Guest Blogging - Advantages for the Guest Blogger

I have recently become aware of the advantages, for both parties, of guest blogging. This month we'll take a look at the advantages for the guest, and next month (same date, same place) we'll look at the advantages for the host.

Advantages for the guest blogger:

Here are some of the advantages you may gain if you are a guest on someone else's blog:

• Build Backlinks: Guest blogging is regarded by many as one of the easiest and most effective way to build backlinks to your site. Guests to your host's blog will follow your links. An increase in backlinks will increase your ranking on Google, and if they like your site, they may start to visit it regularly.

• Build Your Platform: We hear about this need all the time. Editors often look to see what your platform is like before considering your contract. If they find you as a guest on other blogs as well as your own, this can only help your platform.

• Build Your Brand: By guest posting on your host's site, readers will associate you with that site's niche, and start to search for you when they want to know more on the topic.

• Build your site traffic: Guest blogging is one of the best ways to draw readers to your own site. Chances are your host will advertise your post on Twitter, Facebook,etc, which will also get your name "out there". If readers enjoy your guest post, they may start to follow you on other social media sites as well.

• Build Your Subscribers: As other guests to your host's blog follow your links back to your website or blog, they may well want to sign up to receive your newsletters or follow your RSS feed, so that they do not miss further posts by you.

• Build Your Credibility: As other bloggers read your excellent guest posts, they in turn will want to know more about you, and may also invite you to post on their blogs.

• Build Exposure: This stands to reason, the more blogs where you post original material, the more people will read your work, and the better known your name will become.

• Build Promotion: of book launches, or other products you wish to promote. A condition of your guest blogging should be that you get a bio with clickable links.

• Build Your Social Base: Writing is a lonely occupation, but if you want to be read, you need to make friends in the cyber world. By posting as a guest on other blogs, you start to mix, not only with the hosts of the sites, but also with their readers.  

So what are you waiting for? Take a look at the other sites that cover interests similar to you, and see if you can write an article for them - or even share one you have already written on your own blog (provided you don't want them to pay you!)

Before you guest blog:

• Research the blog. Know its goals. Figure out what sort of posts the host wants. Read the last dozen or so blog posts. Get the feel of the site.

• Post original material. By all means quote from some material on your own blog (and don't forget to link back) but your host doesn't want a clone. For Google ranking, the material you post must be original.

• Write your very best. Where obviously your own blog deserves good writing, and everything you post should be well proofed before going public, it is even more important when you're posting on someone else's blog. Send in poorly written material and chances are it won't be posted at all. You certainly won't be invited back. And it won't achieve any of the advantages listed above.

• Send a sample. Rather than querying whether you can do a guest blog for a site, send along a possible post and say, "After researching your blog, I thought you might like to use this on your site?" Or "Would you like me to adapt this for your blog?" That makes it easier for the host to accept it--or reject it if it isn't suitable.

• Comment on possible blogs first. It is a good idea to frequent the blog for a few weeks, and comment on other posts. This way the host already knows your name, and may in fact follow your link back to your website or blog. He or she may then invite you to do a post.

• Promote your blog post.

○ Tweet your post on Twitter - more than once. Remember, the world is ruled by time-zones. A good time for Americans to read your tweet is a bad time for Australians. I promote all my blog posts eight times in all: three times, eight hours apart, the first day; then once a day for five days, each at a different time.

○ Share your post on Facebook, LinkedIn, ShoutOut, and any other social media you are involved in.

OVER TO YOU: What sort of posts could you write or share with other readers of this site? What would prevent you from doing so? Let's talk! Hit comment and leave your thoughts.

SHIRLEY CORDER lives a short walk from the seaside in Port Elizabeth, South Africa, with her husband Rob. She is author of Strength Renewed: Meditations for your Journey through Breast Cancer. Shirley is also contributing author to ten other books and has published hundreds of devotions and articles internationally. 

Visit Shirley on her website to inspire and encourage writers, or on Rise and Soar, her website for encouraging those on the cancer journey. Follow her on Twitter or "like" her Author's page on Facebook. 

Matching Actions with Goals

We are well into the second month of 2013 and it is time to get very serious as well as professional about writing goals and the actions that make them happen before too much time elapses in 2013.

We all know that it is most productive to shave down our writing goals to the top three, maybe four for the first half of the year. We understand that too many goals will lead to frustration because it will interfere with our productivity and set us up for failure.

 We are all professionals and we also know that it takes action to make our goals come true but often our actions may not line up with our goals. How this happens is simple, life gets in the way.

So my advice to you and mainly to myself is to re-evaluate goals vs. action steps. When we do this we can change our productivity and ultimately the results of all our writing efforts.

