Write for Money - You Can Do It

Write for Money - You Can Do It

It’s amazing how the road to ‘making money’ for writers has opened. Maybe you’ve been thinking about it, or maybe you’ve even tried your hand at writing to earn an income or simply to supplement your income, but just haven’t seen the light at the end of the tunnel.

Well, take a step back, look around, and take a new stab at it, because now’s the time to write for money.

You might be wondering what it means to ‘write for money.’ The answer to that is simple: any form of writing that provides payment is writing for money. You may ghostwrite articles or books, maybe you write your own articles and books and submit them to publishers, or maybe you write white papers, e-books, newsletters, landing pages, greeting cards, or other content, if you get paid for writing it, it’s writing for money.

Write for Money – Create Content

But, it does go a bit beyond that simple answer. Along with actually being paid for the content you produce, you can also write a 300 - 400 word post for your monetized blogsite or website. While you’re not actually paid for the post content itself, the content will bring you traffic from which you have the potential to earn money. The relevancy of the content to the product you’re offering is an important factor for conversion, as is the quality of the content, so keep that in mind. Another important factor is to post your content on a regular basis.

Conversion is when a visitor to your site actually buys what you’re offering, so you will need to create a webpage that motivates visitors to click on the BUY button.

But, back to how you can write for money.

Write for Money – Create an eBook

One content format that is taking off is writing and self-publishing e-books. Due to the ease of creation and easy access to self-publishing services such as Amazon’s Kindle, and other sites such as Smashwords.com and Lulu.com, writers now have a platform to publish e-books with absolutely NO out-of-pocket costs.

No more endless submissions and rejections, now you can just write and self-publish in e-book format. And, most of the selling price goes to you - the self-publishing services do take a small percentage of your sales.

While being able to self-publish with ease and no cost is great for writers, it doesn’t necessarily mean you’ll make money. If your intent is to write to make money you will want to produce informational e-books. Information is the most effective type of content for earning money.

Informational content can be in the form of a simple three - five page report or a 100+ page e-book. Whatever the word or page count is you will need to make sure the information you provide is something online searchers are looking for, and it needs to be valuable and polished.

How do you determine what people are looking for?

To find what online searchers are looking for you will need to do keyword searches.

For example: I wrote an e-book on marketing books. I came up with a few titles and then did a keyword search using http://googlekeywordtool.com. I found that adding “How to” at the beginning of one of my titles was within my target number of searches, so I titled it How to Attract Customers With Informational Marketing.

You should be cautioned though that marketing information is an ever-changing topic. What’s relevant and savvy today maybe useless six months from now – marketing technology is constantly evolving and therefore marketing strategies are often changing. While some basic marketing information is steadfast, it may be wiser to go with an evergreen topic, like writing, health and fitness, gardening, etc.

Whichever write for money strategy you use be sure your content is polished. This means self-editing and proofing your work before you publish it. Just because self-publishing is easy to do and no one is monitoring your writing, your content is still a reflection of your writing ability and your professionalism.

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Related Articles:

How to Create an Ebook: 5 Simple Steps
Outsourcing Articles: Is it Right for You?
Selling eBooks – Reach Your Market Through Free Services

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Until next time,


Karen Cioffi
Author, Ghostwriter, Freelance Writer

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing
Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://facebook.com/kcioffiventrice

Creating, Promoting, and Selling in the Writing World

I recently attended a teleconference presented by David Riklan, a well-known marketing expert and the founder of SelfGrowth.com. The focus of the topic was creating a successful online business from scratch.

According to Riklan, the first two ‘core’ ways to establish a successful online business, one that generates income is to:

1.Create your own product to sell.
2.Create a service to sell.

Please understand that when you create a product or service, it should be a quality product or service. It needs to address the potential customer’s problem, need, or want.

What are some of the products and services you can create and sell online?

1. Books
2. eBooks
3. Podcasts
4. Workshops
5. Teleclasses
6. Webinars
7. White papers
8. Your writing skills as a ghostwriter, freelance writer, or copywriter
9. Speaking engagements
10. Coaching

You can see there are a number of things you can create and sell. And, when you create one product, you can always turn it into a number of others.

For example, if you present a live chat workshop be sure to have it copied. You can later create a report from the transcript and/or create a podcast. You can also create an e-book from the content you prepared for the workshop.

