Every Writer Must Be Passionate About Their Writing

By W. Terry Whalin

As writers, we hear the words “no, thank you.”  How rapidly you hear “no, thank you” (or some version of rejection), will depend on how often you are pitching your work to magazines, literary agents or book editors.
  
Some writers insulate themselves from rejection.They love to write for their blog but never get around to sending off their material to print publications or agents or book editors. Why? Because they don't want the rejection letters.

One of the most published works in the English language (outside of the Bible) is Chicken Soup for the Soul. What many people have forgotten about these books is Jack Canfield and Mark Victor Hansen were rejected over 140 times. Finally they found a small publisher in Florida to get their book into the bookstores. That is a ton of rejection. How did they handle these rejections? 

Jack and Mark learned to look at each other and say,”Next.” That single word (Next) is futuristic and looks ahead. You can use “next” when you get rejected to propel you ahead to the next submission. Mark Victor Hansen wrote the foreword of Jumpstart Your Publishing Dreams (follow the link to read the sample).

Writers have to be passionate about their work to find the right place to be published. It is not an easy process and if publishing were easy, then everyone would do it. As an acquisitions editor at a New York publisher, I tell every author that it is going to be 80% up to them to sell books. Why 80%? Because as a publisher, we can sell the books into the brick and mortar bookstore but if the author does not promote their book, then these books are returned to the publisher.

Even if you get a large advance from your publisher for your book (rare but still happening), that publisher will run out of steam about your book. It doesn't matter if you've written a novel or a nonfiction book or a children's book. Every author has to use the passion about their subject to continue to market and tell others about their book.

One of my passions as a writer is to help authors produce excellent book proposals. As a frustrated acquisitions editor, I've read many proposals which were missing key elements. I wrote Book Proposals That Sell to guide authors and the book has over 130 Five Star Amazon reviews. I discounted the book and have the remaining copies so buy it here.  Yet my passion for proposals is more than this book. I have a free teleseminar about book proposals. Anyone can get my free book proposal checklist (no optin). Every other month, I write a column called Book Proposal Boot Camp for The Southern Writer magazine. I also have a step-by-step membership course on how to write a book proposal. 

Also I created Secrets About Proposals. In addition, I often guest blog about proposal creation different places and write print magazine articles about proposal creation. I hope these examples show you my passion and how it has continued way past one book. You should be doing likewise for your own topic or subject area. It's more than writing. Use the passion that drove you to complete your book to continue to market it.  Why do I continue to display my passion and keep working at it? Because I want others to use this book proposal material for their own success—and I want each of us to be producing better submissions.

There is not one path to success in the book publishing business. Yet every author must channel their passion into the ongoing promotion of their book. It takes many forms such as magazine articles, guest blog posts, tweets and much more.

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing.  He has written for more than 50 magazines and several of his 60 books have sold over 100,000 copies. Terry lives in Colorado and has over 183,000 followers on Twitter.

Turning your poetry dabbling into a marketing tool

Poetry doesn't sell.  It's so often said (and validated by poets everywhere), that it has become something of a truism.  If you write poetry, you probably do it for the love of it.  You may well be supporting your poetry habit with a range of more lucrative types of writing like nonfiction or even working a day job.  However,value doesn't always come in the form of cash.  There's real value - and ultimately financial value, to be had by using your poetry as a marketing tool.  So where do you begin?  Here are a few tips to get you going.

Think themed chapbook

Have a look through your existing poetry collection, and see if you can find a recurring theme that you can use.  Some examples of themes which immediately suggest a market include (and I’ve used some of these myself) – Mothers, Love (in all forms or a specific aspect of love such as romantic love), Pets, Nature, your locale, a historical period, person or notion, politics, family life, humorous wordplay, or even sports.  Some chapbooks that I’ve particularly admired from well known poets include one on phobias, one on romantic love, and one set in the world of Walt Whitman during his period on the battlefield.  My own tendency seems to be towards writing scientific poetry – astronomy, physics, the genetic code, evolution.  So don’t limit yourself to clichéd themes.  If there’s something you tend to gravitate towards, go with it.  Another option is to think about what fits your other work - the stuff you want to sell, and theme the book around that - this way you'll be drawing in your target market. And speaking of markets...  

Define your market

Identify the market that matches the theme you came up with in the first exercise.  Try to make of list of up to three specific markets, and then list another six examples of those.  For example, if your market is florists, then come up with six florists you could contact when you go about marketing your work.  Having a sense of where you’re planning to market will help you plan and create your book in a much more coherent and effective way.  Always keep your market in mind when you’re constructing a book.

