Bait and Switch Editing

Bait and switch tactics don't usually work well in writing.  Of course, surprises and twists are good, but if you write a romance and market it as a psychological thriller, you'll disappoint readers.  If you start a novel as a realistic, contemporary mystery, and near the end reveal that the real culprit was a vampire, you'll alienate the contemporary mystery audience.  If you title an article, "Seven Ways to Avoid Ironing" and then talk only about the history of ironing, you have failed. 

I've been reading a lot of self-published novels the last few years, and a different sort of bait and switch pattern has emerged in an unfortunate number of them.  This is a bait and switch of editing.  The book starts well, with few typos and other errors.  Then it begins to deteriorate.  Sometimes this is so dramatic that I have to believe the author hired a professional editor but only wanted to pay for the first few chapters.  

These authors must believe that once the reader is invested enough in the character or story line, they won't care about the editing and will keep reading to see what happens.  This works—in part—on me.  I want to see what happens in the end.  But I do care about the editing too, and I get increasingly annoyed with the author.  I feel almost betrayed, like he didn't have enough respect for his readers to properly edit the whole thing, and decided instead to purposely trick us.  I'm probably extreme in this, but even people who aren't as sensitive to errors as I am will often feel disappointed, and many will decide against reading more by the author.  And you always want to leave the reader wanting more.

If you're a regular to this site, with all the editing tips and resources included here, you probably wouldn't dream of intentionally baiting and switching like this.  But sometimes it happens even if you don't mean it.  We've probably all edited the first one to three chapters of our novels more heavily than any other part, because that's what agents want to see.  The first chapter is what will hook or let go of a reader.  But do not neglect all the other chapters.  Use the hints and tips on Writers on the Move to make sure you don't fall into this pattern.

Melinda Brasher's newest story sale went to NOUS magazine.  It's a tale of a corporate unhappiness and a "take that" scheme that doesn't go as planned.  Check out the magazine here:  NOUS.  Other travel articles and short fiction appear in Go Nomad, International Living, Electric Spec, Intergalactic Medicine Show, and others.  For an e-book collection of some of her favorite published pieces, check out Leaving Home.  For something a little more medieval, read her YA fantasy novel, Far-Knowing. Visit her online at http://www.melindabrasher.com.

Writing to Get Published - 4 Basic Steps

All writers have one primary focus—to get published. What makes each of us different is our slant or perspective on the story we’re telling, and how we tell it.

It’s true that anyone can write, but writing to get published is another story. To accomplish this, there four steps you need to include in your writing.

1. Write an out-of-the-ballpark beginning

This is the crucial step that will determine whether the agent or editor keeps reading. Your beginning needs to grab the reader; it needs to lead the reader on without him having to think about it.  

Here are different slants on a possible beginning:

A. Jan saw blood dripping down the wall. She screamed.

This idea is a beginning that might entice a reader to read on, but the problem is it’s telling not showing. To add showing:

B. Blood dripped down the stark white wall, adding to the puddle already formed on the floor. Jane felt a quiver run down her spine. Reacting before thinking of the consequences, a blood curdling scream issued from the depths of her being.

C. Blood slowly dripped down the stark white wall. A quiver ran throughout Jane’s body. An urgent eruption welled up from the depths of her being and brought forth a blood curdling scream.  

D. Blood slowly dripped down the stark white wall, adding to the dark red puddle already formed on the floor. A quiver ran throughout Jane’s body creating an urgent eruption that welled up from the depths of her being—a blood curdling scream issued forth.  

Examples B, C and D do a much better job of showing rather than telling. While they can easily be taken apart and reworded for tightness, more description or less description, whatever the author deems necessary, for this article they serve their purpose.

And remember, using descriptive words and adverbs adds to the word count. So, analyze each word you use; be sure they enhance the story and move it along, not weigh it down. In today’s writing world publishers and agents want tight writing.

