Pitching in the Publishing Industry (Part3)

By Carolyn Howard-Johnson

Pitching the publishing industry is like offering a taste of perfectly chilled spring water to the publisher or agent most suited to selling your book. You proffer your book’s essence so that whoever drinks of it is sure to want more.

When authors offer their book, they generally don’t use the term “pitch.” They say “shopping a book.” Many are averse to the term “sales.” In reality, they are pitching, and their efforts will be more effective if they admit they are . . .  mmmm . . . selling.

Even if authors don’t know or won’t confess to what they are doing, most already have experience as pitch writers. That’s because they have been writing query letters, a basic skill we discuss in Chapter Fourteen. Some of you have already used pitches to get an agent, to get published, to get reviews. You may have embedded pitches into media releases and book proposals.

A book proposal is, in fact, a very long pitch. Some fiction writers need to know how to write them but proposal writing is essential for writers of nonfiction. Learn more about when to write a proposal and how to write one with my booklet The Great First Impression Book Proposal: Everything you need to know to sell your book in 20 minutes or less (budurl.com/BookProposals).

Pitching your readers is like sending them a love letter. It may be commercially packaged, but it must be delivered with passion for your book and the needs of your reader.

Early on you pitch readers in writing; later you’ll pitch both friends and strangers verbally. In an elevator or a restaurant, at a book signing, and when you’re being interviewed by an editor or radio or TV host.

When a reader (anyone really) says, “What is your book about?” you need to tell her quickly (in the time it takes her to get to her floor in an elevator) why she will benefit from reading your book or give her a synopsis of your fiction that will make her want to read it.

When you see a tease like this on a movie poster, they call it a logline but it’s also a mini pitch. It goes something like this: “When  . . . (fill in the blanks here), then . . . (fill in the blanks here).” Here’s an example:

“When an earthquake rocks Carrie’s world, she faces the consequences with a pickax, stored water, and the talents of her two young sons.”

Notice that a good pitch or logline for fiction focuses on conflict just as all great fiction does. Nonfiction authors can find conflict in their books, too.

Stop back on December 22nd, for Part 4, the final part, of this Pitch series.

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Excerpted from the multi award-winning Frugal Book Promoter, http://budurl.com/FrugalBkPromo 

Carolyn Howard-Johnson
Instructor for nearly a decade at the renowned UCLA Extension Writers' Program
Author of the multi award-winning series of HowToDoItFrugally books including the second edition honored by USA BOOK NEWS
Web site: http://www.HowToDoItFrugally.com

An Introduction

Introducing Your Characters

The goal of every writer is to create a character that will be loved. Now this doesn't mean your character needs to be perfect - in fact, imperfection is sometimes the thing that makes your character most loved. But something needs to draw your reader in and keep them close.

For many novelists a starting point will be to create a character sheet. This will list important things like name, age, weight, height, hair and eye color, background, etc. Once you, as the author, have an idea of who your character is it is now time to introduce them to your audience. If your character has some physical challenge - a limp, a missing limb, is wheelchair bound - it will be important to inform the reader quickly, but if that's not the case, perhaps the best way to introduce your character will be to never mention any of the things on your list. 

Readers want to be engaged and to figure some things out for themselves. They really want to get to know your character in action first and see how they relate to the situation and world around them. They want to enter a character's head and understand what they are thinking - all of which forms an impression. Tease them. Allow them to envision the character on their own. Create curiosity, or mystique in the opening scene. Show your character's sensual appeal.  And even if it is your antagonist you are introducing, give your reader some hope of goodness. All of which can be done without ever using that character sheet.

What? Why even do the character sheet then, you may ask. Because you need to know your character intimately, but when introducing them to your reader work on showing and not telling. That way your reader can feel empowered by their ability to really get to know and be engaged with your key figures. Yes, it is sometimes challenging and it would be so much easier to just insert a word or two to describe, but refrain and see how it takes your writing to another level.

So now challenge yourself: write that introductory scene!

__________________________________________ 

D. Jean Quarles is a writer of Women's Fiction and a co-author of a Young Adult Science Fiction Series. Her latest book, House of Glass, Book 2 of The Exodus Series was written with coauthor, Austine Etcheverry.

D. Jean loves to tell stories of personal growth – where success has nothing to do with money or fame, but of living life to the fullest. She is also the author of the novels: Rocky's Mountains, Fire in the Hole and, Perception. The Mermaid, an award winning short story was published in the anthology, Tales from a Sweltering City.  

