A Search for the Best Writing App

 

 

Contributed by Margot Conor

I started looking for alternative platforms for my creative writing process. Moving all my projects is a daunting thought. I’ve written everything in MS Word since I first got a computer. I have many unfinished manuscripts and short stories. This also means they have been written in various renditions of Word.

I’ve recently realized that it is not easy to move Word documents into other programs. Word has hidden coding that gets messed up when transferring. Both personal data and field codes. Which is a pain in the neck to deal with if you want to format your book for publication in a different program.

If you use Word and want to share pages of your manuscript or short stories written in Microsoft Word with colleagues, agents, or publishers it's a good idea to review the document for this hidden data or personal information and remove it. Copying content from Word and pasting it into other programs often does not convert, and shows up as garbled text.
 
MS Word 365 is also expensive. It will cost you $159.99 to install (at the time of this article). No doubt that the price will increase. You can only install it on one machine. Files written in new versions don’t play well with older versions.

Microsoft Word files are considerably larger than text files. Some people have complained that the interface is too challenging to learn and there are too many options: Most people only use 50% of the offered tools because of the complexity of the system. I can attest to that.
Finally, a big downside for authors, that it’s not compatible with EPub or Mobi.

I was surprised to learn there are open-source alternatives to Word. For those of you who are familiar with all the ins and outs of Word but want something more affordable, I found two Open-Source options that are like MS Word. They are available in other languages too. Both are free and can basically do everything Word can do.

However, I don’t plan to use them because they are not compatible with EPub or Mobi. In some cases, there is a workaround by getting extensions. But I am not very tech-savvy to begin with and I’m not interested in complicating my process. 

These are two WordMS alternatives:

Apache Open Office: https://www.openoffice.org/
Has an extension: Writer2ePub: https://extensions.openoffice.org/en/project/writer2epub

Libre Office: https://www.libreoffice.org/

Here is the point of realization, MS Word and alternative programs like it, were created for office use, and they are not the best tools for an author. My goal is to find the most advantageous place to create stories and novels. So, then, I asked myself… if MSWord and its alternatives are not the best platform for an author, where should I be creating?

This led me to my writer's groups to ask what programs they use. I will share my discoveries and my research here. There are now some very sophisticated alternatives designed specifically for writers, which I found encouraging.

Scrivener App:

- Cost: Scrivener offers a 30-day free trial to let you explore the features and find out if it’s right for you. 

The full version for Windows or Mac OS costs $59.99. There’s an educational license for students and academics for $50.99.

- Helps you organize long writing projects such as novels, nonfiction books, academic papers, and even scripts.

- Simplifies Editing is an essential part of any writing project. Scrivener has many tools to help you edit more efficiently whether it’s correcting simple errors or restructuring entire sections and chapters.

- Helps you clarify your ideas and plan your manuscript. Scrivener’s folders and subfolders help you arrange and rearrange the various parts of your writing project.

- Formatting for screenwriters. You easily format your screenplay so you can focus on the essential elements of character, dialogue, and action.

- Features for academic and nonfiction writers. It has features such as footnotes, references, and a bibliography correctly formatted. Scrivener provides templates for writing in styles such as APA and MLA so you can focus on your writing.

- Tools for exporting and publishing. Scrivener integrates with many formats so you can export to Microsoft Word, Open Office, RTF Final Draft (for screenplays), PDF, and more.

- For Editing it lets you track word frequency. Allows you to color code to label characters, POV topics, or any other specific category you need.

- It does bookmarking, tracks your progress, has a compile tool so you can take sections from different documents into one document.

- Formatting lets you quickly change fonts, headings, block text, and titles.

- Has a metadata feature to add dates, lists, and other data to track important issues.

- I can do a split screen for an easy view of two sections of your book.

- Compatible with EPub.

AutoCrit:

The monthly subscription is $30 and the annual is $297. A lifetime subscription is only offered occasionally.

I’ve praised AutoCrit in previous articles, so I am not going to go into too much detail here about how it works. What I can tell you is that the 2.0 version went from a simple editing platform to a full-on writers' community. You can now write your entire novel on your Writer’s Desk in the app. They have a header that looks a lot like MS Word but is easier to use.

- In addition, there is a whole system built-in to edit and restructure whatever you write. There are digital notes and note boards if you are a plotter or just want to keep track of some details. 

I have a lifetime pro membership which gives me access to clubs and other special features. They also have courses and other perks if you are a paid member. And it is affordable. I went from a monthly payment plan to yearly, and then jumped on the chance for a lifetime membership when they switched to 2.0.
 
- With the new version, they have a voice reader with eleven voice options. This is handy for catching mistakes in your text which you might otherwise overlook.

- They offer Zoom courses on the craft of writing and give their members a lot of personal attention. They will do first-chapter critiques and feedback on your pitch to agents. (These are for an additional fee, but it is reasonable.)

I have to say, however, that the free version is very limited. A budget-limited young writer I suggested it to showed me how all the great things I told her about were not accessible to her in the free option.

While I haven't felt like writing there, I do use it for editing, and love it. Honestly, I should have transitioned fully to AutoCrit for writing, considering I’ve already paid for it. I can’t explain my reluctance.

Pro Writing Aid: 

 Cost is $20 a month, $120 per year, or you can get their lifetime subscription for $399.
 
- The free version offers many features, but the word count is limited to only 500 words at a time.

- You can select your document type. Fiction writers can choose from various genres, such as fantasy, historical, or contemporary. You can also analyze your writing against other famous authors.

- They check your grammar, give you feedback on your style issues, pacing, cliches, overused words, sensory details, and more.

- A big plus is that you can download it to your desktop so you’re not limited to on-line use.

- It offers writing reports, such as diction, which looks for vague words, transitions, and alliteration.

- There are no writing clubs or classes or other services.

Story Planner: https://www.storyplanner.com/

- This is an extensive writer’s app designed to help you organize what you write from the synopsis to the structure of your story. It outlines the scenes, locations, and characters.

- There are synchronization issues that some authors have complained about, and it can also be slow to render. This is an app best suited to plotters who like to outline everything.

I was not impressed with their website, mainly because there was no breakdown of what they offer in each type of account. It only says that the premium starts at $15 for three months. But nothing about what comes after that, and you must commit without knowing. I personally do not like the lack of transparency.

Campfire: https://www.campfirewriting.com/

A paid subscription is $14 a month or $140 yearly (with 2 free months).

The artist in me is attracted to this app. First of all, the design is just beautiful, and you can customize everything. 

- You can add photos or illustrations to your character bios, and make interactive maps. The layout is great, making it possible to reference your notes while you write. You can do collaborative projects too.

- With the free tier, you get access to all worldbuilding tools, collaboration, unlimited storage, and some tutorials. 

- You can export to EPub and other formats. 

- With a paid subscription you get unlimited elements and you can edit any element.

