Knowing Your Readership

I've recently meet a wonderful author...Camille Matthews. After chatting with her for sometime and learning more about her books and how she came into writing them, I asked if should would be willing to share her thoughts on knowing your readership. 

Then reason I asked Camille to share her thoughts on this is because I have noticed a lot of authors don't always know who their readership is. One important key to a book's successes is knowing who your reader is. This goes beyond knowing who you are writing for: children, teens, women, men, etc. You need to really understand the genre and niche. Who makes up this readership and why your book is perfect for them.

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Understanding My Young Readership with Camille Matthews

Though I am new to writing books for children, I have a broad knowledge of child development due to my work as a clinical social worker and psychotherapist for many years. This body of knowledge definitely informed my creation of the Quincy the Horse Books, which have a recommended age from 5-9 years of age. 

Two ideas I find most important in understanding child development are that human potential unfolds in stages of development as we grow and children benefit from nurturing relationships based on secure bonds with consistent care-taking figures. Children have the opportunity to develop certain personal strengths in the childhood years and having supportive relationships not only provides a context for growth, it can also result in the formation of secure attachments, which are a basis for all their relationships. Loss and change contribute to growth, but children need support not to become overwhelmed.

Many theorists have offered ideas about stages of human development.  I have always liked the work of psychoanalyst, Erik H. Erikson whose stages of human development are stated directly and without technical terminology. http://www.learningplaceonline.com/stages/organize/Erikson.htm

Erikson was optimistic about growth and was an early believer that humans have an ongoing ability to grow throughout life. He identifies central issues for young children including the need to experience trust, to become autonomous and to develop a feeling of competence and self-esteem. His concern is children experience overwhelming feelings of mistrust, shame, guilt or inferiority. Since primary relationships are the way children tend to experience the world, consistent nurturing becomes an important factor in the child’s growth, hopefully providing a somewhat stable foundation and home base as the child ventures further and further out into the world around him/her.

My first book, Quincy Finds A New Home, begins when Quincy has experienced a loss. The family who owned him has left the farm where he lives, and a neighbor man who meets his basic needs is caring for him. Then he gets a new owner and is taken to a new home. His new home is a busy barn where there are activities that he does not know how to join. People are friendly and welcoming, but he feels sad and different. Finally, he responds to the overture of his stable mate, an old horse named Beau, who has been trying to get to know him. In doing this, he experiences trust and reassurance when he finds out that his new owner will love him for who he is. This is a task of the toddler and preschool years.

In Quincy Moves to the Desert, Quincy and Beau go on a trip across the country. Quincy has doubts about a big change, but Beau makes it an adventure by telling him how amazing the desert will be and teaching him about the states they travel through and all the things horses do in different places. Before he knows it, Quincy is learning about new things and letting his imagination take over! He begins to explore a whole range of possibilities; this is the task of the school experience that begins around 5 years of age.

It is my belief books are one of the ways children (and adults) experience the world and are a profound opportunity for growth. It is my hope the Quincy the Horse Books provide young readers with ways to expand their horizons in various areas including psychological growth, relational development and geographical awareness. 

Some children’s books draw on an exploration of the trauma and danger that are sadly omnipresent in the modern world. I try to place Quincy solidly in the security of supportive and loving relationships and draw on an exploration of his emotions and his amazement at the new things he is learning to engage his readers. 

Camille Matthews, MSW, LCSW is a clinical social worker and writer who specializes in the treatment of eating disorders, complex PTSD and attachment disorders. In 2002, she received her certification in the new field of Equine Assisted Psychotherapy (EAP) from the Equine Assisted Growth and Learning Association and established the Pathfinder Program in Farmington, NM where she treated adolescents, children and women victims of domestic violence using EAP.

She teamed with illustrator, Michelle Black to create the Quincy the Horse Books for children ages 5-10. Matthews was born and raised in the Bluegrass Region of Kentucky where her father was a law school professor. She was an only child and her favorite thing to do was visit her grandparents and cousins. She is a lifelong equestrian, avid reader and student of politics who blogs and is an op ed contributor.  She relocated to the Reading, PA area from Northwestern New Mexico in 2010.

You can find out more about Camille Matthews’ World of Ink Author/Book Tour schedule at http://storiesforchildrenpublishing.com/CamilleMatthews.aspx. There will be giveaways, reviews, interviews, guest posts and more. Make sure to stop by and interact with Matthews and the hosts at the different stops by leaving comments and/or questions.

Marketing Matters-World of Ink Author Spotlight: VS Grenier

Marketing Matters with VS Grenier

 

When I first got the go on my picture book, Babysitting SugarPaw being published, I started my email blasts. I had press releases sent out, I posted on all my social sites, talked about it in SFC Newsletter for Writers, did radio interviews, etc. I wanted to build the hype about my book before it even became available. Once it did, I did not stop my marketing campaign. In fact, I stepped it up a notch once it came out.

My publisher sent an email blast about my picture book to their contact list with the cover art, my photo, a blurb on the book. I had them send me a copy of the blast so I could do the same with my contact list. I also had post cards made up of the blast to send out. I sent them to every school, library, preschool, daycare, children’s store, doctors, dentist, and bookstore I could think of or find in my phonebook. I did give-a-ways. I had free coloring pages available on my site. I did contest. I sent copies to blog review sites. You name it . . . I pretty much did it and I was not even done yet with the ideas I was coming up with either.