This is what to look for when analyzing goals and actions. Ask yourself :

• Are your writing goals specific, measurable, and attainable?
• Do your action steps move you towards your goal?
• What actions can you delegate or even delete?
• How much of what you do is busy work that may actually be disguised as procrastination? ( Bingo.... A light bulb just went on in my office space)

If you can answer these questions with honesty and make the necessary changes to your writing habits you may well be on the way to publishing another great work.

Honestly we only have so many hours in any given day. Being flexible enough to allow life to happen but controlling how we spend much of our time will make our actions align with our goals in a more productive way.

Blogging for instance may not be the best use of time if you have nothing ready for submission. Revising the first paragraphs of a beginning story trying for perfection when you don't have a well rounded character, a conflict important to the reader, or any idea where the story might fit in the market place may make having the perfect beginning paragraph worthless to your goal.

My goal is to be a published children's writer. But I also want to publish magazine articles. My third goal is to make money with my writing. Blogging for pay is an action step that lines up with goal number three. Researching and writing on my children's book is an action step for goal number one. Researching for articles in the quilting arena fits my second goal.  Creating new blogs that don't directly relate to the three goals would be non-productive at this stage and clearly for me allows me to procrastinate so I am deleting those for the time being.

This is how I see myself in the middle of month two of 2013. I need to realign my actions with my goals. How are you feeling about your actions and your goals? Whether you are an expert author or just beginning your writing career,  it is never a waste of time to re-evaluate where you are going and how you are going to get there. And whatever you do, keep writing.

Terri Forehand writes stories for children, health related articles for a variety of blogs, and is the author of The Cancer Prayer Book and The ABC's of Cancer According to Lilly Isabella Lane. Living in Nashville Indiana with her husband she finds the beauty of nature there gives way to procrastination. Visit her blog at www.terri-forehand.blogspot.com or her website at www.terriforehand.webnode.com

HOOK KIDS on READING: YEA! - My first SKYPE VISIT to a School!

HOOK KIDS on READING: YEA! - My first SKYPE VISIT to a School!

Inspiring People

 I often look to find inspiration for my writing in the world around me. Many times, this inspiration is found in nature, but it is also found in coffee shops, malls and playgrounds, among other places. This is where I might find inspiration for a character or scene.

But sometimes the inspiration I'm seeking is for something different. For something that will keep me focused or on track. We are all surrounded by inspiring people. Those who have achieved success in the face of great odds. Those who have persevered. Their stories have the ability to keep me going even when the road is bumpy. These people are all around us if we only stop to listen. It is less often that I stop to consider myself inspiring.

On a drive through the Wyoming mountains one day, I informed my husband I was going to climb the Grand Teton, in Grand Teton National Park. My husband knew me well. "You can't do it. You're afraid of heights." Yet, I knew I wanted to climb that mountain. I overcame my fear of heights, spent two summers training and eventually made it to the top. The task was not easy. The trail was long and uphill. I became winded along the way and at times had to overcome my fear. I walked in the dark and stood on a windblown summit. 

We each have stories of when we worked through a difficult process to find completion. Times when the going was tough and even so, we pushed through. Others would find these slices of life inspiring. Others would think we have it all together and can do anything we put our minds to doing. 

Perhaps today is the day we should all focus on becoming more "self-inspiring." Instead of remembering all of our failures, which seems somedays quite easy, remind ourselves of the successes. Some of us have written a short story, others have had that short story read, praised and published. Others have completed a chapter or two, a novella or novel, or other work. Some have taken a goal of writing each day and achieved it. We are all so amazing in the things we've accomplished. Today, inspire yourself to greatness.

____________________________

D. Jean Quarles is a writer of Women's Fiction and a co-author of a Young Adult Science Fiction Series. Her latest book, Flight from the Water Planet, Book 1 of The Exodus Series was written with coauthor, Austine Etcheverry.

D. Jean loves to tell stories of personal growth – where success has nothing to do with money or fame, but of living life to the fullest. She is also the author of the novels: Rocky's Mountains, Fire in the Hole and, Perception. The Mermaid, an award winning short story was published in the anthology, Tales from a Sweltering City.  

She is a wife, mother, grandmother and business coach. In her free time . . . ha! ha! ha! Anyway, you can find more about D. Jean Quarles, her writing and her books at her website at www.djeanquarles.com

You can also follower her at www.djeanquarles.blogspot.com or on Facebook

Lazy Ways to Keep The Reader Hooked - The Dan Brown Secret

Guest post by John Yeoman

‘My life began when I murdered my grandfather and was arrested for improper behaviour with an ostrich.’

How can we fail to read on? When we write a story, it’s not difficult to hook the reader in the first line. Any intriguing puzzle, high moment of drama or magical touch of wordplay will get them started. The challenge is to keep the reader enthralled in our story beyond the first page.

