June and AudioBooks

By W. Terry Whalin

June is AudioBook Month. This area of publishing continues to expand and explode from everything that I read online and in print, in consumer magazines and in trade magazines. 

For example, I encourage you to read this article from the recent Book Expo America and mega-bestselling author, James Patterson. “Patterson (Crazy House, Hachette Audio) opened his presentation with a declaration: “Listening to an audio is reading. A lot of gatekeepers don't buy into that, but I do.” Noting the audiobook “is only scratching the surface of its potential importance and its audience,” he offered a pair of recommendations. “The first suggestion is that some audiobook people have to go out to Silicon Valley. We need to redesign audiobooks so they can be sold at a better price.” He also advocated for offering an irresistible audiobook package, which “could include, just for example, a John Grisham, a Patterson, Hillbilly Elegy, a Wimpy Kid novel, Alan's new book,” to automobile makers at close to cost if they would agree to put it in every new car they sell.” I found this idea interesting and will be watching the publishing world to see if someone takes James Patterson up on such an idea.

If you are wondering about the viability of audiobooks, just look at these recent statistics:

“In 2016, Audiobook Sales Up 18.2%, Unit Sales Jump 33.9% Audiobook sales in 2016 rose 18.2%, to $2.1 billion, and unit sales jumped 33.9%, according to the Audio Publishers Association's annual sales and consumer studies, conducted respectively by Management Practice and Edison Research. This marks the third year in a row that audiobooks sales have grown by nearly 20%. The APA attributed audio growth to an expanding listening audience: 24% of Americans (more than 67 million people) have completed at least one audiobook in the last year, a 22% increase over the 2015.” 

“Among other findings:

• More listeners use smartphones most often to listen to audiobooks than ever before (29% in 2017 vs. 22% in 2015).
• Nearly half (48%) of frequent audiobook listeners are under 35.
• Audiobook listeners read or listened to an average of 15 books in the last year.
• More than a quarter (27% of respondents) said borrowing from a library/library website was very important for discovering new audiobooks.
• A majority of audiobook listening is done at home (57%), followed by in the car (32%).
• 68% of frequent listeners do housework while listening to audiobooks, followed by baking (65%), exercise (56%) and crafting (36%).
• The top three reasons people enjoy listening to audiobooks are: 1) they can do other things while listening; 2) audiobooks are portable so people can listen wherever they are; and 3) they enjoy being read to.
• The most popular genres last year were mysteries/thrillers/suspense, science fiction/fantasy and romance.
• 19% of all listeners used voice-enabled wireless speakers (such as Amazon Echo or Google Home) to listen to an audiobook in the last year, and for frequent listeners, that rises to 30%.”

I hope some of these numbers caught your attention about the importance of audiobooks. I want to finish this article with three ways you can get involved with audiobooks:

1. Listen to audiobooks on a regular basis. The first way for any of us to get active in an area is as a participant. I have written about audiobooks in past articles. 

2. Use your activity to promote and encourage others to listen to audiobooks. As you complete an audiobook, take a few minutes and write a review. If you examine my Goodreads book list, you will notice a number of these books are audiobooks.


3. Get active creating audiobooks. If you have no idea where to begin, I encourage you to pick up a copy of Richard Rieman's book, The Author's Guide to AudioBook Creation. This little book will help you learn more about the audio book industry and give you resources for launching your own audio products. 

Are you using and creating audio books? Let me know in the comment section.
----

 W. Terry Whalin is an acquisitions editor at Morgan James Publishing and the author of more than 60 books including Book Proposals That $ell, 21 Secrets to Speed Your Success (available exclusively through this website with bonuses even though this book has over 130 Five Star Amazon reviews). He blogs about The Writing Life and lives in Colorado and has over 200,000 twitter followers.

Tweetable:

Are you taking  advantage of the audiobook boom? Read this article to take action.  (ClickToTweet) 

To Find Opportunity, You Must Knock on Doors

By W. Terry Whalin

From my years in publishing, I've discovered a basic principle: If you want something to happen, you have to be knocking on doors to find that opportunity. For example, as an acquisitions editor, I've found some of my best projects meeting with authors face to face at a writers' conference. I understand the value of this personal contact with writers. While I've been speaking at different events for many years, the invitations to speak at these events does not happen organically (without any action on my part). From my experience, the directors of conferences are pitched many times from many more qualified people than they could possibly use at an event.

What is the difference maker so one editor is picked to be invited and another is not? I believe it is a combination of things—a personal relationship with the director or decisionmaker at these events. Also it is necessary to be knocking on the doors in a gentle way but letting them know of your availability and willingness to speak at their event. In the last few days, I've pulled out some resources on my bookshelf that list forthcoming conferences, then I've sent emails to these leaders. In a few cases where I know the people but haven't been to their event in several years, I've picked up the phone and called them. Will my actions pay off? I know many will fall flat and never garner a response.  I'm a realist with my expectations—yet I also know that some of them will succeed and garner an invitation to their event—maybe not this year but next year.