2. The body of your story

This area needs to fulfill the beginning’s promise. It needs to keep the reader interested in the characters and plot—this will ensure the reader keeps turning the pages. You also need to keep track of everything going on in the story and follow through. Readers don’t want to feel cheated or disappointed.

Some authors use character and event cards or sheets to keep track of each character’s qualities and the details to each event. This will guarantee continuity and help prevent loose ends.

3. Your ending

The ending must tie everything together and tie-up all loose ends. If you wrote a paragraph or chapter about John and Jane contemplating marriage then segue into something else, let the reader know how it ends up.

It’s also a plus if you can come up with a twist at the end, something the reader won’t expect.
But, keep in mind it’s essential that you leave the reader satisfied.

4. Submitting your work

You’ll never know if you’ve written the next best seller if you don’t submit your work. Research publishers and/or agents who work in the genre you write. Choose the ones that you think are the best fit and study their guidelines. Then, follow the guidelines and submit your work. Don’t let fear or uncertainty keep you from moving forward—nothing ventured, nothing gained.

Karen Cioffi is an award-winning author, ghostwriter, and online marketing instructor for authors and writers. If you need help with your children's story, visit Writing for Children with Karen Cioffi. (Check out the DIY Page.) And, you can follow Karen at: http://facebook.com/writingforchildrenwithkarecioffi

MORE ON WRITING AND MARKETING

Save Writing Time – Try an Outline-Sketch
How to Build Your Online Authority with Focused Writing Goals
How Do You Build a Successful Writing Career? (3 Tips)

Do you have any other tips on writing to get published?

Book Marketing - Yesterday and Today

Marketing is one of those things that is in constant flux. What worked yesterday doesn’t hold the same weight today. So, what are the strategies to use in today’s marketing environment?
   
“The Times They Are A-Changin.’”

Bob Dylan’s title to his 1964 album is still right on the mark in regard to today’s book marketing arena. In fact, we might say the times are still a-changin,’ since we’ve seen lots of changes already and there are many more to come.

The major change that's unfolded has been a turn toward online marketing as being an absolute essential part of any marketing strategy. Offline strategies that worked yesterday don’t quite cut it today or we might say they’re not as effective. Let’s take a look at a few.

Five old book marketing strategies that don’t pull the weight they once did:

•    Book signings
•    Offline book tours
•    Traditional paid book review sources (LINK TO NOVEL PUBLICITY), such as Kirkus and Publisher’s Weekly
•    Print advertising
•    Broadly targeted and impersonal press releases
•    Impersonal media kits

This is not to say these strategies can’t bring some visibility and value, but they are certainly not as powerful as they once were. Taking the marketing lead are savvier, reader friendly, personalized, and search engine optimized strategies. Let’s look at a few of those.

Eight newer and more effective book marketing strategies:

•    Optimized author websites and blogs
•    Content marketing
•    Social media and networking
•    Virtual book tours (online)
•    Online reviews from high ranking review sites
•    Free excerpts, other useful freebies, e-galleys
•    Personalized media kits
•    Email marketing (e-newsletters)

If you look closely, what do you notice? What are some of the main elements of the newer more effective strategies?

Four prevalent elements of the newer book marketing strategies:

The very first element is the cost – there really isn’t any. While you may incur some expenses, they are usually reasonable and affordable. And, much of what needs to be done can be done for free.

You can also improve your skills free of charge. Take free courses in your niche. Attend free online conferences. Watch free webinars or videos. Do what it takes to help you hone your craft or build your marketing skills.

Having low or no-cost strategies within reach is great for indie authors and those with small publishers.

The second element is having an online presence or author online platform and generating ongoing visibility. The foundation of that platform and visibility is a website. You CANNOT have an effective online presence without a website.

Other elements of a platform include content marketing, social networking, and email marketing.

The third element is giving people what they want, whether it’s information, excerpts of your book, special offers, or other, it’s about ‘giving.’

The fourth element is connecting, being sociable, and personalization. Moving forward, having a relationship with people, especially your readers, will probably be the most important element in effective book marketing.

