To Find Opportunity, You Must Knock on Doors

By W. Terry Whalin

From my years in publishing, I've discovered a basic principle: If you want something to happen, you have to be knocking on doors to find that opportunity. For example, as an acquisitions editor, I've found some of my best projects meeting with authors face to face at a writers' conference. I understand the value of this personal contact with writers. While I've been speaking at different events for many years, the invitations to speak at these events does not happen organically (without any action on my part). From my experience, the directors of conferences are pitched many times from many more qualified people than they could possibly use at an event.

What is the difference maker so one editor is picked to be invited and another is not? I believe it is a combination of things—a personal relationship with the director or decisionmaker at these events. Also it is necessary to be knocking on the doors in a gentle way but letting them know of your availability and willingness to speak at their event. In the last few days, I've pulled out some resources on my bookshelf that list forthcoming conferences, then I've sent emails to these leaders. In a few cases where I know the people but haven't been to their event in several years, I've picked up the phone and called them. Will my actions pay off? I know many will fall flat and never garner a response.  I'm a realist with my expectations—yet I also know that some of them will succeed and garner an invitation to their event—maybe not this year but next year.

While I've been writing about getting speaking opportunities, the actions for a writer are exactly the same if you are looking for writing opportunities. What types of writing opportunities are you looking for? 

In recent days, I've been working on some book proposals and writing projects. Yes I've written a number of books over the years but most of my efforts have been in my work as an acquisitions editor at Morgan James Publishing. I've been knocking on some doors of opportunities with agents and editors to find some writing projects. Like my knocking on doors for speaking opportunities, many of my emails and calls have not been returned and feel like they are going into a black hole. Yet I persist and continue to pitch and look for new opportunities. Why? From my experience, I know some of these pitches will actually turn into writing assignments and future work.

Here's several actions for every writer:

1.Learn how to write an attention-getting query letter. Every writer can learn this important skill of writing a one page pitch letter. It will be a valuable lesson for writing for magazines or getting the attention of literary agents or editors.

2. Learn how to write an excellent book proposal. Get my free book proposal checklist or my Book Proposals That Sell or take my Write A Book Proposal course. It will take effort but it will pay off in getting more attention from literary agents and book publishers.

3. Continually work at fostering and strengthening your relationships with others in the community. Help them in any way that you can—and you never know where that help will lead to future opportunities.

In general, the world of publishing is busy with lots of activity, emails, manuscripts, proposals and pitches. If you wait passively for someone to reach out to you, then most likely little will happen. Instead I encourage you to be proactive in your approach and be knocking on different doors to find the right opportunity. I believe these opportunities are out there—but you have to be knocking to find them.

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W. Terry Whalin has written more than 60 books for traditional publishers including Jumpstart Your Publishing Dreams, Insider Secrets to Skyrocket Your Success. He is an acquisitions editor at Morgan James Publishing, a New York publisher. Terry has an active twitter following (over 200,000) and lives in Colorado.

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Every Writer Needs Media Training

By W. Terry Whalin

It is painful to tell these two stories because of the missed opportunities. Yet I tell them because I want you as an author to profit from these situations for your own writing life.  As the title of this story says, I hope from reading this article, you will understand why every writer needs media training.

This week a couple of my Morgan James authors appeared on The Dr. Oz Show. This particular segment was filmed in October but aired this week. I was excited for these authors and set my DVR to record the show (since I rarely watch it).  I found their segment and watched it. Their story was highlighted and interesting—yet something was missing. There was nothing in the story to indicate their full story appears in their book. The book or the book title was not mentioned. The result was another missed opportunity to tell a national audience about their story.

I've never appeared on this type of national television show. It must be full of tension and excitement for the author to make sure you answer the questions and make a great appearance on the show. The challenge for the author is to make sure no matter what message the television show wants to give—that you meet your own agenda (sell books).

This recent story is not the only time I've seen missed opportunities. Years ago I wrote a book called Running on Ice for Olympian Vonetta Flowers. She was the first African American to win a gold medal in the winter Olympics. In fact, Vonetta was on the 2006 U.S. team for the next Olympics in Turin, Italy. Katie Couric interviewed Vonetta on The Today Show. It was a great interview yet nothing in the interview mentioned that a book told Vonetta's story. While I'm pleased to have written this book, I wanted it to succeed in the marketplace (sell) yet the opportunity was missed.

No matter where you are in the writing and publishing world, now is the time to prepare yourself for these opportunities so you do not miss them.  In the publishing world, we call it media training—and it's something every author needs to learn.

Here's three valuable yet inexpensive resources to prepare yourself for the media:

1. Gayle Murphy has been a journalist for many years. I interviewed Gayl in this free teleseminar and you can get her seasoned advice for every author about how to tell it to sell it.

