Writing, publishing, book marketing, all offered by experienced authors, writers, and marketers
5 Must-Use Tips on Writing a Powerful Thriller
While the title focuses on writing a powerful thriller, these tip are relevant to most other fiction stories also.
In Brian Klems’ Writer’s Digest Column on Writing, I read a great article titled, “The 5 C’s of Writing a Great Thriller Novel.”
Although I’m not a thriller writer, the information in this article is applicable to just about all fiction writing.
There are fundamental elements needed in all fiction to make it reader engaging and friendly. In other words, to make it ‘page turning good.’
The five C’s of writing a great thriller the article mentioned are:
1. Make Your Characters Three- Dimensional
The characters in your story need to be carefully chosen and they need to be three-dimensional. Your hero can’t be ALL good and your antagonist can’t be ALL bad.
Klem’s explains to create “complex characterization” and to “brainstorm a list of at least 10 inner demons your hero has to fight.”
2. The Name of the ‘Fiction Writing’ Game is Conflict
Every story needs conflict. Klems calls it ‘confrontation.’ The hero needs to overcome obstacles to finally reach his goals.
Having the antagonist battling his own demons or righting some wrong that makes his act unethical or even murderous is additional conflict you can season your story with.
You need to create ups and downs and interesting multi-faceted characters.
3. Twists and Turns
‘Careening,’ as Klems puts it, is about creating twists and turns that keep the story from being predictable.
This element of the story keeps the reader on her toes. Klems says, “Part of the fun for readers is thinking a story is going one way, and getting taken completely by surprise.”
4. Make Your Reader Feel
This story element is essential for all fiction, but especially in a thrill. You want your reader to feel what the character is feeling and you want it to read authentic, believable.
You need the reader to be scared or hold their breath with anticipation.
To do this, Klems suggests “recalling an emotional moment in your life, and recreate each of the senses in your memory (sight, smell, touch, sound, etc.) until you begin to feel the emotion again.” He calls this story element, ‘coronary.’
Once you start remembering, you will begin to feel what you did at the time. Then write it down. Write what you felt.
5. The Take-Away (intended or not)
Most writers want their stories to have some take-away value. It could be some kind of moral enlightenment, food for thought, or other tidbit.
The same holds true for thriller writers.
Klems explains that “you ought to spend some time asking yourself what your thriller is really about. Does it offer hope for justice? Does it end with justice denied?”
Another very interesting point Klems brings out is that some writers, especially “aspiring thriller writers,” don’t see the value in thinking about a take-away value for the story. “There’s nothing wrong with this approach, as long as you realize that you will be saying something. Why not be intentional about it?”
This is such a great point. Don’t assume the reader will be content with ending their reading with the thrill and action. Inevitably, they will take something else from the story, possibly something you didn’t intend. At least lead them in the right direction.
There you have it, five tips on writing a great thriller and on writing other fiction that will have the reader turning the pages and coming back for more.
Reference:
http://www.writersdigest.com/online-editor/the-5-cs-of-writing-a-great-thriller-novel
This article was originally published at:
5 Must-Know Tips on Writing a Powerful Thriller (and most other fiction stories)
Karen Cioffi is an award-winning children’s author. She runs a successful children’s ghostwriting and rewriting business and welcomes working with new clients.
For tips on writing for children OR if you need help with your project, contact her at Writing for Children with Karen Cioffi.
To get monthly writing and book marketing tips, sign up for The Writing World – it’s free!
Get your copy of WALKING THROUGH WALLS (a middle-grade fantasy adventure set in 16th century China)
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Sentence No Nos
by Valerie Allen
Good writing not only exemplifies what we should do, but what we should not do. Several common problems that lead to poor writing and should be avoided are the use of FANBOYS and weak verbs. Additionally, improper use of the verb “to be,” often leads to confusion for the reader.
FANBOYS: for; and; nor; but; or; yet; so ~ FANBOYS are seven small words used as coordinators within a sentence. Although sometimes used effectively in the hands of skilled writers, FANBOYS should not be used to begin a sentence. FANBOYS show no action and can lead to wordiness.
