A Simple Way To Be "Different"

By Terry Whalin (@terrywhalin) 

While I’ve been in book publishing for decades, one topic is central to our business yet something I rarely see written about or discussed: communication.

Communication undergirds everything from email to print to phone calls to face to face. I believe it is infrequently highlighted because we work in a non-communication environment. Writers work hard on crafting their query letters or proposals. They edit and rewrite them and even send them off to their critique partners or outside editors before sending them to the literary agent or editor. This extra polish and set of eyes gives them a better chance at success.

After you fire off your gem of an idea, it goes into black hole. You hear: nothing or it earns a form rejection letter or form email rejection letter. The experience brings despair or determination to find the right place. I hope you are determined because finding the right fit is a key part of the publishing process.

Jack Canfield and Mark Victor Hansen were rejected 140 times for Chicken Soup for the Soup, one of the most prolific series of books in the English language. Determination and persistence are qualities for every writer.

Why don’t editors and agents communicate? Can’t they send a simple email that they received it? Unfortunately this practice is not built into our publishing community. If you are a good communicator, your use of this skill is another way that you can use this simple way to be a "different" type of writer.

My authors at Morgan James Publishing consistently tell me they are surprised with my speed of communication. Sometimes they will write me after they have tried others (with no response) because they know I will help them.

I’ve learned a number of tips for communication and I want to detail some of them in this article.

Email is the best tool to use.  If you are following up a submission, a brief email asking if it was received is the preferred approach. 

Last week I got multi-paragraph email from a writer I will see at conference this week. It was too much information and while I read it, it would have been better in a few sentences and made a better impression. Here are some other key tips:

1. Text is OK—but use sparingly.

2. Phone is the worst way to approach an editor or agent and something I recommend you rarely use if at all. 

At Morgan James Publishing, we acknowledge every submission with a physical letter in the U.S. mail—and each year we receive over 5,000 submissions for only 180 to 200 books which are published. Communication with authors is built into the fiber of Morgan James. Many writers neglect to send their mailing address with their submission yet it is a critical part of our process of getting a submission started. Fairly often I have to email a writer and ask for their mailing address.

Some of my publishing professional colleagues have boundaries on their emails. For example, they only answer emails between their working hours in their office Monday through Friday 8 am to 5 pm. If you have emailed me, you know I don’t have such a boundary and will often answer emails early or late or on the weekends. It is all part of my commitment as a writer and editor to be a communicator. 

As a writer what steps do you need to do to increase and improve your communication skills? Let me know in the comments below.

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W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s newest book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success.  Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.