2. The Media Training Bible by Brad Phillips. I reviewed this book several years ago (follow the link). The seasoned advice and tips in this book are invaluable. Phillips is a well-known and excellent media trainer. Every writer will profit from a careful reading of The Media Training Bible.

3. Be the Media compiled by David Mathison. This older book is excellent to help you know how to create your own message and different ways to get it out into the marketplace.

For the last couple of years, I've been doing radio interviews to promote my Billy Graham biography. In the next two weeks.I'm scheduled to be on two LIVE radio shows telling stories from the book. It's fun and I'm grateful for these opportunities. Each time before the interview, I remind myself why I'm on these programs: first to be energetic and tell interesting stories about Billy Graham. 

Yet integral to this agenda is my second key point: to make sure I tell people where they can get the book. I've created a website with multiple options to purchase the book. During several of these interviews, even if I am not asked about it, I take the initiative to weave into the conversation the specific name of my website and where people can get the book.

When you receive these types of opportunities for your writing, seize them—yet use wisdom to make sure you cover your own interests.

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing and has written more than 60 books for traditional publishers including Book Proposals That $ell and Jumpstart Your Publishing Dreams. He blogs about the Writing Life and lives in Colorado. Terry has over 194,000 twitter followers.

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Are You Using Radio in Your Book Promotion?

By W. Terry Whalin

Terry on a KRKS Radio with Gino Geraci

There are many different methods to tell others about your book. PR Expert Rick Frishman compares author promotion to a three-legged stool. One leg of the stool is reaching print media. Another leg is using the Internet and a final leg is radio. Without all three legs, no stool can be upright. Click this link to explore Rick's publicity teaching in a free teleseminar. Are you using radio to promote your book?

Some authors have self-published and they know about radio but believe this opportunity is only available to authors who publish with well-known traditional houses. Other authors believe they have to hire a publicist or someone to book these interviews. Yes, publicists do an excellent job at booking radio interviews (more details about publicists will be below) but authors can pitch your book directly to producers and radio shows. The key is to learn the details and then be consistently use the powerful tool of radio. While you personally may not listen to the radio, millions of people drive to work every day and listen to these radio programs. Radio is a key way to get exposure for your book (so readers can learn about your book then purchase it).

One of the best examples that I know about the power of radio to sell books is from Alex Carroll. He self-published his book on how to beat speeding tickets called Beat the Cops. Alex has sold 250,000 copies of Beat the Cops on the radio. Not only has Alex succeeded with his own book but he has developed a detailed training course called Radio Publicity. I encourage you to go to his website, watch the videos and learn about this important resource. He gives away several free tools to get you started learning about radio. For many years, I've known Alex Carroll and numerous authors have profited from his teaching.

If your book is Christian, I encourage you to look into working with Don Otis at Veritas Communications. I've known Don for over 20 years and I've been working with Don on the promotion of my Billy Graham book. Because of his connections to radio, Don has booked me on a number of radio programs to talk about Billy Graham. If you follow this link, you can listen to several of my interviews. To learn more about radio, I encourage you to explore the various links on Don's website. 

PR Expert Don Otis

Recently Don has started a free email newsletter with great tips from his experience. Here is the first issue: Five Ways To Maximize Your Media Interviews. Follow this link to read Don's insights—but also subscribe to his email list and learn from his years in this business.

There is not one path to begin using radio in your work to tell people about your book. Whether you use a publicist or pitch on your own, it is important to be on the radio consistently. Practice makes perfect.

Are you using radio to promote your books? Let me know in the comments below.

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing (a NY publisher). He has written for more than 50 magazines and over 60 books for traditional publishers including Jumpstart Your Publishing Dreams. Some of his books have sold over 100,000 copies. His blog, The Writing Life has over 1300 searchable entries. Follow Terry on Twitter (click this link).
 

Every Writer Must Be Passionate About Their Writing

By W. Terry Whalin

As writers, we hear the words “no, thank you.”  How rapidly you hear “no, thank you” (or some version of rejection), will depend on how often you are pitching your work to magazines, literary agents or book editors.
  
Some writers insulate themselves from rejection.They love to write for their blog but never get around to sending off their material to print publications or agents or book editors. Why? Because they don't want the rejection letters.

One of the most published works in the English language (outside of the Bible) is Chicken Soup for the Soul. What many people have forgotten about these books is Jack Canfield and Mark Victor Hansen were rejected over 140 times. Finally they found a small publisher in Florida to get their book into the bookstores. That is a ton of rejection. How did they handle these rejections? 

Jack and Mark learned to look at each other and say,”Next.” That single word (Next) is futuristic and looks ahead. You can use “next” when you get rejected to propel you ahead to the next submission. Mark Victor Hansen wrote the foreword of Jumpstart Your Publishing Dreams (follow the link to read the sample).