For one long moment, I stood still. (I stood still for one long moment.)
And I asked her what she really meant. (I asked her what she really meant.)
Nor will I ever do that again. (I never will do that again.)
But, I won’t take no for an answer. (I won’t take no for an answer.)
Or, you could drop me off first. (You could drop me off first.)
Yet, he still didn’t seem to understand. (He still didn’t seem to understand.)
So, I went to my room and cried myself to sleep. (I went to my room and cried myself to sleep.)
Weak Verbs ~ A strong sentence lies in the power of strong verbs. Powerful verbs create a word picture and prompt a question in the mind of the reader. Different story thoughts are triggered by strong verbs. For example:
- He came into the room.
- He stumbled into the room.
- He bounded into the room.
- He moseyed into the room.
- He raced into the room.
- He ran into the room.
- He strode into the room.
- He sauntered into the room.
Use of ‘to be’ verbs: am, are, is, was, were ~ The verb forms of ‘to be,’ are weak. They delay the subject of the sentence, and are boring. They can cause agreement problems in sentences because they are in present, past and present perfect tenses.
I am reading. You are reading. She is reading. I was reading. They were reading.
He is ready for school. They are ready for school.
She was doing her homework. They were doing their homework.
To produce clearer writing as you edit, review your work to avoid these troublesome rascals!
Valerie Allen writes fiction, nonfiction, short stories and children's books. (Amazon.com/author/valerieallen) She assists writers with marketing via Authors For Authors with two major annual events in warm and sunny Florida. Meet the Authors Book Fair in the Fall and the Writers' Conference: Write, Publish, Sell! in the Spring. Vendors and presentations encourage networking and marketing to increase book sales. Book Display options are available for authors throughout the USA. Valerie loves to hear from readers and writers! Contact her at: VAllenWriter@gmail.com and AuthorsForAuthors.com
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How to Write a Story
Do you long to write stories but just can't seem to get started?
That's probably because you don't understand all the elements needed for any good story.
Learn these elements and the writing process will be much easier (and your stories will be better, too).
Here are the five elements needed for any full-fledged story.
Without all of these elements you won't have a story.
You'll simply have a series of incidents.
Story Element #1 - An interesting main character with a problem to solve.
Your main character needs to want something and want it so much that he is willing to overcome all sorts of obstacles to get it.
This character is your protagonist; the person readers will root for as he faces conflicts and complications.
Story Element #2 - An interesting setting.
A good story needs to be set in a definite time and place and readers need to feel they are right there in this time and place with your characters.
Use a variety of vivid sensory details to transport your readers to the time and place you've chosen as the setting for your story.
But weave these details into the action as much as possible instead of just giving paragraph after paragraph of descriptions.
Story Element #3 - Conflict.
Something or someone must get in the way of the main character in his quest to get what he wants.
The main character who creates this conflict is your antagonist.
Keep in mind that this person should not be all bad.
He should be flawed, of course, but if he's all bad he won't seem like a real person, he'll be more like a caricature.
Story Element #4 - A series of complications.
Things should keep getting worse and worse for the main character in his quest to get what he wants.
These complications will create the dramatic tension and rising action for your story so readers will want to keep turning the pages to find out what happens next.
Story Element #5 - A culminating event that creates change.
Something dramatic needs to occur that will change everything for your main chararacter.
This event is the climax of your story or the solution.
Your main character will either finally get what he is after or he will understand why it is not possible to get what he wants and he will have to make some sort of peace with that.
Either way, your main character will no longer be the same person he was at the beginning of the story.
He will have changed or grown somehow as a result of the conflicts and complications he faced.
This change (or changes) will lead to a natural resolution as the ending for your tale.
Before you get started writing your own story, take some time to closely examine a few simple stories (fairy tales are good for this purpose) for each of these elements.
Try it!
Suzanne Lieurance is the author of over 35 published books and a writing coach. Visit her website at www.writebythesea.com for more articles and resources about writing. And, for money making tips for writers, get your free subscription to The Morning Nudge at www.morningnudge.com.
That's probably because you don't understand all the elements needed for any good story.
