SEO for Authors Part5: Marketing Trends to Be Aware Of

We're back with more SEO for Authors. Part 5 goes over the marketing trends you should be aware of.


- Did you know that 75% of searchers will NOT go past the first page of the search results?

- Did you know that up to 80% of searchers ignore paid ads. They go right to the organic results.

- Did you know that traffic from search engines is more likely to result in conversion?

This information is from Marketo (1) and their blog offered what marketers should be paying attention to. And, if you're an author and have a book for sale, you're a marketer . . . a book marketer.

So, let's go over the 3 tips Marketo offered:

1. Video is taking over the rankings.

Studies show that 60% of people rather watch video than read text.

Fifty-five percent of current Google search results has a minimum of one video.

That's just over half of all search results has a video embedded in the blog post or webpage.

Keep in mind that YouTube is owned by Google, so is it any wonder why this will be the case? Google is favoring video.

This is something I'm not thrilled about as I prefer text over video. But as a marketer, you have to go with the flow.

Bonus tip: Create descriptions.

Randy Fishkin (2) recommends taking advantage of ‘rich snippets’.

These are the descriptions you can give to your videos, images, and other content on most CMSs (content management systems), like WordPress.

If you’re on Blogger.com, you don’t have the option of optimizing your images or video with keywords or descriptions. There are other ‘free’ website hosting platforms that don’t have this capability also.

This is one of the HUGE benefits of using a CMS like WordPress.

What does this mean for you, the author?

If you're not using video already, start incorporating it into your blogposts and on your webpages. The sooner the better.

And, be sure to create a transcript of your video.

Along with the importance of using video for visitors to your site, Fishkin highly recommends that you provide a transcript of the videos within the blog post.

The reason for this is SEO is text oriented. This means while people love video, search engines still use text to gather information from your content.

This for me won’t be difficult as I start with an article or some form of content before I create an animation or video.

2. Google is working on voice searches.

Just like you ask Alexa or Siri questions by talking, Google intends to have voice searches.

This means it will be important to use phrases that people will be saying for searches rather than simply keywords.

Marketo suggests using long-tail-keywords, but it’d probably be a good idea to include LSI keywords (synonyms for the topic) as well. 

What does this mean for you, the author?

When writing your content think how people might actually ask a search question about your topic. Then try to write with that in mind. Use long-tail-keywords and LSI keywords to give a broader target.

3. You will need to have a 'mobile-responsive website.

A mobile-friendly or mobile-responsive website is one that can be navigated via a mobile device, like an iPhone.

This means that if someone lands on your website via their mobile devise, they will be able to get to all your pages through a visible menu. While it won’t look exactly like it will on your laptop or computer, it’s able to be navigated.

This is super-important as the results from searchers using mobile devises will take priority over desktops and laptops.

What's this mean for you, the author?

It's simple, make sure your website is mobile-responsive – Google will be more likely to use sites that are mobile-friendly than not.

If you're not sure, look up your site on your mobile phone. If it’s easy to navigate to the different pages, it’s good to go. If it’s not, then look for another theme.

Or, you can check if your site is mobile friendly by using:
https://search.google.com/test/mobile-friendly

Now it’s on to more SEO tips from Neil Patel.

In an article over at Patel’s (3), it notes that Google makes around 500+ algorithm updates a year.

While most of these updates don’t have real significance to authors and bloggers, a couple of them do.

4. Fluff or thin content is out.

According to Search Engine Land (4), if you want to show ads or promote affiliate links on your blog post, MAKE SURE the post is full of useful and 'relevant to your site' information.

In other words, don't write a blog post just to promote an affiliate link or your product. Write an informative post for the reader and naturally add the promo if it works smoothly.

This has been done a lot in the past. Affiliate bloggers would write posts just to promote their affiliate link. The content wasn’t very helpful to the reader, but the blogger didn’t care. They simply wanted the opportunity to get a click on their link and hopefully make a sale.

Those days are over.

Google is watching and sites with 'thin content' or what I like to call ‘fluff content’ will be penalized. This means Google won't send traffic to their site.

While most, if not all, of Writers on the Move’s readers don’t use this blogging strategy, I thought I should include it . . . just in case.

5. Google boosted its 'rich snippets'.

A rich snippet or featured snippet is Google’s answer to a searcher’s query.

Supposedly this was done to eliminate linking to fluff content. In other words, Google is trying to answer the search query with what it thinks is the most relevant answer.

This often makes it unnecessary for the searcher to scroll down to look for different answers to their query. This in turn means less organic search traffic for most of us.

Below is an example of a snippet using the search query: what is a laptop:

For this one I searched for: How do fish breathe?

If you notice, Google highlights the best answer, putting it at the top of the search results and on the first SERP (search engine results page). It’s giving the searcher what it thinks is the best answer.

And often, the searcher will get what he needs from that quick snippet or click on the rich snippet link without looking at the other results.

Why I mention this is to get you to think about your blog post description. If Google happens to choose your blog post as the answer to a searcher’s query, they’ll pick up your description with it.

If you don’t use a description, they’ll most likely use the beginning of your first paragraph.

Creating an effective description can matter. It’s what will help motivate the searcher to choose your blog post to click on.

Below is an example of using descriptions from Writers on the Move (WOTM).