Hemingway Desktop App: https://hemingwayapp.com/

They took an interesting approach. They use different colored highlighting to point out where things need improving. Blue for adverbs, green for passive voice, pink highlights a phrase that could have a simpler alternative, yellow are sentences that are hard to read, and orange for very hard to read. There is a simple header with a few options.

This is a simple app that could be very useful to writers who are learning their craft.

It seems to only be available in a beta version, but there is a waitlist to use it.

OmmWriter: https://ommwriter.com/

Cost is only $6.11 to download to your desktop.

Their premise is simplicity. They provide the ideal setting for you to concentrate and just focus on your writing. They take the minimalist approach to design, with only basic functions required for writing. Simple upload and download buttons.

- Other selections include typeface, backgrounds, and sound elements. It opens into full-screen mode so nothing disrupts your creative flow.

- The environments are meant to transport you to a natural setting with the sounds of nature. There are various music options and audio tracks.

- One cute thing they do is add keyboard sounds when you type, one is like an old fashion typewriter. I love everything about this app. It is just a beautiful design with a fresh take on what a writer needs.

I hope this gives you some ideas of what's out there and what you'd like in your writing program.

ABOUT THE AUTHOR

Margot Conor has been writing for as long as she can remember, but it wasn't until the COVID lock-down that she had enough time to dedicate to the craft and bring something to completion. Having finished her first novel, she went through the grueling two-year process of editing. Now she has jumped into the author's world with both feet. She's preparing to debut her first novel, which means learning how to promote it. The last year has been spent attending many writing retreats, seminars, and writers' events. She also listened to presentations specifically on the topic of publishing and book marketing. She will be sharing what she learns with the reader.

 You can learn more about Margot and her writing at her Facebook page: https://www.facebook.com/margotconor/

Does Your Story Go Up and Down, And All Around?

 

 

By Karen Cioffi, Children's Writer

I’ve noticed that people who want to write a story, but are new to the arena, don’t understand what’s involved in writing a good story.

I’ve seen lots of drafts that are cute, but they have no story arc or character arc. They’re a series of related events or incidents … they’re not a full story.

Another thing, sometimes along with these story ideas that don’t have a story arc, a lot of new authors don’t want to make their characters real, especially the protagonist.

A story and its characters should have ups and downs, ins and outs. It shouldn't be a steady ride or read. It should be like the horse on a carousel that doesn't move aside from going round and round.

First let’s touch on what makes a full story arc.

The very first thing is your protagonist needs a big problem. Something that needs to be overcome.

Here are a couple of examples of a problem that needs to be overcome:

•    Maybe Rafael is being bullied at school.
•    Maybe Sophia just got a new bike and was told not to leave it alone anywhere. She leaves it unattended at the park and it’s stolen.
•    Maybe Rick is the kid who no one chooses for their team and he’s getting very upset about it.
•    Maybe Lisa moved to a new neighborhood and has to start a new school. She’s anxious over all the changes.

After the problem has been established, the main character (MC) needs to try to figure out how to overcome the problem.

But as life isn’t smooth, the MC can’t overcome the problem in one attempt.

The protagonist needs to struggle to reach the goal. He needs to try a couple of things and fail and become deflated before he finally comes up with a plan that leads to success.
 
Along with the MC succeeding, there must be some kind of growth.

•    Maybe, he learns he’s not the person he thought he was, like with Wang in Walking Through Walls.
•    Maybe she learns compassion.
•    Maybe he learns that winning isn’t everything.
•    Maybe she learns how to make friends.

The story arc and character arc both have a beginning, middle and end. In children’s writing, the story arc, in a way, relies on the character arc. They go hand-in-hand.

When thinking of a story arc, think of a triangle.
 
1.    The exposition. At the bottom of the left side is the introduction. The MC and setting is introduced.

2.    The trigger. The problem appears (the inciting incident). It may be internal or external, but it needs to be addressed.

3.    The quest. The MC struggles to overcome the problem. The action is rising as is the conflict. The MC finds obstacles that must be overcome on her quest to find a solution.

4.    The climax. The MC has made a critical choice and is engaging in his final attempt. He’s chosen his path and it’s the beginning of his change. The action declines as everything unfolds.

5.    The resolution. The MC has overcome the problem. He’s successful. And he’s grown in some way as a result of the journey.

For #4, the climax, think of a kid who’s about to steal for the first time. Will his conscience kick in and stop him or will he go through with it?

So, you can see that having a series of related incidents does not lend itself to a true story, to a full story arc. 

Next up, you’ve got to write real characters, ones that are believable.

I hear it all the time, my clients, who are usually new authors, want a fun story, but they don’t want their MCs to have any bad traits.

In a children’s story, this means the young MC can’t yell. He can’t do anything bad. He doesn’t think bad thoughts.

What kid will be able to relate to a perfect MC.

Your characters need to be realistic, believable. Kids yell, kids can be mean, they can be selfish, they can be liars, and so on. They have good days and bad days.

If your MC isn’t believable, the reader won’t connect with him.

Characters need to have ups and downs, just like the story arc. 

This article was first published at:  https://karencioffiwritingforchildren.com/2019/10/20/your-story-should-be-like-a-roller-coaster/

ABOUT THE AUTHOR

 

 

 

Karen Cioffi is an award-winning children’s author and children’s ghostwriter, editor, and coach with clients worldwide. If you need help with your children’s story, please visit: Karen Cioffi Writing for Children.
 
In addition, she offers self-publishing help for children’s authors. To learn more, you can visit WRITERS ON THE MOVE PRESS.
 
Karen also offers HOW TO WRITE FOR CHILDREN, a self-guided ecourse and mentoring program.

The Ghostwriter and Your Kidlit Manuscript

 

By Karen Cioffi, Children's Ghostwriter, Editor, Coach

To come up with a fiction story idea is pretty cool. Getting notes down or a basic outline takes it to the next level.

At this point, some authors realize they need professional help to bring their ideas, notes, or outlines to life. It’s time to hand it over.

With this scenario, the ghostwriter pretty much has free range.

This is true because the client, the author, can envision the type of story they’d like, but they don’t have any investment in how to get it there.

While there’s an idea or a basic outline, the story needs to be told. The writer can weave her magic and create it, with the authors’ feedback as they go along.

But what happens when there’s a complete manuscript?

What happens when the author has taken the time and effort to come up with an idea and has actually written the story? Whether it’s taken him a few months or a couple of years, it’s his baby. He’s brought it to life.

In this scenario, the author is fully invested in the story.

The problem, though, is the author may not know how to write. And, even more important, she may not know anything about writing for children. It really is a different type of writing – lots more rules.

Thinking of a couple of quick examples:

– The author may own a kennel of dogs and wants to show each dog’s personality in depth. Max is playful to the point of being hyper. Daisy loves being held and likes to cuddle. And watch out for Dutch. This will be problematic for a number of reasons, the most significant would be if it's a picture book.