Learn these elements and the writing process will be much easier (and your stories will be better, too).
Here are the five elements needed for any full-fledged story.
Without all of these elements you won't have a story.
You'll simply have a series of incidents.
Story Element #1 - An interesting main character with a problem to solve.
Your main character needs to want something and want it so much that he is willing to overcome all sorts of obstacles to get it.
This character is your protagonist; the person readers will root for as he faces conflicts and complications.
Story Element #2 - An interesting setting.
A good story needs to be set in a definite time and place and readers need to feel they are right there in this time and place with your characters.
Use a variety of vivid sensory details to transport your readers to the time and place you've chosen as the setting for your story.
But weave these details into the action as much as possible instead of just giving paragraph after paragraph of descriptions.
Story Element #3 - Conflict.
Something or someone must get in the way of the main character in his quest to get what he wants.
The main character who creates this conflict is your antagonist.
Keep in mind that this person should not be all bad.
He should be flawed, of course, but if he's all bad he won't seem like a real person, he'll be more like a caricature.
Story Element #4 - A series of complications.
Things should keep getting worse and worse for the main character in his quest to get what he wants.
These complications will create the dramatic tension and rising action for your story so readers will want to keep turning the pages to find out what happens next.
Story Element #5 - A culminating event that creates change.
Something dramatic needs to occur that will change everything for your main chararacter.
This event is the climax of your story or the solution.
Your main character will either finally get what he is after or he will understand why it is not possible to get what he wants and he will have to make some sort of peace with that.
Either way, your main character will no longer be the same person he was at the beginning of the story.
He will have changed or grown somehow as a result of the conflicts and complications he faced.
This change (or changes) will lead to a natural resolution as the ending for your tale.
Before you get started writing your own story, take some time to closely examine a few simple stories (fairy tales are good for this purpose) for each of these elements.
Try it!
Suzanne Lieurance is the author of over 35 published books and a writing coach. Visit her website at www.writebythesea.com for more articles and resources about writing. And, for money making tips for writers, get your free subscription to The Morning Nudge at www.morningnudge.com.
Create a Believable Protagonist with Realistic Characteristics
It’s noted that you should let the reader see your protagonist’s characteristics within the first few pages. This enables the reader to quickly identify with him. This connection will determine whether the reader turns the next page.
Unless you’re writing fantasy or science fiction, your protagonist will have ordinary strengths (possibly extraordinary, but within the realm of reality); he will also have weaknesses. These qualities need to be conveyed early on.
Here are 13 characteristics that may pertain to a protagonist or main character (MC):
1. Intelligent: Is your MC smart? If so how smart: is he a genius, did he finish college, does he gets all As in school?
2. Handy or Crafty: Maybe your MC isn’t great at academics, but is he handy, musically inclined, or crafty?
3. Arrogant: Does your character think he’s better or smarter than others? Does he let others know it? If so, how?
4. Trustworthy: Is your MC the kind of individual that others feel they can trust?
5. Determined: Does your MC know what he wants and strives to obtain his goal?
6. Greedy: Is your MC the kind of person who wants everything he doesn’t have? Is he the type of person who wants much more than he actually needs? Does he make it obvious?
7. Dependable: Is your MC the kind of individual that others know they can count on?
8. Brave: Does your MC do what he has to even if he’s frightened? Is he known for his bravery?
9. Cowardly: Is your MC afraid of his own shadow? Does he try to avoid any kind of confrontation or adventure?
10. Caring: Does your MC demonstrate kind and caring qualities? Does his family and friends think of him as a caring individual?
11. Selfish: Does your MC think of only himself? Is he known for this unsavory quality?
12. Strong: Does your MC have great physical strength? Is he strong emotionally?
13. Weak: Is your MC weak either physically or emotionally or both?
These are just some of the characteristics you can give to your protagonist. There are many others though, such as: shrewd, cheap, a liar, a thief, a go getter, beautiful, awkward, loyal, kind, lazy, introvert, extrovert, and cruel.
