Midwest Review's Selected Titles for Writers

Midwest Review’s Top Books for Writers
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In a recent article in his newsletter, Jim Cox, founding guru of the Midwest Review, includes his suggested titles for writers and I'm flattered (and glad to be one of them). I thought the readers of this Writers On The Move blog might want to select one or two for the betterment of their careers in 2014.

Jim said, "There are a lot of excellent how to instruction manuals and guides available to the novice publisher and the newly self-published author on what has been termed 'guerilla marketing' strategies offering a wealth of tips, tricks, techniques, and strategies for those of limited financial means. You will find them reviewed and listed at:

 http://www.midwestbookreview.com/bookbiz/pub_shlf.htm"

"There you will find such informative and "every author/publisher should read this" titles like:

"1001 Ways to Market Your Books by John Kremer
52 Ways To Sell More Books! by Penny C. Sansevieri
The Author's Guide To Publishing And Marketing by Tim Ward & John Hunt
Book Marketing De-Mystified by Bruce Batchelor
Book Promotion Made Easy by Eric Gelb
Brilliant PR by Cathy Bussey
The Complete Guide To Book Publicity by Jodee Blanco
The Economical Guide To Self-Publishing by Linda F. Radke
The Frugal Book Promoter: 2nd Edition, by Carolyn Howard-Johnson
Grass Roots Book Marketing by Rusty Fischer
Grassroots Marketing For Authors And Publishers by Shel Horowitz
Grassroots Marketing: Getting Noticed in a Noisy World by Shel Horowitz
Grumpy's Guide To Global Marketing For Books by Carolyn Mordecai
Maverick Marketing by Lisa Messenger & Mel Carswell
Maximum Exposure Marketing System by Tami DePalma & Kim Dushinski
Mosquito Marketing for Authors by Michelle Dunn
Musings Of An Online Bookseller by John Landahl
Online Book Marketing by Lorraine Phillips
Publicize Your Book! by Jacqueline Deval
Publishing For Profit by Thomas Woll
Red Hot Internet Publicity by Penny C. Sansevieri
Sell More Books! by J. Steve Miller & Cherie K. Miller
Sell Your Book Like Wildfire by Rob Eager
Selling Books as Premiums & Incentives by Marilyn & Tom Ross
The Selling Of An Author by Bruce E. Mowday
Simple Guide to Marketing Your Book, by Mark Ortman
The Step-by-Step Guide to Self-Publishing for Profit! by C. Pinherio & Nick Russell
Why, When, Where, & How To Write, Publish, Market, & Sell Your Book by Bill Thurwanger
Write, Publish & Market Your Book by Patrika Vaughn
You Can Market Your Book by Carmen Leal

"There are a lot more titles where these came from. I take a justifiable pride in the Midwest Book Review web site as having the largest writing/publishing bibliography data bases in all the world!"

Naturally, I thought I'd pass his suggestions on to you. I always say, "One book on the writing and marketing of books is never enough."

Subscribe to Jim's newsletter at http://www.midwestbookreview.com.

You'll also find my personal list of helpful books for writers in the Appendix of The Frugal Editor, 2^nd Edition, (presently only as an e-book).

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Blogged by Carolyn Howard-Johnson. She has a large section of Resources for writers on her Web site at http://howtodoitfrugally.com.

Marketing Is Not for the Faint of Heart

Marketing is hard work... no really it takes effort. Those who have celebrity status may not have the same difficulty with marketing their work but little old me who has only a handful publishing credits doesn't fair so well. It can downright make me grumble.  Here is what I have learned, my own marketing 101 if you will.

1. Marketing is a full time gig. Whether you are giving a 20 second statement to a peer about what you do for a living or you are meeting with your printer to do a flier on your new book you must think about how, when, and where you can market your newest work and also yourself with every contact you make.

2. Marketing can take up so much time that you don't get enough writing time. It may take up so much time that you actually feel resentful because between websites, blogs, and networking  you don't feel like a writer anymore but more like a PR spokesperson. And the truth is, you are.

3. Marketing one published work will continue well into the next project promotion if you want that published work to keep selling. You also must start marketing the newest project well before it is published to continue building your writing platform. It feels like a continuous motion similar to the endless moving sidewalks in those huge airports. One leads to the next and finally you get to your terminal.

4. You need to set marketing boundaries and as an author, you need to rest and refresh. Realistically decide what percent of your day should  be writing and what should be marketing and networking. Design your day and your work week with those boundaries in mind and include a portion for rest and rejuvenation.