Construct Your Book

This might sound like a big thing but it's actually just a simple collation exercise.  Start organising your poetry into a Word (or other word processor) file.  You can use a Word book template for that - there are quite a few that come as standard with with Word or you can search here: http://office.microsoft.com/en-us/templates/?CTT=97  A chapbook could have as few as ten and as many as thirty pages of poems. Twenty poems would be about average for a small chapbook.  Put them in an order that makes sense and if there are any gaps or areas that require more poems, then write them!  Once you've got everything together number your pages, add a table of contents at the front, and voila, you're almost there.

The all important bio

This is the key - your bio.  This is where you need to make your book work for a living.  Include not only a little bit about yourself, but a link back (with an enticing offer like a free chapter) to your selling page for whatever product - your novel, your nonfiction, your audio series, etc, you want to sell.  Also include an attractive photo.  Don't rush this.  This is what's going to make value for you. 

Get someone else to read it for you. 

Whatever you do, don't skip this step. Get a fellow writer or eagle eyed reader to read through it for errors, things that don't make sense and the overall ordering.  If they like it, get them to give you a quote to use somewhere at the back of the book. 

Get it out there 

Make sure you've got an enticing title, that the book looks good, and then turn it into a .pdf.  If you're using Word 2007 onward, then you can just save as a .pdf.  You could sell the book if you want, but you probably won't make much.  Using it as a promotional tool, you can upload it to your website or blog and offer it as a gift for anyone who subscribes.  This way you not only get more subscribers, more people reading your work, but you also draw in readers and potential customers for your big tickets items. 

Writing isn't always about commerce and marketing. Sometimes it's about creating meaning, and that, of course is at the heart of poetry.  But there's no reason why you can't create meaning, bring in readers and still sell your work.  Using a poetry chapbook is a unique way to gift your work and still benefit financially from it. 

Magdalena Ball is the author of the novels Black Cow and Sleep Before Evening, the poetry books Repulsion Thrust and Quark Soup, a nonfiction book The Art of Assessment, and, in collaboration with Carolyn Howard-Johnson, Sublime Planet, Deeper Into the Pond, Blooming Red, Cherished Pulse, She Wore Emerald Then, and Imagining the Future. She also runs a radio show, The Compulsive Reader Talks. Find out more about Magdalena at www.magdalenaball.com.

Book Reviews

Last week in our Sisters in Crime local group meeting, we took care of the usual pre-guest presentation business. This being January that included electing officers, and making plans for guests and presentations for the upcoming months. Instead of having a guest author or expert in the field in February, we voted to have a members' discussion on publishing and marketing. During our introductions, one member mentioned she was a reader and also was a book reviewer. She is a retired librarian but she also put the word out there about doing book reviews, having done many of them herself, especially if we've read other members' books - word of mouth. Not only is that exposure for the book reviewer who is an author, it is exposure for the other author being reviewed.

Yesterday on my blog I talked about followers and readers, so it only makes sense that reviewers are part of the circle as well.

Therein lies the age-old question - how do you go about getting reviews and thereby readers of your books who are followers of your blog or website or your books in general? This is the hardest part of marketing. Getting those folks to read your books.

I've got a special deal running for the month of January of giving away PDF or ebook version files of all titles available in exchange for reviews. I have had one request for three of the titles (same person requested a copy of Finally Home, "The Proposal" and "The Tulip Kiss") as of the end of last week. How do I get people to read my books or stories when they won't even request a free PDF file to read in exchange for giving me a review?

I'm also going to try doing some sort of contest every time a new title comes out but I'm not really sure yet what I'll be doing. I need to build up some "swag" with covers, logos, et cetera but at this point, it's a bit tight. I don't think I can do contests and giveaways without really having a supply of things to give away. Please just keep checking my main blog for more information on what is happening with my writings.

I hope all of you will take me up and request a free copy of any of the titles I have available (all in PDF format, 100 copies of each title will be sent out) in exchange for reviews. This offer will go down the end of January. If interested, please email me at eeldering (at) gmail (dot) com and put "free books in exchange for reviews" in the subject line. In the body of the email, please state which titles you would like to review - State of Wilderness, State of Quarries, State of Reservations, State of Successes, State of Heights, State of Nature, Finally Home, "The Proposal" or "The Tulip Kiss". All of the state books will also have the accompanying study guide. You can request one or all nine or anything in between. If requests are made in the latter part of the month, I hope to have two more titles available (I'm waiting on covers for those two) - "Bride-and-Seek" and "Butterfly Halves" - so it is possible that will be eleven titles available. If you request them and they are not available at the time, I will send them to you as soon as they are available.