She is a wife, mother, grandmother and business coach. In her free time . . . ha! ha! ha! Anyway, you can find more about D. Jean Quarles, her writing and her books at her website at www.djeanquarles.com

You can also follower her at www.djeanquarles.blogspot.com or on Facebook

7 Ways to Overcome Writer’s Block

Guest Post by Ken Myers

Sometimes the hardest thing to overcome in writing is the inability to write. You may have all these great ideas swimming around in your head, but they’re meaningless if you can’t get them down on paper. Nothing is more frustrating than staring at the screen, waiting for something to come pouring out of your fingertips, only to be left with nothing more than a blank page. It can be disheartening, frustrating and even leave you feeling hopeless. This inability to write, known as writer’s block, is a mental block that keeps you from being productive as a writer. Whether you write for your profession or for a hobby, writer’s block will be something you will face at some point. However, you can overcome it. Here are a few ways that you can beat the infamous writer’s block and get back to work:

1.    Start Writing –This sounds deceptively simple. Just write! Easier said than done, isn’t it? However, I don’t mean you can just start being creative when you have writer’s block. What I mean is that you need to go through the actions. Our bodies and minds have connections that we are not consciously aware of, so even though your mind may not be cooperating, you can force your body to go through the action of writing. Write about how much you hate writer’s block. Write about what is on your desk or what you can see from your window. Write one word over and over again. Just write. The act of writing itself is often a trigger for creativity. Keep in mind where and how you are writing as well. If you usually write at your computer in your office with your headphones on, then go through the whole experience. Do not just think you can plop down in the living room and write the same way you would in your office space. To get the full effect, the entire atmosphere must be prepared for you to do some serious writing. If you always write in the mornings, then sit down at the same time and write. You can actually fool your body and mind into believing you are being creative BEFORE you start being creative. I am not saying that this always works, but many times you’ll find yourself writing for real before you are even consciously aware something has changed. Habits do matter.


2.    Do Something New – If the first way didn’t work for you or you don’t want to try it or you just can’t do that right now, then try this next way. Sometimes writer’s block is not due merely to uncooperative minds. Sometimes you are just burnt out or out of new ideas. When you write every day or very frequently you can easily run out of fresh things to talk about. This is compounded if you do not have anything new coming in. Routine is great, but you need to shake things up once in a while. Do something new. Try out a new hobby or sport or activity. Check out a play or a new band. Join a club, volunteer at a food bank, eat at an ethnic restaurant. Everything new you do adds to your experiences, and that means you have more to write about. If you can’t get out and do something new then go online. Invest yourself in a new group. Cat people, gamers, sports fans – they all have forums, groups and websites online. Most groups love new members and are more than willing to introduce you to their passion. New genres of books, new types of art, and even new television shows can open up your mind to new ideas and get your creativity flowing again.

3.    Change Your Perspective – Related to doing something new, try viewing your writing in a new way. Look at what you want to write from a different perspective. For fiction writers, if you are writing from the hero’s perspective, try being the villain for a while. How do things change? How do characters look from the other side? You may get insight into a whole different world within your writing, which can help you want to write again. For non-fiction writers, you know you have an internal bias. You are for or against whatever you are writing about, no matter how balanced you try to be. Instead of being balanced, why not play Devil’s Advocate and be vehemently opposed to your natural viewpoint? Writing as your own critic can open you up to flaws in your argument that can actually enhance your viewpoints and make them stronger. Or you could change your own mind! Both fiction and non-fiction writers can also look at their idea from the reader’s point of view. What if a teenage boy read your writing? A retired lawyer? A police officer? A factory worker? A parent? Looking at your writing from a new point of view is sure to open your mind to new possibilities.

4.    Find Inspiration –Another way to open up your creativity is to find inspiration. Inspiration can come in many forms. Many of us are inspired by other writers. Reading something by our favorite author can often stimulate our own creativity. Or something by a new author can spark an idea we may not have imagined. Some people find inspiration in nature. Like Walden, getting out into nature and back in touch with the Earth can inspire new ideas and concepts. Being out in the woods alone, by the sea shore or at a calm lake can be both relaxing and invigorating to the mind. Other writer’s find inspiration in people. People watching at a park or gathering place can fill your mind with new characters. Talking to people about their lives can spark inspiration. Although many writers are not going to invest in a biography, the stories people tell become part of your memories and can inspire future writing. Visual art and beauty can also open the mind to new ideas. From sculptures to abstract art to photography, the visual aspects can inspire ideas.