Marketing can be fun but it is also time sucking hard work. Seek advice from experts in the field of marketing the written word and some of those experts are right here at our fingertips. Soak up the information in their books and on their websites and sign up for their newsletters. Join a critique group that will help steer you to the right contacts or who will write  reviews of your work or share your name with those who might need your services. And the most important part of marketing is to believe in yourself and your work. That is not being arrogant but confident, and that will make the marketing of yourself a tad bit easier.

Awards Are Free Publicity Gold

By Carolyn Howard-Johnson,
author of the multi award-winning book,
The Frugal Book Promoter, now in its second edition

 

It is award season once again. It's exciting to see many of my author friends' books win, place, or show. I hope they remember that I told them their book doesn't have to be a top winner for the news to be newsworthy in my first book in the HowToDoItFrugally series of books for writers.

Media editors see awards as anything from a sure-fire feature story to a filler. But I fear that many authors still don't utilize their awards to their fullest potential. A list of things authors should do with their awards appeared in the first edition of The Frugal Book Promoter and, because it's so important, appears in the second edition now in release.

Add your new honor to the Awards page of your media kit. If it’s your first award, center it on a page of its own. Oh! And celebrate!

• Write your media release announcing this coup. (See Chapter Eleven of the second edition of The Frugal Book Promoter to learn to build a targeted media list and Chapter Twelve to learn to write a professional media release.)
• Post your news on media release distribution sites. Find a list of these sites at www.howtodoitfrugally.com/mediareleasedisseminators1.htm .
• Notify your professional organizations.
• Notify bookstores where you hope to have a signing and those where you have had a signing.
• Notify your college and high school. Some have press offices. Most publish magazines for alumni and their current students.
• Add this information to the signature feature (see Chapter Twenty) of your e-mail program.
• Add this honor to the biography template you use in future media releases—the part that gives an editor background information on you.
• Use this information when you pitch TV or radio producers, editors of newsletters and newspapers. and bloggers. It sets you apart from others and defines you as an expert.
• If your book wins an award, order embossed gold labels from a company like http://labels-usa.com/embossed-labels.htm. You or your distributor can apply them to your books’ covers. If you win an important award, ask your publisher to redesign your bookcover or dustcover to feature it a la the Caldecott medal given for beautifully illustrated children’s books. If you don’t know this medal, visit your local bookstore and ask to see books given this award. It’s one of the most famous and most beautifully designed.
• If your book is published as an e-book only, ask for the contest's official badge or banner to use. If they don't have one, make one of your own using http://bannerfans.com/banner_maker.php.
• Be sure your award is front and center on your blog, your Web site, your Twitter wallpaper, and your social network pages.
• Your award should be evident on everything from your business card to your checks and invoices. I use the footer of my stationery to tout my major awards.
• Don't forget to put your award in your e-mail signature.
• Frame your award certificate and hang it in your office to impress visitors and to inspire yourself to soar even higher!

~This is just a blog-size excerpt from a complete chapter on awards in The Frugal Book Promoter (www.budurl.com/FrugalBkPromo) , including information on how to improve your chances of getting one. Carolyn brings her experience as a journalist, publicist, retailer and author of her own books to the how-to books she writes for authors. Georgia is helping her celebrate the release of the 2nd edition of this USA Book News and Irwin award-winning book. Learn more about the whole series at www.howtodoitfrugally.com.  

Order Your Books for Holiday Giving Now--Especially for Those Who Deserve Your Thanks

I thought VBT subscribers and visitors might want a reminder that books! Yep, books! Make great holiday gifts. This is one that multi award-winning author Mary Green recommends. Gift yourself or the author in your life who has helped spread word of mouth. Amazon promised delivery by December 25th.

The Frugal Book Promoter

Second edition, expanded and updated
By Carolyn Howard-Johnson416 pages
ISBN: 9781463743291
Available in paperback or for Kindle
Also available as an e-book at http://createspace.com/3656422
Author's Web site: http://www.howtodoitfrugally.com

Everything you wanted to know about book promoting and much

much more., September 25, 2011

Reviewed by

mary greenwood

originally for Amazon

This review is from: The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. (Paperback)

When I saw the Table of Contents for this promoting bible, I was hooked. There was a chapter on everything I wanted or needed to know. I have written three "How To" books and have had a number of reviews and awards, but I am looking to go to the next level with some fresh new ideas. In other words, I had reached a plateau and did not want to repeat the same old methods.

