Beginning Writers Can Get Published

 

Over the last 30 years Greg Stielstra, author of Pyromarketing, marketed hundreds of Christian books including The Purpose Driven Life. During that time, he noticed a disturbing trend. Some Christian authors sought fame because they believed only celebrities could influence culture. What’s more, they thought to sell lots of book required hiding their Christian content. In a sort of publishing bait and switch, some authors thought they must achieve a platform with secular books—or at least books that minimized faith content before they could use their platform for good. The formula was, “First become famous and then make a difference.”

Greg saw things differently. He saw authors like Lee Strobel achieve tremendous success by writing books with clear biblical content that helped people. The formula was reversed; first make a difference and then the platform will follow. “Aim at Heaven,” C.S. Lewis correctly noted, “and you get Earth thrown in. Aim at Earth and you’ll get neither.”

It's a myth that beginning writers do not get published. Because it happened years ago, many people forget about a brand-new fantasy writer who was looking for an agent named J. K. Rowling. There is a little discussed story about Harry Potter that I read originally in this article in The Observer.

Almost everyone knows that J. K. Rowling was an unpublished children’s writer and single mother who wrote Harry Potter in a coffee shop and dreamed of getting published. How was the book discovered and brought into the publishing world?

J. K. Rowling overcame incredible hurdles to secure that initial book contract. Some of those hurdles she passed through with sheer good luck. There is no other way to categorize it. Rowling’s experience definitely fell outside the normal way of publishing.

Here’s the two key paragraphs (in my view) from this article: “The agency, run in ‘cramped’ and ‘near-Dickensian’ offices in Fulham, south-west London, was cash-strapped until touched by Potter’s magic wand. Literary folklore has it that Rowling, then a penniless 29-year-old single mother, walked into a public library in Edinburgh, looked up a list of literary agents and settled on the name Christopher Little because it sounded like a character from a children’s book.”

“Bryony Evens, the office manager at the time, has said that it went straight into the reject basket because ‘Christopher felt that children’s books did not make money’. But its unusual black binding caught her eye, prompting her to read the synopsis and show it to Little. He recalled: ‘I wrote back to JK Rowling within four days of receiving the manuscript. I thought there was something really special there, although we could never have guessed what would happen to it.’ He managed to sell it to Bloomsbury for £2,500, but later it reaped huge rewards from international rights and he has won a reputation as a brilliant deal-maker who puts Rowling first.”

With the current exchange rates, £2,500 is just a bit over $3,100. Also, this article mentions the agent has received an estimated commission of over $100 million. Not a bad return for pulling a manuscript with an unusual manuscript with black binding from the reject basket.

Don’t assume your material can go into this “other” category for how it becomes published. I’d encourage you to work through the normal channels as much as possible but be aware that sometimes a project will jump to the front of the line. 

Why Every Book Needs a Proposal (Even Self-Published)

No matter what method you choose in the publishing world, I encourage you to create a book proposal. Whether it is fiction or nonfiction, you need to create this document because it is your business plan for your book. Years ago, as a frustrated acquisitions editor, I wrote Book Proposals That $ell, 21 Secrets to Speed Your Success. This book has over 150 Five Star reviews and many people have used it to get published. Also I have a free book proposal checklist and a free teleseminar about proposals. 

I’ve read thousands of book proposals as an acquisitions editor and a former literary agent. I continually teach on the topic because I believe many writers don’t understand the critical nature of this specialized document called a book proposal.

On the traditional side of publishing, editors and agents read proposals. It doesn’t matter whether you’ve written nonfiction or fiction because this document includes information which never appears in your manuscript yet is critical in the decision-making process. 

Many authors have not written a book proposal because have written a full manuscript. From my perspective of working in book publishing for over 30 years, every author should create a book proposal for their book—whether eventually they publish the book with a company where they pay to get it published (subsidy or self-publishing) or whether they find a traditional book publisher. In the proposal creation process, the author learns critical elements about their book concept plus they are better positioned in the marketplace.

Here are four of the many benefits of proposal creation:

1. You Define Your Target Market. Many authors believe their book will hit a broad target—everyone. No successful book is for everyone. Each book has a primary target audience, and the proposal creation process helps you define, pinpoint and write about this audience. It is important in nonfiction but it is also important in fiction. For example, romance is the largest fiction genre yet there are many divisions within the romance genre. The proposal helps to define this division and helps the publisher understand who will be creating the sales.

Every proposal needs a target which is defined—yet large enough to generate volume sales. You learn and achieve this balance when you create a page-turning book proposal.

2. You Understand Your Competition. Book proposals force writers to take a hard look at what is already on the market, and what if anything they bring to the conversation.  Many new authors believe they are writing something unique with no competition. It’s not true. Every book competes in the marketplace, and you will be a better equipped author if you understand your competition.

3. You Create A Personal Plan For Marketing. As you create a book proposal, you will include practical, specific and measurable ideas that can executed when your book enters the market. The proposal will be a valuable reference tool for you because you’ve done this important evaluation process.

4. You Possess A Valuable Tool To Pitch Agents and Editors at Traditional Houses. Literary agents and editors do not read manuscripts. They read book proposals. Even novelists need a book proposal for their initial pitch to an editor or agent. And if you self-publish and are successful with selling your book, because you own everything, if you receive an attractive offer from a traditional house, then you can move the book. Without a proposal you can’t properly pitch the concept and you’ve eliminated this possibility. 