5.    Get Active –Sometimes writer’s block can be more physical than mental. You are just plain tired. The human body was not meant to sit in one place for long periods of time. After a while you get knotted up, achy, sleepy and distracted. Instead of fighting to be productive in these circumstances you should get active!Do some jumping jacks and stretches at your desk, go for a walk outside, take the stairs up and down, turn on your favorite song and sing and dance along with it. Getting your blood pumping gets your mind moving and prevents those pesky aches and pains. When you do sit down again you will feel full of energy and ready to get started.

6.    Make an Outline – One thing that often happens to writers that makes it hard to write is that they have too many ideas at once. Sometimes your head gets filled up with all these great ideas and you can be scared to pick one in fear of forgetting the others. Get around this by writing everything down. Take quick notes on your ideas, fleshing them out briefly so that you don’t forget them. Once you figure out which one you want to focus on, create an outline. This does not mean you have to write according to your outline. You can still go with the flow and let your writing shine. However, having an outline available helps keep you on track when you get bogged down. You can easily look over and see what was coming next without having to keep it all in your head. It is much easier to focus on the now without having to keep track of the future as well. Writing down your ideas and creating an outline frees up your mind to concentrate more on what you are doing and can help you overcome a block.

7.    Turn Off Distractions – Last but not least, distractions can be a huge reason behind writer’s block. You may not even be aware you are being distracted sometimes. Things like construction noise, people talking, movements and even the climate can affect your concentration. Not to mention phone calls, texts and social media. The constant barrage of sensory information can overload your brain, making it impossible to focus on writing. Help your brain regain its calm by turning off the distractions. Shut down your phone, unplug the internet, shut the door or window and turn on some white noise. Many times you can control the distractions around you. White noise, nature sounds, and instrumental music can all help you block out disturbing sounds and keep you focused on your writing. People can also be a distraction, especially if you work in an open office or from home. Try to set strong boundaries with your co-workers or family. Let them know that you are not to be disturbed during set hours when you are writing. Having a set time to write frees you up to not answer emails, phone calls, or even open your door. It is not wrong to make time to concentrate, and if you make it a regular thing then you will be disturbed less and less frequently.

Writer’s block can be hard, but it is not insurmountable. Don’t give in to the feeling of hopelessness and frustration; instead, act to overcome it. There is always something you can do. From getting away to getting focused, you can overcome writer’s block and be productive once again.

About the Author:

Ken Myers is a father, husband, and entrepreneur. He has combined his passion for helping families find in-home care with his experience to build a business. Learn more about him by visiting @KenneyMyers on Twitter.

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MORE ON WRITING

How to Write Satisfying Endings
Preserving the Old in a Digital World
Writing Murder Mysteries – Understanding Profiling

Freelance Writers: How to Stay Focused on Developing Your Writing Career

by Suzanne Lieurance, the Working Writer's Coach

One question I hear over and over again from the writers I coach is, "How do I get focused and stay that way?"

That's a good question. Even seasoned professional freelancers have trouble staying focused from time to time. And they usually find their writing careers start to suffer when that happens.



Here are some tips for getting focused on developing your freelance writing career and staying that way:

1. Brainstorm for a few minutes and make a list of all the things you like to write about. Once you've got several things on your list, narrow the list down to just your top two areas of interest. Stick with these two areas or topics for awhile. Any writing or research activities that don't come within these two areas of focus should be set aside - for now.

2. Every Sunday evening, or Monday morning, sketch out your marketing plan for the week. And remember, keep your two areas of interest in mind when you do this. Only put things on your marketing plan for the week that relate to your two areas of interest. If you've decided you love to write about parenting, for example, but you'd like to finish that novel you started years ago, don't even think about the novel right now. Instead, focus on the kinds of parenting articles you want to write. Start studying the different parenting publications you find at your local bookstore or library to get a feel for the kinds of articles they publish. Then, get busy and write some queries to a few of these markets.

3. Start small. Make just a few simple changes in your life that give your writing priority. For example, if you're trying to develop a freelance career while still holding down a full time job, don't over work yourself. You'll only end up frustrated and disappointed. However, do plan on structuring your days to give yourself at least 15 to 30 minutes EACH day to write queries or articles, research markets, or study books about writing techniques. Too many people think they have to allocate huge amounts of time in order to get a writing career started. And, since they don't have huge amounts of time available for writing, they don't write at all, so they never develop the freelance writing career of their dreams.

