A Writer's Inventory

As the year winds down, many people - I think writers, especially - recount the things they have not yet accomplished, rather than celebrate what they have done. 

So many things influence your life and productivity that are out of your control. It's really easy to be accelerating toward the end of the year and wonder what you got done, and get frustrated for not doing enough.

I say, don't be so hard on yourself. If you are on track to accomplish all of your annual goals by the end of the year, that's fabulous. If life got in the way a little too much, take an inventory of all you have accomplished. You will see you have done way more than you think.

1. Make a list of all of your wins for the year off the top of your head. This can include articles, promotions, completed works.

2. Now, give it some thought and come up with more. If you get stuck, ask peers and loved ones ... people who have your back. They'll know.

3. Make a list of all the new people you met this year. Be sure to include a memorable, personal detail.

4. Look through your connections on LinkedIn or Facebook to add to your list.

5. Make a list of all the events you attended this year. Make notes about the ones you liked and the ones you did not, so you have a reference for the future.

6. Look through your calendar to add to your list.

7. Make a list of everything you have written in the last year. Stories, articles, posts, novels, screenplays, non-fiction books. You can even include false starts. Be sure to include a note on your progress or where and when something was published.

8. Look through your computer files to add to your list.

9. Make a list of every adventure you had this year - the good and the bad. This is great fodder for fiction and non-fiction in the future.

10. Look through the list of all you accomplished. And be proud. I am sure you've done some amazing things, even if there are not all you set out to do.

Remember, you have six weeks left to check things off your list and get a few more wins. Don't be discouraged that time goes to fast. Be encouraged byy all you accomplished. And set yourself up to succeed even more.


What do you think? What is your favorite win this year? What do you hope to accomplish by the end of 2016? Please share your thoughts in the comments, so we can celebrate your wins and cheer you on. 

* * *

Debra Eckerling is a writer, editor and project catalyst, as well as founder of Guided Goals and Write On Online, a live and online writers’ support group. 

She is the host of the Guided Goals Podcast and author of Purple Pencil Adventures: Writing Prompts for Kids of All Ages. 

Debra is an editor at Social Media Examiner and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

The Power of Video in It's Simplest Form

This is a simple 46 second video, taken on an iPhone. While it's a bit crude, it's hysterical. It makes you feel. This is what marketing is all about - you want to hold that reader's attention. You want to make her smile, maybe even laugh-out-loud.



Think about it. 

If you had a children's picture book about superheroes, wouldn't this be a cute lead-in? Or, some other short, funny or moving video relevant to your book. Videos are powerful and they don't have to be elaborate to be effective.

And, a bonus of video is it will hold the visitor on your site longer. This is great for your website ranking. 


So, next time your planning your book marketing blogging schedule and coming up with blogging ideas, keep these video statistic in mind:

- Video in an email produces a 200-300% increase in click-through rate.
- Including video on a landing page can increase conversion by 80%.
- After watching a video, 64% of people are more likely to buy an product.

Start using video in your blog post today!

For lots more video statistics, go to: http://blog.hubspot.com/marketing/video-marketing-statistics

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The Perfect Gift for Authors is Free!

By Carolyn Howard Johnson     The Perfect (Very Frugal!) Gift for Authors Books. Or course you knew I’d say that. We all owe a debt to the publishing industry and its sidekick, the indies. And probably most of us single out at least a couple of people on our holiday lists to give a book to. But how many of us have an author on our holiday list? Isn’t there something you could give an author—even one you don’t know personally? Even if you have a serious holiday budget you must stick to. The holidays are a time to let your spirit of giving overcome any reticence you may have about contacting a favorite author. I promise you, there is no gift greater for authors than hearing from a reader. Well, OK. There is one. That is when a reader writes a review for a book without being prompted to do so. So drop a note to an author, or write a review of that author’s book and post it on a blog or on one of the online bookstores. It’s free and it’s a full-of-love gift. And here are the easy to do steps to make sure your author gets full benefit of your generous (yes, it is!) gift! Write your review. Write your review. Google your author’s name and go to his or her Web site. You should find a contact feature, perhaps on the About the Author page. Copy your review and then paste it into an e-mail with a quick personal message to the author. Alternatively, you could post your review on your blog. If you do, let your author know with a thank you note and then use that same link to promote your post on Twitter, Facebook, and any other social networks you belong to. Once you have done this, it becomes easy. If you can, do it one more time with another author, preferably one who writes in a different genre. You have plenty of time before the big December rush! If giving a review doesn’t get you into the holiday spirit, maybe this will: You are contributing to an industry that provides you with something you love—books! ------ Carolyn Howard-Johnson is the author of the multi award-winning HowToDoItFrugally series of books for writers. Now in its second edition,  Bookbaby calls her The Frugal Book Promoter a classic.  She is also the author of a novel and several books of poetry including her most recent, Imperfect Echoes. Her agent is shopping her memoir and second novel.  She admits to carrying a pen and notebook wherever she goes and to preferring reading a good newspaper to watching the news.

