Writers On The Move

You Need a Mixture of Marketing Efforts

How is your writing selling? It's an old sales adage: If your books (or any writing) isn't selling, you need to be touching more people (asking for the sale) or creating new writing. Your audience doesn't increase or your books don't sell without continued effort from you as the author.

Whether you work with a traditional publisher who sells your book into the bookstores or you self-publish and are on your own, you still need to be reaching more people with your work. As an acquisitions editor, I tell every author that it is 80% up to them to sell more books. Yes we can sell the books into the bookstore but unless the author is building buzz and telling others about the book, those books in the bookstore will be returned to the publisher.

I wish I could tell you there is one path or one formula to sell books and become a bestseller. If such a formula existed, then every book would be a bestseller—and that is just not the case. Some books that are poorly written hit the bestseller list while other well-crafted titles sell a modest number of copies. The average self-published book sells about 200 copies during the lifetime of the book. The average traditional book sells around 1,000 copies. Now each of us want to beat these averages so how do we do it? It's through a mixture of different marketing efforts.

One of the most knowledgeable people that I know in this area is Rick Frishman. For over ten years, Rick has been our publisher at Morgan James Publishing. For almost 30 years, Rick led one of the largest public relations firms in the U.S. called Planned Television Arts (now called Media Connect). He has a huge list of bestselling authors that he has worked with like Jack Canfield, Mark Victor Hansen, Stephen King and Mitch Albom. Rick is the creator of Author 101 University which will be next month in Los Angeles. I've interviewed Rick a number of times and did so again earlier this month. You can catch the 45-minute interview for FREE at: http://writersconf101.com/index.php

In this in-depth interview, Rick compares book promotion to the four legs of a stool: Internet, print, radio, television, then he gives insights about each of these legs and how authors should be working in each of these four areas. See the balance that goes into this type of approach? It is a mixture of various marketing efforts for your books.

One of the most successful series of books in the English language is called Chicken Soup for the Soul. Jack Canfield tells us about following The Rule of Five to market their books. This short video (less than two minutes) gives you the details about how to achieve your goals.

Are you mixing your marketing efforts to sell your books? Tell us the details in the comments below.

Tweetable:

Are you mixing your marketing efforts? Get ideas here. (ClickToTweet)

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. He has written for more than 50 magazines and published over 60 books with traditional publishers including Jumpstart Your Publishing Dreams and Book Proposals That $ell. He loves to help writers and has a large twitter following. Evan Carmichael ranks the top 100 marketers to follow on Twitter and Terry has been consistently on this list (#56 in September). He lives in Colorado.

Sit Butt in Chair!

Sit Butt in Chair,

After years of thinking about writing and, every once in a while, actually writing, I decided to take a college course called, "Write your Novel." At the time I thought writing might be a great hobby. Something to do in my spare time after working a full time job and taking care of four children all still in school. (I know, what spare time, right?) I remember the advice from my my then college professor well. 'To write, sit butt in chair." That was it.

Sit Butt in Chair

Before that I would often 'write' stories in my head. I 'wrote' whenever bored - doing dishes, making beds, weeding, driving. I found lots of time to create stories, but actually writing them down seemed to be difficult. Then I took this class and I was encouraged to just 'sit butt in chair.' I found that the process meant I could write a novel length manuscript and still have a job and children. All I had to do was find the time to:

Sit Butt in Chair

Surprisingly, there are many opportunities to sit butt in chair.

A couple of years went by and I attended a writer's conference. There I heard someone else give this great piece of advice, "sit butt in chair.' Simple but effective they said, and I knew it was true. I have found to write all I need to do is 'sit butt in chair.' And when writing isn't happening, I know its because I have not come to the desk and sat down, nothing else is at fault. So make a habit of sitting your butt in chair and see what you can accomplish.

What was the best piece of writing advice you've received?

____________________________________________

D. Jean Quarles is a writer of Women's Fiction and co-author of a Young Adult Science Fiction Series. Her latest book, Solem was released February 2016.

D. Jean loves to tell stories of personal growth – where success has nothing to do with money or fame, but of living life to the fullest. She is also the author of the novels: Rocky's Mountains, Fire in the Hole, and Perception, and the co-author of The Exodus Series: The Water Planet: Book 1 and House of Glass: Book 2. The Mermaid, an award winning short story was published in the anthology, Tales from a Sweltering City.

She is a wife, mother, grandmother and business coach. In her free time . . . ha! ha! ha! Anyway, you can find more about D. Jean Quarles, her writing and her books at her website at www.djeanquarles.com

You can also follower her on Facebook.

Grow Your Readership with e-Newsletters

A monthly e-Newsletter is an emailed publication containing news of interest for your community and is another way to deliver useful content to your readers. A Newsletter can be referred to as a Digest to recap significant posts at month-end.

The advantages of sending a Newsletter by email include:
• Publish on a regular schedule,
• Readers expect its arrival vs a SPAM hit,
• Use your brand as the header and title,
• Showcase a main article,
• Highlight important posts from the current month and those archived via links,
• Notifications for future events, workshops, and conferences,
• Tips of interest you want to promote,
• Images to support your message.

