Writers - Make Your Blog a Powerful Marketing Tool

Unlike personal blogs that simply convey information about the writer's day, or thoughts about life or certain issues, a blog created to promote your writing and writing services can be a powerful marketing tool.

In that case, the blog doesn't need to be ALL ABOUT YOU.

In fact, the more you post about other writers, writing opportunities, and writing services, the better FOR YOU.

Why is that, you ask?

Well, for one thing, as a writer you want to attract other writers to your blog as well as people who are looking for a writer to write something for them.

Use your blog to show off your writing skills and talents, of course.

But also stop and think about this—How can you best SERVE the people who read your blog?

Many times, you can best serve your readers by directing them to information written by and/or about someone else.

Still your readers will consider you a valuable resource because you provide them with the kinds of information they need, even if you don't write, or directly provide, all of that information yourself.

And that will cause readers to come back to your blog time and time again because they know you'll always have helpful resources and information for them.

Another big plus for you is—since you don't have to write every single post for your blog yourself—you'll actually have more time to do other writing assignments.

The other big payback to you for giving information from, and about, other sites and writers will be that those other sites and writers you direct your readers to will be thankful that you sent traffic to their sites, so they'll likely send traffic to your site(s), too, from time to time.

It's a win-win-win situation.

You win, your readers win, and the other writers you direct your readers to win.

It's just one way to make your blog a powerful marketing tool.

Try it!

Oh, and with all this in mind, since I'm predominately a children's writer, I'd like to share some of my favorite sites for children's writers with you:









For more writing tips, be sure to visit writebythesea.com and get your free subscription to The Morning Nudge.

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Suzanne Lieurance is the author of over 35 published books, a freelance writer, and a writing coach.


Terry Whalin said...


What an important article for writers--and bloggers like myself. As we write articles, we need to serve our readers. As we write about different aspects to help our readers, it will draw them to continually read our work.

My blog with over 1500 entries at: The Writing Life

Suzanne Lieurance said...

Hi, Terry,

I read your blog. Lots of good stuff there!


deborah lyn said...

Thanks Suzanne, great points and reminders!

Jams and Books said...

Right, blogs are necessary and can describe events books do not! Blogging regularity is helpful to readers. Thanks.

Karen Cioffi said...

Suzanne, these are great tips on how to make your blog a powerful marketing tool. To do this, it really has to be about the reader. It's important to pay attention to Google's rules also. And, thanks so much for listing my site, Writing for Children with Karen Cioffi!

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