Writing, Marketing, Platform Oh My

Writing, marketing, developing a platform, editing, monetizing, and the list goes on for a writer who wants to make a business of doing what they love.... WRITING. Add in the normal distractions that life can bring on a daily basis and it can be easy to lose focus. I know because it happened to me.

Does it happen to you?  You become so wrapped up in the process of marketing, branding, networking, generating new ideas, and goal setting with an action plan that you look back and find no words on the page... and those words, characters and story lines rattle around in your head trying to find their place on the page have to wait for again another day. Life's little distractions can all but halt the best of us.

So how do you tame the "distraction monsters" that try to steal your writing time? First deciding what is important to you is a big part of how you decide where to put your effort. For some, life's distractions do become more important than the writing and marketing at some point in life. Your state of health, your current financial status, and family obligations also can become distractions and may even force writing and marketing to take a back burner for a time. But if your decision to pursue your writing is burning in your heart there is a way.

Fifteen minutes a day... that is all it takes to write something. Fifteen minutes for a character description, fifteen minutes to send a marketing email to your local newspaper, fifteen minutes to network with other writers on your preferred social media site..... fifteen minutes today and every day notches out 105 minutes a week for writing and developing your platform. It can be done.

The lesson here is to rid yourself of any guilt because you haven't written or because you needed to take a break from promoting your writing. Get back on track and write. Many may not agree but writing comes first at least initially.... you cannot promote or market if you don't have something solid to offer.

Once those ideas start showing up on the page with those precious words coming from your heart the rest will follow. Time for marketing and promoting will fit easier into your daily schedule because now you are focused and know where you are headed. The ideas will flow because you are doing what you love. If you have dry periods where you have lost focus or have had been invaded by the "distraction monsters" simply go back to fifteen minutes a day. It worked for me.

Terri Forehand is an author and neonatal nurse. She lives with her husband in the hills of Nashville Indiana where they also own a small fabric shop. She is currently working on several projects including stories about quilting for kids. Visit her blog at http://terri-forehand.blogspot.com

Evaluate Where You Are with Zig Ziglar

If you don't know where you are, you'll have a hard time finding directions to get you where you want to go. . . to where you should be . . .  to where you need to be.

This five minute video gives an interesting look at evaluating where you are. And, heading toward the end of the year, it seems like a good time to take a step back and take a look.

A great marketer, Zig Ziglar, had lots and lots of business and life wisdom that I'll hopefully occasionally share with you via YouTube videos. This one is Evaluate Where You Are:






MORE ON WRITING AND MARKETING

Blogging and Google Rankings – Do You Really Want to Use That Content?
Author-Reader Engagement: How to Serve Your Audience
A Book Title That Sells

Talking about evaluating where you are, how's your blogging going? Are you getting visitors to your site? How about building your authority? What about sales?

Become a Power-Blogger and Content Writer in Just 4 Weeks
More Visibility, More Authority, More Sales

This interactive e-class through WOW! Women on Writing will teach you to write super-charged (optimized) blog posts / articles and content that will be reader and SEO friendly, shareable, engaging, and will increase conversion. It’s a must for authors, writers, and home businesses.

CLICK HERE FOR DETAILS.

Taglines and Loglines

My Kindle advertises to me, temptingly placing book covers on my standby screen.  After a while I noticed that they all had something in common:  a tagline or logline right on the cover.  Then I noticed something else.  When I looked up the books on Amazon, most of them didn’t actually have these pithy teasers on the cover.  It was something Amazon added, to help sell books.  Which tells me that a tagline may accomplish what a book cover alone can’t.

Since my greatest talent does not lie in writing taglines…or loglines…or synopses…or pitches…I started writing them down, to see if I could learn anything.  I thought my fellow writers might find the examples interesting.

Can a troubled young man and a desperate mother save each other?

Through the Fog by Michael C. Grumley

(asks a rhetorical question, uses classic adjective-noun descriptions of characters)

After she loses everyone that she loves, Mikayla struggles to find a new forever

More than This by Jay McLean

(names a character, hints at backstory, genre, conflict)

A gripping tale of seduction and survival in the court of King Henry VIII

A Love Most Dangerous by Martin Lake

(establishes setting and main premise, uses no verbs, praises itself)

In postapocalyptic Boston, supernatural factions battle for human souls

Marked by Sarah Fine

(plays on the popularity of a trendy genre, gives setting, hints at what’s at stake)

You may know their faces—but you don’t know their dangerous, deadly secrets

Ourselves by S.G. Redling

(second person, fairly generic—may apply to about 40% of novels—but still intriguing)

Her secret admirer:  a world traveler with a sense of humor—and a job to kill for

Ice Man Cometh by C.T. Wente

(specific, clever description of one character, a hint of intrigue)

A murdered angel, an elusive hero—just another day for Gideon and Sirius

Unknown

(humor, quick character descriptions, hints of genre, no verbs)

Glassblowing was a man’s art—until three enchanting sisters elevated the craft with a woman’s touch

The Glassblower by Petra Durst-Benning

(past tense, unusual topic)

When hard evidence points to you, how do you clear your name?

Unknown

(second person rhetorical question with high stakes)

He must choose between love and loyalty, paying with either his heart…or his life.

Unknown

(The hard choice.  Generic but intriguing)

A girl with a clockwork heart must make every second count

Ticker by Lisa Mantchev

(clever wordplay, hints of sci-fi, hints of urgency)

A medieval killer and his current-day copycat terrorize the walled city of Zons

Fatal Puzzle by Catherine Shepherd

(intriguing premise, setting)

More:

Benjamin thought he couldn’t feel anymore…until Charlie came along

Unknown

Beneath a picturesque New Orleans mansion lurks a deadly force

The Vines by Christopher Rice

In search of a missing boy, a DEA agent ends up on the run.