When I first started reading the book I immediately liked the tone. It was as though the author was in my living room saying: Mary, why don't you try this and maybe you don't want to do this." Her books, like mine, are based on her personal experience. She has done book fairs; she has taught classes and consulted with authors; she has written award-winning books. She is an expert. That is what makes the book so powerful. I have read books that make me feel guilty if I haven't done ten things for my book that day.

Yesterday, I exhibited at a book festival and most of the authors were complaining that they had few sales. I looked up the topic in my new book. The author says "Book festivals are for readers." I knew intuitively that she was right. She goes on to say that these are really networking opportunities for the writers and not that many books are sold. That shift made me feel encouraged rather than discouraged at the book festival's results. Even though I did not sell tons of books, I did meet a lot of people: readers, writers and bookstore owners. I got a few tips and gave a few tips. I reconnected with people I had seen at previous events and got some recommendations for the best venues for future events. The author was spot on.

I also checked the chapter on book awards. I have won a total of 28 book awards for my three books and thought I knew all there was to know about awards and have spoken on the subject. However, after reading that section on book awards, I realized that I was not doing enough publicizing after I won the book awards and I am going to remedy that situation. Another tip I picked up. I am now going to say Mary Greenwood, multi-award winning author, instead of award-winning author.

Of course, I wished I had seen this book when my first book came out, but I can see that this book is useful for all authors, those working on their first book and authors who already have published several books and need some new ideas. I know I will go back and reread a chapter when I am starting a new task such as a press release or am thinking about doing a new blog or sprucing up my website.

I am just starting on my new book about "How to Negotiate With Your Dog" (hint: you don't.) I am going to use The Frugal Book Promoter Second Edition, the whole way. I can't wait to get started!
~Reviewer Green is author of How to Interview Like A Pro: Forty-Three Rules for Getting Your Next Job

Publicity is FREE: 15 Commandments for Getting In on the Ride

By Carolyn Howard-Johnson

An Excerpt from THE FRUGAL BOOK PROMOTER:

HOW TO DO WHAT YOUR PUBLISHER WON’T

A huge retailer once said that advertising works, we just don’t know how, why, or where it works best.

What we do know is that advertising’s less mysterious cousin, publicity, works even better. It is the more reliable relative because it is judged on its merit alone and carries the cachet of an editor’s approval. It also is surrounded by the ever-magic word “free.” The two are easily identified as kin.

These two often walk hand-in-hand and yet they can be incompatible. The editors of good media outlets will not allow the advertising department to influence them. Still, in an effort to be completely impartial they reserve the right to use advertiser’s stories editorially if they deem them newsworthy.  That is why it is helpful to use advertising in a vehicle that plays to the audience you would like to see standing in line for your book. This paid-for exposure then becomes an entrée to the decision-makers. A contact in the advertising department may be willing to put a news release on the desk of one of his editors, maybe even encourage her to look at it.  There are no contracts, but it does sometimes work. If you’re going to try this route, choose a “little pond”, a bookish brochure or an “arty” weekly so that the dollars you spend will be noticed.

Sometimes a magazine or newspaper will run a special promotion called advertorial.  These are sections where you pay for an ad and then the newspaper assigns a reporter to cover the story you want told. The article carries some of the prestige of editorial copy—that is the general reader may assume the article has been chosen only on its merits because of its copycat character. The writer or editor you meet will can be approached when your have something exceptional.

Still, advertorial isn’t exactly FREE. If FREE sounds more like the fare that will serve your needs, carve out some time to do it yourself and follow these 15 commandments:

Educate yourself: Study other press releases. Read a book like my The Frugal Book Promoter: How To Do What You’re Publisher Won’t (www.budurl.com/FrugalBkPromo). Be sure to find the sample media releases and other writer’s tools in the Appendix.

Read, read, read: Your newspaper. Your e-zines. Even your junk mail, a wonderful newsletter put out by the Small Publishers of North America (www.spannet.org) and one called The Publicity Hound (www.publicityhound.com.)  My daughter found a flier from the local library in the Sunday paper stuffed between grocery coupons.  It mentioned a display done by a local merchant in the library window. My second book, HARKENING: A COLLECTION OF STORIES REMEMBERED, became a super model in their lobby and I became a seminar speaker for their author series. Rubbish (and that includes SPAM) can be the goose that laid the golden egg.

Keep an open mind for promotion ideas: Look at the different themes in your book.  There are angles there you can exploit when you’re talking to editors. My first book, THIS IS THE PLACE is sort of romantic (a romance website will like it) but it is also set in Salt Lake City, the site where the winter games were played in 2002 and, though that’s a reach, I found sports desks and feature editors open to it as Olympics © fervor grew and even as it waned because they were desperate for material as the zeal for the games wound down.

