You, Your Reviews and Your Lifelong Marketing
By Carolyn Howard-Johnson, author of the winningest book in her
#HowToDoItFrugally Series of books for Writers, The Frugal Editor
Generally speaking, your two most important parts of a writing career is your byline and credit line. You will find an example of the byline in its most helpful form above, and an example of the credit line below this article as a mini bio. (The lease effective credit line—and shortest—I have ever seen was in the LA Times when only a moniker for Twitter (X) given. I mean, there wasn’t even an introduction saying what it was for! Nevertheless, even that was helpful to readers.
But in today’s #WritersontheMove, I want to celebrate (or mourn) the end of the release period of my The Frugal Editor, (about a year after the copyright or any book), I want to share with you important intricacies of reviews which is also the number one most effective marketing techniques for any book release no matter where it first appears—print, TV, radio, and online media, the cover of your book, or sometimes even handwritten reviews from the salespeople at your favorite hometown bookstore..
One of the reasons reviews and the excerpts that can be drawn from them (also called blurbs, testimonials, endorsements) are my favorite is they are likely to be the most active marketing period of a book—both pre- and post-release. Another is that they are so lasting I call them forever marketing techniques. And I want you to know one of the most important ways to keep them working for as long as you decide the life of your book should be—right up to its becoming a classic. As important as general reviews are (and I have written a tome-sized book on about every aspect of reviews called How To Get Great Book Reviews Frugally and Ethically) the big secret is in those excepts/blurbs. Below you will find a short example of a review that is ripe with possible excepts (many are!), but in Hollywood one great word like “fabulous!” is a poster-worthy excerpt that they call might call a “logline” in addition to all the other monikers I listed above. So, you can play this game as well as they. Ta da!
Example of Full Review: Oh, how writers wish someone could take them by the hand and lead them directly to publishers, helping every step of the way? Look no further as all the answers are in this book, Third Edition of The Frugal Editor. Previous editions were excellent. Nothing could be better . . . except this book which has an additional 50% new content. The publishing world changes quickly, and this text allows writers to keep up with the ever-changing world of editors, publicists, finicky agents, trends, cultural expectations, queries, and media kits. Carolyn Howard-Johnson wastes no time clearly and succinctly explaining the how and why, sharing little known secrets and exploding grammar myths. Information about possible scams and misinformation is important to understand. Save yourself time and money by learning from the best, Howard-Johnson.” ~ Carolyn Wilhelm, BA, MA, MS and author of environmental content is a veteran educator
Excerpted for Passion: “Oh, how writers wish someone could take them by the hand and lead them directly to publishers, helping every step of the way? Look no further as all the answers are in this book, Third Edition of The Frugal Editor. Previous editions were excellent. Nothing could be better . . . except this book which has an additional 50% new content.” ~ Carolyn Wilhelm, BA, MA, MS, veteran educator, and author of environmental content
NOTE: This could be three excerpts, depending on submission standards and other preferences and a little rearranging carefully using ellipses and parentheses advised for editing direct quotes.
Excerpted to Impart Specific Information: “The publishing world changes quickly, and [the 3rd Edition of The Frugal Editor] allows writers to keep up with the ever-changing world of editors, publicists, finicky agents, trends, cultural expectations, queries, and media kits.” ~ Carolyn Wilhelm, BA, MA, MS and author of environmental content is a veteran educator
Note the use of parentheses.
Excerpted for Brevity: 1. “Save yourself time and money by learning from the best, Howard-Johnson.” ~ Carolyn Wilhelm, BA, MA, MS and author of environmental content is a veteran educator
There are a couple of extras where the clarifying changes might require the permission of the reviewer; that is generally not a problem when you explain the quotation will include their credentials and/or the name of the media in which it first appeared. Occasionally, that source-name is all that is needed.
This definitely isn’t that last thing you should know about this process, but it’s an important one. Copy-and-paste or otherwise preserve both reviews and blurbs whenever and wherever you find them. Put them in a file. Remember, reviews are forever. You might even reuse some of them when you publish your book’s second or tenth edition.
About the Author
Carolyn Howard-Johnson is the author of the multi award-winning series of HowToDoItFrugally Series of books for writers including USA Book News’ winner for The Frugal Book Promoter. An instructor for UCLA Extension's renowned Writers Program for nearly a decade, she believes in entering (and winning!) contests and anthologies as an excellent way to separate our writing from the hundreds of thousands of books that get published each year. Two of her favorite awards are Woman of the Year in Arts and Entertainment given by members of the California Legislature and “Women Who Make Life Happen,” given by the Pasadena Weekly newspaper. She is also an award-winning poet and novelist, and she loves passing along the tricks of the trade she learned from marketing those so-called hard-to-promote genres. Learn more on her website at https://HowToDoItFrugally.com. Let Amazon notify you when she publishes new books (or new editions!) by following her Amazon profile page at https://bit.ly/CarolynsAmznProfile. Her The Frugal Editor is now in its third edition from Modern History Press and sorrowfully ending its official release year. Let it help you edit your 2024 work-in-process and happy new year.