Unknown

One man fights to regain his family’s land—and win the woman he loves

Deepest Roots of the Heart by Chautona Havig

How well do you really know those closest to you? 

Never Smile at Strangers by Jennifer Jaynes

Years after her sister’s murder, Detective Crosswhite fights to find the truth.

My Sister’s Grave by Robert Dugoni

All the rules I’ve read about writing taglines and loglines are both exemplified and contradicted here—which seems to be the case with rules about writing queries and blurbs too.  But the main advice still holds true:  make your readers want to read the book.

And perhaps the most important thing I’ve learned from this came from the examples I jotted down without noting the book title, and then later couldn’t find.  Once you have a tagline you like, make sure people can find it online.  Use it everywhere you can:  your website, blog, Facebook, guest posts, Amazon/Goodreads/B&N descriptions…whatever and whenever you can.  Then, prospective readers who may not remember your name or title but who remember part of your hopefully memorable tagline can Google it to find your book.  Make your tagline work for you.

Melinda Brasher writes short stories, travel articles, and YA novels.  She loves the crunch of snow and the smell of old books.  She's currently living in the Czech Republic teaching English.  To see a little of this beautiful country, visit her online:  http://www.melindabrasher.com/

Even Tiny Action Steps can Produce Huge Results

"Someone is sitting in the shade today because

someone planted a tree a long time ago."

This Warren Buffet quote inspires me. It's simple, yet so amazingly powerful.

1. A tiny seed can create something as massive as a tree, even a sequoia tree.

Think of the giant sequoia tree in California, USA. It averages around 26 feet in diameter, weighs around 4,189,000 lbs. and reaches heights of 275 feet. According to Wikepedia, "Record trees have been measured to be 311 feet in height and over 56 feet in diameter. The oldest known giant sequoia based on ring count is 3,500 years old."

The seed of the sequoia tree is 0.16–0.20 inches long, 0.039 inches broad, and 0.039 inches wide.

Hard to imagine, isn't it.

Well, this can easily relate to writing, to content marketing, to business . . . to just about everything in your work and life.

Small positive actionable steps, no matter how tiny, can create massive results. You may think your writing and marketing efforts aren't moving you forward, but think of how long it takes that tiny seed to grow into that tree that gives shade.

2. What you sow today can have benefits for many tomorrows.

Time will pass whether you take action or not. If you have an idea, take action now. Don't wait for tomorrow or until you have more time or until you have more money. Take action now. The benefits may turn out to be bigger than you could possibly imagine.

You may reap the benefits of your writing or content marketing or business efforts far into your future, so take that initial step. Or, maybe it's expansion that you're thinking about, or a new strategy.

Keep in mind though that every living thing needs sun, water, and food to grow. So, when you take that step (plant that seed), be sure to give it the nurturing it needs to become what you believe it can be.

Plant that seed today!


Karen Cioffi is a writer and online platform instructor. She's offering two e-classes through WOW! Women on Writing;

Become an SEO Writer in Just 4 Weeks
Get Traffic to Your Website with Inbound Marketing

(Both classes are in-depth and interactive and will help get you where you need to be.)

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MORE TO READ

5 Reasons Why You Should Use Content Curation as Part of Your Blogging Strategy
Is Facebook Worth Your Social Media Marketing Time? What About Twitter?
5 Tips to Writing Your Author Bio

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A Gift From Writers on the Move to You

Another year is coming to a close and at this time we at Writers on the Move would like to THANK YOU for being a part of our online lives, for following our authors and writers, for commenting and sharing our work, and for subscribing to our site.


To show our appreciation, we created an ebook of writing and marketing tips as a gift. It's filled with great information and  we hope it helps and guides you in your writing and marketing endeavors in the New Year.

And, as a bonus, you can share this ebook. You can offer it as a gift in your newsletter, on your website, as a bonus to a gift or product you’re offering, or for some other incentive. Please though, be sure to keep it intact.

Click the link to download Writers on the Move: Winter 2014 Writing and Marketing Tips and Strategies

Have a Happy, Healthy, and Safe 

Holiday Season and New Year!

Making Friends Across the Globe ~ International English #1

One day, a lady from the western side of America wrote on a group I belonged to, "I can't get to the shops today because my husband took my car to the shop."

I wondered how her husband could sell her car when she obviously needed it, so I asked, "Are you going to get another one?"

Back came the response, "No. Why would I? There's nothing wrong with this one."

"Then why are you selling it?" I asked, confused.

Time for a lesson in International English. Americans send their cars to the "shop" when they need a service. South Africans send their cars to the shop when they want to sell them.

In South Africa I see many British and American magazines that were unavailable a few years ago. And of course, thanks to the Internet, our words are globally available the instant they appear on the Web. As writers, we are now communicating with people across the world in a way we never could before. This is wonderful--but it's also full of pitfalls for the unwary writer.

So today I thought we'd start a monthly series of articles that will help us improve our global communication, no matter where we live. 

POINT #1: Make friends in other countries.

Join writers' groups on the Internet. The web is an excellent place to interact with writers from other countries. It will not only help improve your writing, it can increase your understanding of different cultures. 

• Don't be slow to ask questions. "Do you use that expression in your country?" Or, "I don't understand what you mean. We don't use that word." 
• Look out for those who live in other countries, and learn from them. This will not only help you write for the global market, it will broaden your knowledge and understanding of the world. 

Join a group that follows your hobby or interest.  My first experience of an Internet group was when I joined a Christian Rubber Stamping Group, a large group of mainly ladies, who all loved rubber stamping. We shared ideas, compared notes, and sent cards to one another. In the process, I got to know a number of Americans, a couple of Australians, and one lady in England. Many of these are still my friends today, even though I no longer do stamping.  

When I went to America for a writers' conference, I stayed in four different homes of people with whom I'd become friendly through my stamping group.

