Taglines and Loglines

My Kindle advertises to me, temptingly placing book covers on my standby screen.  After a while I noticed that they all had something in common:  a tagline or logline right on the cover.  Then I noticed something else.  When I looked up the books on Amazon, most of them didn’t actually have these pithy teasers on the cover.  It was something Amazon added, to help sell books.  Which tells me that a tagline may accomplish what a book cover alone can’t.

Since my greatest talent does not lie in writing taglines…or loglines…or synopses…or pitches…I started writing them down, to see if I could learn anything.  I thought my fellow writers might find the examples interesting.

Can a troubled young man and a desperate mother save each other?

Through the Fog by Michael C. Grumley

(asks a rhetorical question, uses classic adjective-noun descriptions of characters)

After she loses everyone that she loves, Mikayla struggles to find a new forever

More than This by Jay McLean

(names a character, hints at backstory, genre, conflict)

A gripping tale of seduction and survival in the court of King Henry VIII

A Love Most Dangerous by Martin Lake

(establishes setting and main premise, uses no verbs, praises itself)

In postapocalyptic Boston, supernatural factions battle for human souls

Marked by Sarah Fine

(plays on the popularity of a trendy genre, gives setting, hints at what’s at stake)

You may know their faces—but you don’t know their dangerous, deadly secrets

Ourselves by S.G. Redling

(second person, fairly generic—may apply to about 40% of novels—but still intriguing)

Her secret admirer:  a world traveler with a sense of humor—and a job to kill for

Ice Man Cometh by C.T. Wente

(specific, clever description of one character, a hint of intrigue)

A murdered angel, an elusive hero—just another day for Gideon and Sirius

Unknown

(humor, quick character descriptions, hints of genre, no verbs)

Glassblowing was a man’s art—until three enchanting sisters elevated the craft with a woman’s touch

The Glassblower by Petra Durst-Benning

(past tense, unusual topic)

When hard evidence points to you, how do you clear your name?

Unknown

(second person rhetorical question with high stakes)

He must choose between love and loyalty, paying with either his heart…or his life.

Unknown

(The hard choice.  Generic but intriguing)

A girl with a clockwork heart must make every second count

Ticker by Lisa Mantchev

(clever wordplay, hints of sci-fi, hints of urgency)

A medieval killer and his current-day copycat terrorize the walled city of Zons

Fatal Puzzle by Catherine Shepherd

(intriguing premise, setting)

More:

Benjamin thought he couldn’t feel anymore…until Charlie came along

Unknown

Beneath a picturesque New Orleans mansion lurks a deadly force

The Vines by Christopher Rice

In search of a missing boy, a DEA agent ends up on the run.

Unknown

One man fights to regain his family’s land—and win the woman he loves

Deepest Roots of the Heart by Chautona Havig

How well do you really know those closest to you? 

Never Smile at Strangers by Jennifer Jaynes

Years after her sister’s murder, Detective Crosswhite fights to find the truth.

My Sister’s Grave by Robert Dugoni

All the rules I’ve read about writing taglines and loglines are both exemplified and contradicted here—which seems to be the case with rules about writing queries and blurbs too.  But the main advice still holds true:  make your readers want to read the book.

And perhaps the most important thing I’ve learned from this came from the examples I jotted down without noting the book title, and then later couldn’t find.  Once you have a tagline you like, make sure people can find it online.  Use it everywhere you can:  your website, blog, Facebook, guest posts, Amazon/Goodreads/B&N descriptions…whatever and whenever you can.  Then, prospective readers who may not remember your name or title but who remember part of your hopefully memorable tagline can Google it to find your book.  Make your tagline work for you.

Melinda Brasher writes short stories, travel articles, and YA novels.  She loves the crunch of snow and the smell of old books.  She's currently living in the Czech Republic teaching English.  To see a little of this beautiful country, visit her online:  http://www.melindabrasher.com/

Even Tiny Action Steps can Produce Huge Results

"Someone is sitting in the shade today because

someone planted a tree a long time ago."

This Warren Buffet quote inspires me. It's simple, yet so amazingly powerful.

1. A tiny seed can create something as massive as a tree, even a sequoia tree.

Think of the giant sequoia tree in California, USA. It averages around 26 feet in diameter, weighs around 4,189,000 lbs. and reaches heights of 275 feet. According to Wikepedia, "Record trees have been measured to be 311 feet in height and over 56 feet in diameter. The oldest known giant sequoia based on ring count is 3,500 years old."

The seed of the sequoia tree is 0.16–0.20 inches long, 0.039 inches broad, and 0.039 inches wide.

Hard to imagine, isn't it.