I input a search for “SEO and Authors”. While WOTM wasn’t on page one or two of the SERPs for that keyword, we were on page three.

Considering there were almost 15 million results, being at the very top of page 3 is darn good:

Unfortunately though, it's not good enough as most people never go past page one.

But aside from that, look at the description. It’s got the keywords in it and it gives a clear message of what the article is about.

If I didn’t include a description to optimize the post, Google would have picked up the beginning of the post:

Writers on the Move will be giving some basic tips on using SEO to get more visibility and build authority in your niche . . . and hopefully sell more books. Part 2's topic is keywords and descriptions.

Not as appealing, is it?

What's this mean for you, the author:

Simple: Adding descriptions to your blog posts matters.

6. Deep and lengthy content, that’s what Google is looking for.

It seems that blog posts under 500 words are getting poor results from search engines. Even under 1,000 words aren’t doing so well.

Studies show that Google wants well over 1,000 words, closer to 2,000. Again, it's about digging deep down into a topic.

Neil Patel noted that bloggers (content writers) are taking 1-4 hours to write just ONE blog post.

For most of us, this doesn’t make sense. We write posts to be helpful, to shed some light on a topic we think our readers are interested in or should know.

I think my average posts are somewhere between 600 and 1,000 words. And, I have no intention of upping that.

I write to get the point across and while I’d love to be in Google’s rich snippet or even on its first SERP, I don’t have the time or inclination to write just to appease the giant.

What's this mean for you, the author?

Keep in mind that Google wants in depth content. It wants content that will be of real help to your readers. So, as the article marketing king, Jeff Herring, says, go an inch wide and a mile deep when giving information.

7. Another aspect of this deep content is the use of LSI keywords.

I discussed this topic in Part 4 of the SEO for Authors Series.

Basically, it's about using words/phrases that are broader than specific keywords and longtail keywords, but are still relevant to the topic.

According to Patel, "LSI keywords add context to your content and expand its reach beyond just the original topic." (2)

How it can work to create longer blog posts is that each of the LSI keywords can be used as a subheading for your topic.

I tried this with the keyword ‘book marketing’ using LSI Keyword Generator and this is the results I got:

It does give great ideas for not only subheadings, but for topics under that keyword.

You can use the free LSI Keyword Generator to find words that will work for your topic: https://lsigraph.com/

You can read the full article on LSI Keywords at:
http://www.writersonthemove.com/2018/02/seo-for-authors-part4-lsi-keywords.html

Summing it up.

It's all about the reader experience. Google wants your blog posts to actually help, entertain, or enlighten the reader.

While I’m not going to write 2,000 words articles, unless I’m writing and that’s where it ends up, I do write for the reader.

This post is close to or around 1800 words. I didn’t do that intentionally, it’s just how it turned out to include all the information I thought would be helpful to our readers.

You need strong content - content readers will value. Content they’ll be willing to share.

TO READ ALL THE ARTICLES IN THIS SEO FOR AUTHORS SERIES, GO TO OUR WORKSHOPS PAGE:
http://www.writersonthemove.com/p/workshops.html

References:

(1) https://blog.marketo.com/2018/01/3-ways-seo-rankings-changing-2018.html

(2) https://www.youtube.com/watch?v=wXOfyii1ECY

(3) https://neilpatel.com/blog/algorithm-seo-updates/

(4) https://searchengineland.com/unconfirmed-google-algorithm-update-may-better-discounting-links-spam-268637

Other article of interest:
SEO Trends in 2018 - What the Experts Think

Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. She is also the founder and editor-in-chief of Writers on the Move and author online platform instructor with WOW! Women on Writing.

If you need help with your author platform, check out Karen's e-class through WOW:
http://www.articlewritingdoctor.com/content-marketing-tools/

Build a Successful Online Business: 5 Must-Know Steps

As an author / writer, you sell your books and/or services. This means you are in business.

You may not think of yourself as a business person or solopreneur, but you are.

So, now that you realize you are in business, how do you make your online business successful?

Below are the top 5 steps to building a successful online business.

1. You’ve got to plan your way there. And, you’ve got to have vision.

2. I’ve been talking about this one for years now. You’ve got to have a website.

3. You’ve got to build authority. People need to believe you’re the ‘go to’ person for information or engagement.

4. You’ve got to build social proof. Show others that other people see your value.

5. You need to be involved in social media.

6. Bonus Tip: Focus is key.

To read what’s involved in each step, go on over to my in-depth article at WOW! Women on Writing:

5 Steps to Building an Online Business

Please SHARE and comment when you’re there!

How To Be A Success At A Book Event

Have you ever done an in-person event and felt like it flopped? Don’t worry. This happens to all of us. I have done several different types of in-person events from Craft Fairs to School Visits to Book Fairs. My first attempts were flops, but eventually I got the hang of it. And you will too with a few simple tips.

When I first started out, I used to sit behind my table and hope someone would come over and talk to me. I had my children’s book, a “For Sale” Sign, and some crafts for kids to make. Since my first events were at Craft Fairs, people just assumed I was offering a free craft. Sometimes they would pick up a book and realize I was the author.

You guessed it, it was a flop.

Learning the ropes.

Then, I went to a Book Fair and was seated beside two dynamic authors. I learned very quickly that you had to stand up and engage everyone that walked by.