Book Marketing- Knowledge is Power

No matter what you're into, what niche or industry you're in, knowledge is power.

As a writer, author, and online marketer, I'm always reading, taking courses, and joining pros in their membership groups.

The reason?

Book marketing and content marketing are part of the turbulent marketing waters. 

Keeping up takes work, time, and it can be expensive.

But, what's the alternative?

If you don’t keep your eye on the ball, you’ll fall behind. Your marketing efforts will lose their effectiveness. This will mean less visibility, less authority, less subscribers to your email list, and less sales.

As a business owner (if you’re an author or freelance writer, you’re a business owner), you MUST keep up with what's going on in your industry.

Granted some industries stay steadfast, but even those businesses must market themselves. This means keeping up with changed or new marketing strategies.

Thus, we go back to the title of this post: Knowledge is power.

So, where did this quote originate?

The 'knowledge is power' quote is attributed to Francis Bacon, in his Meditationes Sacrae (1597).

But, Thomas Jefferson is known to have used it at least twice:

Thomas Jefferson to George Ticknor, 25 November 1817
Thomas Jefferson to Joseph Cabell, 22 January 1820

Other interesting quotes on knowledge:

"Today knowledge has power. It controls access to opportunity and advancement."
-Peter Drucker

"There are three principal means of acquiring knowledge . . . observation of nature, reflection, and experimentation. Observation collects facts; reflection combines them; experimentation verifies the result of that combination."
-Denis Diderot

So, keep learning things that will help you move your business forward.

Sources:
(1) http://www.monticello.org/site/jefferson/knowledge-power-quotation
(2) http://www.brainyquote.com/quotes/topics/topic_knowledge.html

Karen Cioffi is an award-winning author, ghostwriter, and author/writer online platform instructor. Get must-know writing and marketing tips at http://thewritingworld.com 

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3 Marketing Strategies Geared to Motivate People to Buy

The buying process produces potential customer anxiety. This is a fact.

Just about all CTAs (call-to-actions) generate stress.

Something as simple as the wording in your CTA, can increase that stress and it’s your job to take steps to reduce the potential customer’s anxiety. This in turn will increase your conversions.

Conversions in this case relates to getting visitors to actually buy what you’re offering, getting visitors to say YES to your CTA.

Here are 3 Powerful Strategies to Reduce Buyer Anxiety:

1. The CTA Wording

As mentioned, the wording you use in your CTA can increase or decrease buyer anxiety. According to Marketing Experiments, it’s all about the expectation of what your wording produces.

In testing conducted by the marketing group, two CTAs were put to the test. The first was “Start Free Trial.” The second was “Get Started Now.”

Which do you think converted better?

It was “Get Started Now” and the reason is it produced less anxiety because there is NO implied cost. To many, ‘starting a free trial’ conveys an implied cost.

2. Timing of the CTA

Timing is when and where to introduce the CTA on the sales page. In other words, do you put the CTA at the beginning of the conversation, in the middle, or at the end?

For the average marketer, it’s usually a good idea to provide the visitor with focused and persuasive content (information) before introducing the CTA. This will help develop interest and motivation. The information explaining how the product or service will solve the visitor’s problem will encourage him to buy what’s being offered.

