Carolyn Howard-Johnson Shares Favorite Book Display Resource...


By Carolyn Howard-Johnson, poet, writer of fiction and author of
Multi Award-Winning Series of books for Writers

Just so you know, I used to have an authors group that displayed the books of authors who couldn't be present to sign their books.  I did it  for years at the LA Times book fair...ages ago when it was on the UCLA campus.  And I tried using similar opportunities over and over again.  I finally came to the conclusion that it wasn't the most frugal way to get exposure for books nor the most effective. I even advise against it in my award-winning flagship book in my HowToDoItFrugally Series of book for writers,  "The Frugal Book Promoter." Basically, I said do it but only if you can be there to baby tend it!  And then I tried the book fairs and writers conferences directed by Valerie Allen in Florida!  What makes her display opportunities work when others don't are the value-added benefits that she offers along with the extremely low per-book charge!  Here are some benefits that I remember from the years I have participated:

1. A picture of my books on display which I often use with my social network posts.
2. A list of fellow participants which I use to network--maybe with a special offer.
3. The ability to include sell sheets, book marks, or business cards to display with the books.
4. A Facebook book group (AuthorsforAuthorsj)  where I can chat up the fact that my books will be there to check out--you know, touch, turn the pages, get a few marketing ideas without even buying it! Ha!
5. Caveat: You'll do even better if you do it regularly (that's true of any kind of advertising or promotion!) Think about how often you see the same ad for a product on TV. is the form you can copy, paste, and and use to let your book be seen at the AuthorsforAuthors next writers' conference with Valerie and Marshall Frank.  Get ready, go!    

Join our Facebook Group Authors for Authors 
Valerie Allen ~ Marshall Frank

Opportunities to have your book(s) on display at our book and author events are available for those who cannot personally attend the venue.

Registration for book displays must be completed 15 days prior to each event. See Spring and Fall Event tabs for dates. 
FALL: "Meet the Authors' Book Fair" in conjunction with the ArtsWorks Festival will be  on November 18 and 19, 2023 in the Eau Gallie Civic Center,  Melbourne, FL 
SPRING: "Writer's Conference: Write, Publish, Sell!"  will on April 23, 2023 at the Hilton Rialto Airport Melbourne, FL 32901
There are also year-round displays at libraries and various other venues

Book Display Only
Opportunity to have your book(s) on display at book and author events.
No direct sales involved
Cost = $5.00 per book - cash only. 
Enclose your book(s), business cards, and fee(s) in a zip lock bag.
If you want your book(s) returned please include a SASE
Mail all to: Valerie Allen, P. O. Box 120053, West Melbourne, FL 32912-0053 

Contact: Valerie Allen  at

Registration for Book Display Only
Name: ______________________________________________________________
Address: ___________________________________________________________
City: ________________________________________
ST: _____ ZIP: __________
Phone: (_______) _____________________________________________________
 Web: _______________________________________________________________

EMail : ______________________________________________________

1) Book Title(s)  for Promo Flyer __________________________________________________________ 
Circle One:   Fiction      Non-fiction   Poetry    Children’s Book 

Book Title for Promo Flyer: _________________________________________________________
Circle One:   Fiction      Non-fiction   Poetry    Children’s Book 

Book Title for Promo Flyer: 

Circle One:   Fiction      Non-fiction   Poetry    Children’s Book 

 ~ Sponsored by ~ 
Valerie Allen, 
FALL; "Meet the Authors Book Fair,"  11/18/223& 11/19/23
SPRING: "Writers' Conference: Write, Publish, Sell!"  04/23/23


 Howard-Johnson is the multi award-winning author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the multi award-winning The Frugal Book Promoter (, now offered in its third edition by Modern History Press. Carolyn's latest is in the #HowToDoItFrugally Series of books for writers is How to Get Great Book Reviews Frugally and Ethically. She has two booklets in the #HowToDoItFrugally Series, both in their second editions from Modern History Press. Great Little Last Minute Editing Tips for Writers ( and The Great First Impression Book Proposal ( are career boosters in mini doses and both make ideal thank you gifts for authors. The one on writing book proposals is also available as an Audio Book. The Frugal Editor (, now in its second edition, is the winningest book in the series. Carolyn also has three frugal books for retailers including one she encourages authors to read because it helps them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques ( In addition to this blog, Carolyn helps writers extend the exposure of their favorite reviews at She also blogs all things editing--grammar, formatting and more--at The Frugal, Smart, and Tuned-In Editor ( Learn more and follow for news on her new releases direct from Amazon at


L. Diane Wolfe said...

That sounds like a good deal.

Karen Cioffi said...

Carolyn, thanks for the book fair tips. I agree with Diane, sounds like a good deal.

Joan Y. Edwards said...

Dear Carolyn,
You have so many wonderful ideas. Thanks for sharing them with us.


Carolyn Howard-Johnson said...

Joan, wonderful friends reap wonderful ideas! A good reasn to collect both!📚🖊❤️

On Mourning the Loss of Ask Amy for Her Daily Wisdom with My Oatmeal and Coffee Each Morning

  The Guest Blogger with Typewriter  She Used  in Early Ann Landers Days To #WritersontheMove Subscribers and Visitors: Amy Dickinson just a...