Try this simple strategy to engage your reader from start to finish. It’s also a tested way to gain a cash prize in a top writing award.

Many a story starts with a thunderclap and ends with an earthquake but it has a long dry desert in the middle. Elizabethan dramatists didn’t bother too much about this. Ben Jonson once remarked that his audience would slip out for an ale after the first Act and only return in the last Act to enjoy the traditional bawdy jig. So there was no need to work hard on the middle, he said.

You can’t afford such complacency in a modern story. Readers will put your story down and never come back. They’ll not buy from you again.

1. Inject Uncertainty

Every episode of your story, and certainly every chapter, must end with a gentle scene hanger. It doesn’t have to be lurid. But it must tempt the reader to turn the page. It’s also a sure-fire way to impress the judges of a story writing contest.

The simplest scene hanger is to maintain a tone of uncertainty at all times. (The term ‘suspense’ literally means ‘to hang, suspended’.) Nothing is ever quite completed. At the end of every scene, the circumstances beg for explanation. The future seems always ominous or, at least, unpredictable.

If the main plot-line appears to be emphatically finished, the reader will simply put down the book.

2. Use Foreghostings

A simple way to achieve this tenor of uncertainty is to drop in ‘foreghostings.’ These are more subtle than ‘foreshadowings.’ They’re hints of future events that the astute reader will spot but the principal characters might not.

Dan Brown has mastered this trick of suspense. His success suggests that maintaining suspense is what readers principally demand of commercial fiction.  The Dan Brown secret is very simple: he incessantly shifts the scene to another scene just before the first scene reaches a climax. And in the prior scene he foreghosts each scene to come.

Scene, in this sense, means a single unit of action. To ‘change a scene’ usually means changing the characters and/or location. In Dan Brown’s The Lost Symbol, there are no fewer than 133 chapters. Each is a major scene. Within those scenes there are often several minor scenes, short episodes that switch back and forwards between characters or locations.

For example, the novel starts with Prof Langdon having been called to give an important lecture at the Smithsonian Institute. He’s racing to get there by 7pm when the lecture begins. The lift is slow. Will he make it?

The question acts as a foreghosting. We know that something odd is about to happen.

He gets to the door at 7pm exactly, straightens his tie breathlessly and walks in with a smile. And he stops. The scene closes with his thoughts: ‘Something is very, very wrong’.

What could be wrong? The reader has to wait for an answer.

The novel then cut to another scene, a teasingly long description of the Smithsonian’s architecture. Meanwhile, the reader is lusting to know: what was so wrong about the lecture room?

3. Cut A Scene Before the Climax

Just when the reader’s patience is at a breaking point, Dan Brown’s story cuts back to Prof Langdon. He’s still looking at the room. It’s empty. His invitation to the conference has been a hoax. But who is the hoaxer? And why has he done this?

Brown’s gambit is to cut a scene just before a moment of high tension, switch to a long episode of dry description or seemingly irrelevant dialogue to tease the reader, and then return to the moment of high drama. It’s like a tango: one step forward, three steps back.

The reader soon learns to expect this formula. Brown’s skill is in persuading the canny reader that, nonetheless, the revelation will be worth the wait. His revelations are usually unpredictable and even more interesting than the reader expected.

Of course, there are many ways to sustain suspense in a story but the Dan Brown tango is a proven formula. Apply it to a story that’s even better written than The Lost Symbol and you’ll have a winner.

What techniques do you use in your story to keep the tension high?

Dr John Yeoman, PhD Creative Writing, judges the Writers’ Village story competition and is a tutor in creative writing at a UK university. He has been a successful commercial author for 42 years. A wealth of further ideas for writing fiction that sells can be found in his free 14-part story course at:
http://www.writers-village.org/story-class

Dr John Yeoman has 42 years experience as a commercial author, newspaper editor and one-time chairman of a major PR consultancy. He has published eight books of humour, some of them intended to be humorous.




MORE ON WRITING:

Difference Between Style and Voice
10 Things Every Literary Hero Needs
Checklist for Self-Editing

Email List - 10 Giveaway Freebies to Get Readers to Opt-in

As an author and/or freelance writer, you probably already know that one of the most important tools you can have for selling your books or building your writing business is a list of the email addresses of current and prospective readers and clients. This is your mailing list.

Your mailing list gives you a way to keep in regular contact with your readers and clients to let them know of your latest books, products, or services. The emails and regular newsletters you send to those on your mailing list will help these people get to know, like, and trust you a little more, and when they do that they will be more likely to buy from you on a regular basis. Everyone receives so much email these days, though, that many people are hesitant to join one more mailing list. That means you need to offer them a nice incentive just for joining (called "opting in" to) your list.