Cull contacts: Develop your Rolodex by adding quality recipients from media directories. The Web site http://www.gebbieinc.com/ has an All-in-One Directory that gives links to others such as Editor, Publisher Year Book, and Burrell’s. Some partial directories on the web are free and so are your yellow pages. Ask for help from your librarian—a good research librarian is like a shark; she’ll keep biting until she’s got exactly what she wants.

Etiquette counts: Send thank-you notes to contacts after they’ve featured you or your book. This happens so rarely they are sure to be impressed and to pay attention to the next idea you have, even if it’s just a listing in a calendar for your next book signing.

Partner with your publicist and publisher: Ask for help from their promotion department—even if it’s just for a sample press release.

Publicize who you are, what you do: Reviews aren’t the only way to go. E-books are important promotion tools and Twitter is big news right now (find me at www.twitter.com/frugalbookpromo). Katy Walls, author of “The Last Step,” coordinated an “anthology” of recipes from authors who mention food in their books (yes, some my family’s ancient recipes from polygamist times are in it). It is a free e-book, a promotional CD, and great fodder for the local newspapers. If you’d like a copy, e-mail me at HoJoNews@aol.com. Use it as a cookbook and as a sample for your own e-book promotion.

Think of angles for human interest stories, not only about your book but about you as its author. Are you very young? Is writing a book a new endeavor for you? Several editors have liked the idea that I wrote my first book at an age when most are thinking of retiring, that I think of myself as an example of the fact that it is never too late to follow a dream.

Develop new activities to publicize:www.MyShelf.com. Get charities involved. Think in terms of ways to help your community.

Send professional photos with your release: Request guidelines from your target media. Local editors won’t mind if you send homey Kodak moment--properly labeled--along with your release. Some will use it; it may pique the interest of others and they’ll send out their own photographers. It’s best, however, to send only professional photos to the big guys.

Frequency is important: The editor who ignores your first release may pay more attention to your second or twenty-fifth. She will come to view you as a source and call you when she needs to quote an expert.  This can work for novels as well as nonfiction. I received a nice referral in my local newspaper because I am now an “expert” on prejudice, even though my book is a novel and not a how-to or self-help piece.

Follow Up: Shel Horowitz, author of Marketing Without Megabucks (http://www.frugalfun.com ), reports that follow-up calls boost the chances of a press release being published. Voice contact builds relationships better than any other means of communication.

Keep clippings: Professional publicists like Debra Gold of Gold & Company do this for their clients; you do it so you’ll know what’s working and what isn’t.

Evaluate: One year after your first release, add up the column inches. Measure the number of inches any paper gave you free including headlines and pictures. If the piece is three columns wide and each column of your story is six inches long, that is 18 column inches. How much does that newspaper charge per inch for their ads? Multiply the column inches by that rate to know what the piece is worth in advertising dollars. Now add 20% for the additional trust the reader puts in editorial material.

Set goals: You now have a total of what your year’s efforts have reaped.  New publicist-authors should set a goal to increase that amount by 100% in the next year.  If you already have a track record, aim for 20%.

Observe progress: Publicity is like planting bulbs. It proliferates even when you aren’t trying very hard. By watching for unintended results, you learn how to make them happen in the future.

Carolyn Howard-Johnson is the author of THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON’T (www.budurl.com/FrugalBkPromo ), now in its expanded second edition. For a little over 2 cents a day THE FRUGAL BOOK PROMOTER assures your book the best possible start in life. Full of nitty gritty how-tos for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. She is a former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program. Learn more about the author at http://HowToDoItFrugally.com .

10 Marketing Excuses That Can Kill Your Book and Career

By Carolyn Howard-Johnson

Here are excuses many authors use not to promote, killers all. Each includes advice that will help a writer salvage his book and career from wrong thinking.

 "My book is doing well enough. My career is on an upturn. I can easily take a year off from promoting to write."
Advice: Cut back if you must but slot in some time to keep the efforts you've already made at least at a simmer.

 "I hear everyone is cutting back on promotion so why shouldn't I?"
Advice: Didn't your mother ever ask you, "If Johnny jumped off a cliff, would you do it, too?" Look at those authors. If they're selling lots of books, it's because somebody (their publisher, bookstores, their publicists) is promoting them. I'll bet, though, that most of the authors saying this aren't selling very many. Look at your situation. If you don't do it, who will do it for you?