The disadvantages include:
• Commitment to publish on a regular basis,
• The format can be time consuming to prepare, simplify it by using a vertical layout without sidebars,
• Readers may stash it away to “read later” when more convenient.

Before you send out your first edition, be sure you are able to commit to a regular monthly schedule. Include a tool for automatic delivery registration.

Blogging is an important part of book marketing. A Blog Newsletter is an excellent way to promote your work and the work of others you recommend.

Always use; tags for each post, your motto, and illustrations to engage your readership. Many sites such as Pinterest are photograph driven.

I appreciate your feedback. Please add it to the comment section below. Thank you much! deborah

Deborah Lyn Stanley is a writer, editor and artist. She is a retired project manager who now devotes her time to writing, art and caregiving mentally impaired seniors.
She has independently published a collection of 24 artists’ interviews entitled the Artists Interview Series. The series was also published as articles for an online news network and on her website: DeborahLyn Stanley - Writers Blog. Deborah is published in magazines. She is a blogger who has managed several group sites including ones she founded.

“Write your best, in your voice, your way!”

Raise Your Standards

I was watching a video of Tony Robbins on youtube the other day and he said something that really stuck with me.

He said, "If you are unhappy with anything in your life, simply raise your standards in that area."

So what did he mean by that?

Well, according to Robbins, we all have standards that we have set for ourselves in all areas of our life.

These standards are the way we see ourselves and the way we think we are supposed to live.

We have health and fitness standards, relationship standards, and wealth standards, for example.

We probably set these standards for ourselves long ago based on something we were told or taught.

But, the thing is, many times these standards no longer apply to the life we want to be living now.

For example, long ago someone might have told you that you were overweight and it was a genetic thing.

You were just destined to be overweight and there wasn't much you could do about it.

So guess what?

You either accepted that and used it to create low health and fitness standards for yourself or you failed to believe it and raised your standards in this area.

If you raised your health and fitness standards, you started eating right and exercising regularly and eventually you were no longer overweight.

It might not have been easy.

But it wasn't impossible once you raised your standards.

We Set Writing Standards for Ourselves, Too

If you're a writer, you've set standards for this aspect of your life, too.

But have you set your writing standards too low?

If so, you probably aren't getting published regularly and you aren't making much money from your writing.

Examine the way you have set and accepted low standards for yourself as a writer.

Next, decide to raise your standards as a writer.

Write down your new standards so you're really clear about how you want to see yourself as a writer and how you want to live the writer's life according to these new standards.

Try it!

Build a career writing about what you know and love. Suzanne Lieurance, the Working Writer's Coach, can show you how.

Learn more about her 10-week e-course and mentoring program, Fearless Freelance Writing.

Fall Fresh Start: 5 Tips

With fall comes the new school year. That means a clear desk, fresh pencils, and cool new projects.

I say: Why should kids have all the fun? Whether or not you have kids - or are in school yourself - is not important. The new year means a fresh slate. Take advantage of it.

Here are five things you can do to start the school year off right.

1. Clean your desk. When was the last time you purged extra papers, filed old projects, and saw the bottom of your desk? Take 15 minutes a few days in a row and clear things out. When you clear the clutter, you clear your mind. A fresh start begins with your work space.

2. Get new supplies. You really want some new pens, don't you? Maybe a fresh notebook or two? This is the time of year to replenish your supplies. Take advantage of all the back to school sales. And buy yourself a treat or two too.

3. Review your goals. It's important to review your goals on a regular basis. It's important to look at them daily or at least weekly. How else will you know what you want to achieve to keep it in the forefront of your mind? No judgement. Take out your goals from the beginning of the year. Note what you have done and what has changed. Celebrate wins, and move on from what is no longer relevant.

4. Set new goals. Now that you know what you have and still want to achieve, reset your goals for the rest of the year. Is there a project you've been avoiding? Something new you want to write? Fantastic. Write it down. Put your goals in a place you look at regularly. And set yourself up to achieve them.

5. Create a plan. Make appointments with yourself to work on your writing projects each week. Think of it as your personal class schedule. If you only have time to write once a week, that's fine. Just commit to it and write it down. Put all appointments in your electronic calendar, and when your alarm goes off (think school bell), sit down and write.

Kids are starting a brand new year, and you should too. You'll be amazed at what you can achieve when you clear out the clutter, put yourself on the right path, and follow through.

What do you think? How are you going to prep for a fantastic fall? Share your thoughts and tactics in the comments.

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Debra Eckerling is a writer, editor and project catalyst, as well as founder of Guided Goals and Write On Online, a live and online writers’ support group.

She is the host of the Guided Goals Podcast and author of Purple Pencil Adventures: Writing Prompts for Kids of All Ages.