There is of course more involved in creating and maintaining a successful book marketing strategy, but these four elements are in the forefront of what you should be doing.

Karen Cioffi is an award-winning author, ghostwriter, and author/writer online marketing instructor. You can check out her e-class through WOW! Women on Writing at:
Give Your Author/Writer Business a Boost with Inbound Marketing

MORE ON BOOK MARKETING

Blogging and Google Rankings – Do You Really Want to Use That Content?
A Book Title That Sells
Shaun the Sheep and Marketing with Animation

Wipe-Out: The "M" Word

"Why make anyone feel alienated?"

Princeton University has taken the controversial step of requiring staff members to stop using "gendered words" in order to make the "workplace more inclusive."

The directive came down in a four-page memo from the HR department which specifies guidelines for "all written communication and job adverts;" the generic term man is banned from all job titles.

The reason given for these changes is "to be more courteous to those who don't identify using 'binary gender' categories. (Read the article from the dailymail)

The use of gender neutral language is encouraged by many universities, writes Jeremy Beaman in an August 18, 2016 article; namely, UNC-Chapel Hill, the University of Tennessee and Marquette University. (Read the article from thecollegefix)

Free speech advocates are concerned.

Strap on your Seatbelts

The tip of the iceberg:

Gendered Term                                               Inclusive Term

firemen                                                              fire people

man hours                                                          person hours

him and her                                                       they

he and she                                                         generic terms, i.e. "the student"

career woman                                                    specific terms: artist, director, professor, etc.

actress                                                               actor

coed                                                                  student

forefathers                                                         ancestors

man                                                                   people, person, individual

You've Got to Be Kidding

That's what Matt Vespa wrote in his Aug. 20th article, "Insanity: The Word 'Man' is Banned at Princeton University." (Read article from townhall)

"Human oh human!" Michael Brown, (www.askdrbrown.org), the host of the nationally syndicated Line of Fire radio program and prolific author, said when considering what the Princeton initiative means to him. "A mafia leader will now hire a 'hit individual;' the honest male individual will be called a 'human of his word.' Rather than banning the 'man' word, Princeton has simply disguised it . . . why not say huwoman instead of human?"

Want more Michael Brownisms? He writes that Princeton was founded in 1746 under the motto, "Under God's Power She Flourishes." The first female wasn't admitted until 1969! To all this he says, "Individual alive!" Read the article from stream)

Title IX All-Inclusive, Too

Change is in the wind, considering how these university guidelines dovetail with the Obama administration's interpretation of Title IX. In an August 22nd post by CNN Wire, "schools receiving federal money may not discriminate based on a student's sex, including a student's transgender status."  Last week, the Obama administration clarified the issue: "transgender students [are entitled to] enjoy a supportive and nondiscriminatory school environment;" thus, transgender students are to be allowed to use bathrooms that match their gender identity.

The CNN Wire article covers the controversy swirling around this issue. Texas and several other states are challenging the Obama administration's interpretation of Title IX,  "which prohibits sex discrimination in schools, colleges and universities;" as the administration has extended Title IX coverage to include non-discrimination based on gender identity. 

How do these Guidelines Affect Writers?

As a children's writer, for me the challenge is huge. As I prepare the ms of my first book for publication, I do a run-through for the words man, boy, girl, him, her, he and she, which constitute the bulk of the terms in question here.

Oh, my. What a non-inclusive trove did I find. Several "oh, man's," which were easy to replace or simply delete.

Tougher is coming up with alternatives to the terms boy and girl. Here are a few brain crushers I eked out:

Gendered Term                                                           Inclusive Term

A boy slipped next to the woman . . .                         A little kid in rumpled clothes . . . 

A girl in short-shorts and bare feet . . .                       I slipped her name in early, so called her                                                                                     by name with each reference to her

Next to the little pot a boy . . .                                    Next to the little pot a person . . .

Hopefully, my replacements won't buzz like a neon sign, flashing: AWKWARD.
Help! What about the terms he, she, him and her? They're still in.
This experience has taught me a lot about sensitivity. I believe I was sensitive before Princeton University's memo. I'm more sensitive now.