 "I like Carolyn's Frugal Book Promoter (www.budurl.com/FrugalBkPromo) idea so I'm going to only do things that cost no money at all."
Advice: Hey! Frugal is one thing. Cheap is another. Some of the best things you can do cost some money. An example is American Booksellers Association Advance Access program. Find it at www.bookweb.org. Careful though. Always weigh the "rightness" of any program for your particular book.

 "I'm gong to examine everything I'm doing and only continue what I can prove is working."
Advice: You may not be able to prove much, if anything. That's not the way marketing works. Judge how well your entire campaign is going only after you have given it plenty of time to work. If one thing is working well, maybe it is because your title or name is being seen elsewhere. Balance your campaign, yes. Try new things, yes. Cut back on a few only if you must. Keep in mind that book sales are not necessarily the most valid way to evaluate your promotion.

 "Nothing I've tried works. I'm giving up."
Advice. You may be on the brink. Or maybe you've been giving up on each aspect of your campaign too early. Any marketing plan must be many-pronged, frequent and long-term.

 "If I cut back on promotion and find my sales slipping, I can always gear up again."
Advice: Yikes! Good publicity and promotion build. It's like skipping rocks on a pond. With each stone, ripples wave out, out, out. Eventually, after you've skipped lots and lots of stones, the results start coming back to you in waves. If you stop whipping those stones into the water, the results dissipate. It will take a long time to get enough stones dancing across the water again to match what you've done and, once you lose momentum, you may never get it back.
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Carolyn Howard-Johnson is the author of The Frugal Book Promoter: How to Do What Your Publisher Won't, (www.budurl.com/FrugalBkPromo), The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (www.budurl.com/TheFrugalEditor) and an Amazon Short, "The Great First Impression Book Proposal: Everything You Need To Know To Sell Your Book in 20 Minutes or Less."  Follow her writing tips on Twitter @FrugalBookPromo.

"The Secret" to Great Book Promotion

This is from my Sharing with Writers newsletter. I thought it was worth a repeat for those of you who don't get that newsletter with its tons of writing and promotion tips in your e-mail box. (-:

Question:

The Secret [by Rhonda Byrne] says that one reason people's dreams don't come true is that they give up just before they are about to succeed. I am ready to give up. Just call me Peggy, WannaBeWriter

Answer:

I believe that people do give up too soon, especially when it comes to promotion. It's one reason I talk about persistence so much. And The Secret also talks about positive energy. That's what promotion is. It's your best shot being put out into the universe and that sometimes (not always) takes time.

That's not to say that at times it's not natural to feel like giving up. Putting aside having a well-written book that hits the market at the right time, the speed of an author's success is usually strongly influenced by its genre. That's one of the reasons I shared all the stuff I learned when I was promoting my first novel, This Is the Place, by writing my first how-to book, The Frugal Book Promoter. Fiction--especially nonspeculative fiction--is one of the hardest genres of all to promote and I wanted others to know it could be done.

This Is the Place won its publisher's Mille Award for marketing and sales the first year it was published but only after it almost failed for lack of promotion by the publisher and by me! And not until after I lost a really big wad of money hiring a publicist who didn't understand using the themes and other elements in a novel to promote it!

This Is the Place is a literary novel published in 2001 (though it's still available in the new and used book section on Amazon for about $1). I think I sold about 2,000 and even that relatively small number was probably sold because it was set in Salt Lake City and was released just before the Winter Olympics in that city.

But that fortuitous timing wouldn't have helped had I not figured out that I needed to promote it and that I was the only one with the passion to do it right. The Secret also talks about passion--only they call it bliss or joy. Once I got started I even got my novel into a couple of airport book stores.

In fact, one of the reasons that The Frugal Book Promoter sells well is that it isn't general. It's personal and passionate. It's full of ideas based on my personal experience selling the hardest of all genres--poetry, short story collections, and literary fiction. I could add memoir (my next book) to that list.

The point here is that none of the three was a huge success by publishing standards. But they were by my standards. They sold well enough, I learned from writing them and promoting them, and I really relished the little successes when they came. When I couldn't trace great results from the promotion I was doing, I kept doing it and kept adding more ways to do it.

What if I'd given up on one of those dark days when nothing seemed to be working? My world--not just my writing world but my entire world--would be a different place. Am I bragging? Damn tootin’. I knew The Secret long before it was written. And I'm still practicing it.

I hope you will, too.
CHJ

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The blogger today is Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.