On the other hand, if you decide you absolutely MUST write for at least 15 minutes, every single day, and you stick to that, soon you'll see some big improvements in your writing and you'll also begin to feel more in control of your life. It doesn't matter when you schedule the 15 to 30 minutes. It could be in the mornings, in the evenings, or on your lunch hour at work. The important thing is, just do it.

4. Part of your weekly marketing plan should include how you will network with other businesses and other writers each week. Don't neglect this part of the marketing plan. Even if the only way you network with other writers is through a listserv or private email with another writer, make sure you do this each and every week. Contact with other writers will keep your passion for writing alive, even when the pressures of work and family threaten to make you lose focus. And networking with other business people just might result in a few writing assignments.

5. Have fun with your writing. Don't turn it into just another chore. If you do, chances are you'll give up on the idea of freelance writing very quickly. And, if that happens, you'll just feel disappointed in yourself again for failing to follow through on your dream.

Try all of the above tips for awhile. Then – if you find you can't manage to stay focused, or develop a marketing plan each and every week, or actually write queries or articles to submit to publishers – hire a writing coach. A good coach can keep you focused, will help you improve your writing skills, and will teach you insider tricks to marketing your work.

Suzanne Lieurance is an author, freelance writer, certified professional life coach and writing coach, speaker and workshop presenter. She has written over two dozen published books and hundreds of articles for newspapers, magazines, and other publications. She lives and writes by the sea in Jensen Beach, Florida.

Visit her blog at www.writebythesea.com and for daily tips to help you stay focused on your writing career, get your free subscription to The Morning Nudge at www.morningnudge.com.

Writing Commitment - It Can Be a Positive Thing

Guest Post by Irene S. Roth

    Most writers hate the word commitment because it usually has negative overtones. To be committed is to dutifully complete a project or to create an obligation to write a certain amount every day. So, commitment always requires something from writers. Is there any way of viewing commitment in a much more positive light so that writers don’t panic at the very thought of commitment?

    Commitment in itself doesn’t have negative overtones. Writers have to reframe what it means to be committed to their writing projects. Without commitments, it can be difficult for writers to actually complete writing projects on time. And many times if writers work with publishers and editors, they will have to make many time commitments to complete projects. That is all a part of the writing life and being a professional writer.

    There are ways of viewing commitment in a positive light.  Here are a few such ways.

1.    Commitments can give writers structure

Many times, writers tend to find it hard to schedule writing projects. However, if a writer commits to the project, she will create a writing schedule to complete the project in a timely fashion. And this will boast the writer’s self-confidence, productivity and success quotient.

2.    Commitments can help writers complete projects

So many writers have a difficult time completing writing projects. They start off being on fire and motivated but as time goes on their motivation dwindles and the drive to complete projects is curtailed if not ruined altogether. Many times, this is because other things and life intervenes.  But most times it is because our motivations tend to fluctuate.  Commitments can solidify a writer’s motivations and make them firmer.

3.    Commitments can help the writer determine the most important writing goals

So many things come across a writer’s desk in a given week. If a writer doesn’t make commitments to certain writing projects, she will probably take on projects and assignments that will take her any closer to completing her own main writing projects. Commitments can change that by ensuring that the writer does first things first at all times.

Given all the benefits of creating commitments, writers can’t afford not to commit to writing projects. After they have committed to them, they will be able to take steps to complete their most important projects and be successful. This will create self-confidence and ensure that the writer can start the next project and complete it too after this particular project is complete.

So, writers should reframe how they view commitments. Instead of being something negative, commitment can be positive and ensure that the writer will be most successful. And once a writer completes one project that she committed to, she will be able to commit to others as well. 

Try it!

Irene S. Roth
Freelance Writer, Author, and Editor

Irene writes for teens, tweens, and kids about self-empowerment. She currently has two empowerment books published, one for tweens and one for kids. She also leads workshops on the craft of writing through Savvy Authors.




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MORE ON WRITING

Writing and Pacing – To Beat or Not to Beat
Writing for Children – Which Came First, the Chicken or the Egg?
The Dossier – Who is the Character?

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Writing Themed Gift Books

It’s that time of year again when people struggle to find just the right gift. This is especially so in tough economic times when people can't afford big lavish presents. Beautiful holiday themed gift books are always welcome gifts, especially when you match the gift to the recipient. So as authors, this is a ready market and one that you can fill with your own personal talents.