It’s up to you as the creator to give your protagonist a set of characteristics that will allow him to connect to the reader – whether the reader loves him or hates him there must be a connection. This connection is what will cause the reader to keep turning the pages.
Be cautious though, if you are giving your protagonist unsavory qualities at the beginning, be sure to include at least one redeeming quality otherwise your audience may not find that connection and decide not to read on.
And, remember, you can always have the protagonist change characteristics through the momentum of the story. He can start out as a coward and through various occurrences within the story he can evolve into a hero, or whatever you choose. That’s the amazing thing about being a writer – you create something from nothing. You give your character breath and dimension.
This article was first published at:
http://karencioffiwritingforchildren.com/2017/01/15/believable-protagonist-with-realistic-characteristics/
Karen Cioffi is an award-winning children’s author. She runs a successful children’s ghostwriting and rewriting business and welcomes working with new clients.
For tips on writing for children OR if you need help with your project, contact her at Writing for Children with Karen Cioffi.
To get monthly writing and book marketing tips, sign up for The Writing World – it’s free!
GET YOUR COPY OF WALKING THROUGH WALLS:
https://www.amazon.com/Walking-Through-Walls-Karen-Cioffi/dp/0982659474
(An easy-read middle grade fantasy adventure set in 16th century China)
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The 5 Secret Steps to Re-Boot 2018
August can be a second start to the year for those that have children because the little ones are headed back to school.
Whatever you put on your new year’s resolution list you made way back in January that may have gotten pushed to the bottom of your to-do list, well, now is a great time to bring it back up to the top. Authors wear many hats and authors who are also parents have an additional rather important one. So, now that the unstructured summer days are behind you, things can get back into a routine.
Here to help you are the 5 secret steps to re-boot 2018.
1. Celebrate. Take a moment to celebrate the things you have done so far, even if they weren’t your original goals. Maybe you didn’t write as much as you would have liked, but you did write some. Maybe you got your book cover designed. Maybe you connect with a new author group. I know you did something these last 7 months, so feel good about those successes. We all need to show ourselves some love from time to time. You may enjoy a quiet cup of coffee or another beverage of your choice. You may take a long bubble bath. You may sleep in. Whatever feels like a reward for you, do it.
2. Evaluate. Look at what got in the way of you accomplishing what you set out to do. Evaluate whether you what caused you to not keep pushing towards your goal was because you got side tracked or because it no longer was your goal or because it was too difficult to do, so you let it slide. If you need to learn something to accomplish it, sign up for the class. If you need a coach, find one. Now is the time to do whatever you need to in order to make your writing and publishing goal a reality.
3. Replace. If the goal no longer fits for you, that’s okay. Let it go, but replace it with a better one. One that is reachable. One that matters to you. You feel excited to pursue. Find your passion.
4. Envision. Now, place your goal front in center in your mind and envision you have reached it. Studies have shown that visualizing a thing makes it more likely it will happen. Remember vision boards? There’s a reason for them. Envision holding your completed book in your hand. Envision signing your book at a release party. Envision signing a book contract. Whatever your goal, not only envision it in your mind’s eye, but using your creativity that you use to describe a scene, invoke all your senses. What does it feel like, smell like, sound like, who is with you, where are you, etc.?
5. Create. Finally, create a list of steps to get you to your goal. What’s the very first thing you need to do? Once you’ve completed your list, ask yourself what may stand in your way. And then make steps for handling those obstacles.
If you need help, seek out another author or a group of authors who will encourage you and maybe even be a resource to help you get where you want to be by the end of 2018.
Wanda Luthman has her Masters of Arts in both Mental Health Counseling and Guidance Counseling from Rollins College located in beautiful Winter Park, Florida. She has worked as a Licensed Mental Health Counselor, Adjunct Professor, and Hospice Counselor for teens. She’s currently a Guidance Counselor at a local High School. She is an award-winning, best-selling, international author who has self-published 5 children’s books (The Lilac Princess, A Turtle’s Magical Adventure, Gloria and the Unicorn, Little Birdie, and Franky the Finicky Flamingo). A former National Pen Women Organization in Cape Canaveral. She belongs to the Florida’s Writers Association; Space Coast Authors; and Brevard Authors Forum. She presently resides in Brevard County Florida with her husband of 23 years and 2 dogs. Her daughter is away at college, like Little Birdie, she has left the nest. To download a free ebook, visit Wanda Luthman’s website at www.wandaluthmanwordpress.com and follow her on Facebook at https://www.facebook.com/wluthman.
