Wednesday, September 25, 2019

Market Your Product

Market Your Product

As authorprenuers, we must market our products i.e., books, articles, and niche.  

Platform, Brand, and Website form the vehicle to make that happen. These, along with your mission statement tell your readers who you are and what you are about. Closely aligned they present a consistent message.

Your Platform is a useful necessity for all authors whether you write essays, articles, blogs or books, fiction or nonfiction. Brand is who you are. You are your brand, built by words, images and delivering as promised. Success depends upon visibility. We communicate with clarity and offer valuable information because Content is King.

  • Start building your writer Platform now without delay and maintain it to keep connecting with your clients; building a Platform takes time,
  • Clearly show what you have to offer and what makes your work stand out,
  • Develop an email list of subscribers to build your following, and offer subscribers free eBooks, articles, and newsletters
  • Guest post on sites within your niche to reach additional readers, and invite those bloggers to contribute to your site,
  • Social Media is a part of Platform, use it often,
  • Identify your target audience’s needs and suggest meaningful alternatives,
  • Be the wealth of information that can work for their success with info that solves a problem,
  • Qualify your work stating your connections and building expert status as an authority,
  • Accept responsibility for ongoing marketing and promotion of your services,
  • Create or update an email signature to promote your website, book and products,
  • Respond to comments, be reachable,
  • Join organizations that will support your work,
  • Promote, promote, promote with posts and news via your social media pages,

Links of interest:
Create a Strategy that Delivers Great Content:

What does it take…Great Content:

Write clear & concise, personable yet professional.
Know your reader.
Use quotes & antidotes whenever you can.

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts. Visit her web-blog: 

Facebook at: Deborah Lyn Stanley


Terry Whalin said...

Deborah Lyn,

Thank you for these valuable tips for writers. The great promoter PT Barnum said Without promotion something terrible happens: nothing. It's not easy (for any of us) but a necessity for every writer.

Straight Talk From the Editor

Carolyn Howard-Johnson said...

You didn’t say it outright, but groups like this can be invaluable for fostering great marketing habits including networking with peeps with similar interests and tons of expertise like @Deborah Lynn Stanley @Terry Whalin @karen Cioffi VEntrice @Deborah Eckerling and all the others who hang out here!

Karen Cioffi said...

Deborah, great tips on building your brand. Visibility is essential. I love, "Brand is who you are. You are your brand, built by words, images and delivering as promised. Success depends upon visibility." Thanks for sharing!

Karen Cioffi said...

Terry, I love that PT Barnum quote!

Featured Productivity Tool: Go Out on an Adventure

As writers, we are always on the lookout for new material for our non-fiction projects and fictional stories. One of the best things we can ...