You could, for example, write a children’s book, a novel, or a nonfiction book of essays built around a holiday theme. Or, as Carolyn Howard-Johnson and I have done, you could create an attractive poetry book. What Carolyn and I have done is to keep our books to greeting card size and greeting card price, so that people are encouraged to purchase the book to tuck into a stocking or give with a box of Godiva chocolates or a bouquet of flowers. This way the books fit all budgets and provide a beautiful gift that can be customised for any recipient. We even offer Blooming Red (our Christmas themed book) in quantities of 25 or more, just like cards, at a 40% discount. The cover by Vicki Thomas is certainly pretty enough for a card--or a basket.  

You can find more information on the many holiday themed booklets that we've created on Amazon or on at Carolyn’s Web site at http://howtodoitfrugally.com/poetry_books.htm. Many of the books have won or been shortlisted for awards and have not only been fun to create, but have proved to be very popular promotional tools for us, some even hitting #1 on Amazon.  Although writing a book is never easy, building a book around a holiday theme is a great way to create work that is easy to promote and will meet a market niche. Why not drop by Carolyn's site, which is full of samples, videos, ideas and freebies. Have a look at the many themed gift books we created, and of course, steal the idea and customise it to suit your own particular area of expertise.  You have my permission.  Of course if you’ve got hard-to-buy people on your list, you might even like to grab a copy or even a set to giveaway as cards.  Happy holidays! 

Trust your Readers--Part 1

One of the hardest writing skills to master is the art of knowing what to take out.  Many rough drafts are guilty of repetition and over-explanation.  Consider the dangers of spoon-feeding your readers.  At best, you'll come off as lacking subtlety.  You'll rob your readers of the chance to exercise their brains.  At worst, you'll annoy them or insult their intelligence.  If you want to lose readers, there's no better way than by talking down to them.  If you want to keep readers, set things up and then trust them to draw the conclusion for themselves.

Problem #1:  Showing and then Telling.

A lot is said about how writers must "show, not tell."  Generally it's good advice, though telling sometimes works better and you shouldn't be afraid of using both strategies, depending on the situation.  What you really want to avoid is showing and then telling.  Here are some examples.

He slammed his fist against the table, stood up, and threw the telephone at the wall so hard the paint chipped.  He was angry.

Your reader figured out he was angry from his actions.  Cut out the last three words and let the action stand.

"What?  I had no idea!"  Ben was surprised.

The dialogue indicates Ben's surprise.  No need to tell us.

People were sharing seats, squatting in the aisles, and pressing themselves against the back wall.

"It's crowded in here," she said. 

Yes, Mistress of the Obvious, it is indeed crowded.

Dressed in his fluorescent vest, he stepped into the street, enjoying the power he and his sign held over the impatient drivers in the stopped cars.  The kids skipped past, chatting and laughing, texting and teasing.  Once his flock made it safely across, he hopped back onto the curb.  He liked his job as a crossing guard.

If you're afraid your readers won't understand what he's doing, or how he's feeling about it, revise your showing section.  Don't just tack a bit of telling on the end.  If you've done your job well enough, the reader will get it.

These are pretty blatant misuses of telling, though they pepper the manuscripts I've been reading lately.  What most of us need to look for in our own work are the less glaring examples.

Adam lifted his hand to knock on the front door, but the moment his knuckles hit, the door gave way and swung open by itself.  The hall lay empty, quiet.

"Mom?"

The nightlight was still on.  Dad always turned it off when he got up at dawn. 

"Dad?"

Something scritch-scratched in the living room.  Adam grabbed an umbrella from the stand by the door and held it up, facing the archway.  Bowser, ears sagging, padded through and whined at Adam's feet.  Something was wrong. 

"Something was wrong" can amp up the tension, but make sure it actually does so.  Otherwise, you're just negating all your showing.  Take out the last line and see what you think. 

Solution to Showing and then Telling:

When you revise, read your work slowly and look especially for direct subjective descriptions ("She was beautiful, The city was exciting") and statements about how people feel or what they want (John was happy.  Levi hoped she would stay).  Then check to see if you showed the same thing immediately before.  If so, cut out the telling.  Read it again a couple of days later and if it still makes sense, you didn't need it.  Your writing will be stronger for it.

Next time: 

Problem #2:  Beatingyour Reader Over the Head with Big Themes
Problem #3:  Spelling E-V-E-R-Y-T-H-I-N-G out

Melinda Brasher is the author of Far-Knowing, a YA fantasy novel, and Leaving Home, a collection of short stories, travel essays, and flash fiction.  Her fiction appears in THEMA Literary Journal, Enchanted Conversation, Ellipsis Literature and Art, and others.  Visit her blog for all the latest:  http://www.melindabrasher.com