– The author is a professional and is determined, maybe even obsessed, with driving home what’s good for the child. Each scene tells the child what to do.

– The author has gone on an amazing journey or has a passion and wants to share it with children. He wants it to be fiction, but it reads more like a nonfiction story.

While writing a book based on these examples will satisfy the author, it won’t meet standard children’s book guidelines.

It’s not to say these ideas aren’t good; each scenario can be kindling for an out-of-the-ballpark story … if it’s written right.

Hoping the author/client can let go.

In some cases, rewriting a story can be more difficult than ghostwriting from an idea or basic outline.

Some clients have blinders on. They want what they want, whether it’s reader-friendly or not. They just can’t let go of what they’ve written.

When this happens:

The writer often becomes a writing teacher.

The writer tries to explain why something in the story doesn’t work. Or, it may be even worse, and the entire story is a problem.

She tries to explain the children’s writing rules that all books for children should adhere to.

She hopes the client is reasonable and understands. She hopes the client allows her to do her job.

The writer becomes a negotiator of sorts.

It can become a back-and-forth. The writer resorts to the, “Well, what if we do it this way?”

Unfortunately, the client has blinders on and wants what she wants. So, it’s back to, “Well, what if we do it this way instead?”

The writer just jumps in.

Knowing the story needs to be improved, the writer may rewrite it into a publishable book.

This can be a gamble, though.

It can waste the writer’s time and effort if the client doesn’t like it. Then the writer has to go back to being a teacher and negotiator.

When the writer’s hands are tied.

It can become an ethical dilemma for the writer when the client doesn’t want to budge.

– Does the writer simply write the story the way the client wants even though she knows it’s not professional?

While the writer is being paid to write for the client, this isn’t always the best route to take. Although the writer’s name won’t be associated with the book, it’s a story being worked on and should be as professional as it can be.

But there are some instances when the client just wants the book for personal or family use. In these cases, it’s the writer’s decision. I will take on the project.

– Does she walk away from the project after it’s started?

This is obviously a very individual decision that a professional writer doesn’t take lightly.

While I haven’t accepted projects because I knew they wouldn’t be publishable worthy, I’ve never had to walk away from an ongoing project.

I’ll teach and negotiate until the story is the way it should be. It takes more time and effort, but that’s okay.

Every situation is unique, and the ghostwriter will need to decide what’s best.

ABOUT THE AUTHOR

 Karen Cioffi is an award-winning children’s author, ghostwriter, editor, rewriter, and coach with clients worldwide.

She also offers:
DIY How to Write a Children’s Fiction Book
Fiction Writing for Children Self-Guided Course and Mentoring Program
Writers on the Move Press (self-publishing help for children’s authors)

You can check out Karen’s published books at: https://karencioffiwritingforchildren.com/karens-books/

The Author Website: Which is the Best Hosting Service?

 

Contributed by Margot Condor

Make no mistake, as an author you are embarking on a business. To be successful you must be willing to step outside the creative space and learn how to market your product. Even if you’re traditionally published, there will be an expectation that you get involved in the process of driving traffic to your bookstore.

Websites are no longer optional investments for businesses in the twenty-first century, if you’re a professional, an online presence is important. Sure, social media landing pages are good, but if you want to put yourself out there as a serious writer, you need a website.

The question becomes how much are you able to invest in that website?

As a new author, I have only just begun to research the various options for creating one, and I can tell you I hit a wall immediately when it comes to cost.

What I find absolutely maddening is the fact that many of these sites do not have an easy-to-find cost options page. When I tried to Google this simple question and I get directed to a page that says “Get Started.” Basically, it means unless you commit, you don’t find out what you will be paying! They obscure the cost and want you to join before that information can be seen. I really don't like the lack of transparency!

This article will explore the various options I researched. In order to get the information, I share with you here, in some cases, I just had to ask other authors what web hosting service they use, how easy their site was to create and use, and what they paid. I’ll explain later what I finally decided for myself and why.
 
Let me begin by suggesting that you buy your own domain, (this is the URL of your site) this can be added to any of these plans to make it easier for your readers and fans to find you. I use Dynadot: https://www.dynadot.com/). On the average it is around $12 a year.

I should say that there are several sites offering variations on the same basic package, they have templates, and they are easy to set up, even if you know nothing about coding, which I don’t. When you find a template you like, you can customize it to fit your needs. Drop in your own images, add your text, add pages, there are a lot of ways to make them unique to you. The template is just a place to start.

I was so impressed with the variety of options out there now. Many years ago I designed my first artist’s website with the help of my husband who does know all those magical things that turn a series of digits into images on your screen.

The design part was a laborious endeavor and took me forever. Of course, at that time, the only way to get a website designed, other than going through that grueling process, was to hire a pro to do it. But that wasn’t affordable for me or many creative people I knew. It still isn’t.

A DETAILED LIST OF HOSTING SERVICES FOR AN AUTHOR WEBSITE

1. WIX was the first to show up on the market that let you drag and drop your art into easy-to-use templates. The problem there was the lack of a personal URL. Last time I built a WIX website for an art collaboration they offered a way to get around having a link that featured WIX in your e-mail address rather than your name, by opting for a paid WIX site rather than the free one. Now… they no longer offer the free variant.

It is difficult to find the payment options on their site, so I’ll just give you that direct link: https://www.wix.com/upgrade/website

It starts with 3 GB of storage space for $16 a month, to 100 GB of storage space for $45 a month. Each of their tier options offers a variety of services. On the upside, they have a huge choice of templates, more than most: 900+ and 250+ apps. It’s easy to use and not a bad price, depending on how much you plan to load on your pages.

2. WEB.COM is another do-it-yourself website builder. They offer a free domain with your website package. With drag-and-drop template designs. They give you one-hour free tech support with their experts. It will work with WordPress, eCommerce, and shared hosting platforms. You can also move your existing WordPress website to Web.com hosting. They have a 99.9 percent uptime guarantee. Evidently, some sites crash a lot. They promise theirs will not.

Web.com offers 24-7 customer support by phone or through their online help center. They do not have a free plan. Their low introductory rates draw users in, but renewals are much more expensive. For example, starting at $4.95 to $19.95 per month, that only lasts for one billing cycle. Afterward, they jump up to $9.99 to $39.99, which is a significant increase. So, once you’ve committed and built your beautiful website, you end up paying a lot more than you expected. Seems dishonest to trick people who are not paying attention to the small print.

