Monday, May 1, 2017
Once You Have Social Network Followers, Then What?
One of my email subscribers asked me about Staged. It’s a social media engagement service that gets you Twitter Followers. But, unless you have the budget, it can get expensive since there’s a monthly fee.
I’ll call the subscriber John Doe for this article.
The other part of John’s question was that although the service did get him a lot of Followers on Twitter, how could he monetize them?
The first thing I asked John was if the Followers the service got him were targeted. In other words, were those Twitter users interested in what he had to offer? Were they potential customers?
On my own social media marketing, I’m picky about who I Follow. I only Follow targeted users. I do this because I want potential leads / clients. I also want Followers who can add to the targeted conversation in my niche.
So what do you do with those Followers?
Whether John gets Followers on his own or through a paid service, he still has to produce quality content that will lead those Followers back to his website. And, just as important, where ever he brings that traffic to must be monetized or optimized.
So, if John brings the website traffic to his blog posts, those posts must have a CTA (call-to-action). It might be a prompt to join his mailing list or to get a free consultation.
The same holds true for sales pages or product pages. If you’re bringing traffic to those pages, they must be effective enough to motivate the reader to take the desired action you want.
Bottom line, the size of your Followers isn’t as important as the quality of those Followers. It goes back to the blogging strategy of quality over quantity.
More on Writing and Marketing
Are You Living the Writer’s Life?
Writing Skills - Spread Your Wings
10 Ideas for Social Media Posts
Need help with your author platform?
Check out my WOW! Women on Writing eClasses.
Even before COVID-19 kept us "safer at home," virtual events were an important part of your business' networking strat...
You may be an author or writer who takes the time to comment on other websites. This is an effective online marketing strategy. It builds br...
by Valerie Allen When naming your characters it’s tempting to give your friends, family, or coworkers a chance for their 15 minutes o...
The Best of Times, Not the Worst Keeping Our Spirits Up By Carolyn Howard-Johnson I was excited to be given an honorar...