Book reviews, authors desire them and need them since this lets us know we are being read. Happy reading - E :)

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Ms. Eldering is the award winning author of the Junior Geography Detective Squad (JGDS), 50-state, mystery, trivia series. Her stories "Train of Clues" (shared 2nd place story), "The Proposal" (third place winning story, now available as an ebook), "Tulip Kiss" (1st place winning story, now available as an ebook), and "Butterfly Halves" (runner up, now available as an ebook) all placed first, second, or runner up in various contests to include two for Armchair Interviews and two for Echelon Press (Fast and ... themed type contests). Her story "Bride-and-Seek" (now available as an ebook) was selected for the South Carolina Writers' Workshop (SCWW) anthology, the Petigru Review. Ms. Eldering makes her home in upper state South Carolina and loves to travel, read, cross stitch and crochet. When she's not busy with teenaged children still living at home, she can be found at various homeschool or book events promoting her state series and her YA paranormal mystery, Finally Home.

For more information about the JGDS series, please visit the JGDS blog or the JGDS website.

For more information about Elysabeth's other writings, please visit her general writing and family blog or her website.

Creating, Promoting, and Selling in the Writing World

I recently attended a teleconference presented by David Riklan, a well-known marketing expert and the founder of SelfGrowth.com. The focus of the topic was creating a successful online business from scratch.

According to Riklan, the first two ‘core’ ways to establish a successful online business, one that generates income is to:

1.Create your own product to sell.
2.Create a service to sell.

Please understand that when you create a product or service, it should be a quality product or service. It needs to address the potential customer’s problem, need, or want.

What are some of the products and services you can create and sell online?

1. Books
2. eBooks
3. Podcasts
4. Workshops
5. Teleclasses
6. Webinars
7. White papers
8. Your writing skills as a ghostwriter, freelance writer, or copywriter
9. Speaking engagements
10. Coaching

You can see there are a number of things you can create and sell. And, when you create one product, you can always turn it into a number of others.

For example, if you present a live chat workshop be sure to have it copied. You can later create a report from the transcript and/or create a podcast. You can also create an e-book from the content you prepared for the workshop.

The same can be done for any of the products or services mentioned above. Rework the original content into as many other products you want.

But, take note that just having a business or a product to sell won’t necessarily generate an income. You need to attract potential clients and/or customers to your website and opt-in box, kind of like a magnet.

Why is it so important to attract visitors/potential clients to your site?

The answer is simple: Attracting visitors to your site gives you the opportunity to turn that visitor into a subscriber on your mailing list. This in turn helps you develop a relationship with the individual.

Statistics show that a first time visitor will not buy what you’re offering. But, if you have that person on your mailing list, you will be able to try again, and to promote other products or services you have for sale.

Along with your products and services, you can become an affiliate marketer to other products and/or services you feel are of value. This creates a win-win-win situation. The product creator gets a sale, you get an affiliate fee, and the customer gets what he wants or needs.

So, the key is to offer something the visitor will feel is worth his valuable email address.

What is the most effective strategy to use to motivate someone to give their email address, thereby increasing your subscriber list?

The number one way to do this is by offering a FREEBIE. The visitor subscribes to your mailing list and then gets the freebie. This is known as an ethical bribe.

Obviously, the freebie must be something people want or need. If you have a health site focused on allergies, visitors will want information on allergies, maybe a report on the latest allergy statistics or alternative strategies for alleviating allergy symptoms will prompt visitors to click on your opt-in.

You need to provide a freebie that is geared toward your target market, something that offers a solution to their problem or need, or provides something they want, and one that will help establish you as an expert in that niche and trustworthy.

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Image courtesy of Free Digital Photos - Photographer: Salvatore Vuono

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Related Articles:

How to Create an Ebook: 5 Simple Steps
How to Drive Traffic With Informational Content
Book Promotion: The Foundation

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Until next time,

Karen Cioffi
Author, Ghostwriter, Freelance Writer

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://facebook.com/kcioffiventrice

Book Promotion: The Foundation

Every author has it, said it, and heard it: promotion is the roll-up-your-sleeves, and dig-in part of writing. It’s the much more difficult and time consuming aspect of writing that every author needs to become involved with . . . if he wants to sell his books.