But if you stick with them, one upside is the social media integration for platforms including Instagram, Disqus, and Pinterest. You can showcase your Instagram Feeds, add a Pinterest “Pin It” button or link all your social media profiles. With the eCommerce Essentials or eCommerce Premium plan, you can sell on Facebook or Instagram to get your followers on your sales funnel. https://www.web.com/

3. GO DADDY has a free option; just pick a template to start. There are 15 categories with twenty options in each one to choose from. Add your content and business info to make it yours. Use built-in marketing to let people know you’re open for business. Manage everything from one dashboard on any device. Upgrade to an online store when you're ready to start selling. Their paid options are from $12 to $23 a month.

4. WEEBLY is impressive, although, similar to these others. I like their clean and simple interface, where everything is easy to find. Including their price structure which is quite affordable. They have the drag-and-drop builder, like the others, but also some extras that are not common elsewhere: Advanced animation effects, custom fonts, video background elements for dynamic designs, and you can add your own videos too. There is a built-in photo editor. This web builder appeals to the artist in me.

5. PUBSITE: I was very interested in this site. A couple of writers’ webinars I attended gave presentations about this site and it looks like an amazing place designed specifically to support authors. It is also a do-it-yourself website platform. It lets you easily display all your books, excerpts, videos, social media links and feeds, author tours, and online bookseller links, and you can sell your books directly from your website. Seems there are two options for blogging, design in-site or import your WordPress blogs that you created elsewhere.

It sounds very user-friendly and they have thought about everything you need as a writer. Pub Site has a monthly fee of $19.99 which includes hosting. Which comes to around $240 a year. Not bad considering all they offer. Everyone I have talked to who uses it has had great things to say about it. 

6. SQUARE SPACE:  I have several writer friends who swear that Square Space is the way to go. Honestly, after researching it, this is my least favorite choice, and I would not recommend Square Space to any writer who is not very tech savvy. This site does not offer a free plan either.
 
The cost to build a website with them depends on the number of pages, custom features, and functionality you choose. You pay extra for search engine optimization. You pay more if you have a project deadline, like a book launch. You pay differently depending on the expertise of the person designing for you. The cost of expert help is around $100 an hour. You’ll end up paying at least $2000 on the low end for their help with the design.

They want you to buy your domain name through them at the cost of $20 to $70 yearly. (I pay $12.00 a year at Dynadot.com) Then on top of all that, their yearly hosting fee is between $200 to $600 with an average cost of $300.

7. CANVA PRO is what I will be using, I saved it for my last entry as I am sharing more links on this one. I am already paying for the pro app to make leader magnets and social media ads. Canva Free, Canva Pro, Canva for Teams, and Canva for Education users can publish websites for free. But you get a lot of extras with the paid options.

There are a ton of templates for anything you want to do, all for $120 a year. Included in all plans are: Docs, whiteboards, presentations, social media templates, video, print options, and of course Website hosting is included in that price. All designing is drag and drop and easy to use. My feeling is that their design options are as good as any of the other sites I researched, but in addition you can create a lot of other things to help with promotion.

On the Pro option, they have amazing goodies: starting with 100 million stock photos, videos, and graphics, (if you need them. I have my own images that I created; I don’t use stock). But that alone is huge! For authors who want to self-publish, you can use their royalty-free stock and design your covers in Canva.

Logo and brand kits are available. There are some impressive video editing tools. For example, you can remove images or backgrounds in videos with one click, you can auto-match soundtracks with video footage. You get Magic Eraser, Magic Write, and Beat Sync.

Another cool feature: you can schedule social media content on 8 platforms! There is 1TB of cloud storage, which is way more than the other sites offer. That beats all other sites on options and price.  I’m not sure I will use all of that, but it is included.

Be sure you build on a website template. They have other templates that look similar which are for portfolios. I made the mistake of building a whole website design with multiple pages and then realized I could not make it live because it was not made for website. The tabs look different: a website template has a little square icon on the tab, all other design templates have a circle with a C in it.

Here are some additional links for “how to” if you also want to try Canva Pro:

How to use your own domain with Canva
(You can buy your domain URL through them or with an outside hosting company).
https://www.canva.com/help/publishing-websites-own-domains/

How to create a blog on Canva:
https://www.canva.com/learn/how-to-start-a-blog/

Your blog can be linked to your Canva website:
Choose the "embed" option in the Canva design editor then paste a link to the blog post into the embed field. The blog post will then appear in the design where you can resize it to fit into the design as you like.

Here it shows you how to do it:
https://www.youtube.com/watch?v=5eSkF6NR9Ys

You will first need to host your Blog elsewhere. Hostinger.com is an affordable option. It manages over 29 million users across 39 countries worldwide.

Hostinger's Key Plans:
Single Shared: $1.99 per month (discounted price)
Premium Shared: $2.99 per month (discounted price)
Business Shared: $3.99 per month (discounted price)

Creating a newsletter on Canva:

https://www.canva.com/newsletters/
https://www.websitebuilderinsider.com/how-do-i-create-a-newsletter-on-canva/

Newsletter e-mail from Canva:
https://www.websitebuilderinsider.com/how-do-i-make-a-newsletter-email-on-canva/

I haven’t finished building my website yet. But I hope you will look for Margot Conor and check out what I put together with Canva! I’ll be posting updates there. 

ABOUT THE AUTHOR

Margot Conor has been writing for as long as she can remember, but it wasn't until the COVID lock-down that she had enough time to dedicate to the craft and bring something to completion. Having finished her first novel, she went through the grueling two-year process of editing. Now she has jumped into the author's world with both feet. She's preparing to debut her first novel, which means learning how to promote it. The last year has been spent attending many writing retreats, seminars, and writers' events. She also listened to presentations specifically on the topic of publishing and book marketing. She will be sharing what she learns with the reader.

 You can learn more about Margot and her writing at her Facebook page:
https://www.facebook.com/margotconor/

Marketing Your New Book on a Budget

 Contributed by Karen Cioffi

Within one week, a couple of years ago, I self-published a nonfiction book on writing for children, How to Write a Children’s Fiction Book, and had a traditionally published picture book released, The Case of the Plastic Rings – The Adventures of Planetman.

Dealing with one book being published is tough enough; two is a bit overwhelming, especially if you’re ghostwriting another story, or two, or three at the same time.

The first purpose of this article is to emphasize how important it is to market your book. If you don’t, you won’t get any sales, and just as bad, no one will read the story you worked so hard on.

The other purpose is to explain the strategies I used, am using, and will use to promote my books.

MY BOOK PROMOTION STEPS

1.    Your Website’s Book Page
As soon as my books were available for sale, I added them to my Books page on my website.

I also included links to the sales pages.

I linked to the Amazon sales page for How to Write a Children's Fiction Book . And I linked to the publisher’s sales page for the traditionally published book.

To find out why I rarely link my books to their Amazon sales pages, you might read this:
Amazon, Your Book, And Third-Party Sellers

It’s important to note that you can and should do pre-publication promotion.