Now, I don’t know about you, but I personally don’t like when people are too aggressive or assertive when I’m at events as a shopper. So, I wasn’t too sure about this method. But, they sold WAY more books than I did. Yes, I flopped again. But, I learned to stand up and engage with people who came to my table.

For my next craft fair, I made a sign to hang at the back of my tent that said, “Meet the Author and Book Signing” to make it more obvious who I was and what I was doing there. Then, I started engaging people as they walked by asking them if their child wanted to make a craft.

It was easy to ask and kids always wanted to make something, so that got the parent over to my table. I would talk to them about my book and usually the child would like it and the parent would make a purchase. Much better, but I was missing the people who were there but didn’t have their kids with them.

So, I started engaging people not too aggressively, but with a “Hi,” or “I like your shirt,” kind of interaction. Sometimes people would come over and I could talk to them more about my books and I had to just let it go when people didn’t come over.

If they had a child with them, I would offer to let them make a craft, but I would engage the adult. This produced a lot of sales and I no longer flopped at events.

If you are shy, like me, it can be hard to learn the skills necessary to make a sale. But, here are 4 tips that should definitely help you.

Tip #1 stand-up. This puts you at eye level and people are more likely to interact with you.

Tip #2 talk to people as they walk by. It doesn’t have to be overly aggressive, but just a nice “hello” will do as if you are making a friend for the first time.

Tip #3 introduce yourself, tell them you are the author of these books, and begin telling them about your books. More often than not, people will listen politely. If the books pique their interest, great, and if not, that’s okay. You’ve done your best to connect with them. Who knows? They may know someone who would be interested in your books and tell them about you.

Tip #4 always stay positive. This is hard to do, but believe in yourself and your books. You love your book, otherwise you wouldn’t have put all the time and effort into writing it and publishing it.

Go on out there to an in-person event and by following these simple tips, you’ll be a success and not a flop!

Wanda Luthman has her Masters of Arts in both Mental Health Counseling and Guidance Counseling from Rollins College located in beautiful Winter Park, Florida. She has worked as a Licensed Mental Health Counselor, Adjunct Professor, and Hospice Counselor for teens. She’s currently a Guidance Counselor at a local High School. She is an award-winning, best-selling, international author who has self-published 5 children’s books (The Lilac Princess, A Turtle’s Magical Adventure, Gloria and the Unicorn, Little Birdie, and Franky the Finicky Flamingo). She belongs to the National Pen Women Organization in Cape Canaveral; the Florida’s Writers Association; Space Coast Authors; and Brevard Authors Forum. She presently resides in Brevard County Florida with her husband of 22 years and 2 dogs. Her daughter is away at college, like Little Birdie, she has left the nest. To download a free ebook, visit Wanda Luthman’s website at www.wandaluthmanwordpress.com and follow her on Facebook at https://www.facebook.com/wluthman.

SEO for Authors Part2: Keywords and Descriptions

Writers on the Move will be giving some basic tips on using SEO to get more visibility and build authority in your niche . . . and hopefully sell more books. Part 2's topic is keywords and descriptions.

KEYWORDS

If you want to be a savvy book marketer, every thing you do online should have keywords in it. This goes for your webpages and your blog posts.

With that said, you definitely don't want to overdo them.

Keywords are simply words or phrases that people use to search for things online and help search engines to determine what your website and/or post is about. And as an author, you should know the basics for your book marketing journey.

As an example, let's look at the title of this blog post:
SEO for Authors Series: Keywords and Descriptions

This is a heavy keyword title. I didn't do this for search engine optimization in particular, I just wanted to make the article's intent clear to the reader.

Google and the other search engines have come a LONG way. You don't need high-handed antics to get them to know what you're talking about.

But, let's go over the keywords in the title: SEO, authors, keywords, and descriptions.

Since 'descriptions' is kind of a generic term, it really doesn't help searchers. But Google, from the rest of the title and from the article itself, will know that it means in regard to SEO and book marketing. Because of this, they may very well use if for a searcher looking for information on descriptions for search engines.

I wouldn't advise using a lot of keywords in your articles or webpages. This article is full of them because it's the topic and I really couldn't avoid them.

Ordinarily, you only want two or three uses of a particular keyword. In fact, with Google's advancements in their algorithms, they can get the gist of your article without any keywords. That's how advanced it's become.

Other places to use keywords is in the sidebar when you're creating your blog post. You have  areas where you can input keywords. This further helps the search engines index and categorize your article. And, it's a quicker way for them to find them.

Here's an picture of the area in Blogger - the Labels section is where your keywords go:

Here's what it looks like in WordPress:

DESCRIPTIONS

Now it's on to descriptions. As you can see in the Blogger picture above, there's a separate area to input a brief description of what your article is about.

Unfortunately, most authors don't take advantage of this feature and it's a mistake.

When Google looks for the answer to a searcher's query, it looks at everything, including titles,  keywords, the article itself, the description, and even the optimization of photos. And, if it decides to use your article as the results of a search query, it will use the description along with the link.

If you don't provide a description, Google will, it seems, take the beginning of your blog post.

Now, if your post doesn't jump into a motivating pitch to get the searcher to click on YOUR link, then s/he will  click on another results supplied by Google.