• I learned to eat doughnuts for breakfast.
• I taught an American friend how tasty toasted cheese and tomato sandwiches were; a common light meal in South Africa.

Participate in Social Media. Read posts and blogs by people from other countries. See how they do things and how they express themselves. Leave comments making sure it's clear you live in another country. I enjoy asking questions on my Facebook Author page to encourage participation. A few weeks ago I asked the question, Do you buy potatoes in small quantities or as a pocket? I was taken aback when the only person who knew what I was talking about was a fellow South African. "What's a pocket of potatoes?" was the theme of the responses.

When I did a search of the Internet to find an image to post, I couldn't find one! I promised to take a photograph and post it. Which is a point . . . 

Facebook, Twitter, or another form of social media are ideal ways to make friends across the globe.

• We can get to know people in other lands, then go "off site" to discuss an issue that perhaps we need to know about for our writing project. I have made many friends through social media where I can ask their advice and be sure they understand my terminology. 
• We can build an awareness of other cultures. We may come to see them as people with the same emotions, concerns, and interests as us. It's not that the people are different. It's their cultures, their challenges, and their outlook which are often different. And if we're going to write for them, surely we need to know these things.   

I have developed an on-line relationship with a young woman who is years younger than me, who belongs to a culture so remote from mine that she'd probably be persecuted if our "friendship" was discovered. She simply began to follow my Facebook page, and then wrote to me privately about something she wanted advice on. 

Over the years, I have learned things about her religion and way of life that totally horrify me. Yet she is a young woman in need of love and understanding, and for some reason she has taken a liking to me. I have come to realize some of the deep needs and issues facing some of the young women who live in far-off foreign lands. I can ask her questions if I need to. I can find out how her family would react in various situations. What a wealth of information is available to us, thanks to Social Media.

Today, we've looked at ways of getting to know people across the globe who live in different countries. Next month we'll take a look at some of those countries and how this can and should influence our writing. 

OVER TO YOU: Do you interact with people from other countries? Is there any part of this topic that you would especially like us to look at? Leave a comment below.

FURTHER READING: What in the World Do You Mean? Do you know what a Dolly Varden is? It all depends on the country you live in! It could be anything from a fish to a hat to a cake to a piece of furniture!

SHIRLEY CORDER lives on the coast in South Africa with her husband, Rob. Her book, Strength Renewed: Meditations for your Journey through Breast Cancer has created a multitude of friends and contacts across the world.

Please visit Shirley through ShirleyCorder.com, where she encourages writers, or at  RiseAndSoar.com, where she encourages those in the cancer valley. You can also meet with her on Twitter or FaceBook. 

What Happens When Time Gets Away?

What happens when time gets away from you and obligations you have made as an author are forgotten? Let's face it, we are all busy with life and trying to make our writing life successful. To do this authors may stretch their memory to the max by agreeing to tasks, meetings, reviews, or other business related actions that can clog the calendar. I am convicted of this very thing just this week when I missed posting a book review on a blog tour I promised to participate in.


 Here are a few tips on how to graciously handle being over booked or completely forgetful without ruining your author platform and reputation.

1. Keep good records regarding dates, times, deadlines and obligations that you agree to whether in person or online. Mark them down, put them in your phone, set an alarm, make a list, and do what ever you can to remind yourself of the tasks you have agreed to especially those related to your writing career.
2. Check you list or calendar daily to make sure you have not missed a deadline. Also make a note on which projects or tasks you can begin ahead of time. Guest posts, book reviews, and some types of articles can be submitted or prescheduled on a site before the actual due date.
3. Apologize and be sincere. When you find that you have missed a date, even those done pro bono, be sincere with your apology and offer to reschedule. Everyone misses a deadline especially when it was agreed upon months or weeks in advance and sometimes things get so busy a guest post or review might easily be overlooked but no matter the reason it is a must to apologize.
4. Along with an apology, offer an additional article, post, or review in addition to the one to be rescheduled. Giving more than is expected along with your sincere apology will ensure the other party won't take it as a personal offense. Playing nice with peers and colleagues is imperative to keeping your reputation as an expert and an author intact.
5. Learn to say no when your calendar is too full. Be selective when taking on projects that don't enhance your business or improves your platform to avoid being so busy that you can't get your own writing done.
6. Forgive yourself for being human. Don't dwell on one mistake, rather learn from it and change how you do things in the future. Move on and keep writing. This too

In my own case, I did email an apology immediately when I discovered I was two days late on submitting a book review. I also offered to do an interview or other post on a second day to enhance the book tour for this author. It may be that I am not included in the next tour but an apology will at the least show my integrity. It was my error both in forgetting but also in recording the due date incorrectly and filling my calendar too full, another lesson learned. Details and deadlines matter.


How do you handle missing a due date or forgetting a task you promised to do?


Terri Forehand writes from her home in the hills of Brown County Indiana. She and her husband also run a small quilt shop when she isn't writing, sewing, or working as a nurse.
Visit her website at www.terriforehand.webnode.com or her blog at http://terri-forehand.blogspot.com

When is Too Much Social Media... Too Much?

In this era of technology and social media, marketing, and getting an author platform built have you ever wondered when too much is too much? A quote above my desk by famous author William Faulkner reads: Don't be a "writer"... Be writing. Note he doesn't say marketing, selling, promoting, or any of the other social media activity that an author must do to get noticed but the simple quote does cause me to ponder.


And this is what I ponder.

• What do I promote if I haven't written a word?
• How do I market myself as a writer if I haven't written?
• Can I develop a platform if all the words are in my head and not on the page?

And most important, do the writers from years ago have more to offer authors of today in the way of mentoring and teaching us how to be writers then we take the time to learn? Can it be that we must sit and truly write?