Well, this can easily relate to writing, to content marketing, to business . . . to just about everything in your work and life.

Small positive actionable steps, no matter how tiny, can create massive results. You may think your writing and marketing efforts aren't moving you forward, but think of how long it takes that tiny seed to grow into that tree that gives shade.

2. What you sow today can have benefits for many tomorrows.

Time will pass whether you take action or not. If you have an idea, take action now. Don't wait for tomorrow or until you have more time or until you have more money. Take action now. The benefits may turn out to be bigger than you could possibly imagine.

You may reap the benefits of your writing or content marketing or business efforts far into your future, so take that initial step. Or, maybe it's expansion that you're thinking about, or a new strategy.

Keep in mind though that every living thing needs sun, water, and food to grow. So, when you take that step (plant that seed), be sure to give it the nurturing it needs to become what you believe it can be.

Plant that seed today!


Karen Cioffi is a writer and online platform instructor. She's offering two e-classes through WOW! Women on Writing;

Become an SEO Writer in Just 4 Weeks
Get Traffic to Your Website with Inbound Marketing

(Both classes are in-depth and interactive and will help get you where you need to be.)

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MORE TO READ

5 Reasons Why You Should Use Content Curation as Part of Your Blogging Strategy
Is Facebook Worth Your Social Media Marketing Time? What About Twitter?
5 Tips to Writing Your Author Bio

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Revision, Part 2: Editing Fiction after a Long Break

Needlepoint art made for me by a friend that faces my computer.
It reminds me  every day to keep on trying, Photo by Linda Wilson

Whatever the reason for a long gap in time while writing your novel, measures can be taken to jump right back in. In the past I've tried writing an air-tight outline, or so I thought; following the plot line on 3 x 5 cards, or simply jotting the story on paper and computer as it came to me.

The magic didn't happen until I laid out the story on 12 x 18 paper. My current story has taken up four of these sheets. What a help to see at one glance the story in its entirety, to back up and make a change in the proper place when a later tidbit needs to be taken out or added in.

If you want to give this method a try, here is what you'll need.

Ready, set . . .

• A long absence from your story: Mine was four months
• A pencil: Mine are #2's and an electric sharpener for a sharp point, which makes me feel sharp
• Color Sharpie or pen: To keep track of the thread of the story
• The latest version of your story, most likely typed: Useful as a guide
• 12 x 18 or similar size large paper: Divided into sections for chapters
• Scratch paper: To work out problems before entry
• 4 x 6 lined post-it paper: For story basics, i.e., story problem, list of characters, genre, age level, etc.
• Bulletin Board: To display book title and post-it papers covering story basics

. . . Go . . .

• Divide the 12 x 18 paper into six sections, one for each chapter. Label each section by chapter number and title, if applicable.
• Using a past version, notecards, and/or outline, tell your story in bullets chapter by chapter
• With color pen, include separate bullets listing the thread of your story. My story is a mystery, so I jotted down what mysterious thing(s) happened in each chapter, making these color bullets a separate list to help make sure that the story moves forward
• At the end, use a section for questions, points not yet made but want to include, illustration notes, etc.

Post on your bulletin board the 4 x 6 post-it papers, which will include:

• Title
• Book Basics: Story problem, verb tense, setting, theme, etc.
• 12 x 18 pages
• List of characters and their role in the story
• Include any pictures you have collected of the setting, characters, etc.

Essentially, you've wallpapered your bulletin board with your entire book written on post-its and 12 x 18 paper.

Now what?

Leave this project up on your board while you move on. Once you've worked up the next project in a similar way, leave it and go back to the original project and begin writing or re-writing your story. (My additional projects get taped to the inside doors of my office so I can view each one separately at a glance). When the original project is written, file the posted materials in case you need them again and begin sending the draft out to your writer's group, then begin marketing it. Now, time to move on to the next project, which is ready to go.

On a personal note: I don't know if I'll need to continue this process with more experience under my belt. But I'm happy to have found a method that works for me. And, I think it will work even if I spend less time away.

Please comment: Tell us what method works for you. Have you tried this method? If you haven't, do you think it could work for you?

For Revision, Part 1: please visit An Early Fiction Checklist

Linda Wilson, a former elementary teacher and ICL graduate, has published over 40 articles for adults and children and six short stories for children. Recently she completed Joyce Sweeney's online fiction and picture book courses. She is currently working on several projects for children. Follow Linda on Facebook.

It's Never Too Late! Beginning a Writing Career Later in Life

Julia Child wrote her first cookbook at age 50.

Selling 50 million copies around the world, Richard Adams published Watership Down in his early 50's.

Laura Ingalls Wilder was 65 when she published her first "Little House" books.