Please comment on your thoughts and what you do to be an all-inclusive writer. 
Photo credit: www.pinterest.com; "17 of the Most Fabulous Gender Neutral Bathroom Signs"

Linda Wilson, a former elementary teacher and ICL graduate, has published over 100 articles for adults and children, and six short stories for children. Recently, she completed Joyce Sweeney's online fiction courses, picture book course and mystery and suspense course. She has currently finished her first book, a mystery/ghost story for 8-12 year-olds, and is in the process of publishing it. Follow Linda on Facebook.

Time Management Quotes

If you need help with managing your time, you are not alone.

Writers have personal lives, too, with all sorts of responsibilities vying for attention. 

For me, September marks a fresh beginning to regroup, reorganize, and redo. 

Here are a few encouraging quotes to help with time management:

If you don't write when you don't have time for it, you won't write when you do have time for it. -Katerina Stokova Klemer

Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michaelangelo, Mother Teresa, Leonardo Da Vinci, Thomas Jefferson, and Albert Einstein. - H. Jackson Brown Jr.

The bad news is time flies. The good news is you're the pilot. - Michael Atshuler

Boundary setting is really a big part of time management. -Jim Loehr 

The future is something which everyone reaches at the rate of 60 minutes an hour, whatever he does, whoever he is. - C. S. Lewis

The first hour of the morning is the rudder of the day. - Henry Ward Beecher

A major part of successful living lies in the ability to put first things first. Indeed, the reason most major goals are not achieved is that we spend our time doing second things first. - Robert J. Mckain