The Ins-and-Outs of Contests and Your Book
By Carolyn Howard-Johnson
Awards Set Your Book Apart
But Ya Gotta Enter Contests to Get ‘Em
Excerpted from the new edition of The Frugal Book Promoter, the flagship book in the multi award-winning HowToDoItFrugally Series of books for writers
I pity the poor reader these days. Reviews can’t be relied on for unbiased opinions so a reader may have trouble telling which book is most likely to set her heart a’ beating. As she shops, she often turns to the blurbs or endorsements on the back of the book. She may read a few of the first pages of that same book. But a book that has won a contest for book awards from organizations like Jeff Keene’s USA Book News Award or IBPA’s Ben Franklin Award award or the New Millennium award or, yes, from universities like Columbia’s Pulitzer, will probably clinch a sale faster than many others.
Let’s take that one step farther. Authors who have won literary contests (contests run by journals, publishers and the like for poetry, short stories, novellas, novels and other literary entities) also gets bragging rights that might get inserted into their media kits, query letters, and websites. That makes it easier to sell a promotion idea (or a next book!) than someone who is new to writing. Gatekeepers—anyone from acquisition editors to feature editors at newspapers—can be influenced by a contest. Make that a contest win, place, or show. It may be what’s needed to set you apart from the many authors clamoring for attention. In fact on a slow news day, just about any award looks like a nugget of gold to a busy editor.
So why are authors so ready to hate contests?
Fear of rejection is an easy answer. An article in the revered Poetry & Writers’ magazine mentions that writers often consider contests rigged and resent the fees (usually from free to $25 for literary contests and from free to $125. for book awards.). The magazine article pointed out that publishers and organizations become dependent on the fees they charge for contests and note that rarely does an unknown author win.
I’m not sure the last part isn’t sour grapes; the point of many contests is to find delicious new voices that will keep the not-so-voracious appetite of publishers for new material well fed. If it is the truth, perhaps we should do something to hone our own skills to approximate those of more established authors.
Hint: There are other benefits to contests. Some offer critiques of entries—a value that cannot be overestimated in terms of learning more about the contest-winning process and one’s craft. Some publishers sponsor contests to attract submissions of great new manuscripts. One of my favorites contests that is reasonably priced and offers helpful benefits to those who enter is #NorthStreetBookPrize sponsored by WinningWriters.com.
Regardless of the category (and there are some that don’t seem to fit neatly into either category), a contest win is a contest win is a contest win in terms of marketing.
Some contests only accept nominations from publishers. You may need to prod your publisher a bit if you know of a contest for which you think your book would be suitable.
Here are some guidelines for using contests to gain exposure and expand your credentials:
Choose contests that fit the size of your pocketbook. No-fee contests work well until you refine your contest IQ. Those include following submission guidelines to the nth degree and selecting contests that suit your material and your voice. Pick contests that impose fees at least as carefully as you might select a tomato from the produce department at your market. Sometimes journals that award prizes to the best work submitted for their pages in a given year are a good, frugal way to start. Find lots of these in the Submittable newsletter. (Submittable is the online service that many contests use to handle their online submissions.)
Choose contests based on the kind of writing you do. Read up on past winners. Examine past winners for genre, voice, length.
Find contests from a source that lists less popular contests as well as those that have names attached to them like Hemingway, Faulkner, and Pulitzer. (See resources for finding some later in this chapter and some I like because even beginners have a chance at winning on my website at https://howtodoitfrugally.com/contests.htm)
Pay attention to the contest’s guidelines, except for the one that calls for no simultaneous submissions. This rule is patently unfair to the author. You know it and they know it. It’s a rule, not a law. It is a courtesy, however, to notify those contests or journals you have submitted to if your entry wins elsewhere.