On the other hand, if you create an effective description, you'll have a better chance of getting that click back to your website.


Below is the results for a search for 'book marketing.'

This is what the searcher will see when the results of his query comes up. It's the description that will be a determining factor if that searcher clicks on your link.

And in the Blogger picture above, you can see how I filled in the 'search description' area for this blog post.

So, where ever you have the ability to input information to make it easier for the search engines to use your link and people to find and be motivated to click on your link, DO SO.

SOCIAL MEDIA

The same goes for using social media. Make your posts keyword effective and ALWAYS include a description.

Here's an example from Twitter:

It's an effective, motivating description that will encourage searchers or readers to click on your link.

The next article in the series will be on Outbound Links in your blog posts.

IF YOU'D LIKE TO FOLLOW THE SEO FOR AUTHORS SERIES, CHECK OUT OUR WORKSHOPS PAGE:
http://www.writersonthemove.com/p/workshops.html

Karen Cioffi is an award-winning children's author and ghostwriter. She is also an author/writer online platform instructor with WOW! Women on Writing.

To find out more about Karen's online platform classes, visit:
http://www.articlewritingdoctor.com/content-marketing-tools/



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Keywords and Search Engines (What Every Author Should Know)

Why Purchase Your Own ISBN?

Does Your Author Business Card Include the Basics?

Book Promoting Tips

You’ve written your book. Now what? How do you get the word out about it?

I’ll tell you what I do for my authors. This will give you an idea of what you can do for yourself, or hire a virtual assistant, like me.

·         I build their Twitter followers every day. (software)

·         I post to their twitter with automatic posts, keeping their book front and center. (software)

·         I post on their blog.

·         I get guest bloggers to post about “writing,” and post on their blog.

·         I post their books on my blog.

·         I post to their Facebook, LinkedIn and other social media that their book would align with.

·         I also post to all my social media about their books.

·         I post to a lot of book groups that are on Facebook.

·         I have bought software to help me promote their books.

·         I do an interview and post it on my blog.

·         I have done book tours.

·         Set up blog interviews.

·         Set up radio interviews.

·         I keep the word out about their books, every day.

·         I’ll run a contest, and the winner will receive an autographed copy of their book.

So, you see, there are many ways to get the word out. There are other social media to consider too. For instance:

Pinterest,

Instagram,

Google+,

YouTube.

I’ll give more book social media in my next article. I hope this helps with getting the word out about your book(s). Don’t let your book sit without using the great online services that are there for you.

Linda Barnett-Johnson, is a Virtual Assistant for authors and enjoys writing poetry, short stories, and making up quotes. Many of her articles and poetry have been published. She’s a former editor, former assistant editor of Long Story Short ezine, former administrative director of Long Story Short School of Writing. You can locate her website here: www.lindabarnett-johnson.com She also posts new books, writing articles and author interviews on her blog:  http://lindabarnett-johnson.blogspot.com/  Always looking for guest bloggers that would post writing tips, articles and anything to do with writing. 

Writing Tips on How to Spell a Word You Don't Know

It's probably happened to everyone at one time or another. You're writing and decide to use a word you're not familiar with - you don't know how to spell it. Well, the folks at Hubspot came up with some useful tips on how to figure out the spelling and they put those tips in an infograph.

Since this site is for writers and authors, I thought it'd be helpful.




Was this helpful? We'd sure appreciate knowing.

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Think Your Way to Writing Success with Daily Affirmations
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Writing Books - Is There Money in it?

In the marketing arena, one of the messages conveyed is that unless you're a major author with a tremendous amount of sales, you will not get rich from writing books. You may not even be able to make a living.

But, you should still strive to get published because it does open some doors and allows for alternative means of income.

How does an author create a living out of writing?

Well, whether you're in the process of writing a book, in the process of having a book published, or your book is already available for sale, there are a few strategies writers can use to supplement their income, or create a living from writing:

1. Create e-books and offer them for sale.

If you're a fiction writer, write about elements of writing, the process, the writing elements, the pit falls, the publishing process, your marketing strategies, and so on.

Write what you know, if you want to take the easy path. Or, you can research topics you're interested in, or that are known to be money-makers, or other.

2. If you have interests other than the fiction you write, capitalize on them also.

Maybe, you're a great cook, write about cooking. If you have an interest in health, do the research and write about it

For steps 1 and 2, it's easy to create a PDF with images and a cover. You can offer them on your site, or through services such as Kindle, Lulu.com and Smashwords.com.

If you're willing to invest in a Clickbank or JVZoo account, or another of these types of services, you can find affiliates to help you sell your e-books and/or spin off products.

3. Don't forget this ONE essential strategy that all writers/authors should utilize: Magazine articles.

Write articles, research appropriate magazines, and submit, submit, submit. If you don't submit your work, you will not get published. Writing credits create credibility and authority. This helps you sell what you’re offering.

And, as stated above, being published does matter; it opens up doors and opportunities that may not otherwise be open.

4. If you're writing nonfiction, think spin-offs. You can create podcasts, videos, and other formats of your work and sell them right off your website.

5. Look into selling through catalogues and stores.
You’ll have to do your research and possible contact some companies, but it's a viable option for selling your books.