I believe that marketing, selling, and self promotion are all absolutely necessary to being a successful author. Without a doubt social media has taken an important role in getting an author platform built around the talent of any author. But I also believe there must be words on the page before the hype or the author will be seen as less than substantial and their platform will be weak. To be an author with integrity and one that your target audience will love and follow you must write and continue to write.


Many authors write a blog, small filler pages, and short articles at first. These small steps are what you start with to build a strong platform and to keep your target audience interested in what you write next. These small efforts many times lead to building a strong book project or instructional products for your target audience. In the fiction arena, short -short stories may lead to longer stories that draw your audience in. All of these efforts are action steps necessary for the social build up you seek.


 Regardless of the type of writing you do, social media will be a part of the process but keep in mind it can also be too much. Here are a couple of things to keep in mind when deciding if social media is taking too much of your time.

• If your time online socializing keeps you from writing, then think about what it is you are trying to accomplish. Social media sites can  be very distracting and be a huge time waster.
• If you check your emails for half a day, eat lunch, and check Facebook until dinner and find yourself still in your pj's,  you may be spending too much time socializing and not enough time writing. Make your time on social media directly relate to your current writing project or promoting a published work.
• Use an egg timer or alarm to limit your time on social media. Another way to keep your time on social media in check is to schedule one or two days a week for marketing and social media tasks and reserve the other days for only writing.

The best way to keep  your writing first and social media second is to practice discipline. Success is sure to follow. Treat your writing like a business. Don't cheat yourself out of valuable writing time by letting social media take over your time.


How do you rate your writing effort? If William Faulkner would show up at your door would he recognize you as a writer because you are actually writing or would he mistake you for a wanna be?


Terri Forehand is the author of The ABC's of Cancer According to Lilly Isabella Lane and The Cancer Prayer Book for adults. She writes from her home in the hills of Brown County, Indiana. Visit her website at www.terriforehand.webnode.com or http://terri-forehand.blogspot.com

Are Your Writing and Marketing Efforts Really Productive? (2 productivity strategies to keep you moving forward)

By Karen Cioffi

Sometimes the moons and stars align and information that is relevant to your life bombards your week, directing you onto paths you should take.

Well, this happened to me.

Time management is one of my ongoing struggles, as with probably most of you reading this. So, what do you do? How do you create more hours in the day? How do you accomplish all the writing and marketing tasks you must, aside from keeping up with everything else in your life?

Ah, the $25,000 question.

Productivity Strategy Number One – Keep a List and Stick to It

I found a great site (JamesWedmore.com) that offers some very useful content. Interestingly, the post I read on this site pertained to being productive. This was the fourth article I came across within a few days dealing with time management, prioritizing, and productivity.

Part of the content discussed a $25,000 lesson by public relations and efficiency expert Ivy Ledbetter Lee.

The story (true story, just not sure of the exact account) goes that Charles Schwab, steel magnate, wanted to increase his company’s efficiency, so he contacted Lee. Lee requested 15 minutes with each of Schwab’s managers. Schwab asked how much would it cost. Lee told him that after three months, if he saw productivity improvement he could send Lee whatever he thought the training was worth. Three months later, Schwab sent Lee a $25,000 check. This was back around 100 years ago.

So, the $25,000 lesson?

It’s reported that Lee said to write a list of six must-do items that each manager needed to accomplish the next day, in order of importance. Whatever wasn’t completed that day would go over onto the next day’s list of six must-do items.

According to QuotationsBook.com, Lee instructed:

Write down the most important things you have to do tomorrow. Now, number them in the order of their true importance. The first thing tomorrow morning, start working on an item Number 1, and stay with it until completed. Then take item Number 2 the same way. Then Number 3, and so on. Don't worry if you don't complete everything on the schedule. At least you will have completed the most important projects before getting to the less important ones. (2)  

Pretty simple, right?

Simple and powerful. Having a list of what you need to do gives you focus and that focus helps clear your mind, which in turn boosts productivity, allowing you to get the job done.

One thing James Wedmore said that I thought is also a good idea is to have a “brain dump” folder or notebook. If something pops into your head that you don’t want to forget, put in in the ‘brain dump file.’ This too helps keep your mind clear of clutter.

I call my ‘brain dump file’ My To Do List. If anything pops into my head, I open the file and type it in, leaving my mind free of the worry of remembering it.

Productivity Strategy Number Two – Meditate

If you make time for meditation, you’ll have more time. I read this or something like it recently, but forgot where or by who (if you know the author, please let me know, so I can give attribution). A case in point of information overload.

But, how can you have more time if you take time out of your already hectic day to meditate?

According to Laboratory of Neuro Imaging, the average person has 70,000 thoughts per day. Since there are 1,440 minutes in a day and 86,400 seconds, this means you’re having thoughts almost every second of every day. Is it any wonder many of us have trouble focusing?

Meditation is another mind clearing tool that allows the brain to take a breather. It helps create a calmer you, thus leading to a more focused and productive you.

My acupuncturist, who was a neurologist in China and has been practicing Chinese medicine for over 35 years, says that the number one thing you can do for your health is to meditate.

Give it a Shot – Incorporate these two strategies Into your writing and marketing work week.

Every Sunday, make a list of the top six must-do items for Monday. Don’t just breeze through your list of to-dos, take the time to think whether a particular item is REALLY needed. Will it move your goals forward? Will it earn you money?

At the bottom of your to-do list for each day, add: TAKE 15-30 MINUTES TO MEDITATE.

Do this for 90 days, as Lee instructed, and see what happens. Then let us know – leave a comment!