To increase your chances and to keep you from worrying about each entry, submit work to several contests at a time.
Keep track of entries so you don’t submit the same material to the same contest twice.
Hint: Some journals still don’t accept online entries. Don’t recycle paper copies that have been returned to you. Editors complain about entries that look as if they have spent a night in the rain.
Find suitable contests on the Web, in books, and through organizations. Here are a few leads:
- Use the “Deadlines” section of Poetry & Writers magazine to find reputable contests. Most are very competitive and charge fees. Check them out at pw.org.
- A fat volume called Writer’s Markets publishes an updated edition each year. It lists contests, publishers, agents, and tons more. Buy the book and get online access to updates.
- Check professional organizations like your local Press Women, the National Federation of Press Women, and the Wisconsin Regional Writers’ Association (WRWA). There is probably one in your state.
- Do a Google search on “writing contests” plus your genre.
- Subscribe to Winning Writers newsletter at winningwriters.com.
I love this one for finding free contests.
Once you’ve won a contest—finalist or first place—you are newsworthy:
- Add this honor to the Awards page of your media kit. If it’s your first award, center it on a page of its own. Oh! And celebrate!
- Write your media release announcing this coup.
- Post your news on media release distribution sites that allow you to post your release yourself. Find a list of these sites at https://howtodoitfrugally.com/mediareleasedisseminators1.htm.
- Notify all your professional organizations.
- Notify bookstores where you hope to have a signing and those where you have had a signing.
- Notify your college and high school. Some have press offices. Most publish magazines for alumni and their current students.
- Add this information to the signature feature of your e-mail program.
- Add this honor to the biography template you use in future media releases—the part that gives an editor background information on you.
- Use this information when you pitch TV or radio producers. It sets you apart from other others and defines you as an expert.
- If your book wins an award, order embossed gold labels from a company like http://labels-usa.com/embossed-labels.htm. You or your distributor can apply them to your books’ covers. If you win an important award, ask your publisher to redesign your bookcover or dustcover to feature it a la the Caldecott medal given for beautifully illustrated children’s books? If you don’t know this medal, visit your local bookstore and ask to see books given this award.
- Be sure your award is front and center on your blog, your website, your Twitter wallpaper, and your social network pages.
- Your award should be evident on everything from your business card to your checks and invoices.
Robert W. Schaefer, one of the readers of the first edition of The Frugal Book Promoter, wrote to tell me that he would appreciate a plan of attack for getting an award for a book:
§ First and foremost, write a great book. One with great content. One that is organized well. A reminder here. It’s almost impossible to do this without some personal guidance, which is why I recommend writers conferences (see the next section of this chapter in The Frugal Book Promoter), and well-vetted writing classes in your genre.
Caveat: When you change genres, take another class. Do it even if you have been supremely successful at writing in another genre. Authors who have achieved stature should be especially cautious about embarrassing themselves by launching into another arena without knowing all the new stuff they need to know. Poetry is not fiction. Writing a romance requires some skills science fiction does not, and vice versa. Journalists have a great start, but they’ll find knowing more about some elements of fiction like dialogue may inform their news stories as well as help them write a better novel.
§ Get your book edited by a professional editor. You’ll have an easier time of selling it if you do this before you begin the submission process, and because many publishers have cut their editing budgets, you’ll be more assured that the job is done well enough to have it qualify for an award. Read my The Frugal Editor (http://bit.ly/FrugalEditor) to know more about editing and how to choose a qualified one.
§ If you are self-publishing, hire an excellent book cover artist. Mind you, I didn’t say a graphic designer or fine artist. People like Chaz DeSimone (DeSimoneDesign.com) know things about book cover design and marketing pitches that others may not know.
§ If you are self-publishing, hire a good formatter or interior book designer, too, one that knows the intricacies of frontmatter, backmatter, headers, footers, and page numbering.
§ If you write nonfiction, learn the art of indexing. It isn’t as easy as the word processing programs seem to make it, but I think it’s one uphill battle that’s worth fighting on your own because no one will know your book—know what you feel is important for your reader to know—like you do. There are, of course, also excellent professional indexers who will work closely with you. If your publisher provides an index for you, check it to see if important categories or details have been overlooked.