Debra is an editor at Social Media Examiner and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

Bait and Switch Editing

Bait and switch tactics don't usually work well in writing. Of course, surprises and twists are good, but if you write a romance and market it as a psychological thriller, you'll disappoint readers. If you start a novel as a realistic, contemporary mystery, and near the end reveal that the real culprit was a vampire, you'll alienate the contemporary mystery audience. If you title an article, "Seven Ways to Avoid Ironing" and then talk only about the history of ironing, you have failed.

I've been reading a lot of self-published novels the last few years, and a different sort of bait and switch pattern has emerged in an unfortunate number of them. This is a bait and switch of editing. The book starts well, with few typos and other errors. Then it begins to deteriorate. Sometimes this is so dramatic that I have to believe the author hired a professional editor but only wanted to pay for the first few chapters.

These authors must believe that once the reader is invested enough in the character or story line, they won't care about the editing and will keep reading to see what happens. This works—in part—on me. I want to see what happens in the end. But I do care about the editing too, and I get increasingly annoyed with the author. I feel almost betrayed, like he didn't have enough respect for his readers to properly edit the whole thing, and decided instead to purposely trick us. I'm probably extreme in this, but even people who aren't as sensitive to errors as I am will often feel disappointed, and many will decide against reading more by the author. And you always want to leave the reader wanting more.

If you're a regular to this site, with all the editing tips and resources included here, you probably wouldn't dream of intentionally baiting and switching like this. But sometimes it happens even if you don't mean it. We've probably all edited the first one to three chapters of our novels more heavily than any other part, because that's what agents want to see. The first chapter is what will hook or let go of a reader. But do not neglect all the other chapters. Use the hints and tips on Writers on the Move to make sure you don't fall into this pattern.

Melinda Brasher's newest story sale went to NOUS magazine. It's a tale of a corporate unhappiness and a "take that" scheme that doesn't go as planned. Check out the magazine here: NOUS. Other travel articles and short fiction appear in Go Nomad, International Living, Electric Spec, Intergalactic Medicine Show, and others. For an e-book collection of some of her favorite published pieces, check out Leaving Home. For something a little more medieval, read her YA fantasy novel, Far-Knowing. Visit her online at http://www.melindabrasher.com.

Writing to Get Published - 4 Basic Steps

All writers have one primary focus—to get published. What makes each of us different is our slant or perspective on the story we’re telling, and how we tell it.

It’s true that anyone can write, but writing to get published is another story. To accomplish this, there four steps you need to include in your writing.

1. Write an out-of-the-ballpark beginning

This is the crucial step that will determine whether the agent or editor keeps reading. Your beginning needs to grab the reader; it needs to lead the reader on without him having to think about it.

Here are different slants on a possible beginning:

A. Jan saw blood dripping down the wall. She screamed.

This idea is a beginning that might entice a reader to read on, but the problem is it’s telling not showing. To add showing:

B. Blood dripped down the stark white wall, adding to the puddle already formed on the floor. Jane felt a quiver run down her spine. Reacting before thinking of the consequences, a blood curdling scream issued from the depths of her being.

C. Blood slowly dripped down the stark white wall. A quiver ran throughout Jane’s body. An urgent eruption welled up from the depths of her being and brought forth a blood curdling scream.

D. Blood slowly dripped down the stark white wall, adding to the dark red puddle already formed on the floor. A quiver ran throughout Jane’s body creating an urgent eruption that welled up from the depths of her being—a blood curdling scream issued forth.

Examples B, C and D do a much better job of showing rather than telling. While they can easily be taken apart and reworded for tightness, more description or less description, whatever the author deems necessary, for this article they serve their purpose.

And remember, using descriptive words and adverbs adds to the word count. So, analyze each word you use; be sure they enhance the story and move it along, not weigh it down. In today’s writing world publishers and agents want tight writing.

2. The body of your story

This area needs to fulfill the beginning’s promise. It needs to keep the reader interested in the characters and plot—this will ensure the reader keeps turning the pages. You also need to keep track of everything going on in the story and follow through. Readers don’t want to feel cheated or disappointed.

Some authors use character and event cards or sheets to keep track of each character’s qualities and the details to each event. This will guarantee continuity and help prevent loose ends.

3. Your ending

The ending must tie everything together and tie-up all loose ends. If you wrote a paragraph or chapter about John and Jane contemplating marriage then segue into something else, let the reader know how it ends up.

It’s also a plus if you can come up with a twist at the end, something the reader won’t expect.
But, keep in mind it’s essential that you leave the reader satisfied.

4. Submitting your work

You’ll never know if you’ve written the next best seller if you don’t submit your work. Research publishers and/or agents who work in the genre you write. Choose the ones that you think are the best fit and study their guidelines. Then, follow the guidelines and submit your work. Don’t let fear or uncertainty keep you from moving forward—nothing ventured, nothing gained.

Karen Cioffi is an award-winning author, ghostwriter, and online marketing instructor for authors and writers. If you need help with your children's story, visit Writing for Children with Karen Cioffi. (Check out the DIY Page.) And, you can follow Karen at: http://facebook.com/writingforchildrenwithkarecioffi

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Do you have any other tips on writing to get published?