Note: I also read that Lee sought Schwab out to propose he could increase his company’s productivity. Whether Lee sought out Schwab or Schwab sought out Lee, it worked.
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References:

(1) http://www.jameswedmore.com/how-to-be-productive/
(2) http://quotationsbook.com/quote/39188/#sthash.HWf9P8Dl.dpuf
(3) http://www.loni.ucla.edu/About_Loni/education/brain_trivia.shtml
(4) http://www.mayoclinic.com/health/meditation/HQ01070

Original article source:  http://www.karencioffiwritingandmarketing.com/2013/12/are-your-writing-and-marketing-efforts.html

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Want more followers? Want more subscribers? Want more sales?

If you’re an author or writer, or even home business owner, you had to say YES to all three questions listed above.

You know that in order to succeed in your writing career you need visibility. You need traffic to your website. You need social media followers. You need subscribers to your mailing list. Bottom line, you need to make sales.

So, now that you know what you need, how do you get it?

Well, the number one marketing strategy to increase traffic, build authority, and make sales is blogging.

Check out this new video workshop I have over at Working Writers Club: Blog Your Way to Traffic, Authority, and Sales

It's only $20! You can't go wrong!


Karen Cioffi, the Article Writing Doctor
Prescription for Your Content Marketing Needs
Content Writing Training and Services for Small and Home Businesses

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Friends in the Marketing Business ~ Part II

Last month we looked at some questions about our marketing. We asked,

• Where are we marketing?
• Who are we marketing to?
• Do people really follow our marketing attempts?
• Are we missing the point with our marketing?
• How can we be social and still market?

If you didn't read part 1 you can read it here. I shared a catchy advertising jingle that first appeared in South Africa in 1970. It says, “You’ve got an uncle in the furniture business: Joshua Doore!” (Click on the link to enjoy the original version.)  

I pointed out that although it has changed through the years, the original gimmicky statement remains and is a well-known catch phrase that is played virtually every day through our media—43 years later! Now that to me is a successful marketing device. When you want to buy furniture, the name Joshua Doore springs to mind. 

Surely, that's what we want of our marketing. When someone hears of a loved one diagnosed with Breast Cancer, I want that person to immediately think, Strength Renewed, by my friend Shirley Corder.

Today I want to look further at that final question. How can we be social and still market? How can we effectively use social media to market our books (or articles) while not losing the concept of social media?

Social media is what it says. It's meant to be social. We want to make friends or, at the very least, get to know a little about the writer of the post. The various social sites are places where we can talk, laugh, and share information of mutual interest.  Look at Facebook pages and see the number of "likes" posts receive when they are about topics that create an emotional reaction. (And in that connection, if you're an author, yes you do need an author page (a.k.a. "fan page"). There are plenty links that will walk you through this if you don't already have one.

So if we want to be effective with our marketing on social media, maybe we need to look at these three main elements:

• Make friends
• Talk, laugh, create emotion
• Share information

1.   Making Friends:

I recently made friends through a social media site with a young woman way younger than me, who belongs to a different faith system. She lives in a foreign land that is at war with the countries most of us regard as “civilised” and safe. The other day she told me, “About 15 people die in our area every X days.”

We have very little in common as women. In the “real world” we would never be friends, but she has been following me on Facebook. She has read my book of Christian meditations for those doing battle with cancer. She has passed it on to family members. And she asks me to pray for her and for her family needs. We are friends. Does she follow my links? You betcha!

How do we make friends on social media? Well, how do we make friends in real life? The first thing we do is introduce ourselves.

    We share our names. These are our most important asset. Think of Max Lucado, Francine Rivers, Janette Oke, J.K.Rowling, C.S.Lewis, William Shakespeare, Stephen King, Ernest Hemmingway, William Faulkner . . . we know them all by name. So on social media, we need to use our names, and we need to introduce ourselves. Give a little about yourself in the profile or "about the author" section of the site.

    Use a photograph on your profile, showing you to be a real flesh and blood person. Cute icons of furry bunnies might look good on the cover of your book, but how many people want to be friends with a furry bunny? (Okay, don't all stick your hands up at once! You know what I mean. Look like who you are.)

HINT: For your author page on Facebook, use a photo with your book if possible. As soon as you log into Facebook, switch to the author page and use that to leave comments on other's posts. Whenever you post, that little picture shows up together with a link to your author page. If you say something clever or witty, they can hover their cursor over your name and they will see you're an author.

     Watch for your friends' birthdays and send a greeting. It doesn't have to be long, but it reminds them you're there, and your link will show up on their page—another reason for using your real name and a suitable picture.

2.   Talking, Laughing, Showing Empathy:

    Engage others in conversation. 'Like' posts that interest you. Add the odd comment. Avoid always promoting your work. You are trying to build relationships, and again they will see your title and your picture. If all you do is promote your own work, you will quickly bore your readers and they will pass by your posts . You don't need to spend hours but do try to show an interest in them. If your friend posts a picture of her new baby, "Gorgeous!" will make her smile, and remind her of you. If she posts bad news, "So sorry" doesn't take you any time at all. But it shows that you read the post.

     Create emotion: Every post or image has the power to create emotion. Don't waste time on this. When you see a picture, a post, or a video, that makes you laugh, click on share. Do the same if it is something thought-provoking or even sad (if there's a point to it!) Add a comment and make sure your link is clearly visible.

     Show empathy: Look for ways to relate to your readers to help them feel less isolated, especially in your niche area. For example, I make a point of connecting with those who are struggling with cancer. I have sold a number of books as a result of this policy.  People don't care how much you know until they know how much you care. (John C. Maxwell.) 

3.   Sharing Information
     There is no need to spend hours on social media. Learn to use the scheduling facility that is available on most sites. Facebook recently simplified the scheduling process on the author (fan) page, and it really takes very little time. Here are the three steps:

•      Author page - type or paste your message into the status box.
•      Click on the little grey clock icon and select the date and time you want it to appear.
•      Hit "Schedule". That's it!