§ Follow the guidelines above for finding the perfect contest, one that is a match for your book.
§ Attack this process with confidence and be willing to make an investment of time and some money.
As you can see, the more you know about publishing, the better equipped you will be to produce a product (and your book is a product!) you can be proud of—perhaps even a prize-winning book. You wouldn’t expect to become a computer programmer without knowing how the hardware worked, now would you?
Carolyn Howard-Johnson promotes her multi award-winning poetry and fiction using contests of all kinds. She also sponsors contests as a way to market her writing career. Learn more about her methods in any one of her HowToDoItFrugally series of books for writers: https://howtodoitfrugally.com and learn dozens of other frugal ways to promote your book in the new second edition of her Frugal Book Promoter (expanded to 416 pages!) and updated. http://bit.ly/FrugalBookPromo.
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SEO for Authors Part10 - Friendly URLs for Blogposts
This is Part 10 of the SEO for Authors series. This article deals with your blog posts and your URL.
I’m pretty sure the contributors to Writers on the Move and its readers know about URLs.
If not, URLs are the addresses to your webpages and blog posts.
URL is an acronym for Universal Resource Locator and according to Techopedia, “Tim Berners-Lee and the Internet Engineering Task Force working group is credited with developing the URL in 1994.”
Here’s an example and breakdown of a URL:
http://karencioffiwritingforchildren.com/2018/01/14/your-author-platform-is-it-ever-too-soon-to-start/
1. The protocol for most: Http or Https
2. The location: This is usually the domain name
3. The TDL (top-level-domain): .com, .org. .uk, and so on
4. The rest is information pertaining to the specific webpage address
Along with providing location information, did you know that you can have SEO friendly URLs and ones that aren’t?
So, what makes a URL, in regard to a blogpost, friendly or optimized?
Here’s an example of an optimized URL for a blogpost. It reads:
http://karencioffiwritingforchildren.com/2017/12/23/publishing-your-book-the-hybrid-way/
It’s easily readable. This makes it simple for people to get a gist of what the article is about. This is also easy for search engines read and categorize.
Words, especially keywords, have power. Having them within your URL is another element of optimizing your website.
This is important because the URL is one of the first places a search engine will look to find out what your blog post is about. Making it easy to read is always a plus.
Okay, we saw what an optimized URL looks like, but what about one that isn’t.
Powerless URLS
This is what a powerless blog post URL looks like:
http://example.com/?=123
Using this generic format, each blog post will have a different number, but they will not have word power.
The search engine will have no idea what the post is about from the numbers. And just as important, neither will the reader.
So, how do you make sure your blog post URLs are optimized?
Well, in WordPress’ Dashboard, under Settings: Permalinks, you’ll have the option to choose how you want your URLs to read.
This is what it will look like:
If you notice, there is an option for Plain and an option for Numeric.
You don’t want to use either of those.
Click on ‘Day and Name’ or ‘Month and Name’ or ‘Post Name.’
In the image above, I have mine set for Day and Name, but I’ve since changed it to Month and Name.
I like the month and year in my URLs for my own purposes. If you don’t need or want the date, just choose Post Name, circled in RED.
No fuss or muss.
Once you choose how your URL will appear from the Permalink setting, you don’t need to do anything else. Each post will appear the title of the post.
Doing this for your blogposts, you’ll have one more simple-to-do SEO element checked off.
Sources:
(1) https://www.techopedia.com/definition/1352/uniform-resource-locator-url
(2) https://www.lifewire.com/what-is-a-url-2626035
(3) http://www.wpbeginner.com/wordpress-seo/
TO READ THE OTHER ARTICLES IN THIS SERIES, GO TO:
http://www.writersonthemove.com/p/workshops.html
Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. She is also the founder and editor-in-chief of Writers on the Move and author online platform instructor with WOW! Women on Writing.
If you need help with your author platform, check out Karen's e-classes through WOW: http://www.articlewritingdoctor.com/content-marketing-tools/
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