To start, you can check out these sites:

https://www.amazon.com/Catalog-Catalogs-Complete-Mail-order-Directory/dp/093314959X
http://www.basbleu.com/info/about.hzml
http://booksnthingswarehouse.com/mailordercatalog.aspx

You can also contact the managers or purchasing agents for stores like Target, Cosco, and Walmart.

6. Whether you’re writing fiction or nonfiction, seek out corporations or businesses that may be interested in your topic.

For example: I wrote a bed time story - I could look into children's stores (furniture, clothing, toys, etc.) to see if they'd be interested in buying in bulk to offer the book to their clients for sale or as giveaways.

7. If you're published, offer teleclasses, online classes, DIY courses, or coaching. This is one of those opportunities that will work better if you're published.

8. Promote, Promote, Promote!

Writing isn’t enough, you’ve got to do the marketing to generate visibility and bring traffic to your website.

Wrapping it Up

These are just some of the strategies you can use to generate income from your book writing.

Tip: Remember to be focused and research your target market.

Karen Cioffi is an award-winning author, ghostwriter, and author/writer online platform instructor. .

You can check out Karen’s e-classes through WOW! Women on Writing at:
http://www.articlewritingdoctor.com/content-marketing-tools/

Revised Reprint from 2010.

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Writing to Get Published – 4 Basic Steps
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Three Reasons Authors Need An Online Press Room

By W. Terry Whalin

When it comes to telling others about your book, every author has to be proactive. I'm not encouraging you to use messages like “buy my book” which do not work. Instead your active steps should highlight the benefits of your book and what readers will gain from it. One area of the best ways to increase your active presence is to make an online press room.

Increasingly the media are using tools like Google to find sources for interviews. One of the best tools to increase your visibility with the media is to create an online press room for your book. 

For some time, I've had this tool in my plans and finally built it for my book, Billy Graham, A Biography of America's Greatest Evangelist. On November 7th, Mr. Graham will turn 98 years old. I encourage you to follow this link and check out my online press room which is full of information.
What does an online press room include?

Journalists (print or broadcast) are looking for easy ways to reach an author. Your first step is to understand what they need:

• Author contact information — provide several easy methods to reach you via phone and email
• Author biography or information about the author
• A Book Press Release
• Suggested questions for the author about the book
• Media samples of when the author is interviewed
• Samples of the book
• Visuals for the book—cover photos and author photos

I hope you will check out my online press room and notice each of these resources. Because I've launched my press room, I hope different people in the media will begin to use this resource.

As the author, you have to be doing interviews to have media samples for your book. Often authors forget to ask for a copy of the interview or download it from the journalist after the interview. You need this material for your online press room and to show the media that you are regularly being interviewed about your book.

Here's three reasons to create an online press room:

1. Every day the media is actively searching for authors to interview. Are you visible and easy to find?

2. A well-designed press room makes it easy for the journalist to: 1) reach you and 2) interview you

3. An online press room shows your understanding of the needs of the media and that you are eager to help them—and in this process help yourself.

Proactive authors have built an online press room and gathered the essential documents where a journalist can connect with the author and write a story or schedule their own broadcast interview. According to PR and marketing expert Rusty Shelton increasingly media are using these online press rooms to reach out to authors and schedule interviews. Your first step as an author is awareness that you need one. Next gather the materials for such an effort or create them such as writing your own press release or a list of suggested questions. Finally build your site and begin promoting it through social media to others.

Do you have an online press room? Has it helped you gain increased opportunities to promote your book or schedule interviews with the media? If so, let me know in the comments below. Proactive authors are always looking for the next opportunity. Literary agents and editors are attracted to these types of active authors.

Tweetable:

Here's Three Reasons Why Authors Need an Online Press Room. (ClickToTweet)

Once again, I made the list of the Top 100 Marketing Experts to follow on Twitter from Evan Carmichael. He creates this list from different variables such as retweets and more. I'm honored to be #61 on this list. Hope you will check it out.

W. Terry Whalin is an acquisitions editor at Morgan James Publishing. He has written over 60 books including Jumpstart Your Publishing Dreams and for more than 50 publications. You can follow Terry on Twitter and he lives in Colorado.

Self-Publishing - 3 Tips to Help You Avoid the ‘I Want It Now Syndrome’ (What’s a ‘Wannabe’ Author to Do?)

By Karen Cioffi

Self-publishing is a ship everyone wants to sail on. And, for good reason. This publishing avenue is quick and cheap.

Yes, self-publishing is fast. There’s no more submitting to a publisher or multiple publishers and waiting for (possibly) months for a response. Will they accept your manuscript that you’ve been working on for months, maybe years? Or, will they send you a generic standard rejection letter? Either way, the time waiting for an acceptance or rejection isn’t fun. With self-publishing, as soon as your manuscript is ready to go, it goes.

There are lots and lots of places to publish an ebook. And, you can publish with more than one service. And, you can sell that ebook right from your own site. That’s pretty convenient.

In addition to being a quick process, ebooks are cheap to create and publish. If you do everything yourself (aside from editing), it will cost nothing. In the event you need help, services like Fiverr have people who will help you for a very, very reasonable price.

But . . .

While it’s obvious to see the benefits to self-publishing, these benefits have one drawback in particular: everyone thinks they can write a book and self-publish it, whether or not they have the skills to write a book and whether or not it’s a quality product.