For example, I spend about an hour once a month, copying and pasting sentences into my Facebook Author page. I then schedule posts so that twice a day a post appears on my page.

     Every odd day, I post a quote from my book, Strength Renewed, Meditations for Your Journey through Breast Cancer. This is not an outright promotion. I use quotes that I believe have something to encourage my visitors, regardless of whether they have cancer or not. Nevertheless, it has the title of my book and of course a link to a sales page.

     Every even day, I post a quote from another famous writer. I collect these from Goodreads, where the quotes are easy to come by. At the same time I 'like' the quote on Goodreads, which draws attention from the writer of the quote.

     The second post varies. Alternate days I post "ENGLISH TRIVIA", using a statement that I've found on the Internet. If I'm not certain if it's accurate, I add "Do you agree with this?" and that almost always gets a response. During the ten days of world-wide mourning for Madiba, our past president, I posted a quote by Nelson Mandela, one of the world's greatest ever political leaders.

Two or three times a day I pop onto my Facebook profile and page and respond to any comments. They are my friends, after all.

Perhaps you're wondering what this has to do with marketing?
I believe it is building a network of cyber friends, who in turn will become part of your "tribe" as it's often called. These are the people who will watch out for your next book, read, like and maybe even share your next post, RT your tweets, and talk about what you've shared.

Instead of constantly promoting our own posts and links, we will have moved out there into the big bad world, making friends and chatting to readers. If we hang out in areas where we can fit in and add the occasional comment or post, people will get to know us. As we allow them limited access to our personal space, they will see us as real and come to see that we care about them. Then when we have something to share, they will be interested.

Let's truly try to be an “uncle (or aunt, or friend) in the marketing business”. Then when people need our products, they will know where to come knocking—because they know we care. 

Surely that is what social media is all about? Being social. Making friends. And then sharing information that our friends will be interested in.

SHIRLEY CORDER  lives in South Africa, with her husband Rob. She is author of Strength Renewed: Meditations for your Journey through Breast Cancer, the e-book of which is on special right now at Amazon or Barnes and Noble. Shirley is also contributing author to eleven other books and has published hundreds of devotions and articles internationally. 

Visit Shirley on her website to inspire and encourage writers, or on Rise and Soar, her website for encouraging those on the cancer journey. Do pop onto her Author's page on Facebook and introduce yourself so she can be your friend. 

Marketing Innovations

As writers we know the value of showing not telling. As marketers, the mantra becomes "Sharing not Selling."  We need new ways to put the message across. 

Video streaming software lets you capture both whatever is happening on your computer screen and the interest of potential readers. You can use it to video a webcam where you talk about your book, to present a slide show demonstrating writing techniques, to show how to track changes in word processing software. If you are doing it on screen, you can show it.

Sharing knowledge helps build your author platform. Talking directly to readers builds friendships, interest in your work and best of all, sales.

image screen capture by Jing

When I started to research this article on free screen capture software, I intended to use my favorite CamStudio as the software of choice but the available freeware now is amazing. What you choose will depend on the operating system you use, whether you want to download software onto your computer or use online software.

Read the reviews, then choose. This list of ten free screen recorders may be helpful and scroll down to read the comments too. 

Have a look at Jing from TechSmith. Here it is in action in a tutorial video about taking your first capture.

I made several little videos for this article, all very easy if...
you remember to turn the microphone on,
you remember not to say um,um,ummm every time you stick,
you remember to save them in the right place in the right format...obviously.

Next time I'll be scripting what to say first. And not talking/ummming for more than five minutes--the maximum time allowed for free recording with Jing.

 Anne Duguid is a freelance content editor with MuseItUp Publishing and she tries to pass on helpful writing,editing and publishing tips at Slow and Steady Writers 

An Uncle in the Marketing Business? ~ Part 1

This past week I’ve been doing some fresh thinking around the topic of marketing. As Terri said yesterday, it can be a full-time job. On the other hand, if we allow it to be full time, we won’t ever get more writing done.

At times I feel as if I’m banging my head against the fridge—-but no food is coming out. So what am I doing wrong?

The other day, I had a light-bulb moment. I haven’t finished processing the topic, and would love to hear from you, but I do believe I’m on to something.

Let's start off by asking five questions.

1. Where are we marketing? As writers, we like to hang together, after all writers are really the only people who understand writers, right? We rejoice with each other when we have some sort of break-through moment. We encourage one another. And we share our links. This is a great idea. But it’s not marketing! Marketing starts to happen when those people, whether they are writers or not, share your links and your information.

2. Who are we marketing to? Here in South Africa we have a chain of furniture stores called “Joshua Doore”. They have a catchy advertising jingle that first appeared in 1970. It says, “You’ve got an uncle in the furniture business: Joshua Doore!” (You can listen to the original version here.) It really is a brilliant piece of advertising, and the fact that the main slogan is still played daily on our television sets proves this to be true.

It’s great to have friends in the business, and I’m sure the staff of Joshua Doore take advantage of specials on their floors. But imagine if you will that the advert only plays in store, outside of shopping hours, so the staff are the only ones present.

Kind of silly, don’t you think?

Yet, is that perhaps what we do as writers? We belong to writers’ groups, we create an author’s page on Facebook, and we invite all our writer friends to follow the page. After all, our “personal page” on Facebook is just that. It’s personal. We create one or more Twitter accounts, and we “follow” other writers and ask them to follow us. We retweet other writers’ messages—to other writers (of course, because those are the ones following us) in the hope that they will RT ours. We join LinkedIn, and we link to other writers’ groups. We may enjoy the fellowship, and much of this may be helpful, but it’s not marketing! Marketing starts to happen when those people catch the message and share it, together with your links.