Writers have to be passionate about their work to find the right place to be published. It is not an easy process and if publishing were easy, then everyone would do it. As an acquisitions editor at a New York publisher, I tell every author that it is going to be 80% up to them to sell books. Why 80%? Because as a publisher, we can sell the books into the brick and mortar bookstore but if the author does not promote their book, then these books are returned to the publisher.

Even if you get a large advance from your publisher for your book (rare but still happening), that publisher will run out of steam about your book. It doesn't matter if you've written a novel or a nonfiction book or a children's book. Every author has to use the passion about their subject to continue to market and tell others about their book.

One of my passions as a writer is to help authors produce excellent book proposals. As a frustrated acquisitions editor, I've read many proposals which were missing key elements. I wrote Book Proposals That Sell to guide authors and the book has over 130 Five Star Amazon reviews. I discounted the book and have the remaining copies so buy it here.  Yet my passion for proposals is more than this book. I have a free teleseminar about book proposals. Anyone can get my free book proposal checklist (no optin). Every other month, I write a column called Book Proposal Boot Camp for The Southern Writer magazine. I also have a step-by-step membership course on how to write a book proposal. 

Also I created Secrets About Proposals. In addition, I often guest blog about proposal creation different places and write print magazine articles about proposal creation. I hope these examples show you my passion and how it has continued way past one book. You should be doing likewise for your own topic or subject area. It's more than writing. Use the passion that drove you to complete your book to continue to market it.  Why do I continue to display my passion and keep working at it? Because I want others to use this book proposal material for their own success—and I want each of us to be producing better submissions.

There is not one path to success in the book publishing business. Yet every author must channel their passion into the ongoing promotion of their book. It takes many forms such as magazine articles, guest blog posts, tweets and much more.

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing.  He has written for more than 50 magazines and several of his 60 books have sold over 100,000 copies. Terry lives in Colorado and has over 183,000 followers on Twitter.

Five Simple Actions to Expand Your Writing World

By W. Terry Whalin

Writers are isolated and just keeping our fingers on the keyboard and producing words is a solitary action that we do alone. I know because even though I'm an editor for a New York publisher, for many years I've written books and magazine articles.

I'm going to detail five simple actions every writer can take to expand their writing world, reach more people and get more of your writing into the hands of others.

First, join a writer's organization. If you write novels, then look for a fiction organization in your genre. If you write nonfiction, then seek a local writer's group. Do more than attend their meetings but volunteer to help them and get connected to other writers.  Do they have critique groups? If so, join the group and if not, start one. For many years, I've been active in the American Society of Journalists and Authors. I've been on the board of this group but also I've been the chairman of a committee. During the member meeting one year in New York City, I had the opportunity to give former President Jimmy Carter a copy of my latest book. While I have no idea if he read the book, I know it was the only book President Carter carried out of the room that day. I would not have had such an opportunity without being a member of the ASJA.

Second, get to a writer's conference. I love attending (and teaching) at conferences. I meet other writers and industry professionals. We exchange business cards and connect with each other on the phone or email after the event. I've received magazine assignments and book deals from these conference connections. Plan to attend a conference, bring plenty of business cards, then follow-up with the people you meet. It will propel your writing life to new levels.

Third, write for print magazines. I understand many writers want to write books yet print magazine editors need your stories. Writing for magazines is great exposure for your writing. It's one of the tried and true ways that editors and literary agents find excellent writers. It can not happen if you aren't writing for magazines. Make a point to pitch magazine editors (query) and read different magazines with an eye to write for the publication. These articles are shorter than books and will reach many more readers than a typical book. With an article, it is easy to reach 100,000 readers where a book might sell 5,000 copies during the lifetime of the book. Also you can practice your storytelling craft on a shorter form than a 50,000 or 100,000 word book project.

Fourth, join an online writers' group. While the face to face contact of a local group is terrific, you can get huge help from a national online group as well. There are writer's forums or groups on places like Goodreads to learn from others as well. With any online group, it is wise to start as a lurker and read the conversations before jumping into the fray. For many years, I've participated in several of these online groups as a writer. I learn a great deal and I'm able to help others through these groups.

Fifth, read how-to write books to keep growing in the craft. Whether you buy these books (and I have purchase many of them) or check them out from your local library, this training is inexpensive. If you take action, you can expand your writing world and propel your career ahead.

Not one of these five actions are complicated or time-consuming. Every writer can take these simple steps. Many will not take action but if you move forward, then you will be ahead of others and succeed in this amazing business.

W. Terry Whalin is an acquisitions editor at Morgan James Publishing (a New York publisher). His writing has appeared in more than 50 magazines and he has written more than 60 books including Jumpstart Your Publishing Dreams, Insider Secrets to Skyrocket Your Success. He has over 178,000 twitter followers and his blog on The Writing Life has over 1,300 searchable entries.

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