Part of the problem, possibly the main problem, is the 'I want it now' syndrome that self-publishing lends itself to. New authors don't want to take the longer 'proven' road of learning the craft of writing and having their manuscript edited before publishing.

This ‘problem’ does all authors a disservice. It lessens the validity of self-published books as a whole. Readers (buyers) never know if the book they’re buying was done professionally or if it was carelessly slapped together.

So, what’s the solution?

Well, there are three basic strategies to use when thinking of writing a book and self-publishing:

1. Learn the craft of writing.

The first thing a ‘wannabe’ author needs to do is learn the craft of writing. This isn’t to say you must get a MFA, but you should take writing courses and belong to writing groups.

2. Join a critique group.

The second thing is for the author to join a genre appropriate critique group. Having your manuscript critiqued by others helps with grammar, clarity, storyline, characters . . . you get the idea. Critique groups help you write your book. Those extra eyes will catch things in your manuscript that you glaze over.

3. Hire an editor.

The third thing the author should do, after the manuscript is as ‘good’ as she can get it, is to find a reputable editor and have it edited. It’s easy for an author to think she’s found all the errors in her manuscript, but in actuality, this is almost impossible to do. As the author, you’re much too close to the work to see it fresh and with unbiased eyes.

Self-publishing is an amazing opportunity for authors, but it needs to be done responsibly. Authors need to take the readers and the industry into consideration when venturing into it.

4. Bonus Tip: Hire a professional illustrator or graphic designer for the cover.

What’s the first thing a reader will see when looking at your book? Yep, the cover. The cover can be the determining factor as to whether that person will pick the book up to look at the back cover and/or buy it.

There’s almost nothing worse in self-publishing than having an amateurish, cheap looking book cover. If you have to cut corners, do it elsewhere - invest in a quality cover.

Summing it Up

Instead of being one of the “I want it now” authors, be one of the ‘I want it, but am willing to work toward it’ authors.

And, keep in mind that for content marketing this is even more important. While writing your own book or ebook is a savvy marketing strategy, you will need to create a quality product if it's to do its job of building your authority and credibility. Always do it right.


MORE ON BOOK MARKETING AND WRITING

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 Want more followers? Want more subscribers? Want more sales?

Then you have to check out my new BLOGGING SMART VIDEO WORKSHOP through the Working Writers Club.

This hour long workshop will show you how to get more website visitors, more authority, and more sales. And, there are 3 bonus lessons . . . and, it's only $20. You can't go wrong.

Writers: Do you wake up smiling? Feeling no pain?

Contributed by Marlene Hibbard

If you can’t say yes to the title questions, I have some reminders of ways to help eliminate aches and pains that can be associated with sitting at your computer for long periods of time.

Ergonomics vs. Pain 

2 Major Mistakes and Solutions for Musculoskeletal Disorder

MSD stands for many things but for our purposes it’s musculoskeletal disorder. And it’s all too common, especially for writers. We sit at the computer for hours. I’m as guilty as you when it comes to disciplining myself to sit properly. Do you carry the laptop to the TV table where there isn’t even knee space causing serious muscle strain?

Even my beautiful new desk chair tempts me to lean to one side with its tempting arm rests. I can’t reach both of them with my arms so I lean on one. Next morning, I feel the strain in the opposite side of my back.

Mistake #1

Positioning and Posture Carelessness

Habitually leaning to one side or bending over the computer places the lower back at risk of injury. Ask yourself if you practice good posture? Or is it head knowledge only? To know the right thing and not practice it brings suffering.  

What to Do Instead

An adjustable chair is essential for good health. Raised or lower it for positioning arms and feet properly. Notice the arms in this picture are not exactly horizontal. Arm rests can usually be removed.

Sit up straight with your back against the back of the chair and a lumbar support if necessary. Feet should be flat on the floor. 

Practice makes perfect. Your back will thank you and you’ll save money for therapists and chiropractors. You’ll wake up smiley without pain.

Mistake #2 

Begging for Eye Strain or Disrupted Sleep?

The manuscript seemed perfect until you left it for a day, took another look before sending it to the publisher, and decided to revamp. You’ll be up until dawn. Deadline. Tomorrow. Your eyes are already strained just thinking about it.

Two of the mistakes regarding eye strain that bring this about are mentioned here.

You’ve read studies spelling out that late night screen viewing disrupts sleep. It could be the blue lights from your computer screen.

What to Do Instead

You can change the light/darkness of your screen. Also, do a search on YouTube.com for eye strain. Some users have claimed that a program called F.lux can help eye strain by dimming your monitor depending on the time of day. Your screen will display an orange-ish color in the evening mimicking nature. I haven’t tried it but I think I might. You decide and let me know in the comments.

Another issue with this is eye strain from not having the screen at proper distance. If you are using the laptop keyboard you probably have your arms too high, causing upper limb strain.

What to Do Instead

Most of these things cause you to wake up in pain but simply paying attention to your posture will solve your problems.

With the extra keyboard and mouse lower than your laptop, you may want to raise the screen. You could place a book or cardboard box under it. Whatever it takes to make you wake up smiling, right?

Please leave a comment to let us know any strategies you use to help alleviate strained muscles or eyes from writing.