3. Do people really follow our marketing attempts? A friend was a missionary teacher in a primitive country. Her small daughter was one of her pupils. One day the mommy was busy making supper and the little girl was trailing her, chattering endlessly. All of a sudden the child called, “Teacher! Teacher!” The mommy stopped and looked in astonishment. The child had worked out how to get her mommy’s attention. She had realised that Mommy had tuned out from her incessant chatter.

Don’t we all do that? We tune out to voices or other people who are not interesting us. That leads to another question. In our marketing, are we perhaps trying too hard? When people see our posts, do they switch off? I confess that I have a few such contacts. I know any link they share will be self-promotion. I know nothing about them except that they are writers. And they know nothing about me. They're not interested in me—and I don’t know enough about them to know if I'm interested in them. I hardly ever read their tweets, their Facebook pages, or their LinkedIn comments.

4. Are we missing the point with our marketing? Not other writers (unless of course we’re writing for writers, like this blog). But are we reaching the ones who want or need to read what we have written? Sure, we're interacting on various social media sites, like Facebook, LinkedIn, Tumblr, Twitter, Pinterest, Google Plus . . .   But think about it. These all fall under the category "Social Media".

My dictionary defines “social” as “Marked by friendly companionship with others.”  We're not talking about Marketing Media. It is called Social Media. Social. Friendly. 

5. How can we be social and still market? Is it possible? We're already complaining that we don't have time to both market and write. How can we now stop to have "friendly companionship with others"? Surely that will take up even more time? "I don't have the time for this!" we wail, as we carry on furiously using up time on ineffective methods of marketing.

I don't believe it will require more time. I think it calls for a smarter use of our time. But I've already taken up enough of your time explaining the dilemma, and I hope I've given you something to think about. Next month we'll look further into this, and hopefully come up with some easy ways to become an uncle (or aunt) in the marketing business.

OVER TO YOU: Do you have any thoughts about how we can develop our social skills without frittering away time we don't have? Please share your suggestions below.

More Reading on Making Friends on Social Media

Making Twitter Friends
Some Old Facebook Friends

SHIRLEY CORDER  lives a short walk from the seaside in Port Elizabeth, South Africa, with her husband Rob. She is author of Strength Renewed: Meditations for your Journey through Breast Cancer. Shirley is also contributing author to ten other books and has published hundreds of devotions and articles internationally. 

Visit Shirley on her website to inspire and encourage writers, or on Rise and Soar, her website for encouraging those on the cancer journey. 

Follow her on Twitter or "like" her Author's page on Facebook, and if you tell her who you are she'll be happy to be your friend and follow you back.

Marketing Is Not for the Faint of Heart

Marketing is hard work... no really it takes effort. Those who have celebrity status may not have the same difficulty with marketing their work but little old me who has only a handful publishing credits doesn't fair so well. It can downright make me grumble.  Here is what I have learned, my own marketing 101 if you will.

1. Marketing is a full time gig. Whether you are giving a 20 second statement to a peer about what you do for a living or you are meeting with your printer to do a flier on your new book you must think about how, when, and where you can market your newest work and also yourself with every contact you make.

2. Marketing can take up so much time that you don't get enough writing time. It may take up so much time that you actually feel resentful because between websites, blogs, and networking  you don't feel like a writer anymore but more like a PR spokesperson. And the truth is, you are.

3. Marketing one published work will continue well into the next project promotion if you want that published work to keep selling. You also must start marketing the newest project well before it is published to continue building your writing platform. It feels like a continuous motion similar to the endless moving sidewalks in those huge airports. One leads to the next and finally you get to your terminal.

4. You need to set marketing boundaries and as an author, you need to rest and refresh. Realistically decide what percent of your day should  be writing and what should be marketing and networking. Design your day and your work week with those boundaries in mind and include a portion for rest and rejuvenation.

Marketing can be fun but it is also time sucking hard work. Seek advice from experts in the field of marketing the written word and some of those experts are right here at our fingertips. Soak up the information in their books and on their websites and sign up for their newsletters. Join a critique group that will help steer you to the right contacts or who will write  reviews of your work or share your name with those who might need your services. And the most important part of marketing is to believe in yourself and your work. That is not being arrogant but confident, and that will make the marketing of yourself a tad bit easier.

Scaling the Marketing Ladder in One Fell Swoop

Scaling the Marketing Ladder in One Fell Swoop

Guest Post by Holly Weiss

People waste a lot of time trying to decide what marketing strategy works. Are you trying to get your opinions, writing skills, or articles noticed? Do you spend hours a day reading advice from well-meaning experts on how to drive traffic to your blog? Don't waste your energy on what others tell you to do. Self-marketing begins with—that's right—you. Down deep, you know your own best marketing tactics. Find your talent and put it out in front of the public—consistently.

Here's what you do.

•    Pick one marketing skill you are good at.
•    Discipline yourself to do it on a regular basis.
•    Plug away at it for six months before expecting big results.

Simple? Yes. Easy? No. Effective? You bet.

Let's say you want to increase traffic to your website. The standard advice usually goes like this. Write a blog and ask everyone on your twelve social networks to read it and write comments. Would you have the time or patience to do that in return, even for a good friend? Other tired advice includes—watch this webinar, download a transcript for that interview, and read ten newsletters a week. Who has time for that?

When I was young and trying to gain some financial wisdom, I buried my nose in the stock pages of the newspaper. One day my uncle gently took the newspaper away from me and said, "Learn just one thing each day. But do it every day." I did it. Guess what? I'm pretty financially savvy.

Tired of scrambling all over advice blogs and posting empty responses on social networks just to get noticed? Try this plan.

•    Find out what interests you and what you are good at.
•    Make sure it fulfills you.
•    Do it consistently.