3. Offering a Guarantee

For the buyer, one of the most stressful things in the buying process is to think he’ll lose money.

Questions your visitor may think of:

- Is the product high quality?
- Is the cost reasonable for what’s being offered?
- Will the product meet the promises made?
- Will the perceived value meet expectations?
- Is the money I’m going to spend worth it?
- What if it doesn’t help me or I don't like it?

One of the best ways to reduce most of the anxiety related to the buying process is to offer a money-back guarantee, a risk-free guarantee.

The guarantee must be clearly worded. The visitor will need to know exactly what he has to do to get the refund, when he’ll receive the refund, and any other information that will make him feel more comfortable in his decision.

There are five primary elements to a knock-it-out-of-the-park guarantee:

1. The length – you can offer a 5 day, a 7 day, a 30 day, or other refund time limit.

2. The conditions – the refund policy can be conditional. For example, “If you complete Lesson One, including the assignment, and decide this course isn’t for you, I’ll give you a complete refund.”

3. The coverage – you need to make it clear as to exactly what’s covered in the refund. For example, is it just the cost of the product or does it include shipping, handling, and/or other fees.

4. The placement – place the guarantee just below the price and then again after more persuasive content. You might head the additional motivation as, “Still Not Sure?”

5. The process – make it very clear what the customer needs to do to initiate the refund process. For example, she may need to contact your support team or you directly by email.

The article, “How to Craft a Guarantee,” at Digital Marketer provides more information on the first four elements mentioned above.

Using these tips will help you create powerful CTAs that will reduce buyer anxiety.

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NEED HELP WITH YOUR BLOGGING?

I have 2 classes through WOW! Women on Writing that will get you results:

Blogging Made Easy (for beginners)
Simple Steps to Building Your Online Platform and Authority

Become a Power-Blogger and Content Writer in Just 4 Weeks
More Visibility, More Authority, More Sales

Writing Courses - Are They for You?

By Carolyn Howard-Johnson

I have been intrigued by a new product advertised in magazines like National Geographic, Time, Archaeology and the like. It is a series of courses offered by http://TheGreatCourses.com. All are taught by accredited college or university instructors—mostly colleges we would be familiar with. Their ads always publish a complete list of the individual lecture titles and give the name of the professor.

These programs remind me of the ones I took a long time ago; we called them home study courses and everything was done by mail. I can remember typing up my lessons on a typewriter, folding them, and stuffing them into an envelope, licking it, and licking the stamps. Yes! Licking!

This month the ad featured a course called “Writing Creative Nonfiction.”  I haven’t bought it—yet. The CD course is $49.95 and the DVD is $69.95, so they’re frugal enough. Lots more frugal that most courses from accredited universities. The teacher for this one is a full professor from Colby College. And the name of one of the lectures: “Writing the Gutter—How to Not Tell a Story” caught my attention. I also thought the one called “How To Not Have People Hate You” might intrigue writers who worry—a lot—about that! Perhaps I would pick up some tips for the presentations I do for writers' conferences.

So, what’s keeping me from ordering the course? So, what is holding me back?

Time. I’m still in the final throes of writing the third full book in the HowToDoItFrugally Series. It is How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career to be released this fall. I’m through the fun part and am struggling with the Index. So maybe I need a break? What do you think?

BTW, if you are interested in checking this course out, go to http://TheGreatCourses.com/5TME. There may be some other fantastic ones that would interest you. The range of topics that would interest creative people is huge. And, if you buy one, let me know what you think, will you?

ABOUT YOUR SHARINGWITHWRITERS BLOGGER

Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers .  The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor.

Three Tips on Starting a Series, Part 2



Writer Beware: "Series are tricky. Writing series is not for the faint of heart." So says Janet Lane Walters, award-winning author of  series in multiple genres and more; as quoted in my latest find, Writing the Fiction Series: The Complete Guide for Novels and Novellas, by Karen S. Wiesner.