I’m Marlene Hibbard, coming to you from the mountains of Virginia and the author of Hideous Health Habits. Visit www.hideoushealthhabits.com for more health tips.

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8 Regrets to Avoid When Self-Publishing Your First Novel

Guest post by James A. Rose

We all have regrets. They are inevitable in some form throughout life. The goal though is to restrict regret as much as possible either through learning from our own mistakes or from the mistakes of others. The process of self-publishing a novel is no exception.

This task is a complicated one with a rather high learning curve. Unfortunately many authors become overwhelmed by the sheer volume of work that goes into the management and promotion that follows the launch of their first self-published book. This can happen to the best of us. The skill set required to sell a lot of copies is different from the skill set needed to write a great novel.

Let’s go over some of the common regrets we in the publishing industry have heard from authors, so you can circumvent the mistakes and get it right the first time.

1. Don’t underestimate the importance of a great book cover. Perhaps no aspect of a book screams amateur more than a low quality book cover. Don’t even try to make your own cover. Research the vital components, hire a professional designer and provide your input. A good designer should work with you until you are satisfied with the outcome.

2. Learn the art of writing a superb jacket copy. Those two paragraphs are so important to get right and because the jacket copy will also be used as a description in marketplaces, mastering this task can be a driving force to at least decent, if not great sales numbers.

3. Don’t fall for marketing scams. Once your email starts getting spread around amongst the business community you will undoubtedly begin receiving spam from marketers claiming to get your book on some bestseller list for only $3,000. Don’t buy it.

4. Proofread your book with a failsafe, compound eye, OCD precision. After you proofread it, give it to someone you know, then an editor, then a professional proofreader, then a beta reader, then you check it two more times, etc. Simple mistakes have more impact on perceived quality than you might think and a couple mediocre reviews from people calling you out on this can certainly be a detriment to sales.

5. Diligently check references for any contractors you hire to work on an aspect of your book. I don’t know if there is an Angie’s List for author services but if not, there should be. Too many authors have been burned by shoddy services rendered.

6. Put a delay on launch advertising. It might be best to wait a few weeks after your book release before you splurge on advertising. This will give advance readers a chance to post their reviews and point out any mistakes your already ‘manic proofreading’ overlooked.

7. Properly formatting an eBook is not as easy as it sounds. Let a pro handle it and be sure to preview the book on a variety of e-readers before posting the book for sale. Another great tip is to include a link at the end of the eBook where a reader can go to leave a review.

8. To print or not to print, that is the question. Well, the answer is sort of both. Print, but don’t print too much up front. Print 25-100 copies to send out as advance reader copies or promotional giveaways. This is important because some reviewers will only read a print copy and fans will get more excited over receiving a print copy in the mail rather than a free eBook download. It also couldn’t hurt to have some copies to put in a few local bookstores. Just make sure the store has agreed to accept them before you have them printed. On the flip side you don’t want 1,000 copies getting moth eaten in a spare bedroom.

Hopefully, these tips will help you avoid some costly setbacks and put your new book on the fast track to success, if there is such a thing. Marketing a book is a skill that must be mastered just like any other. Don’t obsess too much over it or let the job distract you from writing your next masterpiece. Most authors don’t find success until their second or third book anyway. Be content to let this first book be your jumping board.

James A. Rose is a writer for InstantPublisher.com, a full-service self-publishing company with 100% of all work performed in-house. We have been helping authors realize their dreams for the past 14 years. Whether you're printing a novel, how-to book, manual, brochure or any type of book you can imagine, our step-by-step instructions make publishing your own book simple and easy.
You can also find James at Facebook.com/InstantPublisher

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Three Reasons Why You Can't Afford Not to Go to Writers Conferences

If you follow my blog, you'll know that I've been waxing lyrical over the past month over the Newcastle Writer's Festival, a writer's conference that has now taken place twice in my locale. I've been extremely enthusiastic about the festival, not only because it was easy for me to get to (very few of the big festivals are), it was supported through my local Writer's Centre and it was full of people I knew well enough to enjoy hanging out with, but also because it was seriously good for my writing career.  I know that, for some of us, our writing time is limited, and networking is often tiring, time consuming, and expensive, but attending a writer's festival, maybe once or twice a year, can make a huge difference to your work itself, the opportunities that present themselves, and your public profile in a way that nothing else can.  Here are three reasons why it's worthwhile making time. 

1.  The courses.  You can attend courses at a writer's conference for a fraction of the price that you'd pay anywhere else and they're often the kinds of courses you won't find anywhere else.  I'm thinking of the masterclass.  Most conferences hold these, and they're usually taught by very high-profile authors in small groups where you can get extensive one-on-one criticism. For example, at the upcoming Sydney Writer's Festival, you can attend masterclasses on such things as writing for young adults, writing comedy, writing a memoir, screenwriting, and writing for digital media.  Most tickets are around $75 for a full day of it.  The learning is invaluable, but you can also then say that you've "studied with..." which is a nice thing for a literary resume, promo kit, etc.

