Marketing Tips for Writers



Marketing Tips for Writers, by Deborah Lyn Stanley

Promotion is sharing what we find important with people who appreciate hearing about it. Marketing is about the reader; who are they and what are they are looking for? The answers help develop your target market and competition awareness.  

It’s all about getting readers to find your writing.

This path helps guide to best planning. Whatever stage you’re in, it’s always a good time to outline and review our Marketing Plan. Whether you write fiction or non-fiction, consider where readers would find books or articles like yours, and make sure they can find yours as well.

Ways to market & promote —
Make the task frequency doable, choose what works for you:
•    Create your web-presence, aka an author’s website—your platform
•    Blog actively & often
•    Collect the best keywords and category designations for search optimization—in bookstores, online searches, and for your web-presence
•    Social Media posting—choose the social media platform that works best for you.
       -LinkedIn, Facebook, Twitter
       -Post often using images and videos
       -Always link back to your website post/page
•    Create a newsletter and use email blasts each month or at least quarterly
•    Start a Podcast: see link below for details to get started.
•    Publish an audiobook
•    Some suggest blogging daily is the best. I suggest listening to your readership and follow their patterns. I become annoyed receiving daily posts overloading my email and unsubscribed when it occurs. Also, daily blogging doesn’t work with my schedule.

Critical Details for Reader Searching & Finding your book or article:
•    Genre, choose the most applicable genre listing—listen to your readers and where they search
•    Price to fit the market
•    Metadata is also a vehicle for promoting your work. Metadata is information about your book, the title, sub-title, sales description, categories and author bio. Optimize its use.

Find the perfect promo fit. Make marketing work for you consistently.

Book List & Podcast Link:
*Successful Self-Publishing & How to Market a Book by Joanna Penn

*The Frugal Book Promoter by Carolyn Howard-Johnson 

 Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts.
Visit her My Writer’s Life website at:   
Visit her caregiver’s website:
Available on Amazon --- Mom & Me: A Story of Dementia and the Power of God’s Love ||

Facebook: Deborah Lyn Stanley, Writer 

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Jams and Books said...

A nice organized list to print and keep on hand. I'll refer to this when I'm wondering!

Carolyn Howard-Johnson said...

Thanks for the nudge. I must reinstate my newsletter. I really miss my subscribers. Newsletters are an excellent way to build real relationships!
Carolyn Howard-Johnson

Karen Cioffi said...

Deborah, thanks for these tips. It really is all about how to bring your book in front of readers. Writing the book is the easy part!

Terry Whalin said...

Deborah Lyn,

Great action oriented ideas for every writer in this article. The great promoter PT Barnum said "without promotion (or marketing) something terrible happens, nothing." It's true. Every author (including me) would love to have someone else do the marketing--but that's not reality. Every writer has to do marketing is the real story.


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