I am living testimony to this fact. My dream has been to expand the one undertaking that has taken heart and soul to write, MY BOOK, into a series. The dream took shape when I realized I didn't want to part with my characters. Little did I know what the creation of a series would mean. Thank goodness so many authors are willing to share their ideas on writing a series, including how to begin, how to avoid common pitfalls and how to stay on target, whether you're writing a trilogy or see no end in sight.

In today's post, I would like to summarize three topics that will help propel you out of the gate, described in Wiesner's book: Book Groupings, Types of Series and Series Blurbs. If you are looking for good, solid advice on writing a series, I highly recommend Wiesner's book, which offers a thorough approach with many examples and worksheets that can save time and effort.

Book Groupings are as Familiar as Fiction Itself

• Series: Any continuous or interconnected set of stories. The two main types are the books best read sequentially, such as Harry Potter books; and those books read in any order, such as Nancy Drew books.
• Trilogy: Continues one long-term story arc or each story stands alone with a loose connection.
• Serial: Serial, episode or periodical stories come from a single work and are read in installments, such as Charles Dickens' The Pickwick Papers, first published in 1836; considered to have established the serial format. A current example is Stephen King's story, The Plant (2000).
• Miniseries: A planned number of stories told within an existing series. A personal favorite of mine on television, such as the six-part Roots and John Adams; Wiesner gives as her example in writing, The Darling Birds, by Johnny Dale.
• Other types of groupings include: Prequel, Sequel, Interquel, Spin-off, and Tetralogy (four-book series that can be developed the same as a Trilogy).

What Type is your Series?

The four main types of series Wiesner pins down, summarized here, has helped me turn a fuzzy idea of what I'm attempting to write into a clear vision. She points out that authors often create a combination of these types, a good idea if you want your series to stand out.

• Recurring character: Popular in mystery/suspense stories, fantasy, sci fi and paranormal genres. Wiesner's example: Twilight Saga by Stephanie Meyer.

Your star character appears in each book, often with her trusty sidekick. The stories can be told from one or the other point of view.


I considered doing this in my current series project but was advised by an editor that by switching POVs, some of the reader's emotional investment in my main character could be lost. I decided for this first series, to stick with the two mc's who are introduced in Book 1, with one of them the predominant mc. Wiesner advises that in this type of series there's a large cast of characters with varied importance from story to story.

• Central Group of Characters: Popular in romance novels, women's fiction, paranormal, sci fi and fantasy. Example: Redwall Series by Brian Jacques.

Your main group of characters have a loose or specific connection that ties them together, and one or two of the characters become the mc as the series progresses.

• Premise/Plot Series: Popular in action/adventure, suspense and thriller, inspirational, paranormal, horror, sci fi and fantasy. Example: Unbidden Magic Series by Marilee Brothers.

The connection in this type of series is the plot or premise that is the underlying theme.

• Setting Series: Your setting works in your series' books across the board.

The stories are tied by the setting. Characters can change, but the setting stays the same.

Series Blurbs on Steroids

One of the most difficult tasks of fiction writing, as we know, is encapsulating our novel in a short, concise sentence.

Weisner suggests blurbing your entire series in the early stages of the work, keeping it to one to four sentences; as short as possible and tweaking it as you go along. Your series blurb should:

• Be an overview of the entire series.
• Tell how the books in the series are connected.
• Inspire readers to want to read not just one book but the entire series.
• Let the genre shine through.
• Give the blurb the same tone as the story.
• Consider adding interest by making the blurb a question or an exclamation.
• Should give you a plan on how your series will end.

Nailing down these preliminary tasks, authors say, will save you much time and effort as you write your series. But the initial planning is not yet complete. This trilogy of posts will conclude next month with various worksheet suggestions, that if started early, can serve as reminders of details that might be forgotten and not easily found once your series gets rolling.

Check out last month's post: Is Series Writing for You, Part 1

Image courtesy of: http://all-free-download.com

Linda Wilson, a former elementary teacher and ICL graduate, has published over 100 articles for adults and children, and six short stories for children. Recently, she completed Joyce Sweeney's online fiction courses, picture book course and mystery and suspense course. She has currently finished her first book, a mystery/ghost story for 8-12 year-olds, and is in the process of publishing it. Follow Linda on Facebook.