Let people know you have a book coming out. Give tidbits about the book to whet the reader’s appetite. If you have an email list (which you should), send a promotional email about your upcoming new book.

I didn’t do this at the time, as everything happened too fast, and I had too much on my plate.

2.    Video / Book Trailer
I created a video for my nonfiction book and for Walking Through Walls.

I have a paid subscription with Powtoons – that’s how I make my videos. You can add music or a voice-over.

They also have a free plan that gives you up to 60 seconds for your video.

I also intend to create a video (book trailer) for each of my children’s picture books.

3.    Author Interview
My publisher for the picture book did an author interview with me.

You can check it out here:
Interview with Karen Cioffi – The Case of the Plastic Rings

I promoted the interview through my social networks.

You can also ask peers or others with a ‘relevant to your book genre’ website if they’d be willing to do an interview with you.

4.    Book Reviews
Reviews help sell books.

I asked around for peers and others who would review my books and post their reviews to Amazon, Barnes & Noble, and Goodreads (or at least one of them).

For this, you’ll need to send a PDF of the book or a print copy if the reviewer requests it.

You can also find people who review books online. It’s important to make sure they’re reputable.

It’s also a good idea to ask the reviewer if you can post the review on your website.

Again, reviews help sell books.

5.    A Press Release
I didn’t have the time to do this step, but writing a press release for each of your new books is important, and asking fellow authors if they’ll put it up on their sites.

You should also post it to a press release distribution service.

There are free press release sites where you can upload the release to.

6. A Book Website
I had thought about creating a separate website for The Case of the Plastic Rings and the other three books in the series once they’re revised and re-published. But I decided against it.

While I have separate sites for my other two children’s fiction books, Walking Through Walls and Day’s End Lullaby, adding individual and detailed pages for each of my books to my ‘writing for children’ website will work better.

Keeping everything in one spot (on one website) has its advantages. You can see what I mean with my Books Page.

7.    Social Media
As soon as the books were available for sale, I posted about them to my social media accounts.

Currently, I’m using Twitter, Facebook, Instagram, and LinkedIn.

And I regularly promote them through my social media networks.

8.    Encourage Affiliate Marketing
A writer friend has an affiliate account with Amazon and was happy to promote my books.

If a friend or peer has an affiliate account with Amazon, they have more incentive to help you by promoting your book on their site.

They get a small payment for every book sold from their Amazon affiliate link. It’s not much, but it can add up if you do volume.

9.    Using PayPal’s Buy Buttons
If you’re self-publishing your book on Amazon, in addition to selling through them, you can use PayPal Buy Buttons on your website.

That’s what I did.

You can see how it works here:
https://karencioffiwritingforchildren.com/diy/

Why did I do this?

In case you didn’t read the article above about Amazon and 3rd-party sellers, the gist of it is that Amazon allows 3rd-party sellers to sell your book.

My nonfiction book had just come out and 3rd-party sellers were already selling it through Amazon. I set the paperback price at $14.95, but it was being sold for $14.95 to $25. It’s crazy.

These 3rd-party sellers do the same thing with traditionally published books which is why I usually link to the publisher’s selling page rather than Amazon’s.

There’s no way to know where those 3rd-party sellers are getting the books from – they may be bootlegged. This means the author and publisher don’t get the money they should from the sale.

Another reason to sell from your own website is that you’ll make more money. If you’ve distributed your book through IngramSpark, there are a lot of fees taken from your book sales for paperback and hardcover books.

I hope this gives you some ideas for your own book marketing journey.

ABOUT THE AUTHOR

Karen Cioffi is an award-winning children’s author, ghostwriter, editor, and coach with clients worldwide.

She also offers: DIY HOW TO WRITE A CHILDREN'S FICTION BOOK 

FICTION WRITING FOR CHILDREN Self-Guided Course and Mentoring Program

WRITERS ON THE MOVE PRESS (self-publishing help for children’s authors).

You can check out Karen’s books at: https://karencioffiwritingforchildren.com/karens-books/

 

The Writing Juggling Act

 

By Karen Cioffi

Writing a story is time consuming… at least to write a good story.

I’m sure there are writers who sit down and write a story in a day, but I’m talking about doing it right.

This is especially true of writing for children.

It’s so important to know the rules. Know what the standard industry guidelines are and adhere to them.

There’s a lot that goes into writing. And if you want it to be publishing and marketing worthy, again, you want to do it right.

But what happens when you finish your manuscript. You revised it, edited, and proofed it, and possibly even had a professional writer look at it.

Your manuscript, your baby, is ready to fly.

You enter the traditional submitting phase. You’ve done your research and have found literary agents and book publishers in your genre. The submitting process is in full gear.

This process can easily take longer than the writing process, but you need to persevere.

In the meantime…

Should you just sit around and wait for a bite from an agent or publisher?

Should you sit around and gather dust on your keyboard?

Absolutely not!

You need to move onto another story as soon as you start the submitting process on your first book. Once book two is being submitted, it’s onto book three, and so on.

This goes even more so for articles.

According to writing coach Suzanne Lieurance you should have around 12 articles out circulating to magazine editors.

This is how you get work.

It’s the writing juggling act.

Keep the stories or articles moving.

Once you finish one story, get started on the next.

Another aspect of the writing juggling act: Book Marketing.

While you do need to keep writing those stories and getting them published, you also need to work on marketing you and your writing.

Marketing is a part of every author’s writing life, if you expect to sell your books.

-The first step of marketing is to create a quality book.
-The next step is to submit your work – this is pitching your work.
-If you’re self-publishing, you will need to publish it and distribute it so it’s available for sale.

Once the book finds a home, it’s about creating visibility. If people don’t know it exists, you won’t sell it.

The marketing and visibility process is ongoing.

If you’re wondering if having to promote your books is a must, even major publishers expect their authors to have an online author platform. They also expect the author to be able to help sell their books through that platform.

And, small publishers expect you to do all the marketing.

Marketing is that important.

So, what are the basics of an author online platform?

-The first step is to have a website and keep it current.

-Next is to post to social media to bring awareness about you, your books, articles, or services.

This will take up any spare writing time you may have.

So, if you’re a writer, there is no such thing as downtime. It’s all about the writing juggling act.

This article was first published at:
https://karencioffiwritingforchildren.com/2021/08/15/the-writing-juggling-act/

ABOUT THE AUTHOR

Karen Cioffi is an award-winning children’s author and children’s ghostwriter, editor, and coach with clients worldwide.

Karen also offers DIY How to Write a Children’s Fiction Book and
Writers on the Move Press (Self-publishing help for children's authors.)

 

Tips for Writing Creatively

 by Deborah Lyn Stanley

We write blog posts, fiction, memoir and non-fiction pieces; But at the core, we are telling stories full of descriptive prose, narration, action and challenges.

