My Journey to Publication

My Psychedelic photo, simply because I like it

 My tween/YA science fiction, "Relocated," has just been published by MuseItUp Publishing, and I've published the book of poems, "Sand in the Desert," I wrote to go along with the book through CreateSpace in print and kindle formats.  How did I get here? Good luck, working at my craft, a father who insisted on proper grammar, and some level of ability.

I've written poetry as far back as I can remember. I kept it in a series of spiral notebooks that accumulated in my attic, wrote cards for holidays birthdays, co-workers leaving the office, and the occasional small newsletter. Along about 2005 I wrote a poem I wanted to keep, so I scrounged around online and ended up putting them in Yahoo briefcase (online) as I had too many computers to keep them on just one

That December I was reading an ezine I liked and discovered they had a poetry. I believe the theme was 'sleep',  I  had a poem to fit it. Since it was handy (read online),  I sent it in, and the poem was one of four runners-up., I didn't win.

But they published all four of the finalists, and I was psyched. I joined a couple of online communities and started working on my poetry. In one of them, I ran across someone who was starting a small print poetry mag (since died, I believe). He liked and published a couple of my poems. That was early 2006. I found out about "The Muse Online Writers Conference," (free, online virtual conference) and "attended" that October.

There I "met" Linda Barnett Johnson. Linda runs writers forum, and she insisted that her students join both fiction and poetry forums. Poetry alone was not an option.

At  that point, I'd never written a word of fiction (at least, not since elementary school ), and I would have sworn I never would. However, I liked Linda, and I wanted to join the poetry forum, so I signed up. I started writing for children, as that felt less intimidating - and shorter. As a poet, I was a terse writer, and generating sufficient word count worried me. My first story ended up published online. It was a *long* time until I placed another, but thus encouraged, I continued to write fiction.

Many years ago, a family friend lost his wife and all four of his children in a house fire. This incident had haunted me ever since, and one weekend I wrote a 5000 word book in which the main character, a nine-year-old boy, lost his mother in a house fire. I couldn't change my friend's outcome, but in my fictional world, I could.

I spent the next year and a half or two years whipping it into shape. Although I have (and had) a good ear for language and a solid knowledge of grammar, I knew little about structuring a story. I set out to learn about plotting, characterization, dialogue, setting, points-of-view, and, yes, more grammar. I joined a critique group and took the ICL basic course. I hung out on Writers Village University and took their free fiction course and a couple of others that proved extremely helpful. The story was accepted for publication. It won't be out until next year.

Fast forward to September, 2010. I am a huge science fiction fan, but I'd never written a sci fi story -- I had kind of a phobia about it -- so I decided I'd do Nano (National Novel Writing Month) that November, and began to plan my story.

I devoted most of my time and energy to world building, a bit to thinking about the characters, and devoted about  a page to the plot. Then I started writing. I heard about an online editing workshop given through Savvy Authors. Through Savvy, I connected with a publisher and submitted the manuscript. It was rejected. They liked it, but not enough to publish it. I worked on the manuscript, including strengthening the ending. That June, I pitched to Lea Schizas and she accepted it.

Backtrack to November 2010. Robert Brewer runs a chapbook challenge on his PoeticAsides blog. I wanted to participate, so I created a poet to go with the universe of the novel and wrote 31 of his poems that November. I used eight of the poems in the novel, as I worked studying the poems into the plot.

"Relocated" has just been published by MuseItUp Publishing I  brought all the poems out as a book, which I self-published through CreateSpace.
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You can find Margaret Fieland on her blog, http://www.margaretfieland.com/ or on the Poetic Museling's blog, http://poetic-muselings.net/


Also check out these excerpts from Relocated on the publisher's blog: http://museituppublishing.blogspot.com/2012/07/relocated-excerpts.html

Related articles

• Editor's POV: How to Submit your Work
• And it's a poetry book
• Sand in the Desert: Putting Together a Poetry Collection
• How Fiction Works (7.31.12/Poem 6)
• To write or not to write
• Keeping a Journal

Your Amazon Launch: Learning from Mistakes

By Carolyn Howard-Johnson, author of the multi award-winning
Frugal Book Promoter:
How to get nearly free publicity on your own or partnering with your publisher
(updated and expanded to 416 pages!)

As the author of The Frugal Book Promoter (http://budurl.com/FrugalBkPromo) and other award-winning books in the HowToDoItFrugally series of books, I probably shouldn’t have made any mistakes with the online launch of the second edition. And I probably wouldn’t have if I had been taking my own advice.

