Showing posts with label opt-in free offer. Show all posts
Showing posts with label opt-in free offer. Show all posts

Email List - 10 Giveaway Freebies to Get Readers to Opt-in

As an author and/or freelance writer, you probably already know that one of the most important tools you can have for selling your books or building your writing business is a list of the email addresses of current and prospective readers and clients. This is your mailing list.

Your mailing list gives you a way to keep in regular contact with your readers and clients to let them know of your latest books, products, or services. The emails and regular newsletters you send to those on your mailing list will help these people get to know, like, and trust you a little more, and when they do that they will be more likely to buy from you on a regular basis. Everyone receives so much email these days, though, that many people are hesitant to join one more mailing list. That means you need to offer them a nice incentive just for joining (called "opting in" to) your list.

Here are some suggested give-away freebies that can help you grow your list and, in turn, sell more books or build your freelance writing business:

A Free Report or Guide
Put together a short report or guide to something that appeals to your target market, and then turn this report into a PDF file people can easily and quickly download.

A Coupon or Discount Code
People will love this if they intend to purchase from you, and it will actually give them an extra incentive for doing so right away.

A Checklist
People love checklists and it should be fairly easy to create a quick checklist that your readers will value.

 A Free Course
If you write mysteries, for example, offer your readers a free course teaching how to write a mystery. Deliver the course via a series of emails delivered once a week for several weeks. Not only will a free course help build your mailing list, it will also help build your credibility as an expert in your field or genre.

A Recorded Interview
Interview someone in your industry and record it (get their permission, of course). If you choose someone who is widely known, this freebie should get you many, many opt-ins.

A Free Consultation
This is perfect if you also coach or teach. It will give people a taste of what it's like to work with or learn from you.

A Free Video
If you're an author, you might create a video showing where and how you work, with tips for other writers.

A Free Audio
A short (15 minutes or less) audio that offers tips or advice on a topic that appeals to your target market can be a great incentive for them to opt-in to your list.

A Tips Sheet
People love tips sheets as much as they do checklists. "Ten Tips for Reading to Your Child" would make the perfect tips sheet to
offer your readers if you write children's books.

A Free E-Book
You don't have to write the e-book either. Simply find one that is in the public domain. Just make sure it is on a topic or genre that will appeal to your target market.

There are dozens of other types of freebies you can offer people in return for joining your list. Just remember, though, that once you get people toopt-in, you need to continue sending them something – a newsletter or short email of some sort – on a regular basis.

Suzanne Lieurance is an author, freelance writer, writing coach, speaker and workshop presenter. She is a former classroom teacher and was an instructor for the Institute of Children's Literature for over 8 years.

Lieurance has written over two dozen published books and her articles and stories have appeared in various magazines, newsletters, and newspapers, such as Family Fun, Instructor, New Moon for Girls, KC Weddings, The Journal of Reading, and Children's Writer to name a few. She offers a variety of coaching programs via private phone calls, teleclasses, listserv, and private email for writers who want to turn their love of writing (for children and/or adults) into a part-time or full-time career.

To learn more about Lieurance, visit her website at ( or The Working Writer’s Club (

Creating, Promoting, and Selling in the Writing World

I recently attended a teleconference presented by David Riklan, a well-known marketing expert and the founder of The focus of the topic was creating a successful online business from scratch.

According to Riklan, the first two ‘core’ ways to establish a successful online business, one that generates income is to:

1.Create your own product to sell.
2.Create a service to sell.

Please understand that when you create a product or service, it should be a quality product or service. It needs to address the potential customer’s problem, need, or want.

What are some of the products and services you can create and sell online?

1. Books
2. eBooks
3. Podcasts
4. Workshops
5. Teleclasses
6. Webinars
7. White papers
8. Your writing skills as a ghostwriter, freelance writer, or copywriter
9. Speaking engagements
10. Coaching

You can see there are a number of things you can create and sell. And, when you create one product, you can always turn it into a number of others.

For example, if you present a live chat workshop be sure to have it copied. You can later create a report from the transcript and/or create a podcast. You can also create an e-book from the content you prepared for the workshop.

The same can be done for any of the products or services mentioned above. Rework the original content into as many other products you want.

But, take note that just having a business or a product to sell won’t necessarily generate an income. You need to attract potential clients and/or customers to your website and opt-in box, kind of like a magnet.

Why is it so important to attract visitors/potential clients to your site?

The answer is simple: Attracting visitors to your site gives you the opportunity to turn that visitor into a subscriber on your mailing list. This in turn helps you develop a relationship with the individual.

Statistics show that a first time visitor will not buy what you’re offering. But, if you have that person on your mailing list, you will be able to try again, and to promote other products or services you have for sale.

Along with your products and services, you can become an affiliate marketer to other products and/or services you feel are of value. This creates a win-win-win situation. The product creator gets a sale, you get an affiliate fee, and the customer gets what he wants or needs.

So, the key is to offer something the visitor will feel is worth his valuable email address.

What is the most effective strategy to use to motivate someone to give their email address, thereby increasing your subscriber list?

The number one way to do this is by offering a FREEBIE. The visitor subscribes to your mailing list and then gets the freebie. This is known as an ethical bribe.

Obviously, the freebie must be something people want or need. If you have a health site focused on allergies, visitors will want information on allergies, maybe a report on the latest allergy statistics or alternative strategies for alleviating allergy symptoms will prompt visitors to click on your opt-in.

You need to provide a freebie that is geared toward your target market, something that offers a solution to their problem or need, or provides something they want, and one that will help establish you as an expert in that niche and trustworthy.


Image courtesy of Free Digital Photos - Photographer: Salvatore Vuono

Related Articles:

How to Create an Ebook: 5 Simple Steps
How to Drive Traffic With Informational Content
Book Promotion: The Foundation

Until next time,

Karen Cioffi
Author, Ghostwriter, Freelance Writer
Karen Cioffi Writing and Marketing


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