be difficult for a ghostwriter to obtain testimonials from clients, so when looking for a ghostwriter, you should ask for samples of his writing.

Karen Cioffi is an award-winning children's author and children’s ghostwriter as well as the founder and editor-in-chief of Writers on the Move. You can find out more about writing for children and her services at: Karen Cioffi Writing for Children.

Check out the DIY Page while you're there!

And, get a copy of Walking Through Walls (a middle-grade fantasy adventure set in 16th century China. Honored with the Children’s Literary Classics Silver Award.

Are There Advantages to Traditional Publishing?

  Contributed by Karen Cioffi, Children's Writer While almost everyone is hitting the self-publishing road, including most of my clients...