Thursday, February 1, 2018
SEO for Authors Part4 - LSI Keywords
We're on to Part 4 of the SEO for Authors Series. This part goes a bit deeper into using keywords.
Okay, I can hear you mumbling, "What the heck is LSI keywords? Aren't regular keywords enough?"
Before you start to bite your nails, LSI keywords sounds complicated but it’s NOT at all.
We’ll get to that in a second though.
First, let’s discuss why you’re blogging.
If you’re a blogger or content writer, who are you writing for?
If you answered the reader. You get the jackpot.
But, even if you think you’re writing for the reader, in the back of your mind you know you need to please the search engines also.
So, which is it?
Should you be writing for the reader of the search engines?
You’ve got to write for both, because if the search engines can’t quickly find, understand, and index your content they won’t be able to use it in their search results. This means the reader won’t get a chance to see your article.
Okay, this does create a bit of a dilemma, right?
Well, not really.
You can write powerful content that’s helpful to your reader while being search engine friendly. It’s a simple matter of using basic SEO techniques.
I’m guessing most of you reading this article know about keywords. And, you know they’re an important element that allows the search engines to find and index your content. It’s keywords that online searchers use for their search queries.
While your reader is your number one concern, appeasing Google comes in a close second.
But, there’s another little problem:
Google doesn’t like you using the same keywords throughout your content. If you do this, Google will assume you’re doing it for ranking.
This doesn’t work. In fact, you could get a ‘slap on the hand’ for unethical SEO practices.
Instead, the power-blogger uses LSI (Latent Semantic Indexing) keywords.
Yep, another marketing acronym.
LSI keywords are simply synonyms for keywords. They can also be other words or phrases that are closely related to your ‘original’ keyword.
According to Web CEO, “LSI keywords are words and phrases that are semantically related to each other. They include not only synonyms or keywords with similar meanings. They are often keywords that are commonly found together.” (1)
Suppose your keyword is “book marketing.”
There are a number of topics that may fall under that keyword, such as:
- Author platform
- Book promotion
- Selling books
- Author website
- Book reviews
- Book signings
It’s the LSI keywords in your article that will allow Google to scan your content and better understand what it’s about. This in turn makes it easier for Google to index the content and use it as the results of a relevant search query . . . as long as Google believes your content is quality.
An example of this strategy in action is my article:
Shaun the Sheep and Marketing with Animation
Shaun the Sheep is an animated kids’ movie with no words. I used it as the basis for an article on animation and marketing. While the title might be catchy to readers, it may have been a bit confusing for search engines.
But, the article itself has lots of LSI and other terminology that is search engine friendly and gives them the information they need to know exactly what the article is about and which search queries it’s relevant to.
Next time you’re writing a blog post or web copy, think of the LSI keywords you can use.
To find LSI keywords related to your primary keyword, check out this free tool:
Along with finding those LSI words, your blog posts should be easy to read, understandable, and helpful for your audience.
TO READ ALL THE ARICLES IN THE SEO FOR AUTHORS SERIES, CHECK OUT OUR WORKSHOPS PAGE:
Karen Cioffi is an award-winning children’s author and children’s ghostwriter as well as the founder and editor-in-chief of Writers on the Move. She is also an author/writer online platform instructor with WOW! Women on Writing.
If you need help getting your author platform off the ground or want to get it soaring, check out Karen’s 4-week, interactive, eclass through WOW! Women on Writing: Build Your Author/Writer Business
MORE ON BOOK MARKETING
SEO for Authors Series Part1: The Basics
Keywords and Search Engines (What Every Author Should Know)
5 Good Reasons to Secure Your Site
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