Throughout my years in publishing, I have made multiple trips to New York City and met with some of the top literary agents and editors. Almost each time, I am asked, “Where is the next Prayer of Jabez or Purpose Driven Life or Left Behind or ______ (name the bestselling book)?” Each of these books sold millions of copies. The Left Behind books continue to sell over 100,000 copies a year—and they were originally published over 30 years ago. These professionals are actively looking every day for the next bestseller. Yes, they may be telling you their agency is full and they have no room on their list for your book—but the reality is something different. 

I encourage you to keep looking for the right fit for your manuscript. It’s part of the editorial search that every writer undergoes to discover the right place for their book to be published.

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It’s a publishing myth that beginning writers do not get published. This bestselling author and editor shows that every publishing professional is actively looking for the right author and book. Learn the details here. (ClickToTweet)

W. Terry Whalin, a writer and acquisitions editor lives in California. Get Terry’s newsletter and a 87-page FREE ebook packed with writing insights. Just follow this link to subscribe. A former magazine editor and former literary agent, Terry is an associate publisher at Morgan James Publishing. He has written more than 60 nonfiction books including  Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Create A Plan for the New Year

By W. Terry Whalin

If you fail to plan, you plan to fail. It’s an old saying and cliché yet rooted in truth. What plans do you have for the New Year? Now is the time to be working on a plan. Do you have a book? What is your plan to market your book?

When many writers get this question, they pile on the excuses and look around for someone else. They have fallen into the trap of someone who has written a book. They firmly believe, “If I build it (write it), they will come (buy it).” These writers firmly believe the marketing for their book is the responsibility of someone else—some publisher or some bookseller or some marketing person. Countless times I’ve listened to writers in my role as an acquisitions editor when they tell me about their disappointment in the results of their book sales.

Remember, when you point your finger at someone or something, four of your fingers are pointing toward you. As the author, you have the primary responsibility to continually market your book. No one else can do what you can do.

Let me give you a bit of my background so you see why I’m writing about this issue. I’ve published more than 60 nonfiction books and for five years I was a book acquisitions editor. When I became a book editor, I began to understand the economics of book publishing. It’s important for every author to understand these dynamics—whether they write fiction or nonfiction.

Here’s the financial information that I didn’t understand until I worked inside a publishing company: for every book (fiction or nonfiction), a publisher is going to spend $30,000 to $40,000 (real dollars) to take your manuscript and turn it into a finished book. These numbers are with a modest advance to the author (say $5,000) and zero marketing dollars. These costs are production, cover design, editorial work, etc. on your book. Publishers receive thousands of submissions from would-be authors. When I was a part-time Fiction Acquisitions Editor at Howard Books, I was looking for six to eight full-length novels a year—and I’ve received over 250 submissions from individuals and literary agents. I’ve rejected some quality fiction because of the volume and limited spots. Imagine these numbers multiplied on other editor’s desks.

Let’s pretend for a minute that you are the editor and have to wade through these volumes of material to find the books for your list. You have two manuscripts. Both manuscripts are excellent, fascinating stories. One manuscript has a marketing plan and the other doesn’t. As the editor, you will be held accountable for your choices (within the publishing house). It’s a business to sell books. Which manuscript will you choose to champion to the other editors, the publishing executives (sales, marketing, etc.)? Editors risk for their authors. Your challenge is to prove to be worthy (actually more than worthy) of this risk.

Everything that I’m going to write is based on the assumption you’ve learned your writing craft and produced an excellent manuscript that is appropriate for a particular publisher. A big part of you may resist even creating a marketing plan. Isn’t that why you go to a publisher instead of publishing it yourself?

No, you go to a publisher to use their marketing efforts in combination with your efforts to sell more books (and to have your books in the bookstore). Publishers love authors who “get it” and understand they need to roll up their sleeves and take a bit of their energy to market the books to their own network. Also publishers always want to do more for their books especially when they release. Yet they have 20 books to shepherd through this process—and you have a single book. Who is going to be more passionate about the book? It’s you as the author—well show a little of that passion in your marketing plans for your book.

Check out PyroMarketing by Greg Stielstra (Harper Business). This book will help you see how you can stir people to purchase your book and why mass marketing techniques are ineffective. To get a taste of this book, read this free introduction (I use with Greg’s permission).

Finally can you bring your publisher a deal from the beginning that will sell at least 5,000 books? It’s not a crazy question since 70% of special sales are something that the author begins. For some creative ideas, check out Jerry Jenkins’ site. This is not the Left Behind author but another Jerry Jenkins. Put your own spin on these ideas with your book. Also you can learn more about this special sales idea through a free teleseminar which I hosted at: http://bit.ly/massbks.

Publishers are looking for true partners in the book-selling process. A marketing plan shows that you are actively going to enter into the process of selling books. Yes, publishers are looking for excellent storytellers but they need authors who care about selling books.

Now is the time to be working on your plans for the new year. What plans are you making? Let me know in the comments.

Tweetable:

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W. Terry Whalin has written more than 60 books for traditional publishers and his magazine work has appeared in more than 50 publications. He is an acquisitions editor at Morgan James Publishing and always looking for great books to publish. Terry is a book proposal expert and the author of Book Proposals That $ell, 21 Secrets To Speed Your Sucess. He has over 200,000 followers on Twitter.