Last time we talked about analyzing our writing. It’s healthy to analyze our plan, our goals, and to decide what’s working and what’s not. What if we have forgotten the reader here and there? Let’s backtrack to discover the root cause. Does the delivery have rhythm and flow? Areas of too much information? Is the language active with lively nouns and verbs? When reviewing these questions as we read our plan and the draft, some needed improvements may standout.

So, what is the best way to start an article, blog post, short story, or book? We need to focus on the heart of the article or story. Does it open with a promise of what is coming, a connection to the deeper story, an underlying cause? It’s probably a good idea to write that first chapter or opening sentence, remembering this is a draft, and we may need to change or rewrite the opening at some point. Once we are further along in writing the piece, we’ll likely know more thoroughly what we want to say—when we know the characters and flow of the story better. And how it should end.

Story structure is also called narrative structure, the flow of events as beginning, middle and end. Being acquainted with various structures can help and resolve the reader’s questions. Helping to connect the events of the piece with the significant points.

Most commonly, though, we talk about narrative in terms of Point of View (POV) such as:
1) First Person Point of View—The “I” telling.
First Person narration is the most personal. The reader feels they are hearing the story directly, as if the character is actually talking to them—like having a conversation with a friend. The reader may know a character by the way she/he describes her/his world. And thus gives the character voice.

2) Third Person Point of View—The “he or she” telling.
There are two types of third person POV: limited and omniscient.
It’s not speaking directly to the reader, but consider these options:
Limited viewpoint is specific to a character’s perspective, thoughts and experiences. But you can’t show what that character doesn’t experience or have knowledge about.
Omniscient viewpoint is not restrictive. The perspective can float from place to place, from one character’s thoughts to another character’s thoughts.

3) Multiple Points of View—Switching characters from one point of view to another at the end of a scene, section or chapter. In this way, you can show a situation from different perspectives, show your main character from the inside and out, or even when he/she wasn’t there. It allows you to choose to tell a scene along the most interesting path.

Keep Your Writing Practice 

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts.
Visit her My Writer’s Life website at: https://deborahlynwriter.com/   
Visit her caregiver’s website: https://deborahlyncaregiver.com/

Mom & Me: A Story of Dementia and the Power of God’s Love is available: on Amazon
& https://books2read.com/b/valuestories

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How to Make Your Characters Memorable

 Contributed by Karen Cioffi

From the simplest clues, a character can take shape.

Maybe you first reference the character as the boy or the tall girl. Even with those simple words, you've given that character life.

Before that, there wasn't a boy or a tall girl.

But there are a number of things you should avoid when writing your characters.

1. Don't over-dump physical details.

An example of this might be: Raul was tall and thin with green eyes and dark brown hair and a swimmer's body.

While you won't be able to get that all in within one scene, to convey his height you might write:

When the other boys couldn’t reach the shelf, Raul got the paper airplane down. "Good thing you're tall," said Shawn.

To convey his hair color:

From the back, Mrs. Stenzer couldn't tell which boy was Raul. They all had dark brown hair and were medium height.  

To convey his body type:

Raul was the only new kid on the swim team to already have a swimmer's body.

If you need or want to let the reader know the physical characteristics of the characters I n your story, simply work that information in. Without dumping it.

2. Avoid being too vague.

While you don't need to convey every detail of a character, you can give enough to give the reader an idea of the character's physical attributes. The reader can then fill in the details.

Two examples of this might be:

His neat cut in the back and sides was in contrast to the long hair in front that fell below his brows.

He stretched his swimmer's body then raced into the ocean.

3. Include the character's environment.

A character may live in a low-income building, possibly a Section 8 apartment. Another may live in the back woods of Appalachian Mountains. All this will give insight into the character.

Or maybe the character lives in a penthouse on the Upper East Side of Manhattan. Or, possibly a character lives in Saipan.

The character's environment can include his past environment also.

A book I'm writing now has one of the characters going from a rich lifestyle to a poor one. This could tell a lot about why the character may behave in a certain way or why she's depressed.

Another scenario may be that the protagonist was on a swimming team since he was seven. This will tell a lot about this teen's character. It takes discipline and drive to be a competitive swimmer. It will also have a large factor on his physical appearance.

4. Include the character's close relationships or past relationships.

How your character engages with the different people in his family, friends, and toward new people will show different facets of his character.

The friends he hangs around with will also show his tendencies and character. The expression 'birds of a feather flock together' can play a factor in the character's character.

5. Include appearance, clothes, and even sundry items.

How you describe your character's appearance can tell a lot about that character.

Are his clothes neat and ironed, with shirt tucked inside his pants? Does he use starch? Or is he unkempt? Are his clothes wrinkled with shirt partially tucked in or not tucked in at all?

What about her hair. Is it a mess? Does it look dirty? Or is it well groomed?

What about his hair? Is it short? Is it long? Is it well kept?

What does she keep in her pockets or purse? What does he keep in his backpack? Is there always a pack of gum? Are there breath mints? Do they always have a candy bar on them? What about a comb? The list can go on and on. And, each little item give another clue as to the character's character.

Hope these five tips help you make your characters memorable!

ABOUT THE AUTHOR

Karen Cioffi is an award-winning children’s author, a successful children’s ghostwriter with 350+ satisfied clients worldwide, and an author online platform instructor. For children’s writing tips, or if you need help with your children’s story, visit: https://karencioffiwritingforchildren.com

You can check out Karen’s books at:
https://karencioffiwritingforchildren.com/karens-books/

MORE ON WRITING

What Drives Your Publishing?

Word Choice Matters

Writers: 3 Must-Have Tips

Middle Grade and Young Adult Differences

 

By Karen Cioffi

Lately, I've notice that a number of clients don't understand the difference between a middle grade (MG) book and a young adult (YA) book.

So, let's go over a few of the basic differences.

Also, keep in mind that there is simple MG and upper MG as well as simple YA and upper YA.

THE READER AGE GROUP FOR EACH GENRE

MG books focus on readers in the 9-12 age range. According to editor Mary Kole, "That's really the sweet spot." (1)

Along with this, there is an upper middle grade group that caters to the 12-13-year-old reader. They're not quite ready for YAs, but they're more advanced than a 9 or 10-year-old.

There is also a lower middle grade group that caters to the 8-10 range.

Another factor to consider is the age of the protagonist.

Generally, the protagonist is between 11 and 12 years old as kids want to read up. They want the protagonist to be as old or older than they are.

If it's an upper MG, the protagonist is usually 12-13.

It is important that the protagonist isn't in high school, thus the 13-year-old limit for upper middle grade.

Young adult books focus on readers in the 13-18 age range.

This genre is also divided into lower (younger) YA and upper (older) YA.

For the younger YA readers, the protagonist is usually aged 14-15.

For older readers, the protagonist is usually 16-18 years old, but he shouldn't be in college.