In the first edition of The Frugal Book Promoter I warned people that it’s never too early to begin promoting a book. That was years ago! Sometimes we need a boot in the pants to remember what we already know.  I shouldn’t have waited so long to begin making lists and checking them twice!

And since that first edition was published I had built a great platform that I thought would be sufficient. And that brings me to my biggest mistake. Hubris. We authors who have been around awhile are often sure that we can rely on what we have done and who we already know. My contact list included Denise Cassino, an online launch specialist (www.mybestsellerlaunch.com), and I knew I could rely on her. I have a huge contact list I had been collecting assiduously. What more did I need?

Well, The Frugal Book Promoter also warns authors to categorize their lists. Which I did. But I didn’t have a specific category for the kinds of writers and people who run writers’ services I could ask for bonuses. Bonuses are those things that we offer people when they buy our book on a certain day to try to raise our sales rank. I pulled together a great bunch of bonuses, but after the fact I kept remembering folks I could have asked so it wasn’t nearly as long as it could have been and these bonus partners help an author get the word out (online) about your book.

Further, I took a vacation just before the launch so I hadn’t given myself much thinking time. Again hubris. I reiterate in my book that getting publicity and doing promotion is a partnership. The people an author or publisher hires to help them can’t do it on their own. They need both ideas and cooperation from the author.

Hubris. I had launches before. One for my novel at the Autry Museum of Western History. One for my book of creative nonfiction at my home. Several at bookstores for chapbooks of poetry. But they were realtime launches. This online launch was different. Launches designed to raise ratings at online bookstores are done online and needed lots of techy expertise. At least I knew that I needed Denise!

Services for online launches are like a bowl of minestrone. They come in different sizes, at different prices. The different ingredients are designed to do different things for the health of your book. The more you know about them before you start, the easier it will be to make choices based on the time you have, the money you have and the needs of your particular book.

I knew that when you hire any publicist, you aren’t just buying services. You’re buying their network, their contacts. Their Rolodex is at least as important as their expertise. I didn’t know how much I could do to support Denise because the word “online” mislead me. It seemed so…well, automated. I was right but I was also wrong. No matter what your expert’s level of expertise, the author is still always a vital ingredient. They bring the personal stuff to the launch buffet.

I also had a grasp of how to promote on online bookstores but I still needed Denise to lead me through lots of little things I didn’t know. Luckily, time wasn’t so short she couldn’t do that. Stuff like getting one’s Kindle edition and paperback edition connected. Things like getting your book into a suitable Amazon category with as little competition as possible. Thinks like running a “like” and “tag” campaign before you even begin the launch. If you don’t know about those things, you need some help, too. Yes you do.

I thought this campaign would be lots less work than a book tour. Let me tell you, after two days focusing on online sales, I was exhausted. On the night of my launch I fell into bed at 8 pm. I know people who have stayed up all night checking ratings. I am inspired by their stamina but not about to emulate it!

So, was my campaign a success? That’s the other thing I learned. Online launch campaigns are just like marketing in general, though they can be measured more accurately. When you hit #1 in Amazon’s sales ratings you’ve made it. But is that really your only goal? I don’t think it is. My book hit a very low (and fantastic!)  rating of 1,422 (the lower the better) in overall books but never made it to #1 in its category. #4 was the best we could do for a book in the competitive category of marketing. Here’s what the campaign did:

1.      It gave me new opportunities to connect. Even a mistake we made with the bonuses gave me a chance to reconnect with people who had already ordered The Frugal Book Promoter.

2.      The new names of opt-in writers I collected were worth their weight in marketing gold.

3.      The new partners who contributed to the bonuses the campaign offered—well, that was more than worth the effort.

4.      Oh, yeah! At least for some time, my book beat Stephen King’s On Writing, a moment even noncompetitive me shall cherish! Mmmm. And a couple Writer’s Digest market books!

Online book launches are like anything else in marketing. They’re about branding. They’re about exposure. They’re about networking. They’re about sharing. Most of all they’re about learning more and having some fun. Marketing in all its aspects is a vital part of publishing. An online book launch is a way to learn to love it.

Carolyn’s online campaign propelled her book to number four in one of its categories and to the top 100 books on Amazon for a time. When she fell into bed at the end of the launch day, that was enough. She writes a free Sharing with Writers newsletter and blogs for the benefit of authors at www.sharingiwthwriters.blogspot.com, www.TheFrugalEditor.blogspot.com , and www.TheNewBookReview.blogspot.com. Learn more about her consulting services and books for writers at www.HowToDoItFrugally.com.