Things changed however and my marketing plans fell flat. Time passed and I thought I missed the boat on getting the word out about my book. It's been two years since my book, Babysitting SugarPaw was first printed. I've sold a few hundred copies, but now I'm back with a new marketing plan as my book is getting ready to be releases as an eBook!

Just because a book campaign did not go the way you would like does not mean you should give up on your book. It just means you need to rethink, redo, or adjust it. In my case, it means do all the things now I could not do before.

Books can only do so much on their own. A great book cover and blurb will help if someone picks it up at the store, but it is the author who really makes the sales happen. A long time ago, publishers used to put effort into marketing new releases. Now they focus on their best-selling authors. But if you want to be a best-selling author, you are going to have to work at it because no one is going to do it for you. If you want to see thousands of your books selling, you are going to have to work at marketing your book and building your name.

If you really think about it, why do you know the names of Hollywood Star, Singers, Book Authors, or any celebrity for that matter? It’s all about the marketing.

VS Grenier is an award-winning children’s author, founder & owner of Stories for Children Publishing, LLC., award-winning editor-in-chief of Stories for Children Magazine and chief editor for Halo Publishing, Int.; in addition, to running her own editorial and critique services.  

Her picture book "Babysitting SugarPaw" has received high ranking reviews from mommy bloggers, book reviewers and children's caregivers. 

MommyPR.com~ "The perfect book for children who will have their first babysitter soon and also for someone who is going to be a babysitter for the first time."

"Babysitting Sugarpaw, written by award winning author Virginia Grenier,and illustrated by Kevin Collier is a must buy for children. This book will satisfy adults, as it brings back memories, and for children who love to laugh." ~American Chronicle

HOME SCHOOL BOOK REVIEW ~ "Anyone who has ever done babysitting will be able to empathize with Bonnie and her plight. For that matter, so will anyone who has ever been babysat! Author V. S. Grenier has created a tender, heartwarming story that children will enjoy having read to them and that parents will enjoy reading to them."

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Writing for Young Children with Ronda Eden

Although I mainly illustrate, I find it easy to write for young children. I was an Early Childhood Elementary Teacher for many years and know what young children tend to respond to. There needs to be rhythm and repetition and it should be kept short and bold. Like a staff meeting!

It doesn’t necessarily have to be simple, but if it’s not, it should have some redeeming qualities such as sheer silliness. For example...Dr Seuss! Kids love things that are a little TABOO! Gross things like snot and poo work really well!

Having said that, we need to be aware that most of the time, we are not only writing for kids. It needs to clear customs first! Editors are seldom children, but more like security guards placed strategically to protect children from writers and illustrators that may lead them down the wrong path. Lucky for writer/illustrators like yours truly, ‘snot’ and ‘poo’ just scrape in these days as we all know there is so much worse out there for them to be protected from.

Choosing words carefully is very important. I believe the sound of the word is more important than the meaning. If the words sound inviting the child will seek out its meaning and use the word themselves repetitively in the process of gaining more knowledge.

Tips to Remember When Writing:

    Rhythm
    Repetition
    Keep it short
    Have fun and add some silliness
    Choose words carefully and make every one of them count
    Make the writing inviting to your reader/Hook

Here is a piece I wrote a couple of years ago. I put myself into the mood of a kid about 8-10 years old and wrote this as a synopsis for a story along the same lines.

Mutants in the Fridge

By: Ronda Eden

There’s mutants in the fridge and I don’t know what to do
Slimy bits of watermelon and all this yucky goo
Something green and furry, something all gone black
Some chips all dried and shriveled and what looks like a Big Mac!
No one likes to clean the fridge they’d rather let it be
They’re scared to take the lids off things
They’re scared of what they’ll see
The meat’s gone green and slimy and it’s really on the nose
The cheese has grown an overcoat and all the spuds have toes!
The veggies are quite clever; they take care of themselves
They turn themselves to liquid and move to other shelves
And if they’re left there long enough, they head toward the door
Then when you open up the fridge, they ooze onto the floor
Each day they’re growing bigger and changing shape and color
Some are getting brighter and some are getting duller
One day they might turn into, huge gigantic toads
And just keep getting bigger until the fridge explodes!
Whoa!
Then what a job will that be, to clean up that big mess
We’ll have to think of something
We’ll have to move I guess
Just thinking of this makes me tried
And makes me hungry too
But there mutants in the fridge and I don’t know what to do.

Ronda Eden’s been a teacher, storyteller, writer, touring art curator, gallery owner, horse trainer and artist A.O.T. (Among Other Things). Ronda’s hobbies include the joy of  hiking, climbing, wind surfing, belly dancing, jogging, traveling, swimming, daydreaming, listening to music and of course, horse riding. Ronda loves it right where she is, doing exactly what she is doing. Ronda manages to be an artist A.O.T (Among Other Things) in between feeding, riding and shoveling poop, but her horses come first. 

Steve Cormey has entertained the people of Grand County and Colorado for over thirty years. An award winning songwriter, he has written, produced and released six very successful CDs while playing an always full schedule of live performances. His background in Folk ,bluegrass, rock and traditional music is evident whether live or on CD. Colorado Blue, Somewhere with a Beach, Never Summer..forever home, Walking Stick and the all solo-acoustic Pure & Simple CDs offer a potpourri of musical styles, and his Old Fashioned Christmas is a Yule Tide favorite. Steve’s live performances show off a talented mix of danceable music, humor and fun!

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