Showing posts with label how to do it frugally. Show all posts
Showing posts with label how to do it frugally. Show all posts

Wednesday, August 5, 2020

Editing Skills Your High School Grammar Teacher Didn't Teach You




 Editing Skills for Do-It-Yourselfers or Those with Editors: Help Your Editor Avoid “Bad Breaks”


As a freelance editor of fiction, memoir, and poetry as well as the author of the HowToDoItFrugally Series of books for writers including the winningest book in the series The Frugal Editor, I know that I can give an author a better price on a per-page quotations if they have submitted a “clean” manuscript. As a writer who has published every which way I know that tricks like the one in this article will help authors produce much more professional hardcover or print copies no matter what platform an author chooses.

To put a fine point on it, authors benefit when they knows some of the things editors look for whether they work independently or with a big five publisher.  In fact, great editing (along with marketing skills) can help them convince an agent or publisher "this project" is the one they should invest in. MSNBC brands themselves with the quotation, “the more you know." It applies to authors, even when it comes to something they think they can turn over for someone else to do! 

One of those editing skills we weren't taught in our high school grammar class is what editors call bad breaks. Here is what they are talking about:
 
~Bad breaks can be widows (where the last line of a paragraph appears all by its little lonely self on the next page).

~ Bad breaks can be orphans (where a paragraph, title, subhead, title or section begins on one page and gets left dangling there with only one line until the reader gets to the next page).

~A bad break can be a hyphenated word at the end of line that appears as the very last thing a reader sees on any given page.

~A bad break can be a word that breaks incorrectly at the end of a line. Check your dictionary when you must break a word. Dictionaries tell you where syllable breaks are and we don’t break words anywhere but between syllables. Great publishers also don’t break a long word after the very first syllable or before the last one.

~We also don’t break a name (use a hyphen) after an initial in a name. So, we should leave a name like “J. R. Turner” on one line with no attempt to break it even if avoiding the break screws with the spacing a tad.

You’ll find many other tips on “Avoiding Humiliation and Ensuring Success” (which happens to be the second subtitle for my The Frugal Editor) in the paper or ebook edition on Amazon at http://bit.ly/FrugalEditor.


Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes  The Frugal Book Promoter and The Frugal Editor which won awards from USA Book
News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How to Get Great Book Reviews Frugally and Ethically launched to rave reviews from Jim Cox, Editor-in-Chief of Midwest Book Reviews and others:








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Thursday, December 5, 2019

A Marketing Story to Inspire Authors to Renewed Efforts

A Marketing Story to Inspire You to Renewed Efforts

By Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally Series of books for writers

I don’t think any author—or anyone with a profession or career or business—needs to be reminded that marketing is important. I sense, though, that they need a little inspiration now and then to convince them to keep at it or to utilize its magic to make whatever they are passionate about work better. Maybe to make it more fun. So here is a little story that recently took my breath away, convinced me anew that the net works. That Twitter works. That reviews work. And that even when we don’t see their charms on a daily basis, they (and their marketing sisters) are out there doing what they are supposed to do and doing it without asking us to recognize them, praise them, or pat them on their backs!

You see, I recently found a review floating around the Twitter platform at least a decade after it had been written,  a review I never knew existed. It was written by Author Anthony James Barnett (twitter moniker @ajbarnett) who is a fellow tweeter. Years ago he found me there, read my multi award-winning The Frugal Book Promoter (then it its first edition!) and reviewed it on his blog (http://bit.ly/irpv3) --all unbeknownst to me. I found it more than a decade later and it has haunted me because it illustrates so concisely most everything I have been trying to help authors do with my consulting, coaching, teaching, and my series of books. It proves the value of reviews (and, coincidentally the need for the third book in my HowToDoItFrugally Series, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career  which—I suspect—Author Barnett may not even know exists in this new decade!)

Every author needs to plumb reviews to launch books and to give their older books a new life—maybe make them into classics! I love that Author Barnett is still out there helping me help authors do that! I relished it. Tweeted about it and then, gasp! …. ! I realized that my marketing and blogging benefactor may no longer be alive.

I left Barnett a comment on his blog and it is awaiting acceptance—with no luck.  I’ve surfed the web for his name and the title of his book a bit. Now it seems I need help finding him. That’s my first choice. But if that can’t be done, I can use the web and marketing tools to keep the beautiful little secret gift he gave me years ago alive. And maybe to inspire other authors!

MORE ABOUT THE AUTHOR


Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her #HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the first and second editions of The Frugal Book Promoter and The Frugal Editor which won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How to Get Great Book Reviews Frugally and Ethically launched to rave reviews from Jim Cox, Editor-in-Chief of Midwest Book Reviews and others:

“How to Get Great Book Reviews Frugally and Ethically [and other books in the series] could well serve as a textbook for a college Writing/Publishing curriculum.”




How Authors Can Learn to Love Amazon

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