Do you have a favorite go-to quote about time management? Please share in the comments below.

~~~

Photo credit: dkalo via Foter.com / CC BY-SA

Kathy is a K - 12 subsitute teacher and enjoys writing for magazines. Recently, her story, "One of a Kind", was published in The Kids' Ark. You can find her passion to bring encouragement and hope to people of all ages at When It Hurts - http://kathleenmoulton.com

Every Writer Must Be Passionate About Their Writing

By W. Terry Whalin

As writers, we hear the words “no, thank you.”  How rapidly you hear “no, thank you” (or some version of rejection), will depend on how often you are pitching your work to magazines, literary agents or book editors.
  
Some writers insulate themselves from rejection.They love to write for their blog but never get around to sending off their material to print publications or agents or book editors. Why? Because they don't want the rejection letters.

One of the most published works in the English language (outside of the Bible) is Chicken Soup for the Soul. What many people have forgotten about these books is Jack Canfield and Mark Victor Hansen were rejected over 140 times. Finally they found a small publisher in Florida to get their book into the bookstores. That is a ton of rejection. How did they handle these rejections? 

Jack and Mark learned to look at each other and say,”Next.” That single word (Next) is futuristic and looks ahead. You can use “next” when you get rejected to propel you ahead to the next submission. Mark Victor Hansen wrote the foreword of Jumpstart Your Publishing Dreams (follow the link to read the sample).

Writers have to be passionate about their work to find the right place to be published. It is not an easy process and if publishing were easy, then everyone would do it. As an acquisitions editor at a New York publisher, I tell every author that it is going to be 80% up to them to sell books. Why 80%? Because as a publisher, we can sell the books into the brick and mortar bookstore but if the author does not promote their book, then these books are returned to the publisher.

Even if you get a large advance from your publisher for your book (rare but still happening), that publisher will run out of steam about your book. It doesn't matter if you've written a novel or a nonfiction book or a children's book. Every author has to use the passion about their subject to continue to market and tell others about their book.

One of my passions as a writer is to help authors produce excellent book proposals. As a frustrated acquisitions editor, I've read many proposals which were missing key elements. I wrote Book Proposals That Sell to guide authors and the book has over 130 Five Star Amazon reviews. I discounted the book and have the remaining copies so buy it here.  Yet my passion for proposals is more than this book. I have a free teleseminar about book proposals. Anyone can get my free book proposal checklist (no optin). Every other month, I write a column called Book Proposal Boot Camp for The Southern Writer magazine. I also have a step-by-step membership course on how to write a book proposal. 

Also I created Secrets About Proposals. In addition, I often guest blog about proposal creation different places and write print magazine articles about proposal creation. I hope these examples show you my passion and how it has continued way past one book. You should be doing likewise for your own topic or subject area. It's more than writing. Use the passion that drove you to complete your book to continue to market it.  Why do I continue to display my passion and keep working at it? Because I want others to use this book proposal material for their own success—and I want each of us to be producing better submissions.

There is not one path to success in the book publishing business. Yet every author must channel their passion into the ongoing promotion of their book. It takes many forms such as magazine articles, guest blog posts, tweets and much more.

Tweetable:

Every Writer Must Be Passionate About Their Writing. Learn details here. (ClickToTweet)

W. Terry Whalin is an acquisitions editor at Morgan James Publishing.  He has written for more than 50 magazines and several of his 60 books have sold over 100,000 copies. Terry lives in Colorado and has over 183,000 followers on Twitter.

Writing Soulfully

Writing Soulfully or writing So Fully is what makes the process of sitting down at the desk or out on the banks of a lake rewarding. How is that done? By connecting to the world around you and really paying attention to each small piece. 

I read a story about a group of Aborigines who were traveling and how every so often they stopped. When asked why, they replied that they were awaiting their souls. How amazing that thought is to me. Awaiting our soul, as if our souls take the breaks to see and discover what the world has to offer us, when we ourselves are too often caught up in the day to day challenges. 

And it is just that need to take breaks to let the soul catch up that harnesses our creativity and turns our words into works of art, manuscripts that make a difference in the lives of our readers. Words mean things, I've often said to my children, colleagues, friends and clients. If a word choice makes a difference in conversations, how much more critical is it to our writing world? I often sit, just sit and let the world go by while attempting to find that one right word, that right turn of phrase, that right emotion that will trigger something in the reader, something indelible, concrete.

For many of us writing is like breath - we cannot live without it, but what else gives us that same feeling of connectedness? And how can we incorporate those feelings of connectedness with our writing, because that's where joy lives.

For me joy and writing live together when I'm doing the following:

1. Being outside. For me, an outdoor landscape is necessary for an inner experience. I find my creativity is sparked by the color green, or the blues of a lake, ocean, or sky. Flowers and mushrooms both touch me in different ways and somehow evoke story ideas, character mannerisms and plot twists.

2. Washing dishes & making beds. Strangely, doing those chores allows me to let my mind go and I can then focus on the places where I'm stuck. Mindless activities that can be filled with enriching thoughts.

3. Sitting amongst strangers. Making my way to a coffee shop or walking the local mall is also a way for my creativity to spark and for inspiration to come my way. 

My soul yearns for these experiences, and when I let it, it wanders in delight, and I now knowingly wait for it to return because it will fill me in on what it saw, heard, felt - and then I am just like the Aborigine who waits for their soul.

Today, take time to let your soul wander. Wait for it to catch up to you and then listen for what wisdom it will share. Take that knowingness and write - write a passage that connects your soul to your writing. 

______________________________

D. Jean Quarles is a writer of Women's Fiction and co-author of a Young Adult Science Fiction Series. Her latest book, Solem was released February 2016.

D. Jean loves to tell stories of personal growth – where success has nothing to do with money or fame, but of living life to the fullest. She is also the author of the novels: Rocky's Mountains, Fire in the Hole, and Perception, and the co-author of The Exodus Series: The Water Planet: Book 1 and House of Glass: Book 2. The Mermaid, an award winning short story was published in the anthology, Tales from a Sweltering City.                                                                                             

She is a wife, mother, grandmother and business coach. In her free time . . . ha! ha! ha! Anyway, you can find more about D. Jean Quarles, her writing and her books at her website at www.djeanquarles.com                                      

You can also follower her on Facebook.