Here are some suggested give-away freebies that can help you grow your list and, in turn, sell more books or build your freelance writing business:

A Free Report or Guide
Put together a short report or guide to something that appeals to your target market, and then turn this report into a PDF file people can easily and quickly download.

A Coupon or Discount Code
People will love this if they intend to purchase from you, and it will actually give them an extra incentive for doing so right away.

A Checklist
People love checklists and it should be fairly easy to create a quick checklist that your readers will value.

 A Free Course
If you write mysteries, for example, offer your readers a free course teaching how to write a mystery. Deliver the course via a series of emails delivered once a week for several weeks. Not only will a free course help build your mailing list, it will also help build your credibility as an expert in your field or genre.

A Recorded Interview
Interview someone in your industry and record it (get their permission, of course). If you choose someone who is widely known, this freebie should get you many, many opt-ins.

A Free Consultation
This is perfect if you also coach or teach. It will give people a taste of what it's like to work with or learn from you.

A Free Video
If you're an author, you might create a video showing where and how you work, with tips for other writers.

A Free Audio
A short (15 minutes or less) audio that offers tips or advice on a topic that appeals to your target market can be a great incentive for them to opt-in to your list.

A Tips Sheet
People love tips sheets as much as they do checklists. "Ten Tips for Reading to Your Child" would make the perfect tips sheet to
offer your readers if you write children's books.

A Free E-Book
You don't have to write the e-book either. Simply find one that is in the public domain. Just make sure it is on a topic or genre that will appeal to your target market.

There are dozens of other types of freebies you can offer people in return for joining your list. Just remember, though, that once you get people toopt-in, you need to continue sending them something – a newsletter or short email of some sort – on a regular basis.

~~~~~
Suzanne Lieurance is an author, freelance writer, writing coach, speaker and workshop presenter. She is a former classroom teacher and was an instructor for the Institute of Children's Literature for over 8 years.

Lieurance has written over two dozen published books and her articles and stories have appeared in various magazines, newsletters, and newspapers, such as Family Fun, Instructor, New Moon for Girls, KC Weddings, The Journal of Reading, and Children's Writer to name a few. She offers a variety of coaching programs via private phone calls, teleclasses, listserv, and private email for writers who want to turn their love of writing (for children and/or adults) into a part-time or full-time career.

To learn more about Lieurance, visit her website at www.suzannelieurance.com (http://www.suzannelieurance.com) or The Working Writer’s Club (http://www.workingwritersclub.com).

Sublime Planet - A Review

Title: Sublime Planet
Authors: Carolyn Howard-Johnson and Magdalena Ball
Photos: Ann Howley 
ISBN: 978-1482054705
Reviewed by Karen Cioffi

Gearing up for Earth Day, Carolyn Howard-Johnson and Magdalena Ball are releasing a brand new collection of poems titled Sublime Planet. The collection features relevant poems by Carolyn and Magdalena that demonstrate the interconnections of the world around us, including life, family, and love, along with the growing concern for the earth’s preservation.

This is a beautifully written collection that allows the reader to pause and take note of the world around her.

One of my favorite poems in the collection is “The Giraffe:”

A tongue generous
as my head he reaches
for me, barriers no match
for his long neck, sniffs
my hair, kisses my face.
He unaware
he is endangered.
I unaware he might
be dangerous.

This poem is a powerful, yet simple tribute to a majestic creature that is now an endangered species. Can you imagine a planet without the giraffe?

Another poem in the collection that struck me is “Tipping Point” by Magdalena Ball: “[. . .] you eat and eat through four billion years of evolution now held loosely by one thread. [. . .] The future waits impatiently your decision.”

Again, powerful, and revealing.

Sublime Planet offers moving insight into the world around us and into a world that is in need of attention, and it certainly honors Earth Day. I highly recommend it.

For those who aren’t aware of what Earth Day is, Senator Gaylord Nelson created this special day in the spring of 1970. The purpose behind it was to make everyone aware of all the toxins being spewed into the air and dumped in nearby streams or other waterways by manufacturing companies.

At that time, there were no regulatory or legal safety nets to protect our planet, our environment. Senator Nelson took a stand and his cause quickly caught on.
The earth is our planet, our home, our responsibility, and we’re not doing such a good job protecting it.

Sublime Planet will be released before Earth Day (April 22nd). Keep a look out for it and get a copy as soon as it’s available.

The poems "Giraffe" and “Tipping Point” are from Sublime Planet, a book of poetry in the Celebration Series coauthored by Carolyn Howard-Johnson and Magdalena Ball. It will be released before Earth Day.  In the meantime learn more about Carolyn's poetry books (including that Celebration Series!) at http://howtodoitfrugally.com/poetry_books.htm. And, learn more about Magdalena’s poetry and fiction at http://magdalenaball.com

~~~