After raising her family, Harriet Doerr finished her education, and at age 73, wrote Stones for Ibarra, reminiscent of her life in a Mexican mining town.

It's not time to wind down. It's time to get going! It's all about perspective. If you want to write, you will. You just need to know you can be successful, no matter your age.

Points to inspire:

• Experience. You've accumulated a life time of it. You have something to offer whether it is a self-help book, novel, or magazine articles. Struggles and obstacles combined with creativity can have amazing results. Charles Dickens' experiences working in a factory as a youth is portrayed throughout his writing.

       Do you love to travel? Write about it! Gardening? Write about it! Cooking? 

       Write about it!

• Education. Don't have it? Don't worry. It's not a necessity to have a college degree in order to be a successful author. Mark Twain, H. G. Wells, and Jack London did not have a college degree. Neither did Maya Angelou, Ray Bradbury, or Agatha Christie. Today, we are fortunate to have the internet. There are free and affordable online courses available to acquire writing skills and learn more about your niche. 

• Timing. Linda Welch had a character in her mind for years. It wasn't until she arrived in the mountains of Utah, years after leaving her homeland of England and acclimating to life in America, did her character find a story.

Photo credit: DavidTurnbull / Foter / CC BY

• Perspective. Do you believe in yourself? Will you follow your dreams?

Anita Bruzzese, a writer who specializes in taking control of your career says:

Most notable among the people I interviewed was their “can-do” attitude; they were willing to stretch outside their comfort zone, excited to explore new options and weren’t afraid to admit what they didn’t know. 

Don't hit a dead end because you think it's too late. Even if you don't have the support or encouragement from friends or family, go for it anyway. 