While I've been writing about getting speaking opportunities, the actions for a writer are exactly the same if you are looking for writing opportunities. What types of writing opportunities are you looking for? 

In recent days, I've been working on some book proposals and writing projects. Yes I've written a number of books over the years but most of my efforts have been in my work as an acquisitions editor at Morgan James Publishing. I've been knocking on some doors of opportunities with agents and editors to find some writing projects. Like my knocking on doors for speaking opportunities, many of my emails and calls have not been returned and feel like they are going into a black hole. Yet I persist and continue to pitch and look for new opportunities. Why? From my experience, I know some of these pitches will actually turn into writing assignments and future work.

Here's several actions for every writer:

1.Learn how to write an attention-getting query letter. Every writer can learn this important skill of writing a one page pitch letter. It will be a valuable lesson for writing for magazines or getting the attention of literary agents or editors.

2. Learn how to write an excellent book proposal. Get my free book proposal checklist or my Book Proposals That Sell or take my Write A Book Proposal course. It will take effort but it will pay off in getting more attention from literary agents and book publishers.

3. Continually work at fostering and strengthening your relationships with others in the community. Help them in any way that you can—and you never know where that help will lead to future opportunities.

In general, the world of publishing is busy with lots of activity, emails, manuscripts, proposals and pitches. If you wait passively for someone to reach out to you, then most likely little will happen. Instead I encourage you to be proactive in your approach and be knocking on different doors to find the right opportunity. I believe these opportunities are out there—but you have to be knocking to find them.

---------------------------

W. Terry Whalin has written more than 60 books for traditional publishers including Jumpstart Your Publishing Dreams, Insider Secrets to Skyrocket Your Success. He is an acquisitions editor at Morgan James Publishing, a New York publisher. Terry has an active twitter following (over 200,000) and lives in Colorado.

Tweetable:

Writers have to be pro-active to find the doors of opportunity. Get ideas here. (ClickToTweet)

 

For Success, Every Writer Needs to Develop Habits

By W. Terry Whalin

As a writer, do you have habits?  I'm a creature of a series of habits which I've developed over my years in this business. For example, I begin each day spending time reading the Bible. It's a pattern that I've done for many years.

Each year I select a different version of the Bible to read throughout the year. This year I'm reading Eugene Peterson's The Daily Message. It's part of my spiritual habit that feeds into my life as a writer and editor.  Your habit for meditation may be different but I encourage you to have some sort of meditation to begin your day.

Besides spiritual habits, I have habits with Twitter. In past entries, I've detailed how each day I'm using tools (mostly free) to grow my presence in the market and community—and also increase my presence on social media. These habits do not take much time but have consistently grown my presence—so they will be something I will continue in the days ahead.

I have a number of other habits in my life—consistent practices and actions. During the last year, I've stepped up my consumption of books by listening to more audio books through Overdrive. Recently I completed listening to the audio book of The Power of Habit by Charles Dihigg. The book explains the science and practical nature of habits including how we form new habits and replace old ones. I found the stories fascinating and informative. Until listening to this book, I didn't know about the history of the creation of toothpaste and how brushing teeth became a habit. If you want to learn about this important aspect of life, I recommend you track down this book through your library (Overdrive like I did) or purchase a copy and read it, then apply it to your own life.

Another resource on habits that I recently read is Millionaire Success Habits by Dean Graziosi. I enjoyed the book and learned a great deal from it. Apart from the book Graziosi has created The Better Life Challenge where in 30 days you can transform your life in as little as three minutes. This resources is FREE and you don't have to read the book—but simply take action every day for 30 days. Just use this link to learn more details and sign up to learn through this tool.

The writing life is much more of a marathon than a sprint.  I often meet writers who believe that one book or one action will propel them to bestseller status. Sadly this belief is a publishing myth.  Repeatedly I hear about writers who are called an “overnight” success because they've suddenly sold a lot of books. Yet when you look into the details, you will normally discover this author has been in the trenches faithfully working for years to achieve such a position.

What skills or habits do you want to develop in the months ahead? Are you taking consistent action to gain the knowledge and insights you need to get there? Tell me about your plans in the comment below and if I can help you, let me know.

Tweetable:

Are you developing writer habits? Check out these resources. (ClickToTweet)
---
W. Terry Whalin is an acquisitions editor at Morgan James Publishing. He is the author of more than 60 books including Book Proposals That Sell, 21 Secrets to Speed Your Success. Terry has almost 200,000 twitter followers and lives in Colorado.
 

Every Writer Needs Media Training

By W. Terry Whalin

It is painful to tell these two stories because of the missed opportunities. Yet I tell them because I want you as an author to profit from these situations for your own writing life.  As the title of this story says, I hope from reading this article, you will understand why every writer needs media training.

This week a couple of my Morgan James authors appeared on The Dr. Oz Show. This particular segment was filmed in October but aired this week. I was excited for these authors and set my DVR to record the show (since I rarely watch it).  I found their segment and watched it. Their story was highlighted and interesting—yet something was missing. There was nothing in the story to indicate their full story appears in their book. The book or the book title was not mentioned. The result was another missed opportunity to tell a national audience about their story.