I'm currently ghostwriting a YA where it starts with the protagonist at 14 and will go with him through high school to 18-years-old.

WHAT CAN AND CAN’T BE IN THE STORY

With middle grade, especially younger middle grade, the story should still be simple and it'd be a good idea to keep it to a single point-of-view.

For upper MG, you can use two points-of -view, but my preference is still only one.

While the subject matter can be more mature than chapter books, it should be age appropriate. Keep in mind that the MG age group is still young. They're not experienced or mature enough to handle complex or mature topics.

Things like fitting in, simple crushes, and all the other things that go into the middle school years are fine.

If you're writing for upper middle grade, things can get a bit more advanced. Kids are experiencing the world. They know what they're seeing on TV and other media. You still though want to avoid dark or explicit subject matter. And, profanity should be avoided.

With young adult, kids are becoming savvy. They're experiencing everything from terrorism, violence, pandemics, and so on.

YA stories can go into the darker and grimier side of life.

While you still want to tone it down a bit for the younger YA group, for the older group you can pretty much go into everything. Although, explicit sexual content should still be limited. This is not the place for adult content.

You can though, add two or more points-of-view.

THE WORD COUNT

MG

The word count for middle grade is 15,000 to 65,000. Although, my fantasy adventure, Walking Through Walls, is about 12,000 and is great for the reluctant MG reader.

The general parameters are:

- Young MG is usually 15,000 to 25,000
- MG is usually 25,000 to 45,000
- Upper MG is usually 45,000 to 65,000

There is also the fantasy or sci-fi MG which can have a higher word count. But, it's not advisable not to go beyond 85,000 words.

YA

The word count for young adult is 50,000 to 75,000.

For the younger YA, keep it on the lower end of the word count.

While these are just the basics of the differences between MG and YA, it gives you a general idea of where your story should fit.

According to an article at Writers Digest, "a book that doesn’t fit within the parameters of either age category is a book you won’t be able to sell." (2)

An example of this:

With the story I mentioned earlier that I'm ghosting, it started as a MG. But, as the client wanted older subject matter and wanted the protagonist to go through high school, I had to change it to a YA.

The client actually wanted the protagonist to go through college also, but I had to pull in the reins.

You need to stay within the genre limits.

I hope this clears up the major differences between middle-grade and young adult stories.

This was first published at:
https://karencioffiwritingforchildren.com/2020/06/28/middle-grade-versus-young-adult/

References:
(1) https://marykole.com/how-to-write-middle-grade-fiction

(2) https://www.writersdigest.com/write-better-fiction/the-key-differences-between-middle-grade-vs-young-adult 

ABOUT THE AUTHOR

Karen Cioffi is an award-winning children’s author and children’s ghostwriter as well as the founder and editor-in-chief of Writers on the Move. She is also an author/writer online platform instructor with WOW! Women on Writing. You can check out Karen's books at:
https://karencioffiwritingforchildren.com/karens-books/

You can connect with Karen at:
LinkedIn  https://www.linkedin.com/in/karencioffiventrice
Twitter https://twitter.com/KarenCV  
Instagram: https://www.instagram.com/karencioffikidlitghostwriter/


MORE ON WRITING

Basics and Strong Writing

'Show' in Your Stories, but Sometimes it's Okay to 'Tell'

Is There a Number One Writing Element?

 

Contributed by Karen Cioffi

 There’s a lot of information on the elements of writing.

You have characters, setting, point-of-view, style, theme, plot, and even literary devices.

But you also have things like readability, consequences, and uniqueness.

Could you choose which of these elements is the most important?

It’s tough, isn’t it?

Well, after doing some research and reading a number of articles, the answer became simple.

The most important element to writing fiction is the WHY.

You can have all the above mentioned elements in your story, but if the why is missing, the story will fall flat. The reader won’t bother turning the pages.

So, what’s the WHY?

The why is usually the inciting incident.

It’s the reason you wrote the story and the reason the reader will bother reading it.

Studiobinder explains that, "the inciting incident should have a snowball effect. Let the story grow from the one thing that goes wrong (or right) like a snowball would if it rolled down a hill.”

The Lucky Baseball: My Story in a Japanese-American Internment Camp is a middle grade story that has a significant and jolting inciting incident.

The protagonist is a nice boy of Japanese descent. At the outbreak of WWII, he and his family are taken to an internment camp. The protagonist’s life is turned upside down. They lose everything and are imprisoned.

Readers are immediately grabbed and want to know what happens to the boy.

Keep in mind that the inciting incident doesn’t have to be a bomb going off and destroying the protagonist’s home and family. It could be something simple that snowballs into something huge.

Sleepless in Seattle is one of my favorite movies, but the inciting incident doesn’t really seem to be of much consequence at the moment. Tom Hank’s character talks on the phone to a radio show psychologist about how difficult it is to cope with the loss of his wife.

While it’s a touching scene, it’s the aftermath of that call that creates the snowball effect.

Women, including Meg Ryan’s character, hear the conversation on the radio and immediately all want to be the woman who heals Tom Hank’s character’s broken heart.

This turns the protagonist’s life upside down.

In the two examples above, it was an external factor that created the inciting incident. But what if it’s an internal struggle?

In Walking Through Walls, the protagonist, Wang, doesn’t want to follow in his father’s footsteps of tending to a wheat field that he doesn’t own. So, he journeys to become a mystical Eternal.

It’s Wang’s laziness, greed, and want of power that is the why of the story.

The inciting incident isn’t bomb-like, but it sends him off on a journey that changes him forever.

According to the article, "What is the Most Important Element When Writing a Story?", “As a novelist, you have to hone in on the event that brings the story into being and why your reader should care. That why is the question at the heart of every novel. The why is one of the first things readers look for when we pick up a book.”

While every element in writing is important in that when combined, they create a synergy that can create a powerful and memorable story, it’s the why that’s at the heart of every story.

ABOUT THE AUTHOR

Karen Cioffi is an award-winning children’s author and children’s ghostwriter, rewriter, and coach with clients worldwide. She is also the founder and editor-in-chief of Writers on the Move and an author online platform instructor with WOW! Women on Writing.
https://thewritingworld.com/your-author-platform/

Karen’s children’s books include “Walking Through Walls” and “The Case of the Stranded Bear,” and her DIY book, “How to Write Children’s Fiction Books.” You can check them out at: https://karencioffiwritingforchildren.com/karens-books/. If you need help with your children’s story, visit: https://karencioffiwritingforchildren.com.  

How Should You Start Your Story?

 

Contributed by Karen Cioffi

With all the information online about writing, I still get clients who start their stories with backstory, boring introductions, or with a number of characters leaving the reader in the dark as to who the protagonist is.

The beginning of your story, whether a picture book, chapter book, or middle-grade, is to provide the reader with some key information.

1. The story should start with the protagonist.

You need to quickly establish a connection between the reader and the protagonist.

