Scaling the Marketing Ladder in One Fell Swoop

Scaling the Marketing Ladder in One Fell Swoop

Guest Post by Holly Weiss

People waste a lot of time trying to decide what marketing strategy works. Are you trying to get your opinions, writing skills, or articles noticed? Do you spend hours a day reading advice from well-meaning experts on how to drive traffic to your blog? Don't waste your energy on what others tell you to do. Self-marketing begins with—that's right—you. Down deep, you know your own best marketing tactics. Find your talent and put it out in front of the public—consistently.

Here's what you do.

•    Pick one marketing skill you are good at.
•    Discipline yourself to do it on a regular basis.
•    Plug away at it for six months before expecting big results.

Simple? Yes. Easy? No. Effective? You bet.

Let's say you want to increase traffic to your website. The standard advice usually goes like this. Write a blog and ask everyone on your twelve social networks to read it and write comments. Would you have the time or patience to do that in return, even for a good friend? Other tired advice includes—watch this webinar, download a transcript for that interview, and read ten newsletters a week. Who has time for that?

When I was young and trying to gain some financial wisdom, I buried my nose in the stock pages of the newspaper. One day my uncle gently took the newspaper away from me and said, "Learn just one thing each day. But do it every day." I did it. Guess what? I'm pretty financially savvy.

Tired of scrambling all over advice blogs and posting empty responses on social networks just to get noticed? Try this plan.

•    Find out what interests you and what you are good at.
•    Make sure it fulfills you.
•    Do it consistently.

We only have so much energy. Don't spend hours a day with a scattered brain seeking the best marketing tool out there. Look inside yourself. Feed your purpose with your passion. Not only will you ultimately gain Internet recognition and website traffic, you will be a happier, more productive person.

Author Holly Weiss ( released her award winning historical fiction debut, Crestmont, in 2010. One voice led to another when she transitioned from professional singing to writing. Her literary experience and love of reading have turned her into a cutting-edge reviewer of books. In addition to reviewing for Feathered Quill Book Reviews, she reports on pre-release books for The Book of the Month Club, and is a featured writer at Weiss is a vocal instructor and member of the National Association of Teachers of Singing. She holds an MM from Northwestern University. A polio survivor, Weiss is an advocate for Eradicate Polio Now.


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Anne Duguid Knol said...

Marvelous, Holly. As I read it, I felt all my angst and panic about marketing just slip away.
I'm one of the manic who scurry round behind marketing gurus and social networks. And all to very little purpose.
One consistent step a day it is. Thanks.

Kathleen Moulton said...


Thank-you, thank-you, THANK-YOU!

I have been getting so bogged down with thinking I have to learn everything and get it straight before I can really produce, and I'm overwhelmed. All the while, your advice was really my advice to myself and it tugged at me.

This will make my goals for 2013 simpler and this will move me forward.


Holly said...

You're very welcome! It took me a year of the angst/panic/what do I do now to decide to focus in one direction.

Karen Cioffi said...

Holly, great advice and timely with the new year upon us. This is the way to do it, one step at a time. Focus on one strategy, when and if that becomes pretty much automated, add another. The energy, money, and time most of us waste on trying to do it all is . . . well, a waste.

Magdalena Ball said...

Good advice Holly and it applies just as well to social networks. Trying to manage the welter of them can get overwhelming and is probably ineffective, but focusing attention on just one that resonates and fits our platforms is easier and more powerful.

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