We only have so much energy. Don't spend hours a day with a scattered brain seeking the best marketing tool out there. Look inside yourself. Feed your purpose with your passion. Not only will you ultimately gain Internet recognition and website traffic, you will be a happier, more productive person.

~~~~~

Author Holly Weiss (www.hollyweiss.com) released her award winning historical fiction debut, Crestmont, in 2010. One voice led to another when she transitioned from professional singing to writing. Her literary experience and love of reading have turned her into a cutting-edge reviewer of books. In addition to reviewing for Feathered Quill Book Reviews, she reports on pre-release books for The Book of the Month Club, and is a featured writer at EzineArticles.com. Weiss is a vocal instructor and member of the National Association of Teachers of Singing. She holds an MM from Northwestern University. A polio survivor, Weiss is an advocate for Eradicate Polio Now.

~~~~~
MORE ON ONLINE MARKETING

KDP Select – Good Marketing or Gimmick?
Do You Really Need an Author Website?
Social Networking the Linkedin Way

 ~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

All Best Wishes to Writers Everywhere

I have borrowed today's poster  from one of my favorite writing and marketing sites.  Copyblogger is always innovative, always has helpful content and is never afraid of really teaching its readers how to improve  writing and marketing skills to achieve success.

Nothing is more irritating than the teasing promises made by marketers who then go on to upsell a second /third/fourth piece of magic information that you must have to achieve that five/six/ten figure income.

Yeah. Right. But sadly that's not how it works. 

It works like Christmas. The secret lies in the loving--loving what you do--and the believing--believing you can do it.



Like this infographic? Get more content marketing tips from Copyblogger.

The most appealing writing conveys a message, comes from the heart. It speaks to the reader and fills a need.

Think about the writers you love. Ask yourself why they appeal.

Then forget the pie in the sky dream of a six figure income. Just write for the love of it.

Belated Thanks 

I have had a wonderful year thanks to the kindness and support of everyone here and in my other writing communities. I have read so many wonderful books and short stories, won awards and even wonderful gifts in blog give aways.

Here at last is the long promised summer  photo of my dearest Woody bookworm with two of his favorite mystery reads. .

Woody the bookworm with two Jill Paterson mystery novels

 Woody is a lovely eco-friendly bookmark creation of the talented Elysabeth Elderling.
He loves reading real books but, as you can see from the rolling eyes, is not so good at having his photo taken.

The Celtic Dagger and Murder on the Rocks introduced me to a new Australian detective series. So many thanks to Jill for providing me with the new stories--another blog win--wow!--, new settings, and a new sleuth to keep looking out for..

  Season's Greetings

Wishing us all the happiest and healthiest of New Years and may our writing dreams come true.

Christmas snow

And more snow

   Anne Duguid is a senior content editor with MuseItUp Publishing and   her New Year's Resolution is to blog with helpful writing,editing and publishing tips at Slow and Steady Writers far more regularly than she managed in 2011.

Missing in action with a broken arm and worse, broken internet when trees felled the line in the November storms, she's hoping to do better in 2013.

KDP Select: good marketing or gimmick?

I thought about Kindle Direct Publishing "Select" for a long time - was it worth tying up my books to a single selling source? Do I want to give exclusivity to someone?  It was a moot question while the bulk of my work was with a traditional publisher, but when they went belly-up and the rights reverted back to me, I was now faced with the question of whether I would give it a try. If you're a self-publisher, I suspect you are too. So here are the basics:

• The key element of KDP Select is that your e-book is available exclusively on Amazon for 90 days. You have to remove it from all other stores including iTunes, B&N, Nook, etc.
• You are given the opportunity to promote your ebook for free for 5 out of the 90 days.
• Your book is enrolled in the Kindle Owners Lending Library from which Prime members can borrow one book per month and you're paid (at near royalty rates) every time your book is borrowed.
• KDP Select enrollment allows you to earn 70% on ebooks sold through Amazon’s new Indian store.

Is it worth it?  I'm still not sure. The free days and lending library are both pretty good opportunity to get your books into the hands of potential reviewers (though there's certainly no guarantee you'll get a review from those who've borrowed or downloaded your book) and to create word of mouth. For a relatively new or unknown author, this can be a very positive thing. In the long run though, it might do more harm than good to lock out readers from Apple's i-bookstore, Kobo, Sony and of course the ability to sell off your own website.  My own personal view is that it's a pretty good short term tactic to spread the word of new (or newly set up books) - 90 days isn't that long and once the period is done, and you've created a little buzz, you can then put your book elsewhere and open up opportunities for additional readers.

Of course, like anything, there's no point putting your book into KDP Select if you aren't going to promote it!  So how valuable it will be to you depends on how well you use it - how well you promote the free days and the lending to your followers, and ultimately, how good your book is!  If you entice your readers, they'll come back for more, and that's what it's all about.  I'm giving the free days a go with two of my books this year, and as part of your research, you owe it to yourself :-) to pop over to Amazon and download the copies during my free days.  For Christmas, there's the poetry book Blooming Red, which I co-wrote with Carolyn Howard-Johnson, available (just click on the book cover on the left) on the 14, 15, 16, 17 and 18 of December.  It makes a great thoughtful, fast electronic Christmas gift for someone you care about so spread the word! Then there's Black Cow (just click on the book cover to the right) available between the 20th and 24th of December.  I hope you'll download a free copy of both of these books, and try out KDP Select from the users point of view. I'd love to hear what you think in the comments below, and do please share your own experiences with Kindle Select.

Magdalena Ball runs The Compulsive Reader. She is the author of the poetry books Repulsion Thrust and Quark Soup, the novels Black Cow and Sleep Before Evening, a nonfiction book The Art of Assessment, and, in collaboration with Carolyn Howard-Johnson, Deeper Into the Pond, Blooming Red, Cherished Pulse, She Wore Emerald Then, and Imagining the Future. She also runs a radio show, The Compulsive Reader Talks. Find out more about Magdalena at http://www.magdalenaball.com.