Writing Goals: Front and Center

Contributed by Karen Cioffi, Children's Writer

As a writer, you have to move forward to keep up with the onslaught of books and authors in the book publishing arena. And you especially need to be sure you’re staying in alignment with your writing goals. 

This means you need to stop every now and then to evaluate your core goals and whether you’re actually heading in that direction.

Every marketer will tell you that at the beginning of each year, you need to create a list of core or major goals. It’s important to make your goals realistic and attainable, and not to burden yourself with too many.

Three is a good number of writing goals, not too few, not too many. Then, under each goal, list a few tasks that you will do on a daily or weekly basis to help you reach your objectives.

In addition to writing your goals down in a document, they need to be printed and kept visible. It’s important to put them somewhere you’ll be sure to notice every day. You might put your list on your computer, inside your laptop case, on top of your daily planner, or on the inside of a kitchen cabinet you open every day.

You get the idea: your writing goals need to be visible each and every day. Not just visible, though, they need to be read each and every day.

Why is it important to keep your writing goals front and center?

Here’s another question to help answer that question: Did you ever hear the expression, ‘Out of sight, out of mind?’

That’s your answer.

On January 1st of ‘any year,’ you may tell yourself, and maybe even write it down, that you will:

1. Write a minimum of five pages of your new book each week.
2. Effectively market your published books.
3. Submit articles to three paying magazines every month.

Okay, that’s great. But, suppose it’s now July, and you haven’t even written 10 pages of your new book, and you haven’t gone past the very basics of promoting your published books.

What happened to your writing goals?

Easy. You didn’t keep your goals list front and center, so you got sidetracked.

While you may have had the best of intentions on January 1st, if you don’t keep those writing goals visible, it’s difficult to stay on course.

Maybe you decided to add the writing of unrelated ebooks to your workload. 

Maybe you decided to do book reviews and started a critique group of your own. 

Maybe you devoted too much time to social networking and your online groups.

These additions may not necessarily be a bad thing, but before you continue on, ask yourself three questions:

1. Are these additions to your workload moving you in the direction of your primary writing goals?
2. Are they actually keeping you from attaining your goals?
3. Are they providing some kind of income?

If your answers to these questions are NO, YES, NO, then you need to step back, redirect your steps, and get back on track. If you keep your writing goals front and center, you’ll be amazed at how you automatically work toward achieving them.

And, interestingly, it seems once you have that focus, the universe somehow aligns itself with you and things start falling into place.

ABOUT THE AUTHOR

 

Karen Cioffi is an award-winning children’s author, working ghostwriter, rewriter, and coach. If you need help with your story, visit Karen Cioffi Writing for Children. 

You can check out Karen’s books HERE.

Connect with Karen on SOCIAL MEDIA. 
 

 

 

Are Your Writing and Marketing Efforts Really Productive? (2 productivity strategies to keep you moving forward)

By Karen Cioffi

Sometimes the moons and stars align and information that is relevant to your life bombards your week, directing you onto paths you should take.

Well, this happened to me.

Time management is one of my ongoing struggles, as with probably most of you reading this. So, what do you do? How do you create more hours in the day? How do you accomplish all the writing and marketing tasks you must, aside from keeping up with everything else in your life?

Ah, the $25,000 question.

Productivity Strategy Number One – Keep a List and Stick to It

I found a great site (JamesWedmore.com) that offers some very useful content. Interestingly, the post I read on this site pertained to being productive. This was the fourth article I came across within a few days dealing with time management, prioritizing, and productivity.

Part of the content discussed a $25,000 lesson by public relations and efficiency expert Ivy Ledbetter Lee.

The story (true story, just not sure of the exact account) goes that Charles Schwab, steel magnate, wanted to increase his company’s efficiency, so he contacted Lee. Lee requested 15 minutes with each of Schwab’s managers. Schwab asked how much would it cost. Lee told him that after three months, if he saw productivity improvement he could send Lee whatever he thought the training was worth. Three months later, Schwab sent Lee a $25,000 check. This was back around 100 years ago.

So, the $25,000 lesson?

It’s reported that Lee said to write a list of six must-do items that each manager needed to accomplish the next day, in order of importance. Whatever wasn’t completed that day would go over onto the next day’s list of six must-do items.

According to QuotationsBook.com, Lee instructed:

Write down the most important things you have to do tomorrow. Now, number them in the order of their true importance. The first thing tomorrow morning, start working on an item Number 1, and stay with it until completed. Then take item Number 2 the same way. Then Number 3, and so on. Don't worry if you don't complete everything on the schedule. At least you will have completed the most important projects before getting to the less important ones. (2)  

Pretty simple, right?

Simple and powerful. Having a list of what you need to do gives you focus and that focus helps clear your mind, which in turn boosts productivity, allowing you to get the job done.

One thing James Wedmore said that I thought is also a good idea is to have a “brain dump” folder or notebook. If something pops into your head that you don’t want to forget, put in in the ‘brain dump file.’ This too helps keep your mind clear of clutter.

I call my ‘brain dump file’ My To Do List. If anything pops into my head, I open the file and type it in, leaving my mind free of the worry of remembering it.

Productivity Strategy Number Two – Meditate

If you make time for meditation, you’ll have more time. I read this or something like it recently, but forgot where or by who (if you know the author, please let me know, so I can give attribution). A case in point of information overload.

But, how can you have more time if you take time out of your already hectic day to meditate?

According to Laboratory of Neuro Imaging, the average person has 70,000 thoughts per day. Since there are 1,440 minutes in a day and 86,400 seconds, this means you’re having thoughts almost every second of every day. Is it any wonder many of us have trouble focusing?

Meditation is another mind clearing tool that allows the brain to take a breather. It helps create a calmer you, thus leading to a more focused and productive you.

My acupuncturist, who was a neurologist in China and has been practicing Chinese medicine for over 35 years, says that the number one thing you can do for your health is to meditate.

Give it a Shot – Incorporate these two strategies Into your writing and marketing work week.

Every Sunday, make a list of the top six must-do items for Monday. Don’t just breeze through your list of to-dos, take the time to think whether a particular item is REALLY needed. Will it move your goals forward? Will it earn you money?

At the bottom of your to-do list for each day, add: TAKE 15-30 MINUTES TO MEDITATE.

Do this for 90 days, as Lee instructed, and see what happens. Then let us know – leave a comment!

Note: I also read that Lee sought Schwab out to propose he could increase his company’s productivity. Whether Lee sought out Schwab or Schwab sought out Lee, it worked.
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References:

(1) http://www.jameswedmore.com/how-to-be-productive/
(2) http://quotationsbook.com/quote/39188/#sthash.HWf9P8Dl.dpuf
(3) http://www.loni.ucla.edu/About_Loni/education/brain_trivia.shtml
(4) http://www.mayoclinic.com/health/meditation/HQ01070

Original article source:  http://www.karencioffiwritingandmarketing.com/2013/12/are-your-writing-and-marketing-efforts.html

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