To actually sell a book, you need to have a quality product. This is the bare-bottom, first rung of book promotion . . . the foundation.

The Foundation

Create a Quality Product

The very first step in book promotion is to create a quality product. Hopefully, you noticed I said create a quality product, not just a good story. What this means is that all aspects of your book need to be top notch.

A. The Story

To start at the very beginning, the first factor to be dealt with is to be sure your story has all the essential elements. According to Yale-New Haven Teachers Institute, there are five major elements of a story: characters, setting, plot, point of view, and theme.

All the elements of a story should complement each other, should move each other forward, draw the reader in, and end with a satisfying conclusion. They should work together to create a story that will be remembered.

Suppose your story is action packed and plot driven, but it lacks believable and sympathetic characters, it will fall short. The same holds true if you have a believable and sympathetic character, but the story lacks movement. Again, it will be lacking. As with all things in life balance is necessary, the same holds true when writing a story.

B. Join a Critique Group

Yes, this is part of creating a quality story. Even experienced authors depend on the unique perspective and extra eyes that each critique member provides. They will help find: grammatical errors, holes in your story, unclear sentences and paragraphs, overuse of particular words, and weak verbs, among other elements.

They will also provide guidance and suggestions.

C. Editing

Yes, again, this is a necessary step to take to ensure your manuscript is in the best shape possible before it becomes a book. Look for an experienced and qualified editor to help tweak your manuscript. But, before you send it off to be edited, self-edit it first. There are a number of articles out there in cyberspace on self-editing. Take the time and read a few, then go over your manuscript.

D. Cover and Design

This step is more relevant to those who decide to self-publish, or use a Print-on-Demand (POD). The cover is the first impression a reader will usually have of your book, next is the interior design. These aspects are just as important as the story itself. I’m sure you’re familiar with the expression that you only get one shot at making a good first impression. Well, you can relate that to your book cover.

Don’t skimp on time, effort, or money when coming up with your book’s cover and design.

Tip: If you are writing a children’s book, do not do your own illustrations unless you’re a professional illustrator.

Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. For tips on writing for children OR if you need help with your project, contact me at Writing for Children with Karen Cioffi.



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Writing Books - Is There Money in It?

By Karen Cioffi

In the marketing arena, one of the messages conveyed is that unless you're a major author with a tremendous amount of sales, you will not get rich from writing books. You may not even be able to make a living. But, you should still strive to get published because it does open some doors, and allows for alternative means of income.

How does an author create a living out of writing?

Well, whether you're in the process of writing a book, in the process of having a book published, or your book is already available for sale, there are a few strategies writers can use to supplement their income, or create a living from writing:

1. Create e-books and offer them for sale. If you're a fiction writer, write about elements of writing, the process, the pit falls, the publishing process, your marketing strategies, and so on. Write what you know.

2. If you have interests other than the fiction you write, capitalize on them also. Maybe, you're a great cook, write about cooking. If you have an interest in health, do the research and write about it.

It's easy to create an ebook with images. Then publish it on Kindle, Lulu.com, Smashwords.com, or other such service.

If you're willing to invest in a clickbank account or another of these types of services, you can find affiliates to help you sell your e-books.

3. Don't forget this ONE essential strategy that all writers need to utilize: Write articles, research appropriate magazines and submit, submit, submit - if you don't submit your work, you will not get published, or earn an income from your writing. And, as stated above, being published does matter; it opens up doors and opportunities that may not otherwise be open.

4. If you're writing nonfiction, think spin-offs. You can create journals, and even videos for sale.

5. Look into selling through catalogs.

6. Whether you’re writing fiction or nonfiction, seek out corporations or businesses that may be interested in your topic. For example: I wrote a bed time story and my writing coach, suggested I look into children's stores (furniture, clothing, toys, etc.) to see if they'd be interested in buying in bulk to offer the book to their clients for sale or as giveaways.

7. If you're published, offer teleclasses or coaching. This is one of those opportunities that will work better if you're published.

8. Promote, Promote, Promote!

These are a few of the strategies you can use to generate income from writing.

Tip: Remember to be focused and research your target market.

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Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. She is also the founder and editor-in-chief of Writers on the Move and author online platform instructor with WOW! Women on Writing.

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