The same can be done for any of the products or services mentioned above. Rework the original content into as many other products you want.

But, take note that just having a business or a product to sell won’t necessarily generate an income. You need to attract potential clients and/or customers to your website and opt-in box, kind of like a magnet.

Why is it so important to attract visitors/potential clients to your site?

The answer is simple: Attracting visitors to your site gives you the opportunity to turn that visitor into a subscriber on your mailing list. This in turn helps you develop a relationship with the individual.

Statistics show that a first time visitor will not buy what you’re offering. But, if you have that person on your mailing list, you will be able to try again, and to promote other products or services you have for sale.

Along with your products and services, you can become an affiliate marketer to other products and/or services you feel are of value. This creates a win-win-win situation. The product creator gets a sale, you get an affiliate fee, and the customer gets what he wants or needs.

So, the key is to offer something the visitor will feel is worth his valuable email address.

What is the most effective strategy to use to motivate someone to give their email address, thereby increasing your subscriber list?

The number one way to do this is by offering a FREEBIE. The visitor subscribes to your mailing list and then gets the freebie. This is known as an ethical bribe.

Obviously, the freebie must be something people want or need. If you have a health site focused on allergies, visitors will want information on allergies, maybe a report on the latest allergy statistics or alternative strategies for alleviating allergy symptoms will prompt visitors to click on your opt-in.

You need to provide a freebie that is geared toward your target market, something that offers a solution to their problem or need, or provides something they want, and one that will help establish you as an expert in that niche and trustworthy.

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Image courtesy of Free Digital Photos - Photographer: Salvatore Vuono

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Related Articles:

How to Create an Ebook: 5 Simple Steps
How to Drive Traffic With Informational Content
Book Promotion: The Foundation

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Until next time,

Karen Cioffi
Author, Ghostwriter, Freelance Writer

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://facebook.com/kcioffiventrice

VBT Author Reviews Expanded Edition of Frugal Book Promoter

Reviewed by Magdalena Ball

The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher
by Carolyn Howard-Johnson
CreateSpace
Paperback: 416 pages, August 25, 2011ISBN-13: 978-1463743291
Also available for Kindle

It doesn't matter how many books you've published. Self-published or traditionally published, gaining publicity is always tricky, always critical, and always a moving target. If your budget is limited, it's even harder, and perhaps, even more imperative. Enter Carolyn Howard-Johnson, the queen of frugal promotion. Her frugal books are pitched at the modern writer: time poor, financially parsimonious, and publicity hungry. The Frugal Book Promoter is the jewel in the crown. As with the first version, The Frugal Book Promoter is full of ideas, strategies, and tips for promoting your book cheaply, in innovative and effective ways, but it has been updated with a much greater focus on new technologies, the all-important social networks, and a range of strategies designed to help authors with less commercial offerings such as poetry and fiction.

Of course the book is rich with classic techniques too, such as media releases, query letters, and a whole fantastic chapter pulling together a media kit. There's information on using bylines, writing a biography, obtaining endorsements and blurbs, distribution of releases, obtaining reviews, tradeshows, book fairs, setting up a website, and many more 'must-do' items that have really become part and parcel of any author's promotional toolkit. Ignore this kind of stuff and unless you win some kind of book lotto, your book will almost certainly fall into the obscurity that is an ever-present risk of modern authordom. What I like best about Howard-Johnson's book is the simple, informal prose which is both warmly reassuring ('of course you can do this'), and deceptively intelligent. The reader is encouraged and reminded of his or her own innate capabilities even as they're goaded onto to raising the bar:
 

You’ve been practicing PR most of your life. Getting along with family. Impressing a new boss. You’ve been a customer and know why you like some products and businesses better than others. All it takes is some examination of the processes that influence you to get a grip on public relations—even on marketing as a whole.

The new version also contains a chapter on some of the most current topics, including information on blogging, working Amazon, using social networks, and even some common pitfalls to avoid in blogging and networking. Howard-Johnson totally practices what she preaches, so her advice comes directly from her many years of experience, and is rich with innovative ideas to minimise the time involved and maximise the input through such things as integration and cross-linking, clever use of soundbites and re-tweetable tweets, setting up a "Quotable Quotes” page on your Web site (I love that one), using RSS, and many other novel ideas. Throughout the book there are links, anecdotes, worked examples, and excellent templates including queries, a sample media release, blog entries, invitations, and even a tip sheet.
 