The reader needs to know at the beginning who’s taking them on the journey, who’s point-of-view they’re being privy to.

2.  Keep the beginning in the present.

Starting the story with something like:
 
Alicia looked at herself in the mirror as she thought about her life before. She was a hair stylist in a high-end establishment and loved her job. That is until her boss took on a partner. Things went downhill from there. Having to quit, it took her six-months to find another job. And that job was in a low-end place she swore she’d never work at.

The opening paragraph above is considered information dump. It’s there solely to let the reader know the protagonist’s past.

While some of the information may be important to the story, it shouldn’t be dumped in the beginning.

Instead, you might start it like:

“Hey, Alicia,” called Juan. “Your 3 o’clock is here. I’m sending her back.”

Alicia looked at herself in the mirror. How did this happen? What am I doing in this dead-end job?

This brings us to number three.

3. Start your story with action.

The latter scene in number two is action related, but it doesn’t have to start with dialogue.

You might have the protagonist and his best friend arguing.

Josh stood with his arms folded and his eyes narrowed as he watched Branden talking to Mia. What’s he doing talking to her? He knows I like her.

OR …

Josh stood with his arms folded and his eyes narrowed. “I saw you talking to Mia. You know I like her.”

Branden shrugged. “It’s no big deal.”

Josh felt his face heat up.

OR …

Max looked at the rock-climbing wall. Man, it’s high. His body tensed as he put his foot on the first rock that jutted out. He looked at the crowd that gathered in the gym to watch him. Why’d I accept this stupid challenge?

OR …

Wang tied the last bundle of wheat and hurled it into the cart. He wiped the back of his neck then pulled the cart up the hill. Looking back at his father, who leaned on his shovel, hunched over, Wang mumbled, “This is not the life for me.”

The action doesn’t have to be life or death, but it needs to let the reader get an idea of who the protagonist is. It should give the reader something to latch onto.

Editor Mary Kole said, “the underpinning of action is conflict.”

In the first and second scenarios, Josh is having a problem with his friend.

In the third scenario, Max is afraid. Maybe he’s afraid of failing, or afraid of being made fun of if he can’t climb the wall.

In the fourth scenario, Wang, the protagonist in Walking Through Walls, doesn’t want a fate like his father’s. He doesn’t want the back-breaking work and sweat of tending the wheat fields.

These first paragraph examples should give you an idea of how to create effective beginnings for your stories.

Remember, though, that your story beginning should make the reader want to know what’s going on. It should motivate him turn the page.

ABOUT THE AUTHOR

Karen Cioffi is an award-winning children’s author and children’s ghostwriter as well as the founder and editor-in-chief of Writers on the Move. She is also an author/writer online platform instructor with WOW! Women on Writing. You can check out Karen's books at:
https://karencioffiwritingforchildren.com/karens-books/

You can connect with Karen at:
LinkedIn  https://www.linkedin.com/in/karencioffiventrice
Twitter https://twitter.com/KarenCV  
Instagram: https://www.instagram.com/karencioffikidlitghostwriter/

Need help with your online platform? Check out:
http://www.articlewritingdoctor.com/content-marketing-tools/ 

 

MORE ON WRITING

Basics and Strong Writing

5 Common Themes in Children’s Writing

How to Write Vivid Scenes - Connecting Scenes

3 Tips to Powerful Social Media Marketing

 

 By Karen Cioffi

As an author, it’s important to promote your books.

So how do you go about doing this?

Well, one of the first steps, aside from creating an author website, is to use social media to bring your book to the world.

But, it’s important to use social media effectively.

Some social networks, like Facebook, LinkedIn, and Instagram, have optimization features for shared blog posts. It’s similar to how you’d optimize the blog posts on your website.

Here is a list of 3 social network features to be aware of (and take advantage of):

1. The post title.

Along with creating a keyword effective and powerful blog post title, you should try to keep the characters to 40.

Search engines only pick up the first 60 characters of the titles.

What does this mean for you?

Use those characters carefully. According to webinars by Marketing Experiments, make your title a complete thought. Along with this, be sure to include your keyword.

Just as important, you should make the title ‘WIIFM’ (what’s in it for me) effective. To do this, think of the benefit the reader will want.

If you’re a fitness writer, your title might be:

Lose 7 Pounds in Just 7 Days

Notice the title is a complete thought, it has the WIIFM (look your best), it’s keyword effective, and it’s under 30 characters.

2. Create a brief, but powerful description.

Along with the post title, you’ll be able to add a description of the article.

Most social networks allow for this additional search engine optimization. Absolutely take advantage of it.

See the example below. You have plenty of room to show your reader what the article is about. And don’t forget that search engines use descriptions to further categorize content.

So, how would you write a description for the article “Are You Overthinking Your Story?”

Here’s what I wrote:

(1) When writing for children, some new authors have difficulty realizing when the story is at the publishing or submitting stage. They may overthink the storyline, the characters, or even the sentences.

Another description might be:

(2) Knowing when your story is done can be tricky. How can you avoid overthinking it?

Either of these two descriptions is fine. The first though, gives more information, but its’ a bit long.

In (1) above, there are 169 characters, and I have several keywords. Along with this, the description is clear and to the point.

In (2) above, there are only 74 characters, but it’s not as informative as the first. On the flip side, it poses a question that may motivate the reader to click on the link.

So, you can see that they both have the potential to grab the reader and help the search engines find and categorize the content.

3. Use hashtags where applicable.

Most social networks allow you to use hashtags to let users find your topic.

Hashtags are a powerful marketing feature.

So, what exactly do hashtags do?

They’re basically keywords or tags that are relevant to your article’s topic. They help the social engines on the network you’re posting to identify and categorize your content.

Hashtags also allow other users to quickly find posts that are relevant to the topic they’re looking for.

Hashtags work. Hashtags are powerful. You should use hashtags where applicable.

Summing it up.

There are lots of other social media publishing optimization strategies, but these are the top three in my opinion. They help boost engagement and help the search engines find, categorize, and share your content.

References:
https://www.socialmediaexaminer.com/how-to-improve-your-google-plus-marketing/
https://searchenginewatch.com/sew/how-to/2327748/5-brilliant-ways-to-use-hashtags-in-social-media-marketing# 

ABOUT THE AUTHOR

Karen Cioffi is an award-winning children’s author, as well as a children’s ghostwriter, rewriter, and coach with clients worldwide. She is also the founder and editor-in-chief of Writers on the Move, and an author online platform instructor with WOW! Women on Writing.

Karen’s children’s books include Walking Through Walls and The Case of the Stranded Bear. She also has a DIY book, How to Write Children’s Fiction Books. You can check them out at: https://karencioffiwritingforchildren.com/karens-books/.

If you need help with your children’s story, visit: https://karencioffiwritingforchildren.com.  
 

 

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