I've never appeared on this type of national television show. It must be full of tension and excitement for the author to make sure you answer the questions and make a great appearance on the show. The challenge for the author is to make sure no matter what message the television show wants to give—that you meet your own agenda (sell books).

This recent story is not the only time I've seen missed opportunities. Years ago I wrote a book called Running on Ice for Olympian Vonetta Flowers. She was the first African American to win a gold medal in the winter Olympics. In fact, Vonetta was on the 2006 U.S. team for the next Olympics in Turin, Italy. Katie Couric interviewed Vonetta on The Today Show. It was a great interview yet nothing in the interview mentioned that a book told Vonetta's story. While I'm pleased to have written this book, I wanted it to succeed in the marketplace (sell) yet the opportunity was missed.

No matter where you are in the writing and publishing world, now is the time to prepare yourself for these opportunities so you do not miss them.  In the publishing world, we call it media training—and it's something every author needs to learn.

Here's three valuable yet inexpensive resources to prepare yourself for the media:

1. Gayle Murphy has been a journalist for many years. I interviewed Gayl in this free teleseminar and you can get her seasoned advice for every author about how to tell it to sell it.

2. The Media Training Bible by Brad Phillips. I reviewed this book several years ago (follow the link). The seasoned advice and tips in this book are invaluable. Phillips is a well-known and excellent media trainer. Every writer will profit from a careful reading of The Media Training Bible.

3. Be the Media compiled by David Mathison. This older book is excellent to help you know how to create your own message and different ways to get it out into the marketplace.

For the last couple of years, I've been doing radio interviews to promote my Billy Graham biography. In the next two weeks.I'm scheduled to be on two LIVE radio shows telling stories from the book. It's fun and I'm grateful for these opportunities. Each time before the interview, I remind myself why I'm on these programs: first to be energetic and tell interesting stories about Billy Graham. 

Yet integral to this agenda is my second key point: to make sure I tell people where they can get the book. I've created a website with multiple options to purchase the book. During several of these interviews, even if I am not asked about it, I take the initiative to weave into the conversation the specific name of my website and where people can get the book.

When you receive these types of opportunities for your writing, seize them—yet use wisdom to make sure you cover your own interests.

---
W. Terry Whalin is an acquisitions editor at Morgan James Publishing and has written more than 60 books for traditional publishers including Book Proposals That $ell and Jumpstart Your Publishing Dreams. He blogs about the Writing Life and lives in Colorado. Terry has over 194,000 twitter followers.

Tweetable:

Here's three economical resources for every writer to get media training. (ClickToTweet)
 

How To Increase Your Reading of Books

By W. Terry Whalin

There is an old saying in the writing community: Writers are readers. As I child in the summers, I hung out in my local library and read stacks of biographies. That early experience shaped my continuing love of reading biographies. 

While I love to read, as an acquisitions editor, I have a lot of material coming my direction. I often say that being an acquisitions editor is like trying to drink water from a fire hose. The volume of information coming my direction is staggering.

As a part of being an editor, I'm always looking to see if the writer is reading the type of material that they are pitching to me. For example, if you are a novelist and writing romance (the largest genre), I'm probably going to ask if you read romances. And if you don't that tells me something about your knowledge (or lack of knowledge) about the genre that you want to publish.

In recent months, I've greatly increased the amount of books that I'm reading through audio books. In particular, I'm using Overdrive on my smartphone. Overdrive is a free app that I downloaded on my phone and it is tied to your local library. You can check out the audio book from your library for 21 days then download the entire book on your phone. Now that I have the complete book on my phone, I can use it anywhere. I listen to the book while I walk on the treadmill. Because of Bluetooth, I listen to the same book in my car—even when I drive a short distance. Recently I've been traveling and I've listened to these audio books in the airport or on the airplane. Almost always I have my phone and have access to the audio book. 

You can have different library cards on Overdrive. Each library has purchased different books so you can access a different selection. Currently I have three library cards and recently drove into Denver to get a Denver Public Library Card because they have a larger selection of books on Overdrive. Like any library, Overdrive has a wide variety of books—fiction and nonfiction.

I listen to a great deal of nonfiction—business books, biography, memoir and how-to books. You can see many of these books just checking this location on Goodreads. After I listen to the audio book, I will write a short review and post it on Goodreads and Amazon. This regular practice doesn't take much time but increases the number of reviews I write because of the increased number of books I've been consuming. 

Are you using audio books to increase the number of books that you “read?” Tell me about your experiences in the comments below.

Tweetable:

Discover How to Increase Your Reading. Ideas at: (ClickToTweet)
________
W. Terry Whalin is an acquisitions editor at Morgan James Publishing. He has written more than 60 books for traditional publishers and his work has appeared in more than 50 print publications. As a frustrated acquisitions editor, Terry wrote Book Proposals That Sell, 21 Secrets to Speed Your Success, which has over 130 Five Star Amazon reviews. Get the book exclusively at this link. He has over 180,000 twitter followers and blogs about The Writing Life.