No, you don't really need a copy of The Frugal Book Promoter. You could hire a publicist for $100 an hour, or organise a retainer for anywhere from $1,500 to $20,000. But if you're looking to do your own publicity, or to augment your publishers and don't have the kind of budget that can support a publicist, or you simply want to do the legwork, connect with your reading public, and do your best to ensure that your wonderful work of art reaches a maximum audience, then this book is really the self-promoter's bible. You don't have to read it cover to cover, although it's certainly accessible and enjoyable enough to do so. The book is well-referenced and perfectly designed to enable the frugal author to dip in once a week and pull out a new publicity idea to try, or to use as a reference when it's time to pull together a marketing plan for your book, or at that moment when you need to write a press-release and want a template and guide, when you're looking for ideas to maximise your book signing. Whatever kind of promotions you want to do for your book, you're sure to find it in The Frugal Book Promoter. Howard-Johnson makes it all sound simple, and provides such easy instructions, that you'll want to go out straightaway and get to it. Put simply, The Frugal Book Promoter is the best guide around for create interesting, fresh, inexpensive, and relatively easy promotion for your book, whatever the genre.
 

~Magdalena Ball runs the popular review site Compulsive Reader and is an award-winning author and poet in her own right.

BSP - Finally Home cover available

Thanks to Heather Paye, illustrator, book layouter and cover designer extraordinaire, I have a cover for my YA paranormal mystery (front cover at least), Finally Home. Check out my blog for the cover and leave a comment to let Heather know what you think of it.

BOOK DETAILS:

Back blurb: It isn't just history against progress - it's daughter against father, or is it? Find out what secrets Kelly learns as she works to preserve an historic house in a small town that will help her bring her father Finally Home.

Final book should be between 200 and 250 pages. It will be self-published using createspace as well as in all ebook formats (kindle, nook and smashwords). Release date is tentatively around the 25th or so of October.

Elysabeth's bio: Ms. Eldering is the award winning author of the Junior Geography Detective Squad (JGDS), 50-state, mystery, trivia series. Her stories "Train of Clues" (to be re-released in the near future), "The Proposal" (no longer available in print), "Tulip Kiss" (no longer available in print), and "Butterfly Halves" (no longer available in print) all placed first, second, or runner up in various contests to include two for Armchair Interviews and two for Echelon Press (Fast and .... themed type contests). Her story "Bride-and-Seek" (also no longer available in print) was selected for the South Carolina Writers' Workshop (SCWW) anthology, the Petigru Review. Ms. Eldering makes her home in upper state South Carolina and loves to travel, cross stitch and crochet. When she's not busy with teenaged children still at home, she can be found at various homeschool or book events promoting her state series and soon to be YA paranormal mystery. For more information about the JGDS series, please visit the JGDS blog or the JGDS website. For more information about Elysabeth's other writings, please visit her general writing and family blog or her website.

Writing for Children: Submissions to Contract to Book Promotion to Career Part 2

Welcome back! Yesterday was Part 1 of "Writing for Children: Submissions to Contract to Book Promotion to Career" and today we have the rest of the article, numbers two to four.

So, without further ado here are the next three tips.

*****

2. The Contract 

If you do your homework, your manuscript will eventually find a home. Don’t let initial rejections, if you receive them, deter you. A published writer may not be the best writer, but she is definitely a writer who perseveres.

Read your contract carefully, if you don’t understand something, ask for an explanation.

After you sign a contract, you’ll be ‘put in queue’ and at some point begin editing with the publisher’s editor. From start to actual release, the publishing process can take one to two years.

3. Book Promotion

A couple of months prior to your book’s release, you should begin promotion to help with book sales. This will involve creating an author website and platform - your will need to create visibility for you and your book.

After your book’s release, you will want to take part in virtual book tours, do blogtalk radio guest spots, school visits, and all the other standard book promotion strategies. You can take this on yourself, or you can hire a book promotion service or publicist.