What are you waiting for? Get started today.

~~~

 After raising and homeschooling her 8 children and teaching art classes for 10 years, Kathy has found time to pursue freelance writing. She enjoys writing magazine articles and more recently had her story, "One of a Kind", published in The Kids' Ark. You can find her passion to bring encouragement and hope to people of all ages at When It Hurts - http://kathleenmoulton.com

Increasing Writing Productivity by Managing Your Online Activity

I had the following email exchange with a colleague this morning.

8:59 am   Friend: I am locked in a library all weekend doing research and writing.  Text or email if you need anything.  I can be in the office in 15 minutes if anything big arises.

9:01 am  Me: Happy Writing!

9:09 am  Friend: writer's block sucks!  looming deadlines suck more!! 

9:55 am   Me:  Be willing to write crap.  Then you can mold the crap into something useful during the editing process.   “If I waited for perfection, I would never write a word.”—Margaret Attwood. 

9:59 am Friend: true, wise words.  i always have to remind myself that the search for brilliance is the enemy of finishing!  thanks for the support! 

10:01 am   Me: The other bit of advice I give writers--shut off your email and internet unless you need it for research during your writing time.  This is my last response to you today!

We easily could have kept the banter going. More emails would have seemed like short breaks from our work, but the truth is it would have been non-productive interruptions for both of us. As writer, how many times do we sit down at the computer and the first thing we do is open our email and check social media.  If you start your writing session by checking emails or commenting on Facebook, an hour or more can slip away before you write one word. This pre-writing routine can seriously decrease your writing productivity.

Blogger Michael Stelzner suggests tracking how you use your time to increase your productivity.  One way to do that is use productivity tracker software.  RescueTime offers apps and software to help track your computer use.  A free 14 day free trial service is available on their website.  Knowing how you spend your computer time will help you make changes and increase your writing productivity.

How do you maximize your writing time?  I love to hear what's worked for you.

Oh and one more thing..I might send just one email tomorrow morning to check on my friend locked up in the library with her computer. 

Mary Jo Guglielmo is writer and intuitive life coach. For more information check out:

http://DoNorth.biz

http://facebook.com/DoNorth.biz  

American English

No, I am not talking about the band, but the language that we speak in the United States of America.

Last month, my blog post was about some of the business classes I've been taking.Recently, I enrolled in a class about the history of American English.We’ve talked about history, dialect, accents, words and phrases.Since we can use dialects when writing dialogue, I thought this class would be helpful.

Our English started way back in the 1600s, when people from England (perhaps some of your ancestors) sailed across the Atlantic to settle in the southeastern and northeastern parts of the United States.In 1607, Jamestown, the first permanent English settlement, was founded in Virginia.The Pilgrims landed in Massachusetts in 1620, followed by the Puritans in 1630.Over the years, other immigrants arrived, including the Quakers, Germans, Scots-Irish and many groups of people from many lands.As settlement of the US expanded, so did the language, with different dialects, spellings, and words.

A man by the name of Noah Webster, who thought that Americans should have their own language, wrote the first American dictionary.It was published in 1806.The next edition was published in 1828.It was called the American Dictionary of the English Language.You can browse that book here: http://1828.mshaffer.com/.

It’s helpful to study maps to gain a better understanding of dialects.This map covers the US and Canada and it is very detailed.You can also listen to samples of dialects on this website, http://aschmann.net/AmEng/.

How do you speak American English?You can learn more about why you talk a particular way by taking the following quiz, http://www.nytimes.com/interactive/2013/12/20/sunday-review/dialect-quiz-map.html.

I touched briefly on the history of our language here today.I will write more about American English in future blog posts.

Happy writing!

Debbie A. Byrne has a B.S. in Mass Communication with a minor in History. She is a member of the Society of Children’s Book Writers and Illustrators (SCBWI) and is working on her first children’s book.

Bloopers Can Be Fun ~ International English #4

This is post #4 on the subject, International English.

• In October, we looked at Making Friends Across the Globe. 
• In November we saw some of the the varieties of English interpretations, especially between British and American English.
• In December we looked at some of the cultures and greetings of Christmas in  a variety of countries.
• This month we're going to enjoy some fun, looking at some of the mistakes that can happen when we are working with an unfamiliar language. 

It can be fun hearing the bloopers made by people learning a new language or using phrases unknown to them. But as writers, if we want to include a snippet of local language in our writing, we need to be sure we get it right.

I read recently on a website of a student in Northern India who was asked, "What do you do?"

"Main chata hoon," he replied carefully in Hindi, meaning to say, "I'm a student." He later discovered he had actually said, "I'm an umbrella." Chatra is a student; chata is an umbrella.

When my daughter was new to Venezuela, she was making her way through a crowd of people. She kept saying what she thought meant, "Excuse me," as she tried to pass people. In South Africa this would mean, "Please make way—I need to get through." She later learned she had been moving through the throng saying, "What's the matter?"

If a South African or British writer sends their heroine for a leisurely stroll along the pavement, this is good for her health. The pavement in South Africa and England is the paved area alongside the road, reserved for pedestrians. However sending her for a stroll along the pavement in America could have dire consequences as that's where the cars drive in the States.

So if we're writing about another culture, we need to make sure we not only have the correct word but that we use it in the right way.

I asked around for some more examples of easy mistakes that can be made when using English. Here are four examples.

Ruth Ann Dell in South Africa said:" When we visited friends in England, they were astonished when we talked about turning right at the robot. They couldn't see any robots on the road. We had a good laugh as we explained that back home in South Africa we called traffic lights robots"

Barbara Strohmenger in Germany shared this: "A funny thing is the wrong use of become by Germans; the German bekommen means to receive, but some think it means to become because it sounds similar; so they say I become a gift instead of I receive a gift.

Karen Shaw Fanner, formally of Zimbabwe and now living in England says: "In Africa just now means in a while, at some point. In the UK just now means immediately, right this minute. How to really annoy people in England is to tell them you'll do it just now and leave it an hour!

And one from myself, an English-speaking South African: "I nursed for many years in a paediatric ward in Krugersdorp, South Africa. Although as a Christian I don't believe in "luck", and I often prayed with parents when their little ones headed for surgery, I nevertheless fell into the practice of saying, Good luck! I'll be praying. If the patients were Afrikaans, I would translate this and say, Geluk! Ek sal bid, which I thought was Good luck! I'll be praying. One day a colleague overheard me, and with a broad grin asked me why I was congratulating the parents. Turns out that although Geluk sounds like Good luck it actually means, Congratulations! So I was sending my small patients off for surgery with the words, Congratulations! I'll be praying."

So, writers, be careful of the words you use, especially if you're trying to use a snippet of foreign language to add flavour to your work. You might just be adding the wrong flavour which could leave your readers with a bad taste. Make use of your Internet friends, and find someone who lives in the country you are writing about, or who fluently speaks the language you wish to quote.

How about you? Do you have an amusing story to share of the wrong word being used as a result of a different language or culture? If so, please comment below. Perhaps I can include them in another post for us all to enjoy.

FURTHER READING:  
What in the World Do You Mean? 
The Cultures and Greetings of Christmas Around the World

SHIRLEY CORDER lives on the coast in South Africa with her husband, Rob. Her book, Strength Renewed: Meditations for your Journey through Breast Cancer has created a multitude of friends and contacts across the world.

Please visit Shirley through ShirleyCorder.com where she encourages writers, or at RiseAndSoar.com where she encourages those in the cancer valley. You can also meet with her on Twitter or Facebook.

Sign up to receive a short devotional message from Shirley in your inbox once a week.