2.  The networking.  Writing is such a solitary profession that it's very enjoyable to come out of the cave and hang with other writers.  But it's also very healthy for your career. If you're seen, and known, then you'll be invited to participate in projects. You can spend time trading notes with others working in your genre, which will give you perspective and a greater understanding of the market.  You'll create an impression that you're a writer, and although an impression is no match for an excellent piece of writing, it's a critical part of promotion.  If you're a relative newby, shy, or broke, you can always volunteer to help (volunteers get plenty of perks, like free admission to many events, free food and drink, direct exposure to the guest writers, and a lot of appreciation - plus you'll learn from every event you help out at).  It may be that you volunteer to help at the first one, but you actually offer to run a session at the next.  Getting known to the organisers is the first step towards being a direct invited participant.

3.  The Pitch.  Most writers conferences offer the opportunity to pitch your work directly to agents and publishers.  In a noisy world where getting noticed is hard, this can be a very worthwhile exercise.  Make sure you do your homework, perfect your elevator speech, and come very prepared if you intend to do this (and make the most of the rest of the conference too).  Don't bother pitching to a publisher who doesn't publish your genre (pitching your work as a 'cross-genre' manuscript is probably doomed to failure unless you're already famous, in which case you don't need to pitch), don't go in without a prepared and super-concise pitch, and above all, appear relaxed and professional (even if you don't feel it). 

There are plenty of other reasons to give writer's conferences a go, not least of which because they're utterly fun and if you pick your sessions carefully to match your own writing challenges and interests (as a reader too!), can be very energising, providing you with ideas, material, and inspiration that you can carry with you into your solitary work, so you produce better writing.  That's what it's all about.

Magdalena Ball is the author of the novels Black Cow and Sleep Before Evening, the poetry books Repulsion Thrust and Quark Soup, a nonfiction book The Art of Assessment, and, in collaboration with Carolyn Howard-Johnson, Sublime Planet, Deeper Into the Pond, Blooming Red, Cherished Pulse, She Wore Emerald Then, and Imagining the Future. She also runs a radio show, The Compulsive Reader Talks. Find out more about Magdalena at www.magdalenaball.com.

Grammarly and #GrammoWriMo – Join In

Grammarly has a great idea. If you’re not aware of what grammarly.com is, it’s “an automated proofreader and your personal coach.” And, it corrects “up to 10 times more mistakes than popular word processors.”

But, as I mentioned, Grammarly has a great idea and it goes beyond proofreading. Grammarly is introducing a new take on NaNoWriMo with it’s own verson, #GrammoWriMo.

Here’s the gist of it, taken right from the Sign Up page:

If two heads are better than one, imagine what a whole community of writers can do! Let’s find out together. In November 2013, Grammarly will organize the largest group of authors ever to collaborate on a novel—we’re calling the project #GrammoWriMo.

How cool is that!

When Grammarly’s Nick Baron sent me an email asking if I’d help spread the word, I immediately jumped on board. I love the idea.

In NaNoWriMo each author writes his/her own novel. In #GammoWriMo a large group of authors will create one book. Imagine the collective juices flowing, the muses flying!

If you’d like to join in on this unique writing journey, the submissions cutoff date is October 25th.

To learn more and to sign up today, go to: http://www.grammarly.com/blog/2013/nanowrimo/

This is not an affiliate thing, it’s just a unique idea.


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P.S. To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi

Should You Self Publish or Not

Whether to self publish or vie for traditional publishing is a question brought to the forefront because of the direction publishing is moving today. Ultimately, the author must make the final decision.

With fewer traditional publishers, more books written, and fewer readers reading books, many traditional houses aren’t willing to work with unknown authors, or don’t have a following.

Authors need a platform with followers, a book marketing plan, and more laid upon the shoulders of authors, many authors feel that self-publishing is the way to get their book into the hands of readers.

If you self publish your book, how will traditional publishers look upon your book if you decide to vie for a traditional publishing house in the future is a question only the publishing house can answer.

Experiences from some writers is that self-published books are akin to what we call vanity press books, pay and they will publish anything as Amazon found out with blatant plagiarism of many titles that Amazon published, and then had had to remove when they finally found out what some so-called authors were doing just to make sales. Amazon’s reputation was hurt, and rightly so.

Why have reviewers been complaining about the quality of self-published books? The complaints range from editing to grammar, and poor quality.

Publishing houses once employed editors to clean up these problems for authors; this is no longer the case. Self-published book editing is now the purview of the author; and authors need professional editing. Don’t rely on software like spellcheckers and grammar checkers to find the errors because they will not find subtle errors. Grammar checkers will vary depending on the individual program.

A literary agent may cost writers thousands to have their book shopped to publishers. Many authors can’t afford these costs, and opt for self-publishing.

Ultimately, it is up to the individual author how to publish their baby. First, is to hire an editor that has no interest in the book other than making sure that they edit for typos, grammar, punctuation, sentence structure, redundancies,  over use of words like “and”, “or”, and “but”. Editors will notice these because they have no stake in the book other than making it the best book for the reader.

If authors such as James Paterson, David Baldacci, or Orson Scott Card want to publish a book with a traditional house, most houses will take a chance, but they are probably not willing to take a chance on previously self-published authors, or unpublished writers. Authors need to find creative ways to convince publishing houses to take a chance. One creative way is to create a well-written, well-edited book. Don’t forget a well-crafted proposal.

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, Reviewer, Marketer

http://rjmedak.wordpress.com

http://xeeme.com/RobertMedak