You can check out these articles for book promotion tips:

Book Promotion: The Foundation

Book Promotion: Creating an Informational Funnel

Book Promotion: 20 Strategies that will Broaden Your Reach – Part 1

Book Promotion: 20 Strategies that will Broaden Your Reach – Part 2

4. A Writing Career

Now, you’ve got your book and you’re promoting it like crazy (this is an ongoing process). The next and final step is to repeat the process. You don’t want to be a one-hit wonder, so hopefully you’ve been writing other stories. If not, get started now. On average, an author writes a book every one to two years. 

Along with keeping up with writing your books, having published books opens other writing opportunities, such as speaking engagements, conducting workshops and/or teleseminars, and coaching. There are a number of marketers who say your ‘book’ is your business card or your calling card; it conveys what you’re capable of and establishes you as an expert in your field or niche. Take advantage of these additional avenues of visibility and income.

To read Part 1, go to:
Writing for Children: Submission to Contract to Book Promotion to Career Part 1

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Until next time,
Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Editor for 4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing
Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook:
http://www.facebook.com/pages/Karen-Cioffi-Ventrice/157731977630305?sk=wall

Walking Through Walls 

Unlock Your Creative Spirit: Play With Playdough

When was the last time you set aside a portion of your day to be creative?

No, I don’t mean being creative to brainstorm ideas for a work meeting. Nor am I talking about using creative thinking to come up with the perfect gift for your significant other’s birthday. And no, I don’t mean being creative in thinking of new ways to motivate your kids to eat their vegetables or study for the SATs.

What I mean is, when was the last time you set aside time to be creative ... just for the sake of being creative? Simply for yourself and your spirit?

Remember when you were a kid and you could spend hours absorbed with a wad of brightly colored playdough? In playdough world, your imagination takes you to a place where an orange snowman is commonplace and a three-horned fire-spouting monster takes shape before your very eyes.

If you feel like your writing life is stuck in a rut, I have a solution that won’t cost much money or take much time: go back to playdough world.

Grab a wad of playdough and roll it into a ball. Feel its texture between your fingers. Don’t think; don’t worry; don’t question yourself. Enjoy the moment. Just see what shapes and figures emerge from your imagination.

This can help your creativity in multiple ways. You might find yourself making sculptures that relate to your life – maybe you’ll make figurines of your family and friends, or create a visual 3-D diagram of a problem you’re facing. Perhaps you’re feeling frustrated and rolling the clay into a ball, then pounding it flat, will feel like a release.

Visualize your negative energy trailing out of your body through your fingertips into the playdough. Then, pound it away. Do this multiple times until you feel rejuvenated.

Even if you don’t sculpt objects that relate to your life, you’re still allowing your mind to roam free and explore various ideas and possibilities. Just see where your thoughts take you!

A good exercise when you are done sculpting with playdough is to spend five minutes writing stream-of-consciousness style in a journal. Don’t censor yourself; don’t edit; don’t even think too much – just write, for five minutes, without letting your pen leave the paper. You might be surprised what thoughts, emotions, and new ideas turn up!

At-home recipe for playdough:

Ingredients:

• 3 cups four
• 1/3 cup salt
• 2 tbsp vegetable oil
• 1 cup water
• 7 drops food coloring.

Mix dry ingredients with oil. Add food coloring to water and mix together. Add water to flour/salt/oil mixture slowly – about 1/4 cup at a time – and mix together with a spoon. Once you’ve added all the water, knead the dough with your hands until texture is smooth. Enjoy!

Bio: Dallas Woodburn is the author of two award-winning collections of short stories and the editor of Dancing With The Pen: a collection of today's best youth writing. She has written more than 80 articles for national publications including Family Circle, Writer’s Digest, CO-ED, Justine, and The Los Angeles Times and her plays have been produced in Los Angeles and Ventura, California. Her short fiction has been nominated for a Pushcart Prize and the Dzanc Books "Best of the Web" anthology and has appeared in a variety of literary journals including Monkeybicycle, Arcadia and flashquake. Dallas is the founder of the nonprofit organization “Write On! For Literacy” that has donated nearly 12,000 new books to disadvantaged children. She hosts frequent writing contests, teaches writing camps for kids, and is Assistant Fiction Editor of Sycamore Review while pursuing her MFA in Fiction at Purdue University. Contact her at her website www.writeonbooks.org or blog http://dallaswoodburn.blogspot.com.

Writers Helping Writers: On the Value of Literary Friendships

As the Editor-in-Chief for the website The Compulsive Reader, I get about a hundred review requests a week.  Of these, maybe one will be accepted.  Not because ninety nine of those aren’t good books, but because we simply don’t have the people power to read and review everything out there.  And there is so much out there.  How do we filter?

For me, I try to filter on quality.  If a book strikes me as being, in some way, extraordinary, I’ll try to take it on, even if I’m already overloaded (and I am; I am).  All writers are my ‘fellow writers’.  We are all plying our trade, and most of us doing it in conjunction with a day job, families, and a ton of other commitments.

 I want to help everyone.  But I can’t.  Every now and then, someone I “bump into” online will strike a personal chord with me.  We’ll ‘bond’ in a virtual sense, and keep up the conversation, continuing to support each other’s work, and communicate our triumphs and losses.  I think you could call it friendship, though perhaps not quite in the conventional sense.

When the time comes when one of my friends needs a review, back cover quote, some advice, or help with promotion, I’ll be there.  Why?  Isn’t this a kind of literary favouritism?  Does it really help?  I believe it does.  Here’s why:

•  A healthy concern for those who have similar talents, ethics or who are members of our family/social circle is part of what it means to be a human.  We can’t help everyone.  But we can, and should, help those that we care about.  It’s the bedrock of our social existence. Some might call it nepotism, especially if family is involved (and I have a rather artistic family – we all support one another), but I agree with author Adam Bellow (In Praise of Nepotism, Doubleday, 2003) that nepotism, when combined with meritocratic principles, can be a positive force.  

• According to Bowker, over one million (1,052,803) books were published in the U.S. in 2009.  Of these books, a large number of titles won’t sell more than 100 copies.  There are many more books on the market than book buyers.  Most book buyers will purchase books based on familiar names.  Emerging authors need all the help they can get to simply get their titles noticed amongst the hype and names that dwarf them, but few of us can afford the publicity powerhouse that big names get as part of their publishing packages.  Supporting one another is one way to help redress the already negatively skewed balance.

• As professional writers, we treat what we review professionally, regardless of whether it was written by someone we know or a stranger.  So when I review a book by a friend, I review it in the same objective (as objective as any book review can be – we always bring in our tastes, biases, and perspectives) way that I would review any book.  I don’t always give my friends glowing reviews.  It isn’t easy, but I have occasionally had to refuse a review, or have had to publish a review which is negative.  That happens.  Friendship doesn’t mean I compromise my integrity, otherwise my review or support would have no value.  What it does mean is that I’m willing to give your book some priority in my crowded stack. 
• Writing can be a solitary occupation, but promoting a book isn’t.  Being in a position to help someone whose work is superb is inherently gratifying.  We are all disciples at the altar of the well written word, and promoting excellence wherever you find it is a privilege.  That said, the production of my first novel, Sleep Before Evening, found me in a position where lots of people were needed to help me get the word out.  I got a tremendous amount of support, and in this dog-eat-dog world where money and celebrity often rules over quality, that support helped me as much emotionally as it did in terms of my book’s success. 

Writing novels is a mug’s game, at least in the beginning.  It can be immensely gratifying, but it is also painful, hard work. Helping one another is also part of the game. Without the support and community of like-minded authors, there’s simply no way to get one’s foot in that tiny crack of the promotional door.  The more we help others, the more we help ourselves.  Social networking is the hottest buzz around for writers, and the kinds of networks we develop, with people whose work we admire, helps define who we are.  

So why not offer your writerly support to someone today.  Offer to do a review, host their guest blog, go out and buy the book of someone whose writing you admire, or just mention their work in your blog.  It’s the kind of good deed

that will come back to you.  

Magdalena Ball runs The Compulsive Reader.She isthe author of the poetry books Repulsion Thrust and Quark Soup, the novel Sleep Before Evening, a nonfiction book The Art of Assessment, and, in collaboration with Carolyn Howard-Johnson, Deeper Into the Pond, Blooming Red, Cherished Pulse, She Wore Emerald Then, and Imagining the Future.She also runs a radio show, The Compulsive Reader Talks